University of Technology, Jamaica
Name: Javon Hamilton
ID#:1404259
Management of Information System
Lecturer: Dr. Graham
Lab Tech.: Mr. Thompson
Tutorial 3
MIS
Tutorial #3
(a) Accenture Interactive & Salesforce Marketing Cloud: Creating the Future Together
URL https://www.youtube.com/watch?v=BwKczP2gEOc; L=3:29
(b) How Life Time Fitness Uses Marketing Cloud for Customer Journeys
URL https://www.youtube.com/watch?v=mjzt1Fi1i3k; L: 3:42
1. What platforms does Salesforce Marketing Cloud connect together to form a unified
view of a customer?
The Salesforce Marketing Cloud utilize reference emails and phone numbers to connect to
people on social platforms such as; Facebook, Twitter and LinkedIn to forecast a customer’s
data.
2. How does Salesforce Marketing Cloud change the culture of marketing departments?
Marketing departments normally create products but more often culture offers less
expectation of the method in which teams operate. With Salesforce Marketing Cloud
provides customers with individual feedback and this assists in personalizing their orders.
3. What percentage of Life Time Fitness customer’s open e-mails on smartphones? How
much has this figure grown?
4. What are some of the personalized messages from Life Time to its members shown in
the video?
Achieving Operational Excellence and Customer Intimacy:
Enterprise Applications
1. How do enterprise systems help businesses achieve operational
excellence?
A business will make improvement to their enterprise to achieve a competitive advantage. So
the enterprise can maximize on strategic method that will boost production and profits. In
other words, an enterprise will increase the value of a product, therefore consumers will get a
better value for their money, ease of purchase and service in that the competitors unable to
match (Sony, 2019).
2. What are Enterprise Systems?
According to (Blanco, 2021) an Enterprise systems are software’s that account for and track
complex operations of an organization. The system acts as a central hub to help automate to
make decision making easier.
3. How do supply chain management systems coordinate planning,
production, and logistics with suppliers?
Supply chain management systems mechanize the flow of information among members of the
supply chain so that they can use it to make better decisions about when and how much to
purchase, produce, or ship. More accurate information from supply chain management
systems reduces uncertainty and the impact of the bullwhip effect. Supply chain management
software includes software for supply chain planning and for supply chain execution. Internet
technology facilitates the management of global supply chains by providing the connectivity
for organizations in different countries to share supply chain information. Enhanced
communication among supply chain members also facilitates efficient customer response and
movement toward a demand-driven model.
4. What is The Supply Chain Management
5. Information Systems and Supply Chain Management
6. Business Value of Supply Chain Management Systems
7. How do customer relationship management systems help firms achieve customer intimacy?
Customer relationship management (CRM) systems integrate and automate customer-facing
processes in sales, marketing, and customer service, providing an enterprise-wide view of
customers. Companies can use this knowledge when they interact with customers to provide
them with better service or to sell new products and services. These systems also identify
profitable or unprofitable customers or opportunities to reduce the churn rate. The major
customer relationship management software packages provide capabilities for both
operational CRM and analytical CRM. They often include modules for managing
relationships with selling partners (partner relationship management) and for employee
relationship management.
8. What Is Customer Relationship Management?
Customer Relationship Management CRM is defined as the implementation of the
relationship principles governing marketing, through managing customer data and the use
technology (Mohamed, 2019).
9. What is Operational and Analytical C R M?
Analytical Customer Relationship Management (CRM) is responsible for understanding
clients through data analysis, while operational CRM used for organization- customer
interactions by sustaining customer service (Almohaimmeed, 2021).
10.Business Value of Customer Relationship Management Systems
11. What are the challenges that enterprise applications pose, and how are enterprise
applications taking advantage of new technologies?
It is very expensive to purchase and implement enterprise applications, the average cost of an
Enterprise resource planning is extensive. Another challenge posed by enterprise applications
is technologies, business process changes, Organizational learning, integrating cloud
applications and Data standardization.
12.How will MIS help my career?
References
Sony, M. (2019). Implementing sustainable operational excellence in organizations: an
integrative viewpoint. Production & Manufacturing Research, 7(1), 67–87.
https://doi.org/10.1080/21693277.2019.1581674
Blanco, C. (2021, April 27). 10 Ways Enterprise Systems Affect your Business. The
University of Scranton. https://elearning.scranton.edu/resources/article/10-ways-enterprisesystems-affect-your-business/
Mohamed, M. A. (2019). Open Access Respository. The Effect of Customer Relationship
Management Practices on Airline Customer Loyalty, 5(2), 11–19.
https://doi.org/10.5281/zenodo.3601669
Almohaimmeed, B. (2021). The impact of analytical CRM on strategic CRM, operational
CRM and customer satisfaction: Empirical study on commercial banks. Uncertain Supply
Chain Management, 9(3), 711–718. https://doi.org/10.5267/j.uscm.2021.4.007