Issue 12 Jharokha Monsoon Special FDDI Jodhpur “The Mind is everything. What you think, You become.” - Buddha 29th June 2018. 9th - 10th July 2018. Ms. Varsha Monica Samuel, Faculty of School of Fashion Design, FDDI-Jodhpur presented research paper at International Management Conclave in Rukmini Devi Institute of Advance Studies, New Delhi, organized by C.E.G.R. in collaboration with Springer Nature. This research paper titled, “Sensory Marketing: Applying social psychology to experiential marketing.” focuses on the psychological stimuli that effect the consumer behavior and how they can be applied on global and fashion retailing. Dr. Shilpi Kulshrestha, Faculty of School of Retail Management, FDDI-Jodhpur conducted guest lectures on Communication Skills , Soft Skills and Interpersonal Relations for the newly recruited Senior Technical Assistant '13' (DRDO Employees) at DRDO Training Institute, Defence Laboratory, Jodhpur . “Every positive thought is a silent prayer which will change your life.” - Bryant H McGill. Jharokha Monsoon Special Issue 12 FDDI Jodhpur Benefits of Positive thinking Is your glass half-empty or half-full? How you answer this age-old question about positive thinking may reflect your outlook on life, your attitude towards yourself, and whether you're optimistic or pessimistic — and it may even affect your health. Indeed, some studies show that personality traits such as optimism and pessimism can affect many areas of your health and well-being. The positive thinking that usually comes with optimism is a key part of effective stress management. And effective stress management is associated with many health benefits. If you tend to be pessimistic, don't despair — you can learn positive thinking skills. Understanding positive thinking and self-talk Positive thinking doesn't mean that you keep your head in the sand and ignore life's less pleasant situations. Positive thinking just means that you approach unpleasantness in a more positive and productive way. You think the best is going to happen, not the worst. Positive thinking often starts with self-talk. Self-talk is the endless stream of unspoken thoughts that run through your head. These automatic thoughts can be positive or negative. Some of your self-talk comes from logic and reason. Other self-talk may arise from misconceptions that you create because of lack of information. If the thoughts that run through your head are mostly negative, your outlook on life is more likely pessimistic. If your thoughts are mostly positive, you're likely an optimist — someone who practices positive thinking. The health benefits of positive thinking Researchers continue to explore the effects of positive thinking and optimism on health. Health benefits that positive thinking may provide include: Increased life span Lower rates of depression Lower levels of distress Greater resistance to the common cold Better psychological and physical well-being Better cardiovascular health and reduced risk of death from cardiovascular disease Better coping skills during hardships and times of stress It's unclear why people who engage in positive thinking experience these health benefits. One theory is that having a positive outlook enables you to cope better with stressful situations, which reduces the harmful health effects of stress on your body. It's also thought that positive and optimistic people tend to live healthier lifestyles — they get more physical activity, follow a healthier diet, and don't smoke or drink alcohol in excess. Practicing positive thinking every day If you tend to have a negative outlook, don't expect to become an optimist overnight. But with practice, eventually your self-talk will contain less selfcriticism and more self-acceptance. You may also become less critical of the world around you. When your state of mind is generally optimistic, you're better able to handle everyday stress in a more constructive way. That ability may contribute to the widely observed health benefits of positive thinking. source: Mayo Clinic Compiled by: Ms. Varsha M Samuel - Faculty (Fashion Design) Issue 12 Jharokha Monsoon Special FDDI Jodhpur School of Footwear Technology Classic white sneakers are back in vogue Originally proliferating in the world of Western sport and rap, the white sneaker's cachet has burst onto shop fronts in Delhi, Mumbai and Pune, among other cities. On streets heaving with chappals, sandals and bellies, white sneakers, complete with thick white soles and plain white laces, are a prize asset. For the biggest brands in the