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Internal Assignment Applicable for April 2018 Examination
1. Suppose the demand equation for computers by Teetan Ltd for the year 2017 is given by Qd=
1200-P and the supply equation is given by Qs= 120+3P. Find equilibrium price and analyse what
would be the excess demand or supply if price changes to Rs 400 and Rs 120.
2. Assume that at the price of 75, the demand for the product is 250 units. If the price of the
product increases to 90, the demand decreases to 150 units. Calculate and analyse the
difference in the value of price elasticity using Arc Elasticity Method and Percentage Method.
3. Alpha Ltd was planning to start production next year. Different departments of the company
were working together to forecast the demand of the product in the market.
a) If you are manager of the company mention the steps and the factors that would be relevant
for forecasting the demand of rice in the market.
b) The price of rice and its demand (in kg) produced by Alpha Ltd in 2018 is given in the table. Fit
a linear regression line and estimate and analyse the demand for rice when price is Rs 50 per kg.
Price(Rs/kg) 17 20 24 28 32
Demand(Kg) 80 75 65 60 54
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Internal Assignment Applicable for April 2018 Examination
Q 1) Share your most memorable interpersonal and intrapersonal interactions in the recent past at your
workplace. Which principles govern interpersonal communication?
Q 2) As a customer relationship executive, it is your responsibility to convey the refusal of loan request to
your loyal customer via a letter. What steps will you take while drafting the reply to ensure the customer
provide the best hospitality to the passengers so they prefer travelling with your airlines.
a) During greeting the passengers on board, two things are most important eye contact and body
language. What guidance will you provide to your crew on these important non-verbal behaviors?
b) If your team encounters an irate customer travelling alone with a baby who has been delayed by 7
hours owing to flight cancellation, how will you communicate so that the customer feels comfortable?
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3
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Internal Assignment Applicable for April 2018 Examination
Corporate Social Responsibility
Caselet :
Biobeauty Ltd‘s idea of responsible business is to use only natural ingredients sourced from all
over the country, it believes that this will help protect the planet and the people depending on it. It
is especially recognised for not testing its products on animals, other brand values are support
community, defend human rights and activate self esteem. Last year it donated Rs. 50 lac to
support various human rights and women empowerment organization across India.
According to its annual report of 2015-16 it now needs to comply with section 135 of the
Companies Act 2013 and spend 2 % of its net profit on CSR. Hence this year Biobeauty will have
to spend Rs 10 crore on CSR as per the mandate.
Biobeauty is deeply entrenched in working with the community through its supply chain as it
sources majority of its raw material through self help groups (SHG) run and managed by women
from rural and tribal areas. It has partnered with multiple NGO’s to help organize these rural/tribal
women set up SHG’s and co-operative societies for growing and trading in herbs / flowers/ fruits /
berries etc for which it is the captive buyer.
Q1. As CSR Manager you have been asked to come up with three new initiatives/projects from
those listed under schedule VII of the Companies Act 2013 that the company can spend its CSR
budget on. Design and develop a business plan around these 3 areas that you have selected
covering the objectives (impacts expected), goals (target set), target stakeholder, geographical
area where it will be implemented, time frame. Please be very specific and relevant to the
company and section 135 requirements.
Q2. The CEO at Biobeauty Ltd wants your opinion on whether to partner with an NGO or should
Biobeauty work directly with the target stakeholders for the 3 new CSR initiatives /projects
selected by you. Prepare a document of approx 1000 words for your CEO giving the advantages
and disadvantages for Biobeauty in both the scenarios.
Q3A. Companies Act 2013 requires Biobeauty Ltd to disclose its CSR Policy on its website as
well as Annual Report of the company. Based on what you know so far about Biobeauty, frame a
relevant and suitable CSR Policy, what is the key purpose of the policy and what are the CSR
focus areas of Biobeauty Ltd.
Q3B. As part of CSR Team you have been asked to write a report of approx 500 words, which will
be published on the company’s website under “CSR at Biobeauty”, detailing the 3 new CSR
initiatives/projects that Biobeauty has implemented in 2016-17. You must use the ones you
shortlisted in Ans1.
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Internal Assignment Applicable for April 2018 Examination
Information Systems for Managers
Q.1) A leading global organization GEMS dealing in production field has spread its business all over the
world and deal in production of automobile parts at a large scale. Due to market fluctuations and change
in customers’ needs and preferences it has become difficult for the organization to manage their
operations efficiently. As a result, the products were not delivered on time. There is a need of
the organization decided to implement an ERP system for the same. Discuss any five benefits of
implementing ERP system in the organization so that it can be benefitted and also the different phases of
ERP implementation. (10 Marks)
Q.2) Pizza Express is a food chain which has just started its various restaurants all over India which offers
various types of pizzas. In order to maintain high rate of consistency and defined standards, the company
needs to have an excellent supply chain management. Discuss how maintaining a high standard of
supply chain management in the Pizza Express organization will keep stronghold in the country. Also,
explain the various steps of supply chain process which can be implemented by the organization. (10
Marks)
Q.3) ‘The Coffee’ a leading brand in the field of brand of Coffee sells various varieties of coffees. The
company maintained its quality and standards by following and implementing different quality standards in
the organization. But few months ago, the security of the organization went on stake due to virus attack
by intruders.
3 a). You as Head of the Company will follow which steps for incident handling in the organization.
