Consumer Products at a glance
GlobalData Consumer Products combines over 200 million
market statistics with unparalleled consumer insights to provide
a complete 360° view of market performance
Sector
Themes
Who are our
competitors?
Which technological and
industry themes will
disrupt my business?
How valuable are
future opportunities?
How can I stay ahead?
• Sales consumption data
by value and volume
across 750 segments and
14 channels
• Detailed intelligence for
110 countries
• Market share data for
60,000+ brands across
CPG industries
• Tracking >24,000
companies globally
across the CPG and
related industries
• Macroeconomic data for
>3,000 cities
• Ongoing monitoring
of >30 Technology,
Macroeconomic,
Regulatory, and
Industry themes
• Industry themes
analysis including
topics such
as digitalization of
production and directto-consumer models
• Thematic reports
analysing the disruptive
themes, players, and
technologies impacting
the consumer market
over the next 1-3 years
Why our clients choose us
Unique Data
• Coverage across 110 countries and 750 segments
• Primary consumer research and insights
• Daily pricing intelligence
• Alternative market segmentations
Expert Analysis
• 400+ analysts and consultants
• Multi-variate forecasting techniques
• Proprietary analytical frameworks
• 50+ press mentions daily
Innovative Solutions
• Leading edge visualization tools
• Highly powerful data access and mining
• Strong in-tool analytical capabilities
• Data sharing and collaboration tools
Consumer
Innovation
Where are the white
spaces to target?
What does tomorrow’s
consumer look like?
What innovation is
required?
Who will drive demand in
my category?
• Real-time sentiment
analysis of the Top-100
global “Influencers” in
the consumer Industry
• Detailed analysis of
more than 500,000
consumer survey
responses every year
• Proprietary Consumer
TrendSights framework
of 8 mega-trends and
63 sub-trends
• Highly visual and
interactive consumer
data based upon our
annual survey program
• Product launch analytics
database hosting >1,000
new innovations
per month
• Packaging innovation
database providing
insights for nearly 10,000
innovative pack formats
• Innovative ingredients
discovery tool with access
to over 13,500 items
• Success & failure case
studies offering
actionable insights to
maximize brand, product,
and marketing success
and minimize product
launch failures
Covering 14 industries
in granular detail
Travel &
tourism
Alcoholic
drinks
Baby
care
Cosmetics
& Toiletries
Tobacco &
tobacco products
Foodservice
Soft drinks
Household
care
Pet care
Packaging
Hot drinks
Packaged
food
Ingredients
OTC
healthcare
Consumer Products at a glance
GlobalData helps 4,000 of
the world’s leading
organizations make better
and more timely decisions
500k
We are the only data &
analytics company with
expertise across the entire
consumer value chain
5 ways in which
our clients
drive value
from our offering
Our customers say:
Strategic Planning
“Validate investment decisions”
• Identify market opportunities
• Support M&A and alliances
• Develop new market entry strategies
Market Intelligence
Innovation & NPD
“Stay ahead of market trends”
“Create first mover advantage”
•
•
•
•
• Understand consumer needs
• Determine competitive innovation
landscape
• Reduce risk of product failure
• Evaluate investment decisions
Track market performance
Gain competitive intelligence
Identify consumer insights and trends
Size the potential of consumer behavior
Marketing
Channel & Sales Management
“Increase mindshare”
“Increase market shares”
•
•
•
•
•
•
•
•
Contact
Consumer segmentation and targeting
Choose the right placement
Drive correct pricing strategy
Optimize product positioning
Identify priority segments
Understand your customer requirements
Deploy winning engagement strategies
Sustain and protect investments
“
GlobalData is a key input
for our Strategic Planning and
Business Intelligence teams. Their
data is key not only to monitor
market reality, but also to build our
forecasts, support strategic decisions,
and set future objectives
Strategic Planning Director
The Coca Cola Company
Custom Analytics
& Consulting
“
”
GlobalData offers an in depth
Fully bespoke service combining global
global perspective on trends. What’s
capabilities with a strong understanding of local
more, they add value with their wide
markets
perspective on consumer insights,
channels and competitive scenario.
Marketing Director
Nestlé
“
”
GlobalData is a key insights and
intelligence partner for IKEA. Their
knowledgeable and experienced team
understands our business needs and is
highly responsive, delivering what we
need, when we need it
Marketing Intelligence Manager
IKEA
”
Request a free demonstration of our Intelligence Center, or find out more about our Consulting solutions
marketing.consumer@globaldata.com
Europe: +44 20 7936 6400 North America: +1 (646) 395 5460 Asia: +65 6383 4688
globaldata.com/consumer
@Consumer_GD
linkedin.com/company/globaldataconsumer