SAE CONVERGENCE® 2012
Electronic Innovation Through Leadership
October 16-17, 2012
Cobo Center • Detroit, Michigan, USA
LEADERSHIP
CONNECTIVITY
SAFETY
GREEN
2012
2012 Host
EVENT GUIDE
Includes Final Program and
Exhibit Directory
P121820
System Architecture
SAE Convergence 2012
Visit us at Booth 601
Rapid Control Prototyping
ECU Autocoding
HIL Testing
What’s inside
Welcome 2
Event Overview 6
Convergence 2012
Leadership Team General Information Shuttle Service and Parking Special Events and
Networking Opportunities 8
10
13
Technical Sessions Details
14
29
30
Convergence 2012 Technical
Council
33
Cobo Center Floorplan Convergence 2012 Session
Organizers
Participant Index Exhibit Directory Sponsors Ad Index 34
35
40
46
48
Conference events (receptions, sessions, panels,
keynotes and banquet) are business attire.
NOTE: The information contained in this program
is based on material available at the time of press.
The times, content, list of participants, and other
details may change due to cancellations, additions
or other modification beyond the control of SAE
International. Updates to the technical sessions
will be posted at www.sae.org/convergence and
onsite at the event.
SAE Convergence® 2012
1
welcome to SAE Convergence 2012
General Motors is pleased to host SAE Convergence 2012.
I would like to take this opportunity to personally welcome
you to this exciting event.
This year’s theme is “Electronic Innovation Through
Leadership.” With the recent offerings of innovative
electronic devices such as Infotainment, Active Safety
and Electrification, our customers have come to expect
features in their vehicles to continually improve comfort,
entertainment and safety. Our jobs are to integrate these
features seamlessly into vehicles that are safer and more
enjoyable than any in the past.
John Calabrese
SAE Convergence 2012 promises to hit many of the key
Vice President
issues our industry faces today. Technical and business
Global Vehicle Engineering
sessions will explore the merging of electronics systems
General Motors Company
to the mobility platform through the application of electronics
to telematics, controls systems and powertrains. This year's
technical program will include new sessions on mega trends
and disruptive technologies. Plan to participate, as this year will
also be much more interactive than previous years.
The importance of Leadership cannot be understated as we invent the next generation
of personal transportation. Many great ideas would go unrecognized without the focus
and dedication of great leaders. Leaders who seek out the next big thing, help to clear
obstacles, provide the right tools and encourage “outside the box” thinkers are the leaders
of innovation.
Along those lines, I am pleased to welcome two industry leaders to the 2012 SAE
Convergence as Keynote Speakers. Mark Reuss, President GM North America and Rob
High, Vice President and Chief Technology Officer with IBM Watson Solutions will share their
perspectives on Electronic Innovation through Leadership. Topping it all off is a Banquet
Keynote Address by Tom Izzo, Michigan State University Men’s Basketball Head Coach.
In addition, the continued success of our industry depends on how well we nurture
leadership qualities in the leaders of tomorrow. For that reason, SAE Convergence 2012 will
offer a "Future Leader Program". This exciting program for new engineering professionals is
designed to inform, educate, and motivate our future leaders.
Time or should I say, lack of time is often an obstacle to continued professional
development. I appreciate everyone taking time out of your busy schedules to attend
this important event. Please enjoy the opportunity to sharpen your skills, discover new
technologies and network with your colleagues. On behalf of General Motors, thank you for
attending and I look forward to seeing you there.
John Calabrese
Vice President, Global Vehicle Engineering
General Motors Company
Convergence 2012 General Chair
2
SAE Convergence® 2012
ContiGuard : Driving You Safely
®
Preventing accidents from happening. Protecting people when they do.
This is ContiGuard®: the next level of driving safety by Continental.
A powerful, coordinated integration of the most advanced active
and passive safety technology available. ContiGuard® is a scalable,
comprehensive system designed with one goal in mind: to drive you safely.
www.JustDriveAndEnjoySafety.com
www.continental-automotive.com
welcome to SAE Convergence 2012
It is my pleasure to welcome you to SAE
Convergence 2012.
It seems you can’t turn on a radio, television,
or your computer and not hear about changes
occurring in electronic technology and
leadership. From the conference’s initial inception
by Trevor O. Jones, Convergence has been on
the leading edge of this change by bringing
together innovators and leaders in electronics
technology throughout the mobility enterprise.
Big changes are also happening in the conference
business. Delegates, exhibitors, sponsors and
supporters are all looking for increased value for
the time and resources they spend before, during
and after a conference. In this time of change,
innovators will rise to meet these challenges and
set forth a new path for others to follow.
Patti Kreh
Business Unit Leader,
Engineering Events Development
and Management,
SAE International
The SAE Convergence conference has been busy transforming itself in response
to those changing expectations. We proudly announce that in addition to its
outstanding exhibition, keynotes, and industry leader panel discussions that you will
experience many new offerings over the next two days:
• Newly formatted technical sessions which now include interactive panel
discussions
• Leadership Briefings written by many of the presenters
• The Innovation Start-up Marketplace showcasing entrepreneurial companies
• and the Mobile App that will engage you in finding out what’s happening and
where.
Additionally, we are proud to announce the Future Leader Program - an entirely new
track focused on preparing and engaging the next generation for business success.
A conference of this scale would not be possible without the dedication and
countless hours from our host – General Motors and the Technical Council. On
behalf of SAE, I thank this collective group for their leadership in transforming the
SAE Convergence Conference to meet the needs of today’s audience as well as
those of the future. Big changes bring big challenges and new opportunities for
growth so I encourage you to give us your feedback on the changes we’ve made to
the event and others you would like to see in the future.
Again, I am pleased to welcome you to Detroit and participation in the SAE 2012
Convergence Conference.
Patti Kreh
Engineering Events
Business Unit Leader
SAE International
O: 248 273 2474
M: 248 210 5418
pkreh@sae.org
4
SAE Convergence® 2012
Smarter business for a Smarter Planet:
How to build a car fueled by software.
When you look at the Chevrolet Volt, are you looking at steel and plastic, or are you looking at software? The Volt, an
electric car with gas-powered extended range, contains over 10 million lines of code, more software than you’d find
in the avionics and navigation systems of a modern fighter jet. Chevrolet turned to IBM to help them design the control
systems and software for the Volt, allowing them to deliver this revolutionary car in far less time than development
typically takes. Using the Rational® platform to design the car allowed engineers around the world to collaborate in
real time, which helped the Volt become the 2011 Motor Trend Car of the Year ®. A smarter business is built on smarter
software, systems and services.
Let’s build a smarter planet. ibm.com/collaborate
IBM, the IBM logo, ibm.com, Rational, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be
trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2011.
event overview
Tuesday
16-Oct
8:00 a.m.
Continental Breakfast
W1-51
9:00 a.m.
Welcome/Introduction
Riverview Ballroom
Keynote Address - Riverview Ballroom
Mark L. Reuss,President, General Motors NA
Blue Ribbon Panel - Riverview Ballroom
10:00 a.m.
Chief Technical Officers: Influencing the Future of the
Automotive Industry
Moderated by:
Kent Helfrich, General Motors Company
Panelists
Jon Lauckner, General Motors Company
Joseph Carra, US DOT
Paul Mascarenas, Ford Motor Company
Toshimi Yamanoi, KPIT Cummins
Justin Rattner, Intel
2:00 p.m.
Understanding the Next
Generation of Employees
(Executive Attendance)
Future Leader Program
participants are invited
Mackinac
Detroit Marriott
5:00 p.m.
5:30 p.m.
Speakers Reception and
Future Leader Program:
Networking
forty-two degrees north
Detroit Marriott
6:00 p.m.
6:30 p.m.
Welcome Reception
forty-two degrees north
Detroit Marriott
7:00 p.m.
Sponsored by
Sponsored by
KPIT Cummins
Exhibit Open Wayne/Oakland Hall
12:00 p.m.
Career Fair / Wayne Hall
SM
FUTURE LEADER
PROGRAM:
Mentoring
Session
FUTURE LEADER
PROGRAM:
Developing the
Next Generation
of Leaders
Lunch Break
Technical Sessions
O2-44
O2-33
Active Safety
Technology
Evolution
(CNVG100)
FUTURE LEADER
PROGRAM:
Feedback
Electronic
Systems
for Vehicle
Propulsion Sustainability
(CNVG300)
O3-46
New Business
Models and
Disruptive
Technology
(CNVG600)
Networking Reception
Exhibit Hall
Founder’s Dinner (Invitation only)
Sponsored by
Concert - Riverview Ballroom
Sponsored by
9:00 p.m.
6
SAE Convergence® 2012
Our event has gone mobile: download Guidebook on the Mobile
App Store or Android Marketplace or visit guidebook.com/getit
Concierge Club
Wednesday
17-Oct
Tuesday 16-Oct
7:30 a.m – 5:30 p.m.
Continental Breakfast
W1-51
Wednesday 17-Oct 7:30 a.m. – 5:30 p.m.
Welcome/Introduction
Riverview Ballroom
Sponsored by
Keynote Address - Riverview Ballroom
Rob High, IBM Fellow, Vice President
and Chief Technology Officer, IBM Watson Solutions
Exhibit Hours
Sponsored by
The Carmakers Speak Panel - Riverview Ballroom
Moderated by:
Paul Hansen, The Hansen Report
Tuesday 16-Oct
10:00 – 6:00 p.m.
Wednesday 17-Oct 10:00 – 6:00 p.m.
FREESCALE CUP COMPETITION
Oakland Hall
Registration Hours
Main Registration
Cobo Center
Lunch Break
O2-33
Wednesday 17-Oct 12:00 – 6:30 p.m.
Career Fair
Sponsored by
Exhibit Open Wayne/Oakland Hall
Career Fair / Wayne Hall
Panelists
Al Amici, Fiat Group Automobiles
Micky Bly, General Motors Company
Ricky Hudi, Audi AG
Graydon Reitz, Ford Motor Company
Wayne Powell, Toyota Motor Corporation
John Schnoes, Nissan Technical Center NA
Tuesday 16-Oct
12:00 – 6:30 p.m.
