Digital Creative Pitch
THE SIGNATURE MAN IS A MAN WHO
HAS CONFIDENCE IN HIMSELF AND
PERSISTENTLY AIMS IMPROVE
HIMSELF.
HE FACES EVERY AND OVERCOMES
CHALLENGES IN ORDER TO ACHIEVE
THE GREATER GLORY.
Current situation
The trend is to work harder and personal improvement, but:
a. Even within the target group people have different goals, things they want to work
hard for to improve, challenges they want to overcome.
a. The meaning of success is different for everyone, not everybody has the ambition
to become a success in business.
b. Setting the bar too high, not everyone can become a successful business man,
tycoon or movie star and set lower or simply other goals in life.
SWOT
MILLENNIALS
INCLUSION:
CELEBRATING DIVERSITY AND EVERYONE’S UNIQUE
IDENTITY.
SUCCESS AND VICTORY HAVE DIFFERENT MEANINGS
FOR EVERYONE
YOUR TRIUMPH, YOUR
SIGNATURE
Current Situation
Today generation are living in faster lane, where new information, trends, cultures can be retrieve easily and
rapidly moving forward day by day.
They could live without the daily dose of information that could inspire them to move forward or achieved
Current Trend
They do not go after future certainty through ‘office occupation’
anymore. One could see that they are now more courageous to
push their passion in order to get achievement.
Current Brand Position Diversity
Chico
Jericho
Leonardo
Theosabrata
Christian
Sugiono
“Your Style, Your Signature”
YOUR SUCCESS, YOUR
SIGNATURE
CREATIVE IDEAS
The Idea
“Inspire To Inspire Others”
Text
The Idea
Online
Social
Mobile
Engaging
Stories
Listening
The Platform
• To Inspire – Setting examples, true stories of how a person lives their passion to the fullest and the
spirit of the brands helps them to achieve and celebrate it.
• To Set The Trend – Enable our community to share their stories of how they triumphed their every
day but meaningful challenges.
• To Create – Encourage our audience to explore, express and inspire others. Making sure it’s the
time to put the spotlight to now and future generation.
The Touchpoint
Website & App
Home of our content
Where to deliver
interactivity content
and home of daily
dose content
Social Media
The driver to gain
more relevant or
meaningful audience
Influencer
Marketing
Paid Media
Creative Mocks Up
Font nya di pertahankan.. Ini mock up homepage
Social Media Plan
Most of your content mirroring with microsite
And the most important is
Social media is the medium for spread your brand value and make it more viral
KOL Scheme
Technology
Influencer X
Sport
Influencer X
Microsite
Forum
Event
Article
#ItsmySignature
Music
Influencer X
Business
Influencer X
Created by
Influencer and
Our contributor
KOL Selection
Traveling
Hamish daud Wylie
@hamishdw
Sport
Music
Barrylikumahuwa
IbnuJamil
Achmad Alkatiri
RikaHarsa
Crafting
Eindraw
(Hand-lettering)
diphabarus
FajarAlexa
Richo_kyle
dittopercussion
CAMPAIGN & CREATIVE IDEAS
#ITSMYSIGNATURE
Campaign Ideas
IDEAS
The ideas is to encourage our audience to spread an
inspiration to others, so that can be follow by others as a
trendsetter or inspiration.
OBJECTIVES
Create the hype from our community, boost the
engagement level and digital conversation within our
platform. To make the audience aware that the brand are
help stands for them.
Campaign Activity
• This is an always-on activity that run for a year.
• The audience will be challenge to share their own achievement story frequently on video format – 3min duration.
• There will be a weekly challenge and each month there will be a different theme for the audience to follow
• Each theme there will be some KOL to post some content on social media as an example to be follow by participant
• Each posted content (participant) equal some points. There will be a monthly winner for the favorite inspiring story
• Monthly winners deserve an open mic on The Moment
• At the end of the activity, participant with the highest point will win the main prize
Diperjelas lagi
Key untuk di website: Learn, Train, Relationship liat di primer)
KOL
Activity
Story line
Nama activity ke 2? (inovasi for better
indonesia)
Objektif dll
Blablabla 2.0 event
Acara
Timeline
Assets Development
1st Month
Items
2nd Month
Website
v
v
v
v
Mobile App
v
v
v
v
Social Media (FB, Insta & Youtube)
v
v
v
v
3rd Month
Campaign
It’s My Signature
Items
1th
Influencer Marketing
v
Paid Ad
v
Social Media Ad
v
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
v
Cost Estimation
Items
Period
Amount