Poken in Exhibitions
and Mass Traffic Environments
The 360° Event Platform
Poken in Exhibitions
and Mass Traffic Environments
Delivering digital content, collecting
qualified data on visitor behavior,
boosting results: Poken works on a
multi-year basis with several of the
world’s largest trade show
organisers.
Poken offers products and end-to-end content delivery
solutions that are not only adapted to corporate events
and congresses, but also to mass traffic environments
such as large exhibitions, festivals, and shopping malls.
Poken is, fundamentally, a data collection & data analysis
business : While projecting consumer appeal to boost
uptake in events, Poken’s core business is delivering
concrete measurable results to event & trade-show
organisers.
Poken’s « Real-Time Touchpoint » technology uses
leading-edge NFC, iBeacon and 3G/4G mobile
connectivity to offer targeted content delivery to
visitors, and detailed analytics to show organisers.
How it Works: Rolling it Out to Exhibitors
Trade show exhibitors load their marketing documents or any other relevant, compelling content, into one or multiple
Real-Time Touchpoints. This is done entirely remotely, through the show’s existing web-based exhibitor tools, or through
embedding of Poken’s Exhibitor Manager web tool into the show’s website.
Poken’s « Real-Time Touchpoint » and « Super Touchpoint
» sensors are completely autonomous, and easily placed
by the show organiser or by exhibitors themselves,
anywhere in their booth or elsewhere around the venue.
Visitors, who are equipped with a smart badge, collect
any content that is relevant to them, by simply placing
their badge onto the readers.
The Touchpoints, connected in real-time to Poken’s
powerful cloud-based Content Management back-end
through a tiny, embedded cellular modem, trigger an
email with the aggregated, relevant industry content,
sent directly to the visitor’s inbox.
In exchange, the exhibitor receives the visitor’s digital
business card, as well as additional useful analytics which
they can access online, any time.
Monitoring: Organiser Dashboard
The show organisers’ dashboard offers a complete,
detailed view of all the digital handshakes and content
exchanges that happen in their show. Poken’s solution
not only provides an enhanced digital show experience
to all participants, but also allows events to « go green »,
reducing the paper waste of left-over or discarded flyers,
catalogs, brochures and other paper marketing
documents. Every « digital handshake » is measured,
docume
qualified, and used for future retargeting and to improve
the post-event relationships built between exhibitors
and visitors.
Digital Showbag: Going Green
Providing an advanced digital showbag and other
leading data-driven capabilities, Poken is the world’s
leading solution provider for Trade Shows seeking to
implement sustainable CSR initiatives, while benefiting
from advanced analytics made possible by the « Big Data
» they collect digitally.
Truly green
Poken’s 360 degree event platform is modular
and extremely flexible, offering multi-level
integration with any third party system. Poken’s
leading-edge capabilities in terms of collecting
and analyzing behavioral data and collating
visitor preferences allow us to help surface
relevant information to targeted visitors,
leading to more engaging and qualified
interactions between visitors and exhibitors.
run on a small, integrated,
rechargeable battery pack
NOT on wasteful throw-away batteries
s.
o week
• Single charge lasts much longer than your show: Multiple days, up t
• Elegant, 16-unit charging dock full charges all devices in less than 3 hours
• Easy to swap devices anytime on the show floor.
Our clients tell us:
Some third-party devices use standard AA batteries. Prior to a show, near-full batteries need to be
thrown away in massive quantities, as you can’t risk starting a show with a less-than-full battery.
Not very green!
3G cellular connectivity
Our clients tell us this is a major benefit as compared to Wi-Fi
3G
connect
Wi-Fi down?
No problem!
• Avoids any configuration needs pre-event. Everything runs, straight out of the box.
You don’t worry about any cellular contracts or data plans – we take care of it all,
we have worldwide cell data contracts with the leading carriers.
100%
UP-TIME
• Full digital engagement services run without any worry about the venue’s Wi-Fi
capabilities. Wi-Fi down ? No problem!
• Cellular data coverage not optimal in some parts of your venue ? No problem!
Devices offload when they can, and can be offloaded easily by swiping with an
NFC phone, any time. iBeacon can also be used to « data hop » between devices.
• Allows tracking of the location of devices anywhere, even outside the venue.
Hard to find a missing device ? No problem, we’ll locate it, event in a nearby hotel
or faraway country
Small
Competitor product size comparison
• Allows renting multiple devices per exhibitors, for use as
individual product / document sensors or as multiple-choice
question response sensors. Better revenue opportunities for
the show organiser, as our experience shows some exhibitors
rent up to 40 devices.