Technical Sessions
O2-44
Monday, 15-Oct
12:00 – 7:00 p.m.
O3-46
Intelligent
Infotainment in
Mega Trends and Their Effect
Vehicle Systems
the Age of “I”
on Automotive Electronics
- Sustainability
(CNVG400)
(CNVG700)
(CNVG200)
Banquet Reception
Exhibit Hall
Tuesday, 16-Oct
7:30 a.m. – 6:00 p.m.
Wednesday, 17-Oct
7:30 a.m. – 6:00 p.m.
Satellite Registration
Detroit Marriott
Monday, 15-Oct
10:00 a.m. – 7:00 p.m.
Sponsored by
Sponsored by
Banquet - Riverview Ballroom
(6:30 – 7 pm Seating, 7-8 Dinner, 8-9 program)
Sponsored by
Keynote Address
Tom Izzo, Head Coach, Men's Basketball, Michigan State Spartans
Sponsored by
Trevor O. Jones Outstanding Paper Award
Afterglow (open to all) – W1-54
SAE Convergence 2012 has gone mobile!
SAE Convergence 2012 now has a guide
on Guidebook! Improve your experience
by taking the schedule, maps, Twitter
and more with you on your phone or
mobile device. Available for iOS, Android,
Blackberry and web-enabled devices,
completely free. Get it for your device now
or visit http://guidebook.com/g/qcr8wom4/.
SAE Convergence® 2012
7
SAE Convergence 2012 Leadership Team
General Chair
John Calabrese
Vice President
Global Vehicle Engineering
General Motors Company
Vice Chair
Micky Bly
Vice President GME Powertrain
Engineering
General Motors Company
Technical Program Chair
David Carey
Director Body, Safety, Electronics
and Chassis Controls
General Motors Company
Technical Program Vice Chair
Varsha K. Sadekar
Group Manager Active Safety
General Motors Company
Future Leader Program Team Leader
Jeremy Kearney
Interior Design Release Engineer,
Mentor for the JumpStart Employee
Resource Group
General Motors Company
8
SAE Convergence® 2012
Solutions for Enhanced Efficiency and
Sustainable Mobility
As a world leader in automotive semiconductors, Infineon Technologies
offers a vast range of sensors, microcontrollers and power ICs. Our
innovation focuses on high integration of different functionalities and
optimized price performance ratio.
With Infineon solutions, automotive manufacturers:
„„
Exceed
targets for emission control and increase mileage
„„
Extend
advanced safety and comfort features from the premium to
mid-range and compact class vehicles
„„
Enhance
systems design and optimize partitioning to meet goals for
overall performance and best possible cost
Infineon Technologies is the only semiconductor manufacturer with
deep expertise in both automobile and power electronics for the next
generations of hybrid and fully electric vehicles. For safety and comfort
applications, advanced lighting, motor and transmission control, energy
management and on-board supply systems, Infineon is your source for
innovation.
www.infineon.com/automotive
SAE Convergence® 2012
9
general information
Hours of Operation
Registration
Registration
Monday, October 15
Cobo Center
12:00 - 7:00 p.m.
Tuesday, October 16
Cobo Center
7:30 a.m. - 6:00 p.m.
Wednesday, October 17
Cobo Center
7:30 a.m. - 6:00 p.m.
Satellite Registration
Marriott Renaissance Center
Monday, October 15
10:00 a.m. – 7:00 p.m.
Exhibit Hours
Tuesday, October 16 –
Wednesday, October 17
12:00 p.m. – 6:30 p.m.
Emergency Hotline
1-800-581-9295
SAE International
World Headquarters
400 Commonwealth Drive
Warrendale, PA 15096-0001 USA
Phone: 1-724-776-4841
Fax: 1-724-776-0790
Customer Service
1-877-606-7323 (toll free U.S.
and Canada)
1-724-776-4970
www.sae.org
customerservice@sae.org
Automotive Headquarters
755 W. Big Beaver Rd.
Troy, MI 48084
Phone: 1-248-273-2455
Fax: 1-248-273-2494
SAE Member
Classic - SAE Member (Join SAE)
Premium - SAE Member (Join SAE)
Elite - SAE Member (Join SAE)
Exhibit Only
Non-Member
Non-Member
Participants
Keynote speakers, authors, co-authors,
speakers, technical paper reviewers, panelists,
moderator, presenters, session organizers, and
Technical Council
Media
Press/Analysts Credentials Required
Public Relations
Exhibitor
Exhibitor Booth Personnel (Limit: 4 per 10' x 10'
booth Exhibitor ID# required)
Student
SAE Student Member
Includes
Package 1
Package 1
Package 1
Package 3
Includes
Package 1
Includes
Package 1
Onsite
$399/day
$374/day
$349/day
$75/day
Full Rate
$599/day
Full Rate
$225/day
Includes
Package 3
Package 3
Includes
Package 2
Onsite
FREE
$50/day
Onsite
FREE
Includes
Package 2
Non-Member Student
Additional Items
Banquet - Single Ticket
Banquet - tables of 10
Understanding the Next Generation (Executive
Attendance), October 15
Future Leaders
Future Leaders Program, October 16
SAE Member Student - Future Leader Program
Non-member Student - Future Leader Program
Package 2
Onsite
FREE
(2 days)
$50/day
Onsite
$150
$1500
$25
Includes
Package 4
Package 4
Package 4
Onsite
$399
FREE
$50
Registration Packages
Package 1: Includes access to Breakfast, Reception, Panel, Keynote, Technical
Sessions, Career Fair, Exhibit and Concert
Package 2: Includes access to Breakfast, Reception, Panel, Keynote, Technical
Sessions, Career Fair, Exhibit and Concert
Package 3: Includes access to Reception, Career Fair, Exhibit for the day and
Concert
Package 4: Includes access to Breakfast, Reception, Panel, Keynote, Exhibit,
Future Leader Sessions, Mentoring Sessions, Future Leader Feedback Sessions,
Career Fair, and Concert.
10
SAE Convergence® 2012
SAE 2012 Engineering Meetings Board
Hours of Operation
Exhibition
Wayne/Oakland Halls, Cobo Center
Tuesday, October 16 –
Wednesday, October 17
12:00 – 6:30 p.m.
SAE Event Operations Office
Oakland Hall, Cobo Center
Monday, October 15 –
Wednesday, October 17
7:00 a.m. – 7:00 p.m.
Special Events and
Networking Opportunities
Welcome Reception
forty-two degrees north
Detroit Marriott at the GM Renaissance Center
Monday, October 15
6:00 – 8:00 p.m.
All SAE Convergence Participants and Attendees are welcome!
Networking Reception
Exhibit Hall, Cobo Center
Tuesday, October 16
5:00 – 6:30 p.m.
Live Concert - The Lonely Forest
Riverview Ballroom, Cobo Center
Tuesday, October 16
7:00 – 9:00 p.m.
SAE Convergence Banquet Reception
Exhibit Hall, Cobo Center
Wednesday, October 17
5:00 – 6:30 p.m.
Chairperson
Dr. Kamran Rokhsaz
Wichita State University
Vice Chairperson
Vacant
Past Chairperson
Dr. Walter W. Olson
University of Toledo
Members
Air and Space Group (ASG) Chair
H. Robert (Bob) Welge
Robert’s Engineering Development
Land and Sea Group (LSG) Chair
Cornelius N. Opris
Caterpillar Inc.
Service Technology Program Committee
(STPC) Chair
Kathy Kedzior
Mahle Powertrain, LLC
Sustainable Development Program Committee
(SDPC) Chair
Stephen Landes
Retired
Technical Quality Response Team (TQRT) Chair
Dr. Pranab Saha, PE
Kolano and Saha Engineers, Inc.
Members-at-Large
David Amirehteshami
The Boeing Company
Joseph J. Barkai
IDC Manufacturing Insights
Prof. Bernard J. Challen
Shoreham Services
Prof. Samir N. Y. Gerges
Federal University of Santa Catraina
Wei-Jian Han, Ph.D.
Ford Motor Company
Alain P. Jablonowski
Robert Bosch LLC
Patrick Leteinturier
Infineon Technologies AG
James C. Miller
Deere & Company
Matthew Newkirk
Afton Chemical Corporation
June Ogawa
The Boeing Company
Gerald S. Shoemaker
Cessna Aircraft Company
SAE Convergence Banquet
Nakia Simon
Chrysler Group LLC
Riverview Ballroom, Cobo Center
Wednesday, October 17
7:00 – 9:00 p.m.
Prof. Richard K. Stobart
Loughborough University
Afterglow
W1-54, Cobo Center
Wednesday, October 17
9:00 – 10:00 p.m.
Arnold A. Taube, PE
Deere & Company
Dr. Kamal Kishore C. Vora
ARAI Academy
Secretary
Patti Kreh
SAE International
SAE Convergence® 2012
11
general information
SAE INTERNATIONAL
BOARD OF DIRECTORS
OFFICERS
Frank O. Klegon
2012 President
Richard E. Kleine, EdD
2011 President
Donald G. Hillebrand, PhD
2013 President Nominee
Gregory E. Saunders
Vice President – Aerospace
Mircea Gradu, PhD
Vice President – Automotive
Bharat Vedak
Vice President – Commercial
Vehicle
Ronald G. Rath
Treasurer
Robert Ireland
Assistant Treasurer
David L. Schutt, PhD
Chief Executive Officer
Gregory L. Bradley
Secretary
OFFICERS
Bernard J. Challen, MSc CEng
Wendy Clark
Susan Collet
David J. Gorsich, PhD
Richard Greaves, PhD
Klaus Hoehn, PhD
Yoshio Kawakami
Sandra Krug, PhD
Sun Wing Lui, PhD
Charon Morgan
Victor H. Mucino, DEng
Srinivas R. Srinath, PhD
Robert Sump
David Vasquez
Mark P. Zachos
On-site Services
Cobo Hospitality &
Business Services
Cobo Center Lobby
Saturday, October 13:
12:00 p.m. – 6:00 p.m.
Monday, October 15: 1
2:00 p.m. – 6:00 p.m.
Tuesday, October 16:
12:00 p.m. – 6:00 p.m.
Wednesday, October 17:
12:00 p.m. – 6:00 p.m.