3.b) Explain the disaster recovery and business continuity planning mechanisms which will help the ‘ The
Coffee’ organization to bring back its normal operation.
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Internal Assignment Applicable for April 2018 Examination
Capital Market and Portfolio Management
Q.1 Mr. Mahendra Kumar would like to invest in mutual funds. He has been suggested by his friend to
choose a fund from any of the three mutual funds, as given in the table below. Mr. Mahendra learns that
he can use Sharpe’s ratio, Treynor’s ratio and Jensen’s Alpha to measure the performance of a mutual
fund. Help Mr. Mahendra to rank the three funds on each of the measures.
Fund A Fund B Fund C
Portfolio Return 12% 15% 18%
Standard Deviation 0.15 0.25 0.4
Beta of the portfolio 0.6 0.8 1.4
Return from the market 12%
Risk free rate of return 6%
Q.2 Mr. Virendra Kumar invests Rs. 10,000 in a stock that gives him dividend of Rs. 100, Rs. 200 and Rs.
300 at the end of the first, second and third year respectively. He sells his holdings at Rs. 13,500 at the
end of the third year. How much returns did he earn, as per Money weighted rate of return method?
Further, instructions- students can directly calculate the IRR either using in-built formula in MS Excel or
create calculations of Present Values (PVs) in MS Excel. Find sum of PVs and set the sum to zero by
changing the value of the discounting rate. (you may use Goal Seek function of MS Excel to accurately
calculate the IRR). The rate at which the sum is zero is IRR. (10 Marks)
Q.3 Mr. Dhirendra Kumar is a 24 years old professional, working as a programmer for the largest software
company in India. He has earned his bachelor degree of engineering in Computer Science from IIT
Mumbai and has been working for the company for last three years. He belongs to Pathankot and his
parents live there. For last three years, he has been staying in Bengaluru along with his other colleagues
in a rented accommodation. He plans to get married not before the age of 28 and would like to have his
own house before he gets married. His father is working currently at Pathankot and is due to retire in
another ten years. He plans to convince to his parents to shift to Bengaluru from Pathankot to stay with
him post his father’s retirement. Mr. Dhirendra is the star performer of his company. He currently enjoys a
package of Rs. 18 lakhs per annum. After accounting for his expenditure, he has been able to save close
to Rs. 30 lakhs over the last three years. Till date he has been putting his savings in either Fixed deposits
(FDs) of his bank or some of the tax savings instruments such as Public Provident Fund etc. However,
now he would like to see his investments grow much faster so that he can meet his marriage related
expenditure four years later and also make the down payment for his new house before marriage. He has
been getting various investment advices from different people telling him where to put his money. His
parents are advising him to buy some gold every year and put rest of the money in FD. His boss tells him
to buy the house right away, even though it could be smaller than he would need later. According to his
boss, value of his small house would appreciate in four years and that the sale proceeds would partially
fund the new purchase. Some of his friends have told him that investing in high safety corporate bonds
will give him better returns than putting money in PPF. Amongst all this, he is getting the constant feed
through newspapers of Sensex and Nifty scaling new heights every other day and a few one-off stories of
rags to riches. Mr. Dhirendra is thoroughly confused between the choices and he now approaches a
professional (you) to advice him on the right investment strategy. Some questions that you need to
a) Where should he put his money, in gold, in FD, in PPF, in real estate, in corporate bonds or in stocks?
Or do you have some other strategy in mind? Provide your answer with the rationale.
b) Should he invest in any of these assets directly or should he choose the mutual fund route or create a
portfolio of mutual funds? How will choosing the mutual fund route (single mutual fund or a portfolio of
mutual funds) will prove beneficial to Mr. Dhirendra? Explain your recommendation with reasons for the
same.
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Internal Assignment Applicable for April 2018 Examination
Strategic Management
1. You are the CEO of an Automotive firm in India. Recently you have expressed interest to change your
Traditional Inventory System to a Just-in Time Inventory System. Conduct a detailed Force Field Analysis
by identifying atleast 3 Driving forces & 3 Restraining forces each & suggest atleast 3 ways of reducing
the restraining forces. (10 Marks)
2. During the year 1999, Vodafone, a UK based telecom company decided to acquire Mannesmann, a
German cellphone company. Identify the nature of acquisition in this case. Which one of the following
types of acquisition would you categorise this to be the most appropriate? • Hostile Takeover • Friendly
Takeover • Merger OR • Demerger Describe in detail the process undertaken of your chosen option. If
you were the CEO of the Vodafone, would you undertake this above mentioned step? (10 Marks)
