Tesla Inc.
Electric car company
Founded in 2003, with Elon Musk as the CEO
History
• 2008 tesla launched and unveiled the Roadster
• 2012 tesla unveiled the model S
• tesla model X was announce in 2015
• tesla model 3 was announced in 2016 as a more
affordable electric car for the masses
Elon Musk vision on automotive
industry that disrupted vehicle
Market.
 Tesla main goal is to speed up the transition to
sustainable energy.
 The Tesla model S,X, and the Roadster were attempts
to introduce electric cars to the masses, and show that
electric cars are the future.
 The benefits of using a completely electric car vastly
outweighs the benefits of gasoline power cars.
 Electric cars don't have a carbon footprint because it
uses the energy from the sun to power itself.
 The cost of charging a Tesla car is far less than paying
for gas.
Tesla performance Against
Competitors
Competitor Analysis
Tesla 4P’s to Conquer MKT &
Alternatives
TESLA 4P’S MKT STRATEGY
Tesla’s Alternatives
1. Increase investments for
product innovation(R&D)
2.Diversify the supply chain to
reduce supply-side risks
3.Expand operations in foreign
markets to exploit the global
growth of the renewable
energy industry.
Ansoff Growth Matrix & BCG Matrix
Ansoff Growth Matrix
 Market penetration-Sale products
to US and other 35 countries
 Product development.-lithium
Battery ,Growth in car Models
production
 Market development- Exploring to
enter India
 Diversification-Tesla Motor Inc.to
Tesla Inc. Acquired SolarCity to
enter Energy Storage
BCG Matrix
Model 3 belongs to the
question mark category of
the BCG matrix.
Model S belongs to the star
category of the BCG Matrix
Model 3 in the Dog
category of the BCG matrix.
The ZEV credits or Zero
Emission Vehicle credits can
belong to the cash cow for
Tesla
Recommendations
Tesla must improve its multinational presence by
focusing in alternatives.
Investment highly on research and development (R&D)
Develop accessible supercharger networks worldwide
Completion of pending project-new battery plant in
Nevada before engaging in new projects
Diversify electric car models- cheaper prices
Improve sales and distribution strategy