City of
Brookfield
Wisconsin
LillyCapitol Node
CalhounCapitol Node
BrookfieldCapitol Node
Northwest
Gateway Node
124
Lilly
Pilgrim
Calhoun
Brookfield
Barker
Springdale
Targeted Intervention Areas
Capitol
124 St.Capitol Node
Village Area
North
Civic Center
Bluemound Road
124th StreetBluemound
I-94
Bluemound Road Corridor
South
Gateway
MENOMONEE
FALLS
45
WAUWATOSA
PEWAUKEE
94
43
LAWRENCE
TIMMERMAN
AIRPORT
CITY OF
MILWAUKEE
ELM GROVE
94
CRITES
FIELD
Location:
15 miles west of Milwaukee, WI
65 miles east of Madison, WI
90 miles north of Chicago, IL
Air Service
Mitchell International, 17 miles
Chicago O’Hare International, 88 miles
Waukesha Crites Field, 6 miles
Size: 26 Square Miles
Office Parks
Ten office parks within the City
Covers more than 400 acres
Four major office parks along
Bluemound Road
Retail Centers
13 retail centers
5 major shopping centers
More than 5.4 million square feet
Brookfield Square is the only regional
shopping center in Waukesha County
Industrial Parks
10 Industrial Parks
62 Buildings
Covers more than 675 acres
Hotels and Conference Space
1,400 rooms and suites
Eight nationally respected properties
Greenfield
GREEN BAY
110 miles
CITY OF
BROOKFIELD
Transportation Service
Interstate Highway 94
United States Highways 18 & 45
State Trunk Highways 59 & 190
Canadian Pacific Railroad
Port of Milwaukee
LAKE
MICHIGAN
For information regarding business
and development opportunities
within the City of Brookfield, please
contact:
Department of
Community Development
2000 North Calhoun Road
Brookfield, Wisconsin 53005
Telephone: (262) 796-6694
development@ci.brookfield.wi.us
www.ci.brookfield.wi.us
County: Waukesha
Population: 38,823
Median Age: 42.5
Per Capita Income (2000):
$37,292
Median Household Income
(2000): $76,132
Total Housing Units: 14,203
Median Equalized Home Value
(2002): $242,330
New Retail Development
(1993-2002): 1,011,115 sq. ft.
New Office Development
(1993-2002): 1,203,198 sq. ft.
New Industrial Development
(1993-2002): 985,258 sq. ft.
New Institutional Development
(1993-2002): 1,056,204 sq. ft.
Equalized Value: $4,634,492,700
4th Highest in Wisconsin
Green Space:
1,500 Acres of Park and Open
Space
OPEN FOR BUSINESS
The City of Brookfield, Wisconsin is a dynamic western suburb of
Milwaukee, offering high quality development opportunities,
outstanding demographics, and visionary City planning and
municipal leadership. Our thriving city remains Southeastern
Wisconsin’s address for success. Businesses of all kinds find
Brookfield a desirable location for commercial expansion. Many
business owners and their employees choose to live in Brookfield.
Brookfield understands that economic growth and future commercial
investments must be balanced with the needs of existing residential
neighborhoods, and has prepared its Master Plan to achieve an
appropriate balance.
ADVOCATES FOR QUALITY DEVELOPMENT
The 2020 Master Plan for the City of Brookfield has been created
within the context of “balanced growth.” Under a balanced growth
approach the City will strategically target and concentrate
commercial development and redevelopment in selected areas. A
balanced growth approach promotes the importance of Brookfield’s
neighborhoods and of strategically diversifying Brookfield’s housing
opportunities, but also notes the importance of continued, yet
controlled commercial development and redevelopment efforts so
that critical public improvements and services can be funded.
Despite the Master Plan’s recommendation to minimize change in
the single family neighborhoods, overall community change is
inevitable. Demographic changes, economic cycles, market
decisions, and government policies will have impacts on the City resulting in changes. The challenge is to anticipate and plan for
these changes.
‘TARGETING’ ECONOMIC DEVELOPMENT
The 2020 Master Plan recommends the City direct or concentrate
these inevitable changes into ten “targeted intervention areas” of the
City. Development and redevelopment in these selected areas of the
City can be facilitated through strategic infrastructure
improvements. In addition, Brookfield will be better able to
manage, monitor, and evaluate the impacts of change,
thereby ensuring development is proceeding in a balanced
manner and in the direction of community expectations
WEST ALLIS
WAUKESHA
43
NEW BERLIN
MADISON
60 miles
43
894
GREENDALE
94
MITCHELL
INTL.
AIRPORT
CHICAGO
90 miles
See TIA map on back cover.
Please review the enclosed descriptions of Brookfield’s
“targeted intervention areas” for development and investment
opportunities within the City of Brookfield. You will find that
the City is progressive, enthusiastic, and willing to assist you
in identifying Brookfield locations for your business
investments. In short, Brookfield is proactively pro-business.