Thursday, October 18:
8:00 a.m. – 4:30 p.m.
People Mover
Monday-Thursday
6:30 a.m. – 12:00 a.m.
Passes can be obtained at each
People Mover Stations for a fee of $.50
per ride.
Restaurant Services
See Cobo Hospitality/Business Services
or refer to link
http.www.visitdetroit.com/index/php/restaurants
for a listing of restaurants in Detroit
Security
Coat Check
Wayne Hall Lobby
Cobo Center
Tuesday, October 16
7:00 a.m. – 7:00 p.m.
Wednesday October 17
7:00 a.m. – 10:30 p.m.
Food Service - Lunch
Rear of Oakland Hall
Cobo Center
Tuesday – Wednesday
October 16-17
12:00 – 2:00 p.m.
Go Gourmet
Cobo Lobby
Tuesday – Wednesday
6:30 a.m. – 6:00 p.m.
Medical/First Aid Services
Room W-2 (inside Wayne Hall)
Cobo Center
Monday, October 15
8:00 a.m. – 8:00 p.m.
Tuesday, October 16 Wednesday, October 17
8:00 a.m. – 6:30 p.m.
Front of Macomb Hall in M3
Macomb Lobby
Security is of continued importance.
Your patience and understanding is
appreciated as we do everything possible
to secure the event.
Photography and audio video recordings
are not permitted.
As a courtesy to presenters and audience
members, please turn off all cell phones
and pagers before entering technical
session rooms.
Speaker Ready Room
W2-60
Cobo Center
Monday, October 15 –
Wednesday, October 17
7:00 a.m. – 5:00 p.m.
Concierge Club
(by invitation only)
Room W1-55
Tuesday – Wednesday
October 16-17
7:30 a.m. – 5:30 p.m.
Our event has gone mobile: download Guidebook on the Mobile App Store or
Android Marketplace or visit guidebook.com/getit
12
SAE Convergence® 2012
Shuttle Service and Parking
Shuttle Services
City of Detroit Municipal Parking Deparment
Parking Facilities
The shuttle will run a continuous loop
Tuesday, October 16
7:00 a.m. – 7:00 p.m.
Wednesday, October 17
7:00 a.m. – 10:30 p.m.
Listed below are recommended parking facilities for
all attendees and exhibitors of the SAE Convergence.
Parking will be handled on a first-come, first-served
basis. As long as spaces are available, attendees will be
able to park and pay the current rate for the day. These
rates do not include reserved parking. Please note that
the parking facilities do not accommodate overnight
parking.
The attendee shuttle bus will make a continuous loop
between Cobo Center and the Marriott hotel during the
above listed hours.
Downtown Detroit Parking
Roof Parking
ENTRANCE
NEW Congress Street Garage
ENTRANCE
Garage CLOSED
ROOF PARKING
JLA
ARENA Under
Construction
BGnyp
Congress Street Garage
467 W Congress
Detroit, MI 48226
6:00 a.m. – 11:00 p.m. Monday – Friday
Saturday, Sunday and holidays as needed
Cobo Roof Parking Deck
625 W Congress
Detroit, MI 48226
Ford Underground Garage
30 East Jefferson
Detroit, MI 48226
6:00 a.m. – 11:00 p.m. Monday – Friday
Saturday, Sunday and holidays as needed
Maximum rate: $10
Millennium Garage
432 West Congress
Detroit, MI 48226
6:00 a.m. – 11:00 p.m. Monday – Friday
Saturday, Sunday and holidays as needed
Maximum rate: $15
SAE Convergence® 2012
13
special events and networking opportunities
Understanding the Next Generation of Employees
Monday,
October 15
Mackinac
Detroit Marriott at the Renaissance Center
2:00 – 4:30 p.m.
Join executives and other industry Leaders for this candid and informative
discussion on what is motivating the next generation of leaders and influencing
their careers. Enjoy commentary on what moves future leaders to loyalty and how
this move is critical to the success of every organization.
Separate registration is required for the Future Leader Program.
Welcome Reception
Welcome Reception
Sponsored by
14
SAE Convergence® 2012
forty-two degrees north
Detroit Marriott at the Renaissance Center
6:00 – 8:00 p.m.
Conference registrants, committee members and exhibitors are invited to meet and
mingle with the most influential people in the automotive electronics business at
the Welcome Reception. Enjoy the food and beverages as Conference Chair, John
Calabrese, sets the stage for this exciting and informative industry event.
There is no charge for this event; however, you must be a registered conference
participant to attend. For your convenience, registration will be open at Cobo Center
in Wayne/Oakland Hall and Detroit Marriott at the GM Renaissance Center
10:00 a.m. – 7:00 p.m.
special events and networking opportunities
Welcome and Keynote Address
Tuesday,
October 16
Riverview Ballroom, Cobo Center
9:00 – 10:00 a.m.
Welcome
John Calabrese
Vice President
Global Vehicle Engineering
General Motors Company
Keynote Speaker
Mark Reuss
President, General Motors NA
New Connections: Electronic
Innovation and Leadership
16
SAE Convergence® 2012
In a world of increasing complexity,
there is a way to be certain.
In a fast-evolving marketplace which demands leadership that brings results, there exists a
way of certainty: Tata Consultancy Services (TCS). With TCS as your strategic advisor and
partner, the ever-changing new landscapes of business become new vistas of opportunity,
from digitally connected consumers to big data to emerging markets to end-to-end solutions
for transforming your organization. TCS offers you market-proven, world-class experience,
expertise and guidance to show the way for your business to evolve.
Visit tcs.com and you’re certain to learn more.
IT Services
Business Solutions
Outsourcing
special events and networking opportunities
Blue Ribbon Panel
Tuesday,
October 16
Blue Ribbon Panel
Sponsored by
Chief Technical Officers: Influencing the Future of the Automotive Industry
Riverview Ballroom, Cobo Center
10:00 a.m. – 12:00 p.m.
Organizer:
SM
Organizer:
Doug Patton
Senior Vice President,
Engineering Division
DENSO International
America Inc.
KPIT Cummins
Mark Rakoski
Executive Director of
Sales and Engineering
Mitsubishi Electric
Automotive America
Moderator
Kent E. Helfrich
Executive Director Electrical Systems
General Motors
Company
Panelists:
Jon Lauckner
CTO, Vice President,
Global Research &
Development and
President
GM Ventures
Joseph S. Carra
Acting Associate
Administrator for
Vehicle Safety
Research
U.S. Department of
Transportation
Paul Mascarenas
Chief Technical Officer
and Vice President
Ford Research and
Innovation
18
SAE Convergence® 2012
Justin R. Rattner
Chief Technology
Officer
Intel Corporation
Toshimi Yamanoi
Vice President Technology
KPIT Cummins
Infosystems Ltd.
special events and networking opportunities
Tuesday,
October 16
Future Leader Program: Speed Mentoring
Session
Booth 515, Oakland Hall, Cobo Center
12:00 – 1:50 p.m.
How do you make yourself standout to the leadership in your organization? What
experience is critical to be an effective leader? How do you make that career move
you’ve been looking for? Ask corporate leaders your burning questions in this
informal fast-paced networking / mentoring session for Future Leaders.
Separate registration is required for the Future Leader Program.
Mentors:
Cheri Alexander, Executive Director Corporate Learning, University of Michigan
Manuela Papadopol, Global Marketing Manager, Elektrobit Automotive Inc.
Jessica Steel, Retired Executive Vice President, Pandora
Dave Robins, President, Intrepid Control Systems
Kristen Siemen, Executive Director, General Motors
Kent Helfrich, Executive Director, General Motors
David Carey, Director, General Motors
Sean R. Vander Elzen, Talent Acquisition, General Motors
Terry Woychowski, President, Engineering Society of Detroit
Charon Morgan, Global Eng. Operations Manager, General Motors
Matt Przybylski , Director, Global Telematics/Onstar Eng. General Motors
Ken Morris, Executive Director GFL, Vehicle Performance, General Motors
George Hamilton, TARDEC
Future Leader Program: Developing the
Next Generation of Leaders
W1-54, Cobo Center
2:00 – 4:30 p.m.
This session is created for soon to be working professionals and current
professionals early in their career. The presentations are designed to help new
professionals transition into the “working world”, while giving them solid leadership
principles that they can carry throughout their career.
(see page 30 for details)
Separate registration is required for the Future Leader Program.
Future Leader Program: User Experience
Exhibit Hall, Cobo Center
5:00 – 6:30 p.m.
Hey Future Leaders, have you ever wanted to tell technology companies what you
thought about their designs and how they affect you as an engineer and consumer?
Want to experience new technologies before they hit the market? SAE Convergence
2012 ® and the Future Leader Program bring together today’s technology leaders and
members of the growing “millennial generation” for an open and candid conversation
about how technology will affect the growing “millennial market”. Sit down with the
leaders that have brought their newest innovation and tell them what you think of it!
Separate registration is required for the Future Leader Program.
20
SAE Convergence® 2012
Networking Reception in Exhibit
Tuesday,
October 16
Oakland Hall, Cobo Center
5:00 – 6:30 p.m.
Live Concert
Riverview Ballroom
7:00 – 9:00 p.m.
Pandora Internet Radio and General Motors are teaming up to put on a new and
upcoming band to perform just for you. This will be a great event for you to network
with other current & future leaders and cap off a day of learning.
Live Concert
Sponsored by
The Lonely Forest
The Lonely Forest is the Pandora station for Future Leaders! The indie band was
specifically targeted based on the Future Leader demographic to rock COBO. Hailing
from the Northwest, The Lonely Forest is signed to Trans record label and has released
six recordings; the most recent being “Arrows”. This year, their gigs have included
Bonnaroo Music Festival and Fashion’s Night Out, earning a Rolling Stone mention.
Now, they’re in Detroit for all Convergence attendees to cap off a day of engagement.
This activity is open to all Convergence 2012 attendees.
Smart and innovative products
for new market requirements
Semiconductors, Sensors,
Power Modules and
In-Vehicle IP Modules
Conference registrants are cordially
invited to our exhibition suite at
Cobo Center, Room O2-43.
Discover our new products and get
to know our broad portfolio of components for automotive applications.
