ΤΜΗΜΑ ΟΙΚΟΝΟΜΙΚΗΣ ΕΠΙΣΤΗΜΗΣ
ΕΠΙΧΕΙΡΗΣΙΑΚΗ ΣΤΡΑΤΗΓΙΚΗ
ΚΑΙ ΠΟΛΙΤΙΚΗ
2019
THE 6"W"
KISS
wer - wie- was - wo - wann warum
keep it simple stupid
When presenting, always keep in mind
that your audience needs to know from
the very beginning the answers to the
questions: who, how, what, where,
when, why. If you follow this simple
rule in your introduction, both you and
your audience will have a clear
structure of the presentation to follow.
Don't brag; add value. Avoid
terminology if possible, keep a smooth
language, mention only what is directly
related to the topic of your
presentation. Always remember that
you are not here to educate your
audience and show your knowledge,
but to engage them and convey a
specific message.
AIDA
RACE & ROPE
attention - interest - desire action
research - objectives planning - action communication - evaluation
From the very beginning, you are called
to grasp your audience attention, raise
their interest in your topic, make them
desire to stay till the end of the
presentation and -if required- move
into specific actions.
Make research for your topic and your
specific audience. Adjust the
presentation to your audience. Set your
objectives and make your
plan/structure. Communicate your
actions and evaluate your feedback.
Presentations are closely related to and
dependent on the speaker (sender of the
message), the audience (recepient of the
message) and the topic (message). To best
exploit the potentials given, it is common
that theoretical schemes derived from
marketing, communication and public
relations be used.
THINGS TO REMEMBER
WHEN MAKING
PRESENTATIONS
T O P
T I P S
F O R
EFFECTIVE PRESENTATIONS
show your passion and connect to the
audience
Be enthusiastic and honest and the audience will
respond.
focus on your audience's needs
You always need to bear in mind what the audience
needs and wants to know, not what you can tell them.
You need to make it easy for your audience to
understand and respond.
keep it simple: concentrate on your core
message
When planning your presentation, you should always
keep in mind the question:
What is the key message (or three key points) for my
audience to take away?
You should be able to communicate that key message
very briefly.
smile and make eye contact with your
audience
start strongly
The beginning of your presentation is crucial.
You need to grab your audience’s attention and hold it.
remember the 10-20-30 rule for slideshows
This is a tip from Guy Kawasaki of Apple. He suggests
that slideshows should:
Contain no more than 10 slides;
Last no more than 20 minutes; and
Use a font size of no less than 30 point.
tell stories
Human beings are programmed to respond to stories.
use your voice effectively
use your body, too
It has been estimated that more than three quarters of
communication is non-verbal.
Make your gestures open and confident, and move
naturally around the stage, and among the audience too,
if possible.
relax, breathe and enjoy
If you find presenting difficult, it can be hard to be calm
and relaxed about doing it.
"ΕΠΙΧΕΙΡΗΣΙΑΚΗ ΣΤΡΑΤΗΓΙΚΗ ΚΑΙ ΠΟΛΙΤΙΚΗ"
- 2019 -
T O P
T I P S
T O
B E S T
CONVEY THE MESSAGE
simplicity
Simple messages cause a bigger impact. So, if you want to be
remembered, leave behind technical language and empty words
be brief
Remember that less is often more. The attention span of our
brains is limited and our audience could not be motivated. So,
forget about neverending speeches and try instead to use a
limited number of words that could phrase your message with
precision.
credibility
Confusing messages will cause doubts about the veracity of your
message activating a defensive response in your audience.
People just consider genuine information. So, making your
message genuine and avoiding contradictions will gain the
credibility of your public and ease the communication.
coherence
Even if you want to try several topics, our attention is limited and
the working memory will filter most of the information. The
recommendation is to focus on few elements that should be
recalled through repetition
memorable words
The brain has an aesthetic sense which is attracted by elements
such as symmetry and rhythm. In terms of speech, using rhymes
and sets of words with similar endings or some musicality will make
our message be remembered.
novelty
Our brain is trained to detect and get motivated by innovative
elements. In this case, surprising our audience with unknown
information or data; will help them to make sense of our message
and remember.
positive messages
We naturally prefer happy endings. So, connecting the message
with emotions and transmitting hope will help your audience to
accept the message and remember.
visualization
The brain works building networks. Therefore, if our messages
can trigger mental images; it will be easier for our audience
to remember and recalling such memories in the future.
using questions
Questioning your audience will help them to feel included. In
addition, the mental effort of processing the answer will make
them get connected to the topic and help them to remember.
context
Our emotional brain needs to make sense of information in order
to get motivated.
That is the reason why your audience should
know the importance of the message and how it is related to
their needs and ambitions.
YANNIS A. POLLALIS
X. GIANNOUZI