3. You have been appointed as a Consultant to a Malaysian automotive company wanting to enter India.
a. Conduct a PEST analysis for India as a market (5 Marks)
b. Based on the PEST analysis conducted, would you recommend a positive entry or suggest a no entry
into the Indian market. State your response with atleast 4 reasons. (5 Marks)
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Internal Assignment Applicable for April 2018 Examination
Marketing Management
1. Construct the 4P’s of Marketing Mix for Starbucks Coffee chain in India alongwith the 3 extended P’s
for Services. ( 10 Marks)
2. You are the Chief Marketing Officer for Apple India. Conduct a macro external environmental analysis
on 8 factors & suggest whether India is an attractive market for higher range of iphone devices such as
iPhone 8, iPhone 8plus & iPhoneX? (10 Marks)
3. You are an Italian shoe making firm by the name of “Scarpa” & your target audience is primarily middle
class in Europe. You wish to enter the Indian market looking at India’s vast middle class segment which is
a. Which one of the following pricing strategies would you wish to pursue in India? Explain the reasons
behind choosing this pricing strategy (5 Marks)
Full Cost pricing
Psychological pricing
b. Given that Scarpa is a new entrant into India, describe atleast 6 innovative sales promotions campaign
aimed at Indian consumers (5 Marks)
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Internal Assignment Applicable for April 2018 Examination
Financial Institutions and Markets
Q1. Ms. Vijaya, after completing her graduation, has recently joined a bank. With a steady income now
and good growth prospects for her career, she intends to save regularly and increase the amount of
savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds
(MFs), as a suitable option for her. However, Ms. Vijaya is not at all familiar with MFs and has some
queries such as:
a) What are mutual funds and why should she be investing through mutual fund?
b) What are the various types of mutual funds? Prepare a detailed answer for her queries.
Q2. Mr. Sudhindra Kumar, aged 60, has been an investor in stock market for the last 35 years. When he
initially started investing in late 1980s, he used to take positions in the stock markets after studying the
annual reports of the company. He used to scan financial newspaper everyday to spot a scrip for buying
or selling. He used to generate better returns on his investments than his other colleagues who would
solely rely on the trends in stock prices to choose the stock. However, by the end of late 1990s, Mr.
Sudhindra realized that he is not able to spot as many investment opportunities through his existing
methods. He observed that her junior colleague, Ms. Rama was generating better returns than him. Ms.
Rama also shared with Mr. Sudhindra that she picks up stocks based on the recommendation of his
stock-broker friend. His recommendations have been a hit as he is very well connected to many
corporates, financial intermediaries and other brokers. He seems to get to know about the corporate and
market developments ahead of the many investors. Mr. Sudhindra requested Ms. Rama to share such
invest tips with him as well in future. Using these tips judiciously along with his old methods of investing,
he continued to generate handsome returns on his investment. After various stock-market scams, in the
early and mid 2000s, various regulations were brought in place by SEBI to curb manipulation of stock
prices and bring more transparency of information, especially for the small investors. As a result, the flow
of reliable and worthy investment tips through Ms. Rama dried up and once again. Today, Mr. Sudhindra
finds that his older methods of investing are not as effective as they used to be in past, in identifying an
investment-worthy stock. All the information related to any stock is almost instantaneously and
simultaneously available to the whole market, with the help of technology. Hence, opportunities to beat
the market in generating returns have become far lesser than in past. Based on the above information,
what are your observations regarding the market efficiency of Indian market since 1980s? Put your
commentary/conclusions with your rationale for the same.
Q.3 DEF Limited is an Indian company, engaged in export oriented trading of various manufactured
items. The company buys products manufactured in India and sells its products primarily in US. The
company pays to its vendors/sellers in Indian rupee and it receives payment in USD after 90 days of
dispatching its products. Also, the company borrows money in Indian Rupee for working capital purposes.
The cost of borrowing for the company is around 14%-15%. The company aims to reduce its borrowing
cost and is exploring options for the same.
a) How can DEF limited manage/mitigate the forex risks?
b) What kind of Swaps instruments DEF Limited can use to manage the forex related risks and reduce
borrowing costs?
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Internal Assignment Applicable for April 2018 Examination
Financial Accounting & Analysis
1. The following trial balance has been extracted from the books of XYZ Ltd as on 31st March 2017.
Particulars Debit (Rs.) Credit (Rs.)
Share Capital 1000000
Plant and Machinery 1600000
Sales 3540000
Purchases 1200000
Returns 20000 15000
Opening Stock 600000
Discount 7000 16000
Bank Charges 1500
Sundry Debtors 900000
Sundry Creditors 500000
Salaries 136000
9% Debentures 400000
Manufacturing Wages 200000
Carriage Inwards 15000
Carriage Outwards 24000
Debenture Interest 18000
Rent, Rates and Taxes 200000
Cash in hand 18000
Cash at bank 120000
10% Investment 300000
Goodwill 300000
Interest on Investment 30000
Factory Expenses 12000
General Reserve 100000
Last year profit 250000
Furniture 150000
5861500 5861500
The following additional information is available:
• Depreciation on Furniture, Plant and Machinery to be provided at 10% per annum
• Write off Rs. 10000 as bad debts and make a provision for doubtful debts at 5% on sundry debtors
• Closing stock was Rs. 700000
a. Mention the formula to calculate gross profit and net profit
b. Prepare the profit and loss account for the year ended 31st march 2017 and Balance sheet as on that
date.
c. Comment on the position of financial statements as on date prepared by you. (10 Marks)
2. A company acquired the following assets three years ago:
Asset Cost (Rs.) Scrap Value (Rs.) Useful Life (Years) Depreciation Policy
Equipment 5000000 500000 5 Straight Line Method
Building 8000000 1000000 30 Straight Line Method
After using the assets for three years, the company decided to change its Depreciation policy as follows:
• The useful life of the equipment was revised upwards to 8 years, keeping its residual value at Rs.
500000.
• The useful life of the building was revised upwards to 40 years, keeping its residual value at Rs.
1000000.
