Majority of business struggle to
execute their strategies
Execution = alignment
Myth 1
Translating cultural dimensions
through to personnel
Implement strong policies that
embrace
Seeking reliability between
colleagues in different
departments
Myth 4
No plan can anticipate every
event
Corporate cultures implemented
into the core business values
Seizing opportunities that
support the strategy
Execution begins from the top
Strategy Execution
Fluid allocation of resources to
the changing market (which can
slow business operations)
Having a strong leadership team
(especially CEO)
Not investing in too many/few
stretegic projects if theyre not
aligned
Disconnect throughout the
hierarchy
Myth 2
Having a level of adaptation and
flexibility
Deviations can be viewed as a
lack of discipline that undercuts
execution
Myth 5
Communication = understanding
Myth 3
Poorly understood strategic
objectives
Explicit strategies and priorities
to bring understanding