Fast Food and Convenience for College Students
S1. What is your current age?
1.
Under 18 – THANK AND TERM
2.
18
3.
19
4.
20
5.
21
6.
22
7.
23-25
8.
26-30
9.
31 or older
S2. Are you currently enrolled in any of the following types of institutions?
1.
Junior college
2.
Community college / two-year program
3.
University / four-year program
4.
None of the above – THANK AND TERM
Q1. How many times have you visited a fast food restaurant in the last seven days?
Please do not include restaurants where you were served by a waiter or waitress.
1.
None / zero – SKIP TO Q8
2.
One time
3.
Two times
4.
Three times
5.
Four times
6.
Five or more times
Q2. For which of the following meal types did you eat fast food in the last seven days?
Please mark all that apply.
A.
B.
C.
D.
E.
F.
Breakfast
Lunch
Afternoon snack
Dinner
Evening / late night snack
Other

Q3. Many fast food restaurants offer combo meals or value meals, which typically include a main dish, a side dish and a drink for a discounted price. How often do you buy combo or value meals, when they are available, versus purchasing single items á la carte?
1
2
3
4
Always
Often
Seldom
Never
Q4. How important are each of the following factors when deciding which fast food restaurant to visit? ROTATE FACTORS.
A. Taste
B. Convenience of location
C. Price
D. Healthy food choices available
E. Food quality
F. Cleanliness of restaurant
G. General atmosphere of restaurant
H. Ethnic food choices available
I. Vegetarian food choices available
J. Freshness of the food
5
4
3
2
1
Extremely important
Very important
Somewhat important
Not too important
Not at all important
Q5. When you visit fast food restaurants, how often do you stay and eat the food in the restaurant versus getting it to go or going through the drive-through window?
1
2
3
4
Always –
Often
Seldom
Never
SKIP TO Q8

Q6. If a fast food restaurant had comfortable sofas and chairs, where you could socialize with friends, and wireless Internet connection, how likely would you be to stay and eat your food there rather than getting it to go or going through the drive-through window?
5
4
3
2
1
Extremely likely
Very likely
Somewhat likely
Not too likely
Not at all likely
Q7. How many times have you purchased / consumed the following convenient foods in the last seven days?
A.
B.
Candy bar
Chips or pretzels
C. Microwavable frozen meal like Hungry Man or Lean Cuisine
D. Hot Pocket
E. Instant Noodles
F. Microwavable popcorn
G. Ice cream
H. Soup
I.
J.
Bagel or donut
Cookie
K. Pre-packaged / ready-to-eat salad
L. Fruit
M. Pre-made, refrigerated sandwich
4
5
6
1
2
3
None / zero
One time
Two times
Three times
Four times
Five or more times
(IF Q1=1, CONTINUE. ALL OTHERS, SKIP TO END)

Q8. Why have you not visited any fast food restaurants in the last seven days? Please select all that apply. ROTATE FACTORS.
A.
Don’t like the taste of fast foods
B. Inconvenience of locations
C. Price
D. Healthy food choices not available
E. Poor food quality
F. Poor cleanliness of restaurants
G. Poor general atmosphere of restaurants
H. Ethnic food choices not available
I.
J.
Vegetarian food choices not available
Lack of freshness of the food
K. Atypical week – I usually do eat some fast food in a typical week
L. Other
Q9. If a fast food restaurant had comfortable sofas and chairs, wireless Internet connection, and a variety of fresh, healthy North American and ethnic food choices and convenience items, how likely would you be to visit?
5
4
3
2
1
Extremely likely
Very likely
Somewhat likely
Not too likely
Not at all likely
Thank you. Those are all of our questions.