These changes have been implemented from the fourth year onwards.
a. You are required to analyze the impact of such changes in depreciation policy on the financial
statements of firms, and write a detailed note on the same..
b. How do you think future profits of this company will be impacted because of these changes?
c. Are any disclosures regarding these required to be made? (10 Marks)
3. Both A Ltd. and B Ltd. operate wholesale electronic stores throughout India. The financial statements
of each business for the year ended as on 31st March, 2017 are as follows:
Balance Sheet as on 31st march, 2017 (Rs. in millions)
A Ltd. B Ltd.
Assets
Non-current assets
Property, plant and equipment (Cost less depreciation)
Land and buildings 360.0 510.0
Furniture 87.0 91.2
Current assets
Inventories 592.0 403.0
Cash at Bank 84.6 91.6
Total assets 1,300.0 1,417.7
Equity and Liabilities
Share Capital of Rs.10 320.0 250.0
Retained Earnings 367.6 624.6
Non-current liabilities
Long term, borrowings 190.0 250.0
Current liabilities
Provision for Taxation 16.0 17.4
Total equity and liabilities 1,300.0 1,417.7
Statement of Profit and Loss for the year ended as on 31st march, 2017 (Rs. in millions)
A Ltd. B Ltd.
Revenue 1,478.1 1,790.4
Cost of Sales (1,018.3) (1,214.9)
Gross Profit 459.8 575.5
Operating expenses (308.5) (408.6)
Operating profit 151.3 166.9
Interest (19.4) (27.5)
Profit before tax 131.9 139.4
Taxation (32.0) (34.8)
Profit for the year 99.9 104.6
All purchases and sales were made on credit. A Ltd. and B Ltd. have declared a dividend of Rs. 135
million and Rs. 95 million in respect of the year. The market prices of a share of A Ltd. and B Ltd. are Rs.
6.50 and Rs. 8.20 respectively.
a. Both the companies have approached a particular bank for seeking long term loans. Critically evaluate
which of the two companies will get the loan at better terms and conditions. (5 Marks)
b. As a potential investor looking for good investment opportunities in this sector, which of the two
companies do you find more attractive?
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Internal Assignment Applicable for April 2018 Examination
Essentials of HRM
1. Poshak Ltd. is an apparel company where after Sid joined as an AVP-HR and understood that
workforce was not happy with their job profile as they were finding it too routine and monotonous. It has
also been noted that the work productivity was decreasing and the employee attrition was increasing. It
was implicit that the organisation needed to go for job designing. Suggest all the approaches to Sid for job
designing which would prove beneficial for Poshak Ltd.
2. MiniBurgs is a fast food outlet which is now expanding its operation throughout Mumbai. Since it was
initially a small joint which kept on growing and now is becoming a chain therefore undergoing a lots of
changes. MiniBurgs can only respond better to these changes when the employees are also willing to
accept and adapt to the same. The HR team is emphasising that since the business is expanding the
workforce must develop their KSA (Knowledge, skill and competencies) regularly for combating any kind
of change in the external or internal environment. It was also discussed that there is a need for HRD in
Miniburgs. Discuss that why Miniburgs has a need for HRD.
3. Yes bank did something different for its Induction program rather than going by the old conventional
methods. The new employees in Yes Bank were greeted with its drum beating session which acted as a
stress buster and then it was followed by other various fun activities aimed at experiential learning,
instead of the old way of inducting employees which merely focused on PPTs as well speech on
organisational culture, etiquettes and opportunities. The employees really appreciated this novel way of
induction. As per this case answer the following questions:
a. Yes Bank could have directly asked the employees to report at work, but why induction was needed?
Discuss it from organization’s perspective.
b. The employees seemed to have really like the induction, so why it is important from their (employees)
perspective? Discuss
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Internal Assignment Applicable for April 2018 Examination
1. The following results were obtained from medical records about age (x) and systolic blood pressure (y)
of a group of 10 women: The mean and variance of x are 53 and 121 respectively and mean and variance
of y are 142 and 169 respectively. Σ(x-X)(y-Y)=1210. (X is the mean of x and Y is mean of y). Find the
regression equation of systolic blood pressure on age of a women. Also estimate systolic blood pressure
of a women whose age is 55.While solving this example, explain the relevant terms used in details. (10
Marks)
2. A sarcastic graduate student from Waterloo was testing the American media at the Salt Lake City
Olympics about Canadian history and geography. Reporters were given a 10- item multiple-choice
questionnaire to complete. Each question had four possible answers. Unfortunately, one reporter wanted
to return to the bar for the rest of the morning, so he simply guessed on all of the questions and then
handed in the questionnaire. What is the probability that he will score at least 6 out of 10 in this
questionnaire? State clearly the assumptions you need to make to solve this question. Also, write a note
on the relevant probability distribution you used to solve this example. (10 Marks)
3. In order to compare the batting performances in Test Cricket of Indian legends, in a meeting of
administrators it was proposed that instead of using arithmetic mean of runs scored in all the innings
played, Median score be used as an average to represent the performance. But one member, who
happened to be a statistician, objected to the proposal saying that by doing so we are favouring the
players like Sachin Tendulkar.
a) Give your opinion with appropriate justification. (5 Marks)
b) If it is further decided to compare the performance based on consistency in performance, which
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Internal Assignment Applicable for April 2018 Examination
Organisational Behaviour
1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing department.
Both of them were very happy with the compensation and designation offered to them. Since Sana and
Reema joined in the same month so they bonded well together, during one of the conversation Sana got
to know that Reema was getting paid 25% more than her. This revelation had caused a conflict between
them as it had really saddened Sana which was observable by her hostile behaviour towards Reema.