trend, business in India is booming. The originator of the white-sneaker trend, Adidas India, reported total revenue from operations of a little over `1,088 crore in FY17. It doesn't declare revenue by product, but according to industry estimates, the share of classic sneakers — Super Stars and Stan Smiths among others — is anything between Rs 217 crore and around Rs 270 crore. Online sales present a picture of even more explosive growth. “The second half of 2015 is when brands started launching white sneakers in India in sync with global launches,” Puspen Maity, Myntra's vice-president and head, sports, footwear and accessories, tells ET Prime. “Nike, Adidas, Puma, Asics: Myntra is the official online partner for these brands and generates 35%-40% of their total sales in India.” Between FY17 and FY18, Myntra's white sneaker sales jumped 269%, accounting for half the sales of top sneaker brands in India. What made a sports shoe, not designed for the Indian feet, trend in India? To Saxena's generation, the answer is obvious: Instagram, and the rising love for no-fuss “athleisure” clothing. But to say only that is to gloss over things. As with so many 'viral hits', underneath the whitesneaker trend, the designs of Big Business — and “influencers”— are quite large. “Adidas had a lot to do with the white-sneaker phenomenon in India. The Stan Smiths and Superstars were enjoying massive global heat, starting 2016. These two models have driven this phenomenon to a large degree,” says Sean Van Wyk, senior marketing director at Adidas India. He claims his firm helped cultivate the Indian sneakerhead. In 2016, Adidas flew Stan Smith down to India to launch a limited edition of his shoes — “not more than 50-60 pairs in total”, according to a person familiar with Adidas's marketing plans who requested anonymity. “What they (Adidas) do is invite people to buy the pairs. These are a mix of celebrities and social-media influencers who write posts on sneakers and the sneakerhead culture,” he adds. “10 to 15 pairs are kept for sale at the store, for which there is a long queue.” In the stores, the shoes are sold for anything between `20,000 and `25,000 a pair, the person says. This is the zeitgeist Adidas tapped into while launching Adidas Originals, and what its rivals Nike and Puma are picking up. While Nike has begun selling, among others, rapper Kendrick Lamar's Cortez and Air, Puma organised Sneaker Pimps, an exhibition of vintage and limitededition sneakers in Pune and Delhi earlier this year, inviting top sneaker collectors with a large number of Instagram followers. Down the Value Chain In The Devil Wears Prada, Meryl Streep's character, fashion editor Miranda Priestly, sets right her new personal assistant who scoffs at seemingly “meaningless” fashion choices. In her famous monologue, Streep explains how the assistant's cerulean blue sweater moved from the runways of Oscar de la Renta and Yves Saint Laurent to department stores and finally to “some tragic Casual Corner,” a now-defunct American value fashion chain. That's exactly how white sneakers have moved — from specialised sports equipment and celebrity fare, to a staple at almost any joint selling shoes to young men and women. Among those matching step is India's largest organised footwear seller and the darling of the middle-class, Bata India. “We have always had a very formal approach to dressing up. It was almost always black and brown shoes, and sports shoes for specific purposes,” says Bibhuti Singh, general manager of marketing at Bata. “Sneakers are generally an 18-25 years age-group market,” Singh says. “They generally don't step into Bata too often.” To change that and tap into this massive market, the company is launching new products. “The average amount consumers are willing to spend is `5001,000. And leisure white sneakers are doing better, growing very well, compared with sports white sneakers,” Singh adds. Source-Economic Times Presented By-Mr .Mahesh Kumar Faculty Footwear Compiled byMr. JASBEER SINGH (Associate Faculty-Footwear ) Jharokha Monsoon Special Issue 12 FDDI Jodhpur School of Retail Management Alumni Connect: Ms. Vividha Bhandari of PG Batch (FMRM) 2013-2015 is successfully working with Khemchand Handicrafts, Jodhpur as Merchandiser since 2016. Ms Pemal Gehlot (IPRM Batch 2012-2017) is successfully placed as Retail MT at Skechers, Mumbai. Academic Corner:Ms. Shilpi Kulshrestha (Faculty- Retail) has been awarded with Doctor of Philosophy (PhD) in Management from DAVV, Indore. Activity Insights:Dr. Shilpi Kulshrestha (Faculty- Retail) conducted a Yoga session on International Yoga Day, 21 June 2018 at St. Vivekananda Park; Saraswati Nagar Jodhpur organized by Arogya Bharti Jodhpur and was awarded “Yog Ratna” Certificate for the same. Retail Gyan Buzz Amazon starts 129 Rs monthly plan for Prime to draw users – The option of a monthly plan is likely to bring in new users who had been reluctant about committing a bigger sum for a year long subscription across tier-2 and tier-3 cities.