Fiche vocabulaire : Business English
Visual communication and
persuasive techniques in
Advertising
Explore the Words
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Emotive
characterized by feeling
Bias
a partiality preventing objective consideration of an issue
Visual Metaphor
A visual metaphor is a pictorial analogy
contrast
the opposition or dissimilarity of things that are compared
figurative
not literal
analogy
is a comparison of two things to help explain an idea or concept.
connation
an idea that is implied or suggested
juxtaposition
the act of positioning close together
jargon
technical terminology characteristic of a particular subject
allusion
passing reference or indirect mention
graphics
photographs or other visual representations in a printed publication
saturation
the process of totally infusing something with a substance
logo
a company emblem or device
caption
brief description accompanying an illustration
subjective
taking place within the mind and modified by individual bias
objective
expressing things perceived without distortion of feelings
hyperbole
extravagant exaggeration
infographic
Fiche vocabulaire : Business English
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a visual representation of information or data, e.g. as a chart or diagram.
irony
incongruity between what might be expected and what occurs
symbol
something visible that represents something invisible