Exam 1
Chapters 1-5
Elements of the definition of PR
Race Model
Differences in journalism, advertising, marketing and PR
Integrated perspective
Essential Abilities
Organizational Roles
Internships
Salaries
Competition
Conflict
Stance-driven approach
Contingency theory
Conflict Management Life Cycle
Crisis management
The Rosetta Stone
The church and propaganda
The Boston Tea Party
The age of the press agent
PR growth with America’s growth
Ivy Lee
George Creel
Edward Bernays
Four models of PR
Relevance of diversity in PR
Professional practice
CEO’s and ROI
Line and staff functions
Levels of influence
Trend toward outsourcing