GENERAL COMPANY DESCRIPTION SHOE LAUNDARY BUSINESS A shoe laundry or cleaning business usually involves the services of collecting shoes, getting them cleaned, repaired and polished as required, and delivering them at the client’s doorsteps. Additional services might include washing, color correction, maintenance services, footwear restoration and so on. VISION To be leading and established brand in Shoe cleaning industry MISSION Committed to provide the highest quality cleaning service by exceeding the expectations of our clients GOALS To provide our customers with a consistent , dependable when promised service OBJECTIVES Our key objectives, fundamental to our business in delivering you world-class cleaning and customer service, are as follows: • • • • Establish sustainable business by the end of the first year Produce net profits Provide our customers with a professional and friendly service. Meet or exceed the expectations of the management, staff and those visiting our clients office, building or facilities. • To establish a good brand to customers and gain brand loyaltyin its first three month of operations. BUSINESS PHILOSOPHY