Discuss technology and features with
our application experts and sales
team. See how Bosch can provide
the best solution for your application.
Find out more at:
www.bosch-sensors.com
www.bosch-semiconductors.com
safe
clean &
economical
03-7435-7328_SAE-Eventguide_177x123.indd 1
SAE Convergence® 2012
21
12.09.12 11:11
special events and networking opportunities
Welcome and Keynote Address
Wednesday,
October 17
Riverview Ballroom, Cobo Center
9:00 – 10:00 a.m.
Welcome
David Carey
Director
Body, Safety, Electronics and Chassis Controls
General Motors Company
Meg Selfe
Vice President, Complex & Embedded Systems
IBM Corporation
Keynote Speaker
Sponsored by
Keynote Speaker
Rob High
IBM Fellow
Vice President and Chief Technology Officer,
IBM Watson Solutions
The Rise of Cognitive Computing:
Applications of IBM Watson for
Smarter Industries
22
SAE Convergence® 2012
Carmakers Speak Panel
Riverview Ballroom, Cobo Center
10:00 a.m. – 12:00 p.m.
Wednesday,
October 17
Organizer and Moderator:
Paul M. Hansen
The Hansen Report on Automotive Electronics
Carmakers Speak Panel
Sponsored by
Panelists:
Alan Amici
Fiat Group
Automobiles
R&D - EMEA Product
Development
Electrical & Electronics
Kenneth Wayne
Powell
General Manager
Toyota Motor
Engineering &
Manufacturing, North
America, Inc.
Head of Electrical &
Electronics
Michael (Micky)
J. Bly
Vice President GME
Powertrain Engineering
General Motors
Company
Graydon A. Reitz
Global Director,
Electrical and
Electronic Systems
Engineering
Ford Motor Company
Dipl.-Ing. Ricky Hudi
Chief Executive
Engineer Electrics/
Electronics
AUDI AG
John Schnoes
Director Electrical
& Electronics
Engineering
Photo not
available
Nissan Technical
Center North America
SAE Convergence® 2012
23
special events and networking opportunities
SAE Convergence Banquet
Wednesday,
October 17
Pre-Banquet Reception
Sponsored by
Banquet
Sponsored by
A long-established tradition at Convergence, the Banquet is the largest and most
prestigious gathering of automotive electronics industry leaders from around the
world. Meet and mingle with the most influential people in the business during the
Pre-Banquet Reception.
Pre-Banquet Reception in Exhibit
Oakland Hall, Cobo Center
5:00 – 6:30 p.m.
Banquet
Riverview Ballroom, Cobo Center
7:00-9:00 p.m.
Tickets can be purchased at SAE Registration.
All News, All the Time
Live, Local, Committed to
DETROIT
.com
24
SAE Convergence® 2012
Convergence 2012 Banquet Agenda
Riverview Ballroom
7:00 p.m. Invocation and Welcome
Dr. Andrew Brown, Jr., PE FESD, NAE, 2010 SAE President,
Executive Director and Chief Technologist, Delphi
Wednesday,
October 17
Special Award Ceremony
7:05 p.m. Dinner
Program
John Calabrese
2012 General Chair SAE Convergence, Vice President Global Vehicle
Engineering, General Motors Company
Frank O. Klegon
2012 SAE President, President, FOKUS Associates LLC
Freescale Cup Competition Award
Trevor O. Jones Outstanding Paper Award
Keynote Address: Leadership
Tom Izzo
Head Coach, Men's Basketball
Michigan State Spartans
Keynote Address
Sponsored by
Kurt Stepnitz, Michigan
State University
Afterglow
W1-54, Cobo Center
9:00 -10:00 p.m.
Open to all SAE Convergence® 2012 attendees
Trevor O. Jones Outstanding Paper
Award
Originated in 1974,
CONVERGENCE is a
biennial international
transportation electronics
conference. The
conference is a unique
event which brings
together world leaders
in the transportation and
electronics industries. Recognizing the growth in
vehicle electronics for control, communication,
safety and mobility, CONVERGENCE covers
these aspects for passenger cars, trucks and
commercial vehicles with continuing international
emphasis. The Outstanding Paper Award
recognizes Trevor O. Jones as the founder of
the CONVERGENCE conference series and
his contribution to the field of transportation
electronics.
The award was developed by the former
Convergence Transportation Electronics (CTEA)
in June 1992 with an endowment established
by Trevor O. Jones, Siemens Automotive,
Ford Motor Company and ITT Automotive that
supports the award in perpetuity.
The award is continued with SAE following the
acquisition of CTEA by SAE in August 2009.
The Award, consisting of a medal, plaque and
$10,000 cash will be presented to the author(s)
who deliver the most outstanding paper at the
biennial CONVERGENCE conference on the
subject of transportation electronics.
Convergence 2012 would like to thank Eaton
Corporation for providing funding for the
Trevor O. Jones Award Medals.
SAE Convergence® 2012
25
special events and networking opportunities
Other Activities
Attendees of the 3rd Annual
Electric Vehicle Safety
Summit will join Convergence
2012 attendees for the
Wednesday, October 17, PreBanquet Reception. Vehicles
in the Exhibit entryway are
provided by:
General Motors Company
Ford Motor Company
The 2012 Focus Electric,
Ford's first all-electric
vehicle, is America's most
fuel-efficient five-passenger
vehicle and offers the
equivalent of 110 mpg
(MPGe) city while traveling
up to 76 miles on a single
charge.
Nissan Motor Company
Nissan LEAF is the world's
first all-electric, zeroemission vehicle for the
mass market, and it's the
first electric car for anyone
to purchase, anywhere in
the United States. As a
medium-size hatchback that
seats five adults comfortably,
it is a practical driver with
enough range on one full
charge of its advanced
lithium-ion battery pack to
satisfy real-world consumer
requirements without any
gasoline. Beginning in late
2012, Nissan will begin
local production of LEAF in
Smyrna, Tennessee, USA
26
SAE Convergence® 2012
SAE Career Fair
The SAE Convergence 2012 Career Fair will provide the opportunity for mobility industry
engineers and professionals to explore available jobs and network. Job seekers can meet
with professional recruiters, and representatives from OEMs and suppliers.
Wayne Hall Inside
Tuesday, October 16, 2012 and Wednesday, October 17, 2012
10:00 am - 6:00 pm
Attendance to the Career Fair is free for engineering professionals. Please proceed to the
Career Fair. It is not necessary to register prior to attending the Career Fair.
Resume Critique Clinic will be provided during Career Fair hours by GTA Professional
Staffing.
Freescale Cup Competition
The Freescale Cup: Intelligent Car Racing
Oakland Hall, Cobo Center
Tuesday, 12:00 – 6:30 p.m.
Wednesday, 8:00 – 4:00 p.m.
New to SAE Convergence® this year is the Freescale Cup competition. College and
young professionals teams are challenged to achieve the fastest time around a designed
track with a battery operated kit RC car. All parts for the car are provided along with
information on how to build and code the car. The teams must design their own
algorithms that drive the car over the black line on the white track as quickly as possible.
The team with the fastest time will receive a grand prize of admission and
accommodations to Freescale’s 2013 Technology Forum in San Antonio, Texas.
Freescale Cup Events
Tuesday: Test & Tune 12:00 - 6:30 p.m.
Wednesday: Test & Tune 8:00 a.m. - 12:00 p.m.
Wednesday: Competition 12:00 – 4:00 p.m.
Wednesday: Banquet* - 7:00 – 9:00 p.m.
*1st, 2nd and 3rd place winners receive their Award during the Wednesday Banquet program
“Connect with the Future” at Convergence
Convergence proudly announces the opportunity for the Mobility Industry to hear from
the Future Engineers working on year one of the EcoCAR2 competition.
EcoCAR 2 - Plugging into the Future is a three-year collegiate engineering competition
and the only program of its kind. The competition's mission is a vital one: offer
an unparalleled hands-on, real-world experience to educate the next generation of
automotive engineers. The competition challenges 15 universities across North America
to reduce the environmental impact of a Chevrolet Malibu without compromising
performance, safety and consumer acceptability.
Tuesday, 12:15 – 1:00 p.m.
M15, “Innovation Start-Up Marketplace”
12:15 Overview of Year 1 EcoCAR2 Competition - Patrick Davis, DOE
12:30 Overview of Year 1 Project - Andrew Palmer, OSU
12:45 Overview of Year 1 Project - Ahmed Uddin, Wayne State ACHIEVING
EFFICIENCY
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L
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ET
IV
T
O
M
O
L
IA
NT
T
AU
E
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April 16 -18, 2013
Cobo Center • Detroit, Michigan, USA
As we strive to achieve efficiency, the resulting significant and exciting
challenges are once again positioning the automobile industry as the
industry of choice for the world’s best and brightest engineering minds.
Vast opportunities await those companies and individuals that dare to be
creative and dream big.
Now more than ever, the entire industry must work together to collect
and elevate this talent in order to realize responsible mobility and reward
those within the engineering community that are good stewards of our
natural resources.
Host Company
Tier One
Strategic Partner
Today, efficiency is the new formula for success essential to propel the next
generation of automobiles.
sae.org/congress
SAE Convergence® 2012
27
ATTENTION EVENT ATTENDEES
Browse related Electronic Systems Resources from SAE
engineering.sae.org/myconvergenceinfo
Check out this featured
product and more!
Electric Vehicle: Gl
obal Technology Libr
ary
P125023
COBO CENTER floorplan
Zones
O3-46
Technical
Session
O2-33
Technical
Sessions
O2-44
Technical
Sessions
Speaker
Ready Room
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TECHNICAL SESSIONS
O2-33
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O3-46
SAE Convergence® 2012
29
Technical sessions
Monday, October 15 - Afternoon
Future Leader Sessions
TIME
SESSION TITLE, DESCRIPTION, AND ROOM
Tuesday, October 16 - Afternoon
Future Leader Sessions
TIME
SESSION TITLE, DESCRIPTION, AND ROOM
Mackinac - Detroit Marriott
2:00
p.m.
