Content
 1. Introduction
 2. Korean Wave
 3. Gangnam Style
 4. Controversial Issues
 5. Impact of the Korean Wave
 6. Conclusion
 7. Questions
 8. Works Cited
Introduction
 The Korean wave (Hallyu) refers to the pop culture
phenomenon that arose during the 1990’s (H.O.T.
BOA, etc.)
 The Korean wave is an umbrella term that is
associated with the rising worldwide popularity in
South Korean music, movies, and television.

 Over 40 countries such as China, Japan, Taiwan,
Indonesia, United States, etc.
Korean Wave
 The Korean film industry first gained international
attention with the 1999 film Shiri. The film was a big
budget blockbuster hit worldwide.
 In 2004, the film Oldboy directed by Chan-wook Park won
many awards at the Cannes Film festival.
 “Savage yet Cool”
Korean Wave (continued)
 “Korean Wave” (1990’s) with the emergence of K-Pop Stars, Cinema, and
the demand for South Korean Popular Culture.
 Turbo Capitalism- Rapid mobilization of the masses to work vigorously in
order to achieve great economic gain leading towards modernization.
 Shows how the industry rapidly adopts global popular cultural elements
and styles to appeal to wider audiences. Diversity + Hybridity = success in
the various global markets.
 Industrialization- U.S. Aid and Western Model (Globalization)
 New rich (Middle Class) emerges in Asia.
 Mugukjeok- Hybridization
Korean Wave (continued)
 New Consumer Market for Korean Pop Culture
 Redefining masculinity to gain wider audience (Trans pop-
consumerism)
 Wen Masculinity, Seonbi Masculinity, Soft Masculinity
 Winter Sonata, Yonsama (BYJ)
 Bi, Transcultural figure (Singaporean Success)
Gangnam Style
 Gangnam style as of yesterday has 891,972,349 views on
YouTube.
 Psy’s video portrays himself as an important and wealthy
man in Gangnam
 His clownish acts are misrepresentations of an actual
Gangnam man
Controversial Issues
 South Korean Cultural Imperialism – “Anti-Hallyu Movement”
Impact of the Korean Wave
 Tourism
 Consumer Culture
 Language
 Boost economy
Conclusion
 The Korean Wave has not only changed the
hegemonic masculinity periodically over time due to
globalization, but it has also created a new versatile
masculinity where Seonbi masculinity (SoftMasculinity) is seen to exemplify a man who strives
for achievement.
Questions
 Is Korea losing it’s cultural identity?
 Do you think Korean culture will successfully find its way
to the United States?
 Do you think Korean masculinity is feminine compared to
the United States?
Works Cited Page
 CNN, Lara Farrar for. "'Korean Wave' of pop culture sweeps across Asia - Page
2 - CNN." Featured Articles from CNN. N.p., n.d. Web. 6 Dec. 2012.
 Jinseob, eon. "My Dear Korea: KOREAN MUSIC: PSY’s “Gangnam Style” and
"Gangnam Oppa" in “Architecture 101” (1)."My Dear Korea. ONSEMIRO,
9 Aug. 2012. Web. 6 Dec. 2012.
 Jung, Sun. Korean masculinities and transcultural consumption: Yonsama,
Rain, Oldboy, K-Pop idols. Hong Kong: Hong Kong University Press,
2011. Print.
 "Hallyu Faces Turning Point-The Korea Herald." Hallyu Faces Turning PointThe Korea Herald. N.p., n.d. Web. 06 Dec. 2012.
 "Thanks to 'Korean Wave', Korea Expects More Tourists - The Toonari Post News, Powered by the People!" The Toonari Post News Powered by the
People Thanks to Korean Wave Korea Expects More Tourists Comments.
N.p., n.d. Web. 06 Dec. 2012.
 "Website Title." 6000 People at Anti-Hallyu Protest against Fuji TV. N.p., n.d.
Web. 06 Dec. 2012.