• Introduction & History
• IKEA’s Layout
• Company Analysis
– SWOT
• Industry Analysis
• IKEA’s Competitors
• Cultural Perspectives on IKEA
– France, China, US
• Environmental Awareness
• Recommendations
• Swedish private company, 1943
• Parent company
– INGKA Holding B.V.
• Company culture
Ingvar Kamprad
– Togetherness, Cost-consciousness,
– Respect, Simplicity
• Products
– more than 10,000 in its range
• Social responsibilities:
– FSC, WWF, UNICEF
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1943 IKEA was founded by Ingvar Kamprad
1951 The first catalog was published
1958 The first IKEA store opens in Sweden
1963 IKEA arrived in Europe
1985 IKEA arrived in USA
1990 The first environmental policy
1997 IKEA website & Children’s IKEA
1998 IKEA arrived in China
2001 IKEA rail
IKEA’s Layout
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Entrance upon the store
Unique Design
Display set up
Upper level “showroom”
Lower level “Marketplace and Warehouse”
MOVIE TIME!!
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Scandinavian furniture
Compact, stylish furniture
The IKEA vision
Unique business concept
Strengths
• Strong brand
recognition
• Various operations
• Established
• Vertical integration
• Product differentiation
Weaknesses
• Recalls on IKEA products
• Dependency on Europe
Opportunities
• Online retail shopping
• Expansion
• Electrical market
• Swedish food market
Threats
• Competition
• Increases in steel prices
Industry Analysis: “Home Furnishing”
• Small urban dwellings
• Future trends:
- Internet vs. Stores
• Global issues:
- Furniture Stores take too much space
- Products’ Names
IKEA’s Competitors
• U.S. Competitor: Euromarket Design,
Crate and Barrel
• France Competitor: Conforama
• China Competitor: Qingdao BOFA
Furniture Company Limited
France
China
The United States
IKEA in France
Begin With IKEA Commercial
• IKEA: a fashion brand
• A unique experience
• Convenient services
IKEA in China
•4 stores
Consumers
•Price
•Services
•Materials
Competitors
•B&Q
•HomeDepot
•Illinois
IKEA in United States
• 34 current IKEA locations
• Adding additional 3 locations soon
• Original IKEA in Philadelphia in 1985
• On Fortune 100 Best Companies to Work
For
VIDEO TIME!!
Environmental Awareness
• Charging for plastic bags
• IKEA Soft Toy Campaign
• IKEA and WWF
Analysis of IKEA
• Introduce digital scanners
• Global expansion
– Central and South America
– North Africa
– South Asia
• Internet shopping
QUIZ Time!
Analysis of IKEA