Logos NO Speaker is using personal connections with audience= pathos, not ethos NO it says someone and does not state a credible source YES NO NO Studys in harvard show that testing on animals is wrong It uses a credible source and a leading industry It doesn't state a speciļ¬c person or place It doesn't say where the information came from Using Family and the audiences need to provide for their loved ones in order to purchase insurance They are using strong words that drive emotions from the reader They're using the words such as great to make people live up to the title of being great. It comparing you to others who don't have it as well off to guilt trip you It's trying to get you to care about the environment by using human vulves such as wanting the best for youre kids deductive reasoning common sense No everyone has kids it does't use statistics It;s using satistics No common sense