(Source-The Business dated 28.06.2018) Volkswagen to Invest over €1 billion in India, Skoda to lead the Charge – The group has a set target of garnering 5 % combined market share in India between Volkswagen and Skoda by 2025 and this expansion will lead to an employment generation of over 4000 to 5000 engineers for both the plant & R&D center. ( Source-The Economic Times dated 3.07.2018) Companies turn to Glass Packaging under Plastic Ban – Beverages & Snacks company PepsiCo. which makes Pepsi cola, Mountain Dew & 7Up lemon drink plans to scale up non-returnable glass bottles for its no sugar drink in order to reduce plastic packaging and go for alternative packaging solutions. ( Source-The Economic Times dated 4.07.2018) Shoppers Stop plans to focus on private labels to revive growth - Shoppers Stop the country's oldest department store chain, plans to double its contribution from higher margin private labels, exclusively launch international and celebrity brands, renovate several stores, and strengthen management team, as the company looks to revive growth and boost its profitability. For this, the company has recently hired a head of design for its inhouse brands and invested in a testing lab and studio. (Source- ET Retail.com) Reliance Retail may enter apparel wholesale – Reliance Retail plans to enter wholesaling of fashion and lifestyle products through both offline and online channels to tap the largely unorganized bulk business of garments and accessories. It already operates a chain of cash andcarry outlets called Reliance Market, FMCG, general merchandise as well as some amount of ready-made garments. The new venture will fully focus on the growing fashion market in India, especially in small cities and towns. (Source- ET Retail.com) Compiled byDr. SHILPI KULSHRESTHA (Faculty- Retail) Jharokha Monsoon Special Issue 12 FDDI Jodhpur School of Fashion Design HanesBrands bags award for excellence in sustainability HanesBrands has earned a ninth consecutive US Environmental Protection Agency Energy Star Partner of the Year award for sustained excellence in energy conservation, carbon emissions reduction and environmental sustainability. HanesBrands is on a mission to become the apparel industry's leader in environmental stewardship and social responsibility. "HanesBrands is incredibly honoured to earn ninth consecutive Energy Star Partner of the Year award and will accept it on behalf of approximately 70,000 worldwide employees who are committed to energy management and environmental responsibility," said Javier Chacon, chief global manufacturing officer for HanesBrands. "Thanks to our employees' steadfast commitment, Hanes is the only apparel company to be honored for sustained excellence by the EPA Energy Star program in its 26-year history and continues to demonstrate that companies from all industries can make a difference in energy conservation, carbon emissions reduction and environmental sustainability.” Hanes recently released the company's 2017 environmental performance data on energy use, carbon dioxide emissions, water use, renewable energy and landfill diversion. Across every category, the company posted strong results compared to the year prior. Versus 2016, Hanes reduced its carbon dioxide emissions by 15 per cent, energy use by 6 per cent and water use by 7 per cent, while increasing its use of renewable energy by 7 per cent. Additionally, Hanes again diverted 84 per cent of its supply chain waste from landfills. Energy Star was introduced by the EPA in 1992 as a voluntary, market-based partnership to reduce greenhouse gas emissions through increased efficiency. The annual Energy Star Partner of the Year award honours organisations that have made outstanding contributions to protect the environment through best practices and organization-wide energy savings. Compiled byMs. MONIKA CHOUDHARY (Faculty-Fashion Design) Editorial Team:Chief Editor : Dr. Deepak Bhandari Editor : Ms. Varsha Monica Samuel Designer : Mr. Kushal Manohar Patil Content writers : Dr. Shilpi Kulsreshtha, Ms. Monika Choudhary, Mr. Jasbeer Singh.