W1-54
Understanding the Next Generation of Employees
(Millennials) (CFLP100)
Future Leader Program: Developing the Next Generation of Leaders
(CFLP300)
Join executives and other industry Leaders for this candid and informative
discussion on what is motivating the next generation of leaders and
influencing their careers. Enjoy commentary on what moves future leaders
to loyalty and how this move is critical to the success of every organization.
This session is created for soon to be working professionals and current professionals
early in their career. The presentations are designed to help new professionals transition
into the “working world”, while giving them solid leadership principles that they can carry
throughout their career.
2:00 p.m. - 4:30 p.m.
Takeaways:
• How to make the transition into your professional career
• Learn the fundamentals of successful leadership
• Understand the pitfalls of mismanaging your brand
Lunch, Welcome and Opening Remarks
Jeremy L. Kearney, General Motors Company; Patti Kreh, SAE
International
2:35
p.m.
Leading Millenials in the Work Place
2:00 p.m. - 4:30 p.m.
2:00
p.m.
Artur Seidel, Elektrobit; Cammi Siu, General Motors
(Oral Only)
Dustin Varvel, Alisyn Malek, General Motors Company
3:30
p.m.
Turning New Talent into Your Competitive Advantage
2:05
p.m.
4:00
p.m.
Closing the Gap - Millennial Panel Discussion
Moderator:
Jeremy L. Kearney, General Motors Company
Panelists:
Shaun T. Carrithers, General Motors Company
David Sherman, FEV Inc.
Cammi Siu, General Motors
Cameron Williams, Quicken Loans
Backpack to Briefcase: Transitioning to Emerging Leadership
(Oral Only)
Cheri L. Alexander, University of Michigan
(Oral Only)
Jeremy L. Kearney, General Motors Company
Welcome and Opening Remarks
3:00
p.m.
Lessons on Leading
(Oral Only)
Jessica Steel, Pandora Media Inc. (Retired)
3:55
p.m.
Closing the Gap - Management Panel Disucssion
Open Forum for Future Leaders to ask current leaders questions
Panelists:
Melissa Howell, General Motors
Artur Seidel, Elektrobit
Thomas Watson, Johnson Controls Inc.
Terry Woychowski, Retired, General Motors Company
3rd Annual
Electric Vehicle
Safety Standards
Summit
www.sae.org/nevss
October 18, 2012
Cobo Center – Co-located with Convergence
Convergence attendees – stay an extra day and participate in this important Summit!
Visit the Convergence registration desk for more information.
P121819
30
SAE Convergence® 2012
Tuesday, October 16 - Afternoon
Technical and Business Sessions
TIME
SESSION TITLE, DESCRIPTION, AND ROOM
O2-33
O2-44
O3-46
Active Safety Technology Evolution
(CNVG100)
Electronic Systems for Vehicle
Propulsion - Sustainability (CNVG300)
New Business Models and Disruptive
Technology (CNVG600)
Vehicles are increasing becoming equipped with
Active Safety and Driver Assistance features and
development continues on a path that will ultimately
lead to true collision avoidance and autonomously
driven cars. This session will explore this path, along
some critical near and mid-term steps that are
needed.
Expectations such as performance, fuel economy
and the impact on emissions are not always
synonymous in with sustainable mobility. There is
clearly a balance required between public policy,
technology and the need for creating an engineering
solution that has a positive business case for the
OEM and the consumer. This session will address
some of the questions driving the direction for our
next generation system architecture and associated
technology advancement for sustainable mobility.
In order to meet customer’s future expectations, the
mobility industry needs to evolve and incorporate
many new disruptive technologies. This session will
look at what new business models are currently being
looked at and what is predicted to change in order
to meet the needs to implement these disruptive
technologies? The session concludes with a panel
discussion on “How do Disruptive Technologies Make
it into Vehicle Platforms within an OEM”?
2:00 p.m. - 5:30 p.m.
2:00 p.m. - 5:30 p.m.
2:00 p.m. - 5:30 p.m.
Organizers:
John P. Capp, General Motors Company; Kyle W.
Williams, Robert Bosch LLC; Alexander Gaedke,
ZF Steering Systems; Harald Wilhelm, Continental
Automotive Systems
Organizers:
John C. Haraf, General Motors Company; Mark
Rakoski, Mitsubishi Electric Automotive America;
James Tung, Wensi Jin, MathWorks Inc.; Stefan
Jockusch, Siemens PLM Software Inc.
Organizers:
Karina Morley, Magna E-Car; Alisyn Malek, General
Motors LLC; Michael Noblett, IBM; Enrique Ortega,
MENTOR GRAPHICS; John Waraniak, Specialty
Equipment Market Association
2:00
p.m.
Session Opening Remarks
Session Opening Remarks
Session Opening Remarks
John P. Capp, General Motors Company
John C. Haraf, General Motors Company
Karina Morley, Magna E-Car Systems
2:05
p.m.
Active Safety Systems - Demystifying the Global
Market Status and Future Trends
Sustainable Control System Development in
Tomorrow’s Vehicles: Technology Leadership Brief
Process of Introducing Disruptive Technologies at GM
(Oral Only)
(2012-01-9004)
(Oral Only)
Praveen Chandrasekar, Frost & Sullivan
Anthony M. Phillips, Ford Motor Co.
John Smyth, General Motors R&D
Driver Acceptance and Behavior of Active Safety
Systems
Challenges and Opportunities in Adoption of Hybrid
Technologies in Medium and Heavy Duty Applications
2012 Update: Technology Leadership Brief
Wake up and Smell the Coffee
(Oral Only)
(2012-01-9005)
(Oral Only)
Peter F. Sweatman, Transportation Research Institute
Monika Minarcin, Matthew Smith, Navistar Inc
Judy Bridgeman, Chrysler LLC
NHTSA Research Roadmap Regarding Active Safety
Major Characteristics of a New ICT System
Architecture for Electric Vehicles: Technology
Leadership Brief
IBM’s Approach for Fueling Disruptive Technologies
(Oral Only)
(2012-01-9006)
(Oral Only)
Timothy Johnson, National Hwy Traffic Safety Admin
Marcus Fehling, Michael Armbruster, Siemens AG
Meg A. Selfe, IBM
Active Safety and Driver Assistance Technologies
from an OEM Perspective: Technology Leadership
Brief
Energy Management - A Key Approach to Design
The System Structure of Powertrain Control:
Technology Leadership Brief
Ford - Process for Initiating Disruptive Technologies:
A Case Study
(2012-01-9002)
(2012-01-9007)
(Oral Only)
John P. Capp, General Motors Company
Klaus Benninger, Uta Fischer, Robert Bosch GmbH;
Cathy Lillie, Robert Bosch LLC
William Coughlin, Ford Motor Co.
Technical Leadership Challenges for Highly
Automated Driving: Technology Leadership Brief
Development of Production Control Algorithms for
Hybrid Electric Vehicles by Using System Simulation:
Technology Leadership Brief
Disruption As a Strategy: Technology Leadership
Brief
(2012-01-9003)
(2012-01-9008)
(2012-01-9013)
Christian Schumacher, Continental; Dean L.
McConnell, Continental Automotive Systems NA
Lawrence Michaels, Argonne National Laboratory;
Michael Kropinski, General Motors Company
Paul M. Williamsen, Lexus Div., Toyota Motor Sales
USA Inc.
Panel Discussion: Technical and Societal
Challenges to Advancing Technology
Panel Discussion: How Do We Produce a Positive
Business Case for xEV?
Panel Discussion: How do We Advance Disruptive
Technologies in Vehicle Platforms?
Moderator:
Kyle W. Williams, Robert Bosch LLC
Moderator:
Larry T. Nitz, General Motors Company
Panelists:
John P. Capp, General Motors LLC
Praveen Chandrasekar, Frost & Sullivan
Timothy Johnson, National Hwy Traffic Safety Admin
Christian Schumacher, Continental
John Maddox, Transportation Research Institute
Panelists:
Patrick Davis, US Department of Energy
John Gibson, Chrysler Group LLC
John W. Juriga, Hyundai-Kia America Technical
Center Inc.
Douglas J. Nelson, Virginia Tech.
V. Anand Sankaran, Ford Motor Co.
Moderator:
John Waraniak, Specialty Equipment Market
Association
Panelists:
Louis Brugman, Pioneer Automotive Technologies
Inc.
David E. Cole, AutoHarvest
William Coughlin, Ford Motor Co.
Tony King-Smith, Imagination Technologies Ltd.
Meg A. Selfe, IBM
John Smyth, General Motors Global R & D
Paul M. Williamsen, Toyota Motor Sales USA Inc.
Thank You / Session Close
Thank You / Session Close
Thank You / Session Close
John P. Capp, General Motors Company
John C. Haraf, General Motors Company
Karina Morley, Magna E-Car Systems
2:30
p.m.
2:55
p.m.
3:20
p.m.
3:45
p.m.
4:10
p.m.
5:30
p.m.
As a courtesy to presenters and attendees, please turn off all
cell phones and pagers before entering technical session room
SAE Convergence® 2012
31
Technical sessions
Wednesday, October 17 - Afternoon
Technical and Business Sessions
TIME
SESSION TITLE, DESCRIPTION, AND ROOM
O2-33
2:00
p.m.
2:05
p.m.
2:30
p.m.
2:55
p.m.
3:20
p.m.
3:45
p.m.
4:10
p.m.
O3-46
Intelligent Vehicle Systems - Sustainability
(CNVG200)
Mega Trends and Their Effect on Automotive
Electronics (CNVG700)
The last transformation (analog to digital) placed a “third”
screen in our homes and workplaces, has burst into a torrent
that has propelled the global adoption of the “fourth” screen
that is always connected and in motion. This session focuses
on the new transformation - the challenges around the “fifth”
screen and the global opportunity for technology and business
convergences. Are we ready? What do we build-in and what will
the consumer bring-in? Lastly, what will be in the cloud?
Situational awareness promises to improve vehicle safety, fuel
economy, efficiency, convenience, and autonomous vehicle
control. Intelligent vehicle systems will significantly impact the
design and engineering of future automotive electrical systems.
This technical session will open an industry dialogue on what
is possible when vehicle electronics converge with external
infrastructure and how do we plan for it.