TARGETED INTERVENTION AREAS
Northwest Gateway Node
The Northwest Gateway (Capitol Drive and Springdale Road) node is located at
the western entrance to the City and should be developed as a primary
gateway to the City. Most of the office and light industrial properties in this
node are located in the existing Gateway West Commerce Center, while
opportunities exist for development of an additional 100+ acre office and light
industrial park north of Capitol Drive.
Brookfield-Capitol Node
The node located at Capitol Drive and Brookfield Road contains Towne Centre,
the newest mixed-use retail, restaurant, office and residential center in the City,
at the southwest quadrant of the intersection. Because of proximity to environmental corridor amenities, development of this node should accommodate
public pedestrian access to these corridors. Additional retail and office
development opportunities exist along the Capitol Drive frontage, east of
Brookfield Road. Finally, the Vincent Park Business Center offers Class A
tenant space to prospective office occupants.
Calhoun-Capitol Node
The node at Capitol Drive and Calhoun Road offers proximity to existing
services, retail and recreational/environmental amenities. A new senior
housing apartment, condominium and office/retail development is being constructed on the north side of Capitol Drive, west of Calhoun Road. The existing
Stonewood Village offers quaint shopping and dining experiences in a
charming wooded setting, while the Capitol West Plaza is a contemporary retail
center. In accordance with established zoning policies and approved
neighborhood plans, the City will encourage mixed-use and residential
development in the remaining undeveloped parcels in this node.
Bluemound Road Corridor
The Bluemound Road Corridor contains one of the largest concentrations of
economic activity in the State of Wisconsin. It is a source of accessible
services, jobs and retail and is Brookfield’s “entertainment district,” boasting
numerous restaurants and unique shopping opportunities. Three major
opportunities exist for unique suburban development and redevelopment: the
anticipated redevelopment of Brookfield Square Shopping Center, potential
infill development of retail and multi-family residential units adjacent to the
Brookfield Square Shopping Center, and corporate offices of distinction and
multi-family residential developments south of Bluemound Road and west of
Calhoun Road.
124th-Capitol Node
The area at Capitol Drive and 124th Street was defined by the Capitol Drive
Corridor Plan as a regional scale node. It is likely that market-driven
redevelopment of the Northwest quadrant of this node may seek the
aggregation of properties and vacation of streets to accommodate regional
retail uses. In addition, direct access to Interstate 45 provides opportunity for
reinvestment and redevelopment of older existing industrial properties.
CITY OF BROOKFIELD
Village Area
As the birthplace of modern settlement in Brookfield, the Village Area contains
numerous historic resources from which a unique neighborhood can be
created. The Village Area contains historically significant structures that can be
used to enhance a unique sense of place and neighborhood identity. In addition
to tenant spaces for retail shops and services, opportunities exist for multiplefamily residential development. The City will encourage future developments to
be sensitive to the historic character of the area, and will embrace multi-story
mixed-use proposals which include housing and flexible zoning.
Civic Center
The 1959 Comprehensive Plan rightfully identified the area of the Civic Center
as the heart and common focal point of the then emerging City of Brookfield.
The subsequent placement of the City Hall, Library and Safety Building have
given structure to the area. The inclusion of a senior center, schools, U.S. Post
Office, the Norhardt Crossing apartments and condominiums, and an upscale
shopping complex have further contributed to the sense of center. Ruby Isle
Shopping Center offers retail opportunities in the heart of the City, while
medical office and business service opportunities abound along North Avenue.
Lilly-Capitol Node
The area surrounding Capitol and Lilly presents opportunities for local retail and
office developments. The parcels at Capitol/Lilly are short and narrow, thereby
providing opportunities to consolidate properties for more significant
developments or business expansion. Orientations to Capitol Drive will become
critical from an urban design perspective. The neighborhood plan suggests
opportunities to redevelop existing properties and consolidate sites to create
unique retail, limited multi-family residential and small office opportunities.
Flexible zoning can be offered to the right projects.
124th-Bluemound Node
The TIA at Bluemound Road and 124th Street represents the possibility of
becoming a principle eastern gateway to Brookfield. Elm Grove borders the
quadrant to the north, and Wauwatosa borders the node on the east. However,
because only one quadrant is located in Brookfield, a successful gateway will
rely upon coordination with neighboring jurisdictions. Characterized by aging
industrial properties and new office and retail developments, this node offers a
myriad of opportunities for investments. It is anticipated that the City will initiate
its neighborhood planning process for this node within the next several years.
South Gateway
The node at Moorland Road and Greenfield Avenue represents a southern
gateway to the community. This node will likely incur relatively high
development pressure and fast growth over the next several years due to
available land and direct proximity to Interstate 94. Opportunities exist for a new
retail center, including a grocery store, pharmacies and restaurants, and multifamily residential housing or senior housing development within this node.