Sana never missed a chance to make Reema feel miserable. Sana Started comparing the fact that both
of them had the same qualification and work experience and still she (Sana) was getting paid less than
her peer. The situation had worsened so much that they both stopped communicating with each other.
You are the HR manager who has observed all this and now you have to come up with techniques with
the help of which this conflict can be resolved. Discuss any 4 (four) techniques of conflict resolution and
management. Also, conclude the answer by discussing how organisations can avoid/minimise such
conflicts. (10 Marks)
2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that Karan is very
helpful and empathetic towards his team and supports them in every possible manner. The team in turn is
very close knit and can really works hard to accomplish the objectives. They also give Karan full support
whenever required by going out of their way. Whereas Sanjay just wants to get the work done by being a
tight fisted man. He reprimands his team members in front of outsiders. He only instructs his team and is
never in execution front. Sanjay's team is really petrified of him and always is under fear. Team's
motivation is very low and everyone is searching for opportunity to move out of Sanjay's team. Compare
the leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which style of
leadership is better suited. (10 Marks)
3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass each
other as by the year end the one who achieves the maximum is going to be awarded in the sales
conference with a cash prize of Rs. 50000 which would be given by the CEO of the company. They both
are doing their best to win this contest for Rajat, the prime factor is money as he has recently got married
and his expenses have increased. Whereas, Suresh comes from a very affluent family and for him getting
recognized in front of PAN India team and by the CEO is the driving force. Here, we can see that both
Rajat and Suresh had different motives.
a. Based on the above scenario discuss the different types of motives which regulate the behaviour of
individuals. (5 Marks)
b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every individual
has different motive?
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Internal Assignment Applicable for April 2018 Examination
Management Theory and Practice
1. Jeff Weiner (CEO- LinkedIn) is known for his open and compassionate leadership style. He spends
quite some time coaching his executives and encourages them to put the customer first and think like an
owner. Explain with examples, what type of leader is Jeff Weiner and what kind of leadership style (with
reference to leadership styles mentioned in your text book) does he practice?
2. ‘The New You’ manufactures garments and is currently engaged in jeans, shirts, trousers, swimwear
for men and school uniforms for boys. They have product based organization structure in place. However,
it is prohibiting the company to achieve its company-wide goals as each unit operates on its own. The
organization intends sharing equipments and experts across products to achieve higher utilization rate.
Design an organization structure for ‘The New You’ and list benefits of the proposed structure. (10 Marks)
3. Joe was heading the Human Resources Department at Lifelong Insurance Pvt. Ltd. Joe was an
experienced HR professional with a track record of successfully managing Human Resources and
reducing labor attrition. He recently happened to attend a session on employee motivation where various
theories of motivation were discussed. He was highly impressed with the simplicity of the Maslow’s Need
Hierarchy theory and Herzberg’s motivation model. He decided to implement the same at the workplace
for employees of Lifelong Insurance. He convinced the CEO of the company to incorporate the factors of
recognition, advancement, growth for employees. The CEO supported Joe and various plans for
employee recognition, advancement, etc were rolled out. The plans received a mixed response. Some
found them as a cheap substitute to salary hikes while the back-office staff enjoyed the processes but
failed to recognize its impact on work. The field executives said that their job was already challenging and
commission on insurance sales acted as a motivator to them. After about a couple of months of
implementing these programs, Joe was highly disappointed to notice that the programs did not have the
impact as desired. Joe faced severe criticism from the top management of the company.
a. What according to you were the reasons of failure of the strategy adopted by Joe? Discuss with
reference to Maslow and Herzberg’s theories. (5 Marks)
b. To what extent do you think is money a motivator?
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Internal Assignment Applicable for April 2018 Examination
1. Explain which type of contract does an Insurance falls under. Also, please explain the features of such
contract along with rights of an Insurer and Insured vis-à-vis the type of contract entered.
2. Competition law is a specific law which was passed in 2002 and called as “The Competition Act”. It
aims at promoting sustainable competition between the various market parties and protect the interests of
customers. It also ensures that the freedom to carry out a trade by each party in the market is maintained.
It avoids any player from carrying out any activities which have an “adverse appreciable effect on the
competition”. Under this law, the Competition Commission of India has been established which is aimed
at preventing those activities that have an adverse effect on competition in India. Please describe atleast
2 cases in which Competition Commission of India has prevented adverse effect on competition in India.
