Introduction
DICT 104: FUNDAMENTALS OF DIGITAL MEDIA
Ms. Joy Mwangi
DLPDI, Lecturer
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Session Objectives
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Tale of a Lost Cellphone
On your web browser, search for the article that appeared in
The New York Times:
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Tale of a Lost Cellphone
 What are the key highlights of the story?
 What was the role of technology ?
 What were the negative effects of the use of technology?
 What were the positive effects of the use of technology?
 How can we summarize these events in today’s context of
digital media/culture?
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Culture
 Set of values, beliefs, artifacts that distinguish one culture
from another.
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Digital Culture
 A culture is facilitated be digital media channels.
 It entails the attitudes and behavior characteristic of a
particular social group within a digital setting.
 Accelerated by the popularity of networked computers(The
Internet), personalized technologies(mobile devices) and
digital images.
 Emerged as a result of an increased use of communication
technology.
 Digital culture describes the idea that technology and the
internet significantly shape the way we interact, behave, think
and communicate as human beings in a societal setting.
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Class Activity: Case Study
 Read the case study provided
 Discuss the questions relating to the case
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Summary
In this session you have learnt:
 Definition of culture
 Definition of Digital Culture
 Important characteristics of a digital culture
 Case study
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