FACULTY OF COMMERCE
Corporate Financial Strategy
SUBMITTED TO:
Prof. Aamir ILyas
SUBMITTED BY:
“BS. COMMERCE”
G1F17BSCM0025
AHMAD ALI BUTT
Submitted Date: 30/NOV/2020
Mission Statement
Dunkin' Brand
“To be the leading provider of the wide range delicious beverages & baked product around
the kingdom in a convenient, relaxed, friendly environment, that insures the highest level of
quality product and best value for money.”
Burger King’s
“Offer reasonably priced quality food, served quickly, in attractive, clean surroundings.
McDonald’s
“To be our customers’ favorite place and way to eat and drink.”
Little Caesars
“To be an innovative global leader by focusing on convenience, exceeding customer
expectations with extraordinary value and great tasting products, provided by outstanding
people resulting in strong returns to our stakeholders.”
Pizza Hut
“To take pride in making the perfect pizza while providing courteous, helpful service at all
times, striving to have every customer say that they plan to be back.”
Rankings:
Dunkin' Brand = 1st (1,4,5,7,9) Missing components
Pizza Hut = 2th (3,4,5,8,9) Missing components
Little Caesars = 3th (1,2,4,8,9) Missing components
Burger King’s = 4th (1,2,3,4,5,9) Missing components
McDonald’s = 5th (1,2,3,4,5,6,7,9) Missing components
Improved Mission Statement (Pizza Hut)
"To invest heavily in creation the ideal pizza globally, for investors as we provide
opportunities for growth in business and with the advancement of technology for
our employees, while giving respectful, helpful service at all times, doing social activities
for the community for the awareness of healthy environment, endeavoring to have every
customer say that they plan to be back.”
Vision Statement
Dunkin' Brands
“To be always the desired place for great coffee beverages and delicious complementary
donuts & bakery products to enjoy with family and friends”
Burger King’s
“To be the most profitable QSR business, through a strong franchise system and great
people, serving the best burgers in the world.”
McDonald’s
“To move with velocity to drive profitable growth and become an even better McDonald’s
serving more customers delicious food each day around the world.”
Little Caesars
“To be the world's most successful pizza chain.”
Pizza Hut
“To improve the well-being of our customers, community, and people connected to our
enterprise.”
Rankings:
Little Caesars = 1st
Burger King’s = 2th
McDonald’s = 3th
Dunkin' Brand = 4th
Pizza Hut = 5th
Improved Vision Statement (Pizza Hut)
“To improve the prosperity of our clients, network, and individuals associated with
our enterprise that will beneficial for us in the future objectives and to be the
world's best Pizza merchant”
Missing Components
Mission Statement
Dunkin' Brand = 1st (1,4,5,7,9) Missing components
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The company have to include the consumers like fast food lovers or etc.
The company have to include the technology they use to serve the customers.
The company have to include the about their financial soundness.
The company have to include the firm have competitive edges to move forward from its
rivals
The company have to include the tells that the employees are value able assets for them.
Pizza Hut = 2th (3,4,5,8,9) Missing components
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The company have to include the area in which he will compete the market is he
globally or etc.
The company have to include the technology they use to serve the customers.
The company have to include the about their financial soundness.
The company have to include the social responsibilities of the firm towards the
community.
The company have to include the tells that the employees are value able assets for
them.
Little Caesars = 3th (1,2,4,8,9) Missing components
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The company have to include the consumers like fast food lovers or etc.
The company have to include that what type of product or service will they serve.
The company have to include the technology they use to serve the customers.
The company have to include the social responsibilities of the firm towards the
community.
The company have to include the tells that the employees are value able assets for them.
Burger King’s = 4th (1,2,3,4,5,9) Missing components

The company have to include the consumers like fast food lovers or etc.

The company have to include that what type of product or service will they serve.

The company have to include the area in which he will compete the market is he
globally or etc.

The company have to include the technology they use to serve the customers.

The company have to include the about their financial soundness.

The company have to include the tells that the employees are value able assets for them.
McDonald’s = 5th (1,2,3,4,5,6,7,9) Missing components

The company have to include the consumers like fast food lovers or etc.

The company have to include that what type of product or service will they serve.

The company have to include the area in which he will compete the market is he
globally or etc.

The company have to include the technology they use to serve the customers.

The company have to include the about their financial soundness.
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The company have to include the beliefs, culture of the organization core values etc.

The company have to include the firm have competitive edges to move forward from its
rivals
The company have to include the tells that the employees are value able assets for them.
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