Finding and learning more about global regions’ mega trends
and their subsequent effects is critical to understanding the
direction that an industry will go. This session will explore the
mega trends in marketplace, technology, urbanization, and
leadership that will affect automotive architecture in 2020 and
beyond. It will conclude with a panel discussion by a group of
experts on these trends and their effect on future automotive
electronic development.
2:00 p.m. - 5:30 p.m.
2:00 p.m. - 5:30 p.m.
2:00 p.m. - 5:30 p.m.
Organizers:
James Buczkowski, Randal H. Visintainer, Ford Motor Co.;
William H. Mattingly, ESG Automotive Inc.; Tsuyoshi Nakashima,
DENSO International America Inc.; Mark Rakoski, Mitsubishi
Electric Automotive America; Stefan Jockusch, Siemens PLM
Software Inc.; Jonathan Weisberg, ESG Automotive Inc.
Organizers:
Alan Amici, Fiat Group Automobiles; Stephen Buckley, Chrysler
Group LLC; Alexander Gaedke, ZF Steering Systems; James
Tung, Wensi Jin, MathWorks Inc.; Karina Morley, Magna E-Car
Organizers:
Norimasa Kishi, Nissan Motor Company Ltd.; James
Buczkowski, Ford Motor Co.; Scott Craig, Infineon
Technologies; Toshiro Muramatsu, Nissan Motor Company Ltd.;
Randal H. Visintainer, Ford Motor Co.; Jeff C. White, DENSO
International America Inc.; Kyle W. Williams, Robert Bosch LLC
Session Opening Remarks
Session Opening Remarks
Session Opening Remarks
James Buczkowski, Ford Motor Co.
Alan Amici, Fiat Group Automobiles
Norimasa Kishi, Nissan Motor Company Ltd.
Open Standards and Product Differentiation
Continuous Driver Assistance: Technology Leadership Brief
Key Trends and Innovations That Will Impact the Automotive
Industry
(Oral Only)
(2012-01-9014)
(Oral Only)
Andrew Poliak, QNX Software Systems Limited
Maurizio Miglietta, Gianfranco Burzio, Andrea Saroldi, Centro
Ricerche Fiat Scpa
Sheryl Connelly, Ford Motor Co.
The Future of Visual Navigation: Technology Leadership Brief
Connected Vehicles for Safety - Moving from Research to
Implementation: Technology Leadership Brief
Impact of Mega Trends and the Electronic Content in Vehicles:
Technology Leadership Brief
(2012-01-9021)
(2012-01-9015)
(2012-01-9025)
Lynn Olsen, Amanda Wynne Wynne, Nokia Location & Commerce
Presented by: Daniel Krauss, Nokia Inc.
Michael Schagrin, US DOT, ITS Joint Program Office
Lisa Whalen, Frost & Sullivan
HUD Future in the Driverless Vehicle Society: Technology
Leadership Brief
Deploying Connected VehicleSM using the FDOT SunGuide®
Software: Technology Leadership Brief
Megatrends - Connectivity and Automation Expanding the
Boundaries of Personal Mobility: Technology Leadership Brief
(2012-01-9022)
(2012-01-9016)
(2012-01-9026)
Silviu Pala, DENSO International America Inc.
Robert W. Heller, Southwest Research Institute; Arun
Krishnamurthy, Florida Department of Transportation
Richard Bishop, Bishop Consulting
Connected Car Technology: The Convergence of Consumers,
Content and Voice
Saving Lives with V2X versus On-Board Sensing Systems Which will be More Effective?: Technology Leadership Brief
Cloud to Car - 3 Perspectives
(Oral Only)
(2012-01-9017)
(Oral Only)
Brian Radloff, Nuance Communications Inc.
Colm Boran, Autoliv Electronics; Ola Bostrom, Autoliv
Research; Bengt J H Jacobson, Chalmers University; Anders
Lie, Swedish Road Authority; Ulrich Sander, Autoliv Research
Marek Neumann, Intel
Leveraging Android Framework to Create a Dynamic
Infotainment Ecosystem: Technology Leadership Brief
Latest Challenges in Autonomous Vehicles: A Practitioner’s
Perspective: Technology Leadership Brief
Nanotechnology as a Megatrend and A Case Study of
Nanophosphate Li-ion Batteries: Technology Leadership Brief
(2012-01-9024)
(2012-01-9018)
(2012-01-9028)
Eric Riyahi, Parrot
Alberto Broggi, VisLab - Universita di Parma
Bart Riley, A123 Systems Inc.
Panel Discussion: The Challenge of Infotainment
Differentiation in Light of Trends to Address Driver Distractions
Overview of the SARTRE Platooning Project: Technology
Leadership Brief
Panel Discussion: How Mega Trends are Shaping Mobility
Electronics for 2020+
Moderators:
Anthony J. Pratt, Polk
4:35
p.m.
O2-44
Infotainment in the Age of “i” (CNVG400)
Panelists:
Michelle L. Avary, Harman International
Henry Bzeih, Kia Motors America Inc.
John Schneider, Ford Motor Co.
Clint Steiner, Garmin Intl.
Katherine Scott Winter, Delphi Electronics & Safety
(2012-01-9019)
Eric Chan, Ricardo UK, Ltd.
Presented by: Ali Maleki, Ricardo Inc.
Panel Discussion: Key Enablers to the Successful
Introduction of Intelligent and Autonomous Vehicles
Moderators:
Alan Amici, Fiat Group Automobiles
Moderators:
Scott Craig, Infineon Technologies
Panelists:
Sheryl Connelly, Ford Motor Co.
Partha P. Goswami, General Motors LLC
Keijiro Iwao, Nissan
Travis Lee, IDEO Product Development
Patrick Leteinturier, Infineon Technologies
Panelists:
Colm Boran, Autoliv Research
Alberto Broggi, Universita di Parma
Maurizio Miglietta, Centro Ricerche Fiat Scpa
Gregory D. Krueger, SAIC
Michael C. Schagrin, Federal Highway Administration
Andrew Turley, NXP Semiconductors
5:30
p.m.
32
Thank You / Session Close
Thank You / Session Close
Thank You / Session Close
James Buczkowski, Ford Motor Co.
Alan Amici, Fiat Group Automobiles
Norimasa Kishi, Nissan Motor Company Ltd.
SAE Convergence® 2012
As a courtesy to presenters and attendees, please turn off all
cell phones and pagers before entering technical session room
SAE Convergence® 2012 Technical Council Members
Photo not
available
David Acton
The-Transformation-Network
LLC
Timothy Frasier
Robert Bosch LLC
Douglas Patton
DENSO International
America Inc.
Alan Amici
Fiat Group Automobiles
Alexander Gaedke
ZF Steering Systems
Venkatesh Prasad
Ford Motor Company
Michael Badalament
Bosch Corporation
Mukund Ghangurde
Microsoft Corporation
Liu Qiao
3M Company
Stephen Buckley
Chrysler Group LLC
Stefan Jockusch
Siemens PLM Software
Inc.
Mark Rakoski
Mitsubishi Electric
Automotive America
James Buczkowski
Ford Motor Company
Christof Kellerwessel
Ford Werke AG
Shawn Slusser
Infineon America
Anthony Cooprider
Ford Motor Company
Norimasa Kishi
Nissan Motor Company
Ltd.
Leonard Tedesco
Oakshott Engineering
Christopher Davey
Ford Motor Company
Kevin Kott
dSPACE Inc.
James Tung
MathWorks Inc.
Bruce Emaus
retired, Vector CANtech, Inc.
Patrick Leteinturier
Infineon Technologies
Randal Visintainer
Ford Motor Company
Reiner Emig
retired, Robert Bosch GmbH
William Mattingly
ESG Automotive Inc.
Harald Wilhelm
Continental Automotive
Systems
Andreas Eppinger
Johnson Controls GmbH
Karina Morley
Magna E-Car
Cary Wilson
Panasonic Automotive
System of America
Martin Fischer
Hella Corporate Center USA
Michael Noblett
IBM Corporation
SAE
Photo not
available
Convergence® 2012
33
2012 Technical Session organizers
Active Safety Technology Evolution
2012 Future Leader Team
John Capp, General Motors Company
Alexander Gaedke, ZF Steering Systems
Harald Wilhelm, Continental Automotive Systems
Kyle Williams, Robert Bosch LLC
Roberto Bertran, General Motors Company
Aaron Clay, General Motors Company
Robert Cudini, General Motors Company
Randy Floresca, General Motors Company
Arcelynn Lipka, General Motors Company
Alisyn Malek, General Motors Company
Jason Nolte, General Motors Company
Douglas Rhodes, General Motors Company
Eric Roselli, General Motors Company
Dave Sherman, Robert Bosch GmbH
Cammi Siu, General Motors Company
Electronic Systems for Vehicle Propulsion –
Sustainability John Haraf, General Motors Company
Wensi Jin, MathWorks Inc.
Stefan Jockusch, Siemens PLM Software Inc.
Mark Rakoski, Mitsubishi Electric Automotive America
James Tung, MathWorks Inc.
New Business Models and Disruptive Technology
Karina Morley, Magna E-Car Systems
Alisyn Malek, General Motors Company
Michael Noblett, IBM
Enrique Ortega, Mentor Graphics
John Waraniak, Specialty Equipment Market Association
Infotainment in the Age of “i”
James Buczkowski, Ford Motor Company
Stefan Jockusch, Siemens PLM Software Inc.
William Mattingly, ESG Automotive Inc.
Tsuyoshi Nakashima, DENSO International America Inc.
Mark Rakoski, Mitsubishi Electric Automotive America
Randal Visintainer, Ford Motor Company
Jonathan Weisberg, ESG Automotive Inc.
The SAE International staff team
congratulates the C12 team on another
exciting and outstanding event!
Shawn Andreassi, Corporate Communications
Cindy Brack, DesignWorks
Chris Ciuca, AWIM
Gina Crawford, Marketing
Nori Fought, Engineering Events, Development &
Management
Ken Francis, AWIM
Intelligent Vehicle Systems – Sustainability
Alan Amici, Fiat Group Automobiles
Stephen Buckley, Chrysler Group LLC
Alexander Gaedke, ZF Steering Systems
Wensi Jin, MathWorks Inc.