(For each case please present an introduction, facts and the order passed in the case) (10 Marks)
3. Amar had gone to buy Crockery from a Mall. He impulsively selected the crockery from the display area
and proceeded to the billing counter. The crockery was from the stock clearance sale and therefore there
was no guarantee or warranty on the goods. He paid the amount and left the Mall. Upon exiting the mall
he realized that the crockery selected by him suffered from some defects. He went back to the shop and
asked to replace the goods, the shopkeeper refused stating that there was no guarantee or warranty and
hence was not liable to replace or give any refund. Please advise Amar
a. Can Amar insist on his claim to replace the goods. Please give reasons for your answer and explain
underlying principle)
b. Assuming, “if Amar had not selected the goods but had informed the shopkeeper about his requirement
and based on such requirement Amar was provided with crockery”. Would such assumption have any
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Strategic Financial Management - NMIMS SOLVED
ASSIGNMENTS
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Internal Assignment Applicable for April 2018 Examination
Strategic Financial Management
1. A company is evaluating a proposal to replace a machine costing Rs. 800000 and having a written
down value of Rs. 400000. The machine has a remaining economic life of 5 years after which it will have
no salvage value. However, if sold today, it will fetch an amount equal to its book value. The new
machine is expected to cost Rs. 1400000. It is also expected to have a life of 5 years with a scrap value of
Rs. 400000. Owing to its technological superiority, the new machine is expected to contribute additional
annual benefit (before depreciation and tax) of Rs. 400000. The company’s opportunity cost of capital is
10%. The tax rate applicable to the firm is 30%. The company follows Straight Line Method of
Depreciation for its machines. Should the company replace the old machine with the new one? (10
Marks)
2. The country’s leading oil company is planning to set up a Greenfield project to carry out exploration
work in a recently identified prospective site. Keeping the high risks associated with this project in mind,
funding the project is turning out to be tricky issue for the company. You, being a subject specialist, have
been approached by the company to assist it in project funding. Identify the possible sources of fund for
this Greenfield project. Also, guide the company through the various stages involved in the project
financing. (10 Marks)
3. A) A company is considering an investment of Rs. 500 million in a project. Expected earnings before
interest and tax (EBIT) are Rs. 150 million per year. The operational risks associated with the project are
fairly low, and EBIT is expected to remain steady during the project tenure. The company can raise
equity, 14% preference shares, 10% debentures, or any combination thereof. Face value of equity shares
is Rs. 100. Tax rate is 30%. The company is exploring the following four financing options:
• Issue equity capital at par value
• Raise 50% by equity share capital and 50% by preference capital
• Raise 50% by equity share capital, 25% by preference capital, and 25% by debenture
• Raise 25% by equity share capital, 25% by preference capital, and 50% by debenture
Identify the best financing option for the company.
3. B) Which of the above four options will be the best, if the expected EBIT is only Rs. 60 million per year,
everything else remaining the same?
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Performance Management System - NMIMS SOLVED ASSIGNMENTS
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Internal Assignment Applicable for April 2018 Examination
Performance Management System
1. Define mentoring and discuss the mentoring programmes of at least two companies with benefits
accrued. (10 Marks)
2. ‘24x7’is a hypermarket chain introduced in the city. It has launched four stores and has been in
operation for almost a year now. The HR manager intends setting up a reward system for the
employees. Chalk out a detailed plan of action for the same. (10 Marks)
3. DKMG is a CA firm having 15 branches in different parts of the country. In the home office there are
more than 45 employees. This company has a performance rating under which the employees are rated
quarterly by a committee of executives. Linear rating scales are used for conducting the appraisal. The
qualities considered are responsibility, initiative, interest in work, leadership potential, co-operative
attitude and community service. After the performance is evaluated, the ratings are discussed with the
concerned employees by their immediate boss who counsels them. The ratings are used to influence
promotions and salary adjustments of the employees. Recently few employees of the company called on
the firm’s owner to express their dissatisfaction with the ratings they had received. Because their ratings
were comparatively low, they had been denied annual increments in salary. Approximately, two thirds
of all the employees received such increments. The aggrieved employees argued that their ratings did
not accurately represent their qualifications or performance. They insisted that “community service”
was not actually a part of their job and that what they do off the job is none of the company’s business.
The employees threatened to stop work. The threat caused concern to the management. This particular
experience convinced the management that ratings may represent a serious hazard to satisfactory
relationship with employees. Even the owner finds that performance appraisal is a dangerous source of
friction and its hazards outweigh its values; so it should be discontinued altogether.
Questions:
a. How far do you agree with the management that performance appraisal should be discontinued? (5
Marks)
b. If you were the HR manager, how would you tackle the situation?
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Industrial Relations & Labour Laws - NMIMS SOLVED
ASSIGNMENTS
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Internal Assignment Applicable for April 2018 Examination
Industrial Relations & Labour Laws
1. The working hours of each of the manufacturing unit differ depending upon the availability of resources
in that particular area. The management decides on the working hours, the facilities provided to the
employees, the wages etc. However, at no point of the decision making is the suggestion of the workers
taken. Infact, any grievances by the employees on the decision given by the management is also not
appreciated. The trade union met the management and informed them that if such a behavior continued
the employees would go a strike. The management replied saying that it would be physically difficult to
travel to all the units before implementing a decision and an economical loss to the company also.
Analyze the case and find a suitable suggestion (10 Marks)
2. Nitin had been working in an industry for the past 10 years. He has been efficient in his work and also
been appreciated by his seniors and employers. In the month of November 2017, he was given a
promotion. Next month he was transferred to a new unit in a rural area. Nitin refused the transfer stating
that he would be getting married within 2 months. The management felt offended and removed his
promotion. When Nitin questioned the decision, the management did not give a satisfactory answer, he
approached the trade union. The other workers also sympathized with Nitin and joined his dispute. The
management told the trade union that if it raises this dispute it shall deduct the wages of the employees.
This created a strain in the relation between the employers and the employees. Analyze the case and
suggest the various ways in which the dispute can be settled (10 Marks)
3. Yash was working in a factory. While working a part of machinery fell on his head. He was rushed to
the hospital, but was declared dead. The employer said that it was the neglect of the employee, and
refused to pay any compensation to the dependents of Yash. One of the employees in the factory
informed the Commissioner about the accident
a. Advise the dependents on the compensation payable to the employee under the Employees
Compensation act. (5 Marks)
b. Advise the dependents on the procedure followed by the Commissioner in case of fatal accidents.