Competitor size
42 mm
42 mm
Example - multiple devices on one A4 sized display board
This is the real size of the Poken Touchpoint
iBeacon
• Allows content push to relevant visitors. Our upcoming
Intelli-Lead features will allow retargeting depending on a
users’ past behavior within your show.
• Allows « data hopping » between Touchpoints to
ensure full content offload even in low-network
connectivity environments. Fully future proof!
Remotely Administered
Works straight out of the box.
No local configuration needed.
Complete peace-of-mind for the show organiser.
• Completely remotely administered for fast and light
deployment
• No configuration required at all on site. Devices are
swapped extremely easily.
• Remote battery level monitoring (for pre-emptive
action), remote « stay alive » monitoring, etc.
Poken is the global leader in “touch-to-collect”
Lead generation is taken to a new level. Poken enables leads to be qualified and analysed in real time, making pre-defined
triggers possible. Poken’s Exhibition tools are perfect for use in professional trade shows, delivering an enhanced
experience to visitors, and a new level of engagement & lead qualification for exhibitors and sponsors.
Building upon its 360 degree event platform since 2007, Poken’s Exhibition tools reached a level of maturity in 2011
allowing them to be deployed in numerous large trade shows in Europe, Africa, the Middle East and the USA. Poken’s
products are « several generations » ahead of any competor’s products : We developed our own microchip (today
manufactured in high volume by Swatch), so we could achieve the smallest, most powerful yet most « green » (low
power consumption) devices on the market.
Competitor Comparison
Poken’s
Real-Time Touchpoint
Competitor(s)
NFC / RFID
YES
YES
iBeacon
YES
NO
3G Cell Network
YES
NO
Comments
No set up required, easy swap,
no reliance on venue Wi-Fi
Wi-Fi
No need – iBeacon Hopping
or 3G cell
Only Wi-Fi
Wifi only products cannot upload
data during peak show times as Wifi is
often too slow : During the most
important times of the day, the
organiser and xhibitors are « blind » !
Data Storage
Unlimited marketing content,
100’000 « taps » recorded offline,
unlimited when online (online 90%
of the time)
10’000
Poken has no need for massive offline
storage, since connectivity uploads
to the cloud
Green
Rechargeable integrated battery
Physical size
Small, with configurable faceplate
Detailed Analytics
YES
Real-Time Analytics and Triggers
YES
Throw away AA
batteries, or
plugged in (require
power cabling)
Throwing away hundreds of batteries
per show is not a green approach
Poken’s Touchpoints can be used
multiple-per-A4 increasing sales
to Exhibitors
Big
YES
Depends on Wi-Fi
Poken can trigger actions based on
real-time Touchpoint reporting
Target Customers
Vast experience with corporate
events, congresses and trade
shows, internationally
Only trade shows
Poken’s Trade Show and Corporate
experience provides a lot of insights
into corporate (exhibitor) needs and
expectations
Integration & Installation
Configuration – API and
drag-and-drop
Configuration
Poken is extremely flexible
Mobile Apps
Exhibitor Lead Gen App available
(notes, surveys)
Future-Proof
Many variants available depending
on shows : Hosted Buyer Tracking,
Networking Boost (with patented
poken USB devices), mobile apps,
iBeacon, etc.
One-product
company
The 360° Event Platform
Additional benefits
• Established in 2007, Poken has more experience than most other event technology suppliers, and a proven 99.9%
uptime since 2010.
• Poken can provide full on-site support and remote support capabilities for any of your shows, anywhere in the world.
We have staff and channel partners permanently in 8 countries (and growing fast).
• Integrate Poken’s advanced Business Match-Making engine to provide your attendees and exhibitors with a solid
pre-event, in-event and-post event business engagement boost.
• Integrate Poken’s Meeting Scheduling and Meeting Tracking features, used by the US Government and other clients:
Incentivise participants to plan ahead (schedule meetings, enroll in sessions, visit specific exhibitors) and reward
In
behavior by tracking in real-time the individual achievements, and triggering points or prizes.
• Use Poken’s proven Gamification Engine to drive behavior
• Use Poken’s tools integrated into your existing systems, by tapping into our API, or make use of some of our 20+
advanced modules embedded into your sites.
• Use Poken’s integrated, configurable visitor Event Mobile App or benefit from advanced integration features.
• Use Poken’s « Poken Pro » Exhibitor Lead Generation app for advanced exhibitor note-taking and custom surveys.
• Embed any
a of Poken’s features into your existing tools.
Find out more at www.poken.com