Karina Morley, Magna E-Car Systems
James Tung, MathWorks Inc.
Mega Trends and Their Effect on Automotive
Electronics
Norimasa Kishi, Nissan Motor Company Ltd.
James Buczkowski, Ford Motor Company
Scott Craig, Infineon Technologies North America Corporation
Toshiro Muramatsu, Nissan Motor Company Ltd.
Randal Visintainer, Ford Motor Company
Jeff White, DENSO International America Inc.
Kyle Williams, Robert Bosch LLC
34
SAE Convergence® 2012
Deborah Hattrup, Engineering Events, Development &
Management
Patti Kreh, Engineering Events, Development &
Management
Marc LeDuc, Engineering Events, Development &
Management
Kathy Leslie, Engineering Events, Development &
Management
Sherry McCaskey, Engineering Events, Development
& Management
Megan McCoy, Corporate Sales
Chrysia Melnyk, Professional Development
Erin Moore, Publications
Lacy Morrill, Customer Service
Pat Ponticel, Magazines
Vanessa Reddick, Corporate Sales
Martha Schanno, Corporate Sales
Rachel Unterbrink, Professional Development
Darlene Waychoff, Engineering Events, Development
& Management
Participants Index
A
Acton, David.......................33
Alexander, Cheri..........20, 30
Amici, Alan............ 23, 32, 33
Armbruster, Michael.........31
Avary, Michelle L...............32
B
Badalament, Michael.........33
Benninger, Klaus................31
Bishop, Richard..................32
Bly, Micky........................8, 23
Boran, Colm.......................32
Bostrom, Ola.......................32
Bridgeman, Judy.................31
Broggi, Alberto...................32
Brown, Andrew..................25
Brugman, Louis..................31
Buckley, Stephen..........32, 33
Buczkowski, James.......32, 33
Burzio, Gianfranco.............32
Bzeih, Henry.......................32
C
Calabrese, John.... 2, 8, 16, 25
Capp, John P........................31
Carey, David............ 8, 20, 22
Carra, Joseph S...................18
Carrithers, Shaun T............30
Chandrasekar, Praveen......31
Chan, Eric...........................32
Cole, David E......................31
Connelly, Sheryl.................32
Cooprider, Anthony..........33
Coughlin, William.............31
Craig, Scott..........................32
D
Davey, Christopher............33
Davis, Patrick......................31
E
Emaus, Bruce......................33
Emig, Reiner.......................33
F
Fehling, Marcus..................31
Fischer, Martin...................33
Fischer, Uta.........................31
Frasier, Tim.........................33
G
Gaedke, Alexander.......31, 32
Ghangurde, Mukund.........33
Gibson, John.......................31
Goswami, Partha P.............32
M
S
I
Iwao, Keijiro........................32
Izzo, Tom.............................25
Nakashima, Tsuyoshi.........32
Nelson, Douglas J...............31
Neumann, Marek...............32
Nitz, Larry T........................31
Noblett, Michael...........31, 33
Sadekar, Varsha K.................8
Sander, Ulrich.....................32
Sankaran, V. Anand...........31
Saroldi, Andrea...................32
Schagrin, Michael C...........32
Schneider, John...................32
Schnoes, John.....................23
Schumacher, Christian......31
Selfe, Meg A..................22, 31
Sherman, David..................30
Siedel, Artur........................30
Siu, Cammi.........................30
Slusser, Shawn.....................33
Smith, Matthew..................31
Smyth, John.........................31
Steel, Jessica.........................20
Steiner, Clint.......................32
Sweatman, Peter F..............31
J
O
T
H
Hamilton, George..............20
Hansen, Paul M..................23
Haraf, John C......................31
Helfrich, Kent...............18, 20
Heller, Robert W.................32
High, Rob............................22
Howell, Melissa...................30
Hudi, Ricky.........................23
Jacobson, Bengt J H...........32
Jin, Wensi......................31, 32
Jockusch, Stefan..... 31, 32, 33
Johnson, Timothy..............31
Jones, Trevor O...................25
Juriga, John W.....................31
K
Kearney, Jeremy L..........8, 30
Kellerwessel, Christof........33
King-Smith, Tony...............31
Kishi, Norimasa............32, 33
Klegon, Frank.....................25
Kott, Kevin..........................33
Kreh, Patti...........................30
Krishnamurthy, Arun........32
Kropinski, Michael.............31
Krueger, Gregory D............32
L
Lauckner, Jon......................18
Lee, Travis...........................32
Leteinturier, Patrick.....32, 33
Lie, Anders..........................32
Lillie, Cathy.........................31
Malek, Alisyn................30, 31
Mascarenas, Paul................18
Mattingly, William H...32, 33
McConnell, Dean L............31
Michaels, Lawrence............31
Miglietta, Maurizio............32
Minarcin, Monika..............31
Morgan, Charon.................20
Morley, Karina....... 31, 32, 33
Morris, Ken.........................20
Muramatsu, Toshiro..........32
N
Olsen, Lynn.........................32
Ortega, Enrique..................31
P
Pala, Silviu...........................32
Papadopol, Manuela..........20
Patton, Doug.................18, 33
Phillips, Anthony M..........31
Poliak, Andrew...................32
Powell, Wayne.....................23
Pratt, Anthony J..................32
Przybylski, Matt..................20
Q
Qiao, Liu..............................33
R
Radloff, Brian......................32
Rakoski, Mark.. 18, 31, 32, 33
Rattner, Justin.....................18
Reitz, Graydon A................23
Riley, Bart............................32
Riyahi, Eric..........................32
Robins, Dave.......................20
Reuss, Mark........................16
Tedesco, Leonard...............33
Tung, James............ 31, 32, 33
Turley, Andrew...................32
V
Vander Elzen, Sean R.........20
Varvel, Dustin.....................30
Prasad, Venkatesh..............33
Visintainer, Randal H..32, 33
W
Waraniak, John...................31
Watson, Thomas.................30
Weisberg, Jonathan............32
Whalen, Lisa.......................32
White, Jeff C........................32
Wilhelm, Harald...........31, 33
Williams, Cameron............30
Williamsen, Paul M...........31
Williams, Kyle W..........31, 32
Wilson, Carry.....................33
Winter, Katherine Scott.....32
Woychowski, Terry......20, 30
Wynne, Amanda Wynne...32
Y
Yamanoi, Toshimi..............18
SAE Convergence® 2012
35
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SAE Convergence® 2012
P121621
EXHIBIT DIRECTORY
Exhibitor Floorplan
Exhibitor Booth Numbers
Exhibit Profiles Sponsors Ad Index 38
39
40
45
46
SAE Convergence® 2012
37
M7
M8
325 424
425 524
624
M5
M6
323 422
423 522
523 622
SAE
318
319
M
15
Exhibit floorplan
623 722
M13 M14
M11 M12
Networking/Reception
Area
317 416
314
315 414
415
515
Media
Center
6CF
411 510
5CF
4CF
309
107
207
3CF
611 710
409 508
509 608
609 708
407 506
507 606
607 706
401
501
601
305
2CF
Networking/
Reception
Area
1CF
103
402
300
301 400
ENTRANCE
Career Fair
Exhibitor booth numbers
A
Altera Corporation ....................................... 507
ams ............................................................. 402
B
BeStar Technologies Inc .............................. 905
Bergquist Co .............................................. 407
Broadcom Corp........................................... 722
D
DG Technologies ........................................ 710
Delphi Corp ................................................. 207
DfR Solutions .............................................. 317
dSPACE Inc.................................................. 601
E
Elektrobit ..................................................... 708
Elesys North America Inc ............................ 814
38
SAE Convergence® 2012
F
Flexible Circuit Technologies ........................ 903
G
GEO Semiconductor Inc. ............................ 400
General Motors LLC ................................... 701
Green Hills Software Inc ............................. 416
H
HCL Technologies Ltd ................................ 623
Hamamatsu Corp ........................................ 305
HELLA Inc .................................................. 501
Hirose Electric USA .................................... 314
I
IBM Corporation ......................................... 709
iGATE .......................................................... 509
Infineon Technologies North America Corp ... 415
International Rectifier ................................... 309
Intrepid Control Systems Inc......................... 510
Isotek Corporation ...................................... 915
J
Jungo Ltd a part of Cisco............................. 319
K
KPIT Infosystems Inc ................................. 1007
Kemet Electronics Corp .............................. 411
Knowledge Inside......................................... 423
Kugler Maag CIE North America Inc............. 414
L
Laird Technologies ....................................... 919
M
MCNEX ....................................................... 323
Melexis Inc ............................................... 1014
Mentor Graphics Corp ................................. 300
Method Park America Inc............................. 622
Micronas GmbH ......................................... 922
Most Cooperation ...................................... 706
Multek Flexible Circuits Inc ......................... 506
824
723 822
825
823 922
923 1022
Networking/
Reception
Area
719 818
919
1023
1016
715 814
815
915 1014
709
809
909
1007
Freescale
Cup
Competition
905
Host Company
701
903 1002
Networking/
Reception
Area
901 1000
1001
ENTRANCE
N
NDK America Inc ........................................ 901
NXP Semiconductors ................................. 723
National Instruments ................................... 608
Nextchip Co Ltd .......................................... 522
Nvidia Corp ................................................ 809
P
Parker Chomerics ..................................... 1022
Parrot ......................................................... 923
Payton America Inc...................................... 409
Preh Inc ....................................................... 401
Q
QNX Software Systems Ltd ......................... 815
R
Renasas Electronics America Inc...........................818
S
SAE Global Technology Library Electric Vehicle.......................................... 318
SMK Electronics Corp ................................. 301
Scaleo chip .................................................. 523
SMSC........................................................... 706
Spansion LLC............................................... 822
Sturman Industries ...................................... 611
Sunex Inc ................................................... 607
Symphony Teleca......................................... 624
Synopsys Inc .............................................. 719
T
Tass Americas ............................................. 609
Tata Consultancy Services ......................... 1002T
ata ELXSI...................................................... 422
Texas Instruments Inc .................................. 315
TomTom North America Inc ...................... 1000
Total Phase................................................... 823
W
WWJ News Radio Detroit .......................... 1001
Wards Automotive Group .......................... 1016
Wipro Technologies .................................... 715
X
Xilinx Inc ...................................................... 909
NEW! Innovation Start-up
Market Place
4D View Camera System .............................. M7
Auto Harvest Foundation............................... M6
Automation Alley.......................................... M12
ECOCAR 2.................................................. M15
Excelfore Corp............................................... M8
Livio Radio................................................... M14
MIKROSENS................................................. M5
Symtavision Gmbh...................................... M13
iQ-Telematics............................................... M11
U
United Radio .............................................. 606
United Software Group................................. 508
SAE Convergence® 2012
39
exhibitor profiles
A
D
Altera Corporation
101 Innovation Dr.
San Jose, CA 95134
United States
www.altera.com
Booth #507
Altera Corporation is the pioneer of programmable logic
solutions, enabling system and semiconductor companies to rapidly and cost effectively innovate. Our fieldprogrammable gate arrays (FPGAs) offer a scalable
processing platform compared to ASICs and ASSPs/
MCUs that give automotive system designers the flexibility to meet performance requirements, reduce costs,
minimize risk, and accelerate time to market.
