Why-You-Need-Mapping

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An outside
salesperson’s best
friend
Reduce travel time & costs by
30% every week. Start
visualizing your data – map
customer spreadsheets,
optimize driving routes, and
organize leads into your sales
funnel.
July 2018
mapmycustomers.me
Table of Contents
03 Why Mapping?
04 Route Optimizing
05 Territories & Grouping
06 Leads Funnel
07 Heat & Circle Mapping
08 Data Analytics
09 Contact Management
10 Team Benefits
11 Conclusion
Customer awareness on every
device.
Why you need to take mapping
seriously
There’s no doubt that enterprise resource
planning can take a lot of time and thought
from your business. A lot of small to
medium sized businesses end up going
with the de-facto industry leading CRMs
just because of their brand recognition –
so what are they missing?
MMC allows you to take your black and
white CRM data and visualize it as it was
meant to be. Sales personnel are visual
people and need to be able to see things
to fully understand them. Traditional CRMs
cannot offer this spatial component, even
with their own analytics.
With features including heat-mapping,
driving route optimization, deal-size
visualization and others – mapping can
bring your sales game to a new level.
Contact Management
Contact management done right.
Managing all of your contacts in one place shouldn’t be the hardest thing you have to do today.
Often times, industry-leading CRMs want to make deleting your contacts difficult for their own
benefit. With a mapping platform, the benefit is that you can visually update & delete contacts
from your map using a “lasso.” This allows you to draw on the map with your finger or mouse and
“spatially” decide which contacts you’d like to move into a new territory, change the color of, or
delete.
You can also easily update, create, or delete your contacts all in one place just like your
traditional CRM.
Territories & Groups
Make your sales territory planning
easy again.
One of the most important parts of any sales
manager’s job is to effectively distribute
territories to each of their sales staff. This, in
the usual case, is done with almost no idea of
where customers are actually spatially
located.
By being able to draw territories by shape or
define them by zip/postal codes, mapping as
a platform can make this often arbitrary job
both efficient and painless.
On the other hand, one of the most important
parts of any sales rep’s job is to be able to
effectively group and sort customers by
product type or category. Most solutions allow
reps to add pins to one group or multiple
groups, effectively allowing them to target
customers with ‘Product A’ but not ‘Product B’
on a map.
Leads Funnel - easily track
long sales cycles.
Your sales funnel in your pocket.
For any sales organization, their sales funnel is the meat and potatoes of their entire day. They
live and die by the leads they put in their funnel and the leads that make it all the way through to
‘won’. A mapping platform makes it easy to visualize each sales stage by color and deal size –
complete with easy filtering capability and other customization options.
The great thing about a sales funnel in coordination with mapping is when you’re on the road
already using your map for your routes and customer visualization, you’ll be able to easily say
‘where are all my qualified customers?’ or… ‘where are all my pitched customers?’ and pull your
map up to show just these stages of your sales funnel.
Routing - save 30% in costs &
time each week.
Do you know where your sales staff
spend their time?
More often than not, the average field sales
person is going to spend the majority of his
or her week on the road traveling from
customer to customer. Does your current
CRM make sure they aren’t wasting precious
time and gas driving around aimlessly?
Route optimization plays an important role in
your business – and if it doesn’t you’re
behind. Independent studies show that
using services to optimize your routes can
save each individual sales person 30% in
both time & gas costs each week.
For supply-chain enterprises with a need to
plan routes from the office and push them to
their drivers, being able to create routes
from a desktop computer and push to
mobile is also pivotal to improving
operational efficiency.
Robust tools to visualize
your deals.
See your sales deals like never before.
Bring your black-and-white sales funnel from your CRM to life. Visualize the size of deals and
stages by color-coded circle maps (with circle size representing deal amount and circle color
representing sales stage) as well as heat maps for showing you where most of your sales are
concentrated.
Data Analytics
Simple charting for easy data-driven decisions.
By focusing on the core mapping features such as deal amount, sales stage, and check-ins/
reminders, mapping platforms take the feature-overloaded data analytics of any CRM and
simplify them.
You don’t need every chart in the world to make good “data-driven” decisions, but a simple
sales-stage pie chart and line graph showing you sales deals you’ve won recently goes a long
way – especially when it’s at the touch of your finger tips in a beautiful, colorful way.
Track and engage your
team.
Do you know what your sales
team is doing right now?
Without a doubt, the most powerful
feature of our mapping platform is the
ability to use it with your entire team –
not just yourself. The benefit is truly
multiplied – imagine being able to
create pins and driving routes and
automatically share them with any
person on your team. Imagine being
able to track your team on a map as
they check-in at stores. Imagine
being able to see live activity as they
add or update pins, set reminders,
and move pins from one sales stage
to the next in your already beautifully
organized sales funnel.
Conclusion
Since its inception in early 2015,
Map My Customers has quickly
become the #1 mapping platform
on the Apple App Store and is now
available on the Google Play Store
as well as a tablet-friendly website.
It is currently used by over 35,000
small businesses and sales reps all
selling effectively with our robust
visualization tools and features.
Gone are the days of staring at
your data-packed CRM to track
sales leads and find customers.
Mapping is now one of the most
important components of your
entire sales process. MMC is proud
to be able to help businesses
create an effective and visual
sales strategy while enabling
them to execute at the highest
level.
Welcome to sales
effectiveness.
The premier outside sales
execution platform
sales@mapmycustomers.me
+1 (919).694.6839
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