Introduction
Coffee is one of the world’s most popular beverages start your day with a cup of coffee
or pan de coco or pan de sal. Almost everyone loves coffee. The greatest determination of
this shop will be to become daily necessity for the many coffee addicts around and make
everyone rush to this place as they tried to forget the stresses of life. It will also be a
comfortable place for people to meet their friends or even just to relax. The demand for
coffee is growing and therefore great service is an major priority. We shall provide our
customers with the best prepared coffee in the area that will compliment with pan de coco
or pan de Sal.
Alvero’s Pan De Coffee
Coffee With Bread Are The Perfect Blend
Types Of Business
Coffeehouse
When most people think of starting their own coffee business, they imagine a
coffeehouse. It’s the type of place made famous as the favorite hangout of the gang on
“Friends” — comfy sofas and armchairs, bookshelves for browsing and poetry and music
open mike nights. In addition to opening your own independent coffee shop, you can
choose from a fairly large number of coffeehouse franchises.
Drive Thru Coffee Shops
Drive thru coffee shops can do great business and be very profitable in the right location
— typically on a busy commuter road with lots of going-to-work traffic.
Objectives:
Alvero’s Pan De Coffee operations are:
Become selected as “Best New Coffee Shop” in this area.
Turn in profits from the first month of operation.
Mission:
To inspire and nurture the human spirit – one person, one cup and one neighbourhood
at a time.
Goals:
At Alvero’s Pan De Coffee, We aspire for quality, character and excellence in all we do.
Product – We aim to serve the best quality and most interesting varieties of coffees,
espresso drinks at all times for all.
Service – We strive to treat our customers respectfully as our guests; we intend to offer
our guests service that’s is prompt, efficient, friendly, and relaxed.
Atmosphere – We will provide a pleasant, welcoming environment and we will
maintain the cleanliness and be the most attractive coffee shop at all times.
Source Of Food
We will buy the ingredients of coffees and breads on
supermarkets or on groceries store
Location OF Business
Marketing Strategies
To sell our product to masses we need to come up with marketing strategy, That would
ensure we get a lot we get a lot of sales. Our marketing strategy to use are:
Blogging – To allow users to user to find our websites through our blog post or articles.
Promotion – Design to stimulate a customer to take action towards a buying decision.
Social Media – Now offer business of all sizes unprecedented opportunities to reach
new consumers.
Swot Analysis
Strength:
Weakness:
*Reasonable price
*New business
*Cheap price
*Low Start up
*offered popular coffee
*Only a few of coffees are offered
*High-quality products
Opportunities:
*Fastest growing industries in Asia
Threats:
*Gore international
*Already many competitors in the
market
*Strong market growth
*Almost same varieties of coffees
Target Market
Target market is depends on environmental, social, economic, and political factors. Our
coffee shops targets high to middle income are the office employees who want to buy lots
of coffees and bread.
Competitors
7/11
McDonalds
Jollibee
Dunkin Donuts
HangOut
Redbuck’s Café
Organizational Structure
Owner/Manager
Employees
Bartender
Baker
Janitor
*Owner
*Manager
*Bartender
*Baker
*Janitor
*Dishwasher
Dishwasher
Feasibility
Gross Income =
Expenses Amount =
Net Income =
P108,677.5
P72,608
P36,069.5