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Manpower Planning, Recruitment and Selection - NMIMS
SOLVED ASSIGNMENTS
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Internal Assignment Applicable for April 2018 Examination
Manpower Planning, Recruitment and Selection
1. Gone are the days when State and National Employment Exchanges, newspapers like ‘The
Employment News’, the ‘Classified ‘columns in the newspapers were largely used as the sources of
recruitment. Though they still largely dominate recruitments for certain type of jobs and industries;
there has been a global shift towards recruitment using social media. Presence on sites like LinkedIn,
being a part of various trade specific groups on Facebook, WhatsApp and other social media platforms is
on a rise exponentially. What according to you is the role of Social Media in recruitment? (Focus on
points of reach, costs, time frame, etc.) (10 Marks)
2. Differentiate between Career and Succession Planning. Discuss the state of succession planning in
Indian companies with special reference to Infosys (since 2002- Mr. Murthy stepped down to 2017Vishal Sikka’s exit) (10 Marks)
3. ‘Fly Bird’ manufactures and sells denims for men, women and kids. It is more than a century old
company and has 500+ exclusive stores in the country. It has been observed for the past six months that
for the stores located in Mumbai, the productivity levels of the front-line staff have gone down which
has slashed the profit figures. Further probing into the matter revealed that there has been a new
training manager for the Mumbai region. There have been a lot of new recruits due to rapid expansion,
who haven’t undergone any training, the existing staff is overworked, and the store managers are
struggling between responsibilities of contributing to opening of new stores, supervising existing staff
and giving OJT for new recruits.
a. According to you how could training contribute to solving of the issue mentioned above?
b. If you were the training manager, what kind of trainings would you plan for the new recruits? Make
reference to Organizational, Task and Person Analysis while giving solutions.
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April 2018 Session NMIMS Solved Assignments
Must read before purchase: You must edit approx 10-20 percent answer for avoid copy case.
Note: We provide online mcq (multiple choice question) question bank for online exam and assignment help.
1. Consumer Behavior
Q1. What do you understand by consumer involvement. How would you classify the following purchase decision
in terms of high or low involvement decisions? Explain the reason for your classification in each case. (10 Marks)
o
o
o
o
o
o
Gel Pen
An Birthday Greeting Card to wife
Restaurant selection
Car
Selection of school for your child
Stationery for everyday use.
Q2. A well-known International fitness company is planning to set up a nationwide fitness centers in India.
Describe how this international company can use psychographics to plan its segmentation and promotion
strategy. Using VALS II typology, suggest which segments should the company target and why? (10 Marks)
Q3 What type of information search behaviour would you expect in the first time purchase of the following
products and why?
Q3a (5 Marks)
Ice Cream
Skin whitening Cream
Lap top
A study table
Q3b. What are the implications of the above information search behavior for marketers of these products?
Explain. (5 Marks)
2. Corporate Finance
Q1: Calculate the degree of operating leverage and degree of financial leverage for the following firms:
Firms
A
B
Sales (Rs.)
3,60,000
7,50,000
Variable cost p.u
20
150
Fixed cost (Rs.)
72,000
1,40,000
Output (units)
6,000
1,500
Interest
40,000
80,000
Q2. A Project costs Rs 60,000 and is expected to generate cash inflows as:
Year
Cash inflows(Rs)
1
10,000
2
12,000
3
15,000
4
18,000
5
20,000
6
22,000
Calculate the Net Present Value of the project if the cost of capital is 10%. (10 Marks)
Q3. Solve the following:
a) A company earns 5 per share. The cost of capital is 10%, the rate of return on investment is 14% and the
dividend payout ratio is 25%. Calculate the value of each share by using Walter’s Model. (5 Marks)
b) XYZ Limited has a paid-up share capital of Rs. 10 lakhs of Rs. 10 each. The company has a dividend payout
rate of 10%. Annual growth rate is expected to be 4%. The capitalisation rate is 20%. Calculate the value of the
share of XYZ based on Gordon’s Model. (5 Marks)
Q1. A Mumbai based manufacturer of textile products is negotiating an export contract with a new prospective
customer based in Mexico. He is concerned that international trade presents a spectrum of risk, involving
differences in regulatory and legal environment, cultural differences, etc. More specifically, he is unsure of how
he would receive the payment and the associated risks involved. As a specialist in the subject, you are required
to guide him and help him resolve his dilemma regarding choice of payment instrument. (10 Marks)
Q2. A newly appointed General Manager of a domestically strong FMCG company feels that the next big growth
thrust can only come from venturing into new international markets. Despite a strong domestic presence, the
company is yet to foray into international markets. The CEO of the company, however, is not too convinced
about the benefits of such a move, and is not too clear about the ways to enter an international market. Discuss
and conclude whether entering international markets will be helpful? If yes, discuss the different ways for the
company to enter international markets. (10 Marks)
Q3A) A globally renowned MNC, headquartered in the US and specializing in Children’s toys, has recently forayed
into India. However, it has very soon realized that its marketing campaigns and product lines, which have been
so successful in other parts of the world, are not working in India. Sales have stagnated and the company is
finding it difficult to establish a significant presence in India. It has recently appointed you as General Manager
to look into these issues and take the company forward. Could cultural intricacies in the Indian market be a
reason behind this? (5 Marks)
Q3B) Suggest ways through which the company can turn around its fortunes in the Indian market. (5 Marks)
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4. Operations Management
Q1. The traditional definition of Operations Management considers it to be a transformation system. Explain the
transformation system of a restaurant of your choice.
Q2. There are several production systems adopted by firms. Critically evaluate each of the production systems.
Q3. S K Chand furniture manufacturers has provided the following data, units are Rs 1000.
a) Calculate the labour, raw materials and total productivity for the current year
b) Compare the labour, raw materials and total productivity values for the two years
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5 Organisational Theory and Design
Q1. Areva is a big invertor and transformer manufacturer with more than 1200 employees .The Company is
facing a big challenge of organizational effectiveness mainly due to fast changing market. The company
appointed you as a consultant to overcome these challenges, the company is ready to do modifications without
losing its existing employees. Provide an appropriate solution to the company (10 Marks)
Q2. Ms Nandita an MBA graduate from Stanford University joins her father’s company after coming back to India.
It is a small organization which depends on Ms Mohan Kapoor’s (Nandita’s Father and Owner) and his team
having three very senior people who joined the organization since inception. Now Nandita is having big
expansion plan for the company but what she is missing in executing her expansion plan is culture. Explain why
culture is very important, and what are the factors required for the formation of organizational culture. (10
Marks)
Q3. Mr. Nandan, a Sr. Manager in an IT company at Bangalore, is very clear that he wants only males, that too
from Bangalore and nearby places, in his team. He said that we generally have to work late nights; hence
managing female staff for late night work is difficult and people from Bangalore have better communication
skills. But slowly he observed that his team is losing creativity, motivation and design thinking. Same gender in
the same vicinity has a very limited scope of thinking out of the box. You are also a Sr. Manager in the same
company with a diverse team having more fun and doing great on employee engagement and the team is
performing extraordinarily. Your Boss wants you to convince Mr Nandan to go in for a diverse team.
a) Identify various barriers in creating diverse workforce. ? (5 Marks)
b) Give points how you will convince Mr Nandan in favour of Diversity (5 Marks)
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6. Taxation - Direct and Indirect
Q1. Dr Kabra is planning to visit Singapore to attend a round table conference on Neurological diseases. The
conference is for 25 days. He wants to plan his tour in such a manner that his residential status for the relevant
previous year remains unaffected. Discuss the charging section which governs the residential status of an
Individual? Further, what conditions he has to satisfy in order to remain as Ordinary resident of India for the
applicable assessment year. (10 Marks)
Q2. From Income Tax Preview, what factors every Company needs to consider while disbursement of Salary to its
Employees? In case of general CTC structure, on which types of allowances management needs to consider tax
imposition? Explain the same in light of provisions applicable to the allowances which are fully taxable. What if,
an Individual receives salary from more than one employer during the same previous year, how the same will be
assessed at the year end? Provide sufficient reasoning for your answer. (10 Marks)
Q3a) Apart from Normal Salary, House Rent, Income from Business / Profession and capital gain, what could be
other differential sources of Income for an Individual from Income Tax Act point. of view. Conclude the same
with relevant examples. (5 Marks)
Q3b) Mr. Pratik – a Corporate Employee lives in New Delhi and earns a basic salary of Rs. 30,000 per month. The
HRA component of his salary is Rs. 15,000 but the actual rent paid by him is Rs. 10,000. How much exemption
can he get? What steps Company Management will undertake for calculation of this HRA exemption amount? (5
Marks)
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B2B Marketing
Q.1 Crompton Greaves Ltd is the leader in Indian Domestic market for electric motors, which conform to
Indian & International Standards. The company faces a severe competition from small scale motor
manufacturer as well as large global players like Siemens & ABB. What suggestions you would like to
give to the company to maintain its leadership position in this product category?
Q.2 Sam Chem Corporation is into the business of House Keeping products & equipments. Develop an
effective communication programme for the company.
Q.3 Read the following Case & solve the questions given:
Mahindra Parikh, Senior Manager-Commercial, India Textiles Ltd., felt doubtful on bringing down the
delivery time from 60 days to 45 days, demanded by some international buyers of garments. The
company's manufacturing unit at Bangalore produced garments like shirts, trousers, for domestic as well
as international customers, including Walmart, i.e. Penny, and Gap. The production process included
various operations like dyeing of yarn, weaving, and processing.
The production was organized on three shift basis. The company had outsourced some of the operations
like processing because it did not have facility to do the processing, although it had adequate space.
Mahindra asked the market research manager to get the information about the competitor s delivery
time for the garments. The market research manager informed him that only four out of about 100
garment (or apparel) manufacturing units were in a position to fulfill the important purchasing
objectives of 45 days delivery time and consistent product quality. Mahindra applied a lot of pressure on
the existing processing firms to bring down the delivery time. However, he did not receive any positive
commitments from them. Mahindra felt that it was very important to satisfy the delivery and quality
objectives of the garment buying firms, in order to achieve the company's sales and profitability goals.
Questions:
a. If you were Mahindra Parikh, what would you do? (5 Marks)
b. The company had outsourced some of the operations like processing because it did not have facility
to do the processing, although it had adequate space . Do you agree with this decision? Justify ( 5 Marks)
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