ams
Tobelbader Strasse 30
Unterpremstaetten 8141
Austria
www.ams.com
Booth #402
ams develops and manufactures high performance
analog semiconductors. amsí products are aimed
at applications which require extreme precision,
dynamic range, sensitivity, and ultra-low power consumption. amsí product range includes sensors, sensor interfaces and power management ICs. ams is
the new name of austriamicrosystems, following the
acquisition of company TAOS Inc.
B
The Bergquist Company
18930 W 78th St
Chanhassen, MN 55317
United States
www.bergquistcompany.com
Booth #407
Innovation, performance and customer satisfaction are
Bergquist’s guiding principles. Today, Bergquist supplies
the world with some of the best-known brands in the
business: Sil-Pad thermally conductive interface materials, Gap Pad electrically insulating and non-insulating
gap fillers, Hi-Flow phase change grease replacement
materials, Bond-Ply thermally conductive adhesive
tapes, and Thermal Clad insulated metal substrates.
BeStar Technologies Inc.
999 E Fry Blvd Ste 303-304
Sierra Vista, AZ 85635
United States
www.bestartech.com
Booth #905
BeStar, Premier Global Manufacturer of Auxilliary
Audio Components to the Automotive Industry, ISO/
TS16949, Speakers, Drivers, Microphones incl.
MEMS, Sensors, Piezo Devices.
Broadcom Corporation
5300 California Ave
Irvine, CA 92617
United States
www.broadcom.com
BOOTH #722
Broadcom Corporation is a prominent technology
innovator and global leader in semiconductors for
wired and wireless communications with the industry’s broadest portfolio of products that enable the
delivery of voice, video, data and multimedia to and
throughout the home, the office and the mobile environments. Broadcom - Connecting everything®.
40
Exhibitor Directory text is published as
submitted by exhibiting companies.
SAE Convergence® 2012
Delphi
5725 Delphi Dr
Troy, MI 48098
United States
www.delphi.com
Booth #207
Delphi is a leading global supplier of electronics and
technologies for automotive, commercial vehicle and
other market segments. Operating major technical
centers, manufacturing sites and customer support
facilities in 30 countries, Delphi delivers real-world
innovations that make products smarter and safer as
well as more powerful and efficient.
DfR Solutions
9000 Virginia Manor Rd Ste 290
Beltsville, MD 20705
United States
Booth #317
DfR Solutions is the leader in quality, reliability, and
safety software and services for the electronics
industry. Our innovative, Physics of Failure-based,
Sherlock Automated Design Analysisô reliability software, best practices, and industry expertise empower
customers to maximize and accelerate product
design and development while saving time, managing
resources, and improving customer satisfaction.
DG Technologies
33604 West Eight Mile Road
Farmington Hills, MI 48335
United States
www.dgtech.com
Booth #710
DG Technologies specializes in providing Vehicle
Network Solutions, quality products, education, consulting, and custom solutions. Our standards-based
solutions are used in Automotive, Heavy-Duty Truck
& Bus, Military, Agricultural, Construction, Industrial
Control, & Telemetry applications and include CAN,
LIN, FlexRay and more. Design and diagnose todayís
vehicle networks using DG Technologies.
dSPACE
50131 Pontiac Trl
Wixom, MI 48393
United States
www.dspaceinc.com
Booth #601
dSPACE is the worldís leading provider of hardware
and software tools for developing and testing sophisticated electronic control systems. For over 20 years,
dSPACEís high-quality, off-the-shelf software and
hardware tools have empowered engineers to design
and innovate, while dramatically reducing development times and cost. To learn more, visit www.dspaceinc.com.
See our ad on Cover 2.
E
Elektrobit
22745 29th Dr SE Ste 200
Bothell, WA 98021
United States
Booth #708
EB (Elektrobit) is an industry leading supplier of
automotive software and has proven record in automotive software development for over two decades.
EB provides software solutions to internationally
renowned car-manufacturers and suppliers like BMW,
Audi, Volkswagen, Ford, Daimler, Bosch, Panasonic
to name just a few. EB is cooperating with a community of industry leading partners like IBM, Freescale,
Microsoft, Renesas and QNX – to help build the next
generation of smart, flexible and cost efficient automotive software solutions. EB is actively engaged
in the ongoing development of important industry
standards like AUTOSAR and supports all relevant
operating systems and industry standards to guarantee the greatest possible flexibility for carmakers
– i.e. Windows Embedded and Linux or AUTOSAR,
FlexRay, CAN, LIN, HTML 5, Genivi and MOST. For
more details please visit http://ww.automotive.elektrobit.com/home.html
Elesys North America, Inc.
70 Crestridge Dr Ste 150
Suwanee, GA 30024
United States
www.elesys-na.com
Booth #814
Elesys North America is an electrical system and
component supplier for the automotive, motorcycle,
and commercial vehicle industries, and a global leader within the area of safety electronic controls. Elesys
has received numerous awards for quality, delivery,
and cost from our OEM and Tier 1 customers.
F
Flexible Circuit Technologies
9850 51st Ave N Ste 110
Plymouth, MN 55442
United States
www.FlexibleCircuit.com
Booth #903
Flexible Circuit Technologies is an international
designer and producer of flexible circuits, rigid-flex
circuits and component assembly services. We are
the supplier of choice if your circuit needs include
focused project management; certifiable 100% no
reject quality, and a strong commitment to meeting
your business objectives.
G
General Motors LLC
30001 Van Dyke Ave
Warren, MI 48090
United States
HOST COMPANY &
SPONSOR
Booth #701
General Motors Company and its partners produce
vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastestgrowing automotive markets. GMís brands include
Chevrolet and Cadillac, as well as Baojun, Buick,
GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and
Wuling and OnStar. More information at http://www.
gm.com.
GEO Semiconductor Inc.
2350 Mission College Blvd
Santa Clara, CA 95054
United States
Booth #400
GEO Semiconductor is the industry leader in programmable, high performance geometric processor
ICs focused on smartphone peripherals, video communications, wearable and automotive cameras.
Green Hills Software Inc
30 W Sola St
Santa Barbara, CA 93101
United States
www.ghs.com
Booth #416
Founded in 1982, Green Hills Software is the largest
independent vendor of embedded development solutions. Our open architecture integrated development
solutions address deeply embedded, absolute security
and high-reliability applications. Our INTEGRITY®
Multivisor is the only virtualization solution ready to
provide a scalable and secure software platform for
automotive electronic applications.
H
Hamamatsu Corporation
360 Foothill Rd
Bridgewater, NJ 08807
United States
Booth #305
Hamamatsu Corporation is the North American subsidiary of Hamamatsu Photonics K.K. (Japan), a leading
manufacturer of devices for the measurement of infrared, visible, and ultraviolet light. In the automotive area,
we offer highly reliable optoelectronic components for
safety systems, automatic climate control systems, data
communications, and other advanced car features.
HCL Technologies Ltd
Engineering and R&D Services
330 Potrero Ave.
Sunnyvale, CA 94085
United States
www.hcltech.com
Booth #623
HCL is a leading provider of business transformation, enterprise & custom applications, infrastructure
management, business process outsourcing, and
engineering services. Leveraging its global offshore
infrastructure and offices in 26 countries, HCLT delivers
solutions across a wide range of verticals such as financial services, manufacturing, consumer services, public
services and healthcare.
HELLA
43811 Plymouth Oaks Blvd
Plymouth, MI 48170
United States
www.hella.com
Booth #501
HELLA KGaA Hueck & Co. is a global supplier of electronic components and systems for the automotive
industry, and has one of the largest trade organizations
for automotive parts, accessories, diagnosis and services within Europe. In addition, joint-venture companies
produce complete vehicle modules, air-conditioning
systems and vehicle electric systems.
Hirose Electric USA
2688 Westhills Ct
Simi Valley, CA 93065
United States
Booth #314
Hirose Electric is a leading, global, inter-connector
manufacturer specializing in a wide range of solutions
for advanced technologies. We have connectors for:
automotive, fiber optic, circular, power, mobile/cellular
telephones, board-to-board, wire-to-board, microwave,
telecomm, I/O, FFC/FPC connectors, memory/media
connectors, RF, co-axial, ribbon cable, mini-USB,
micro-USB and others. I
Isotek Corporation
An Isabellenhutte Company
IBM Corporation
1199 GAR Highway
Swansea, MA 02777
United States
www.isotekcorp.com
1 New Orchard Rd
Armonk, NY 10504
United States
GOLD SPONSOR
Booth #915
Booth #709
IBM is a values-based enterprise of individuals who
create and apply technology to make the world work
better. Today, 399,000 IBMers around the world invent
and integrate hardware, software and services to enable
forward-thinking enterprises, institutions and people
everywhere to succeed on a smarter planet.
See our ad on page 5.
iGATE
Fremont, CA94555
SPONSOR
6528 Kaiser Drive
United States
Fremont, CA, Maharashtra 94555
India
www.igate.com
Booth #509
iGATE is an ~$1 billion organization, providing full-spectrum Consulting, Technology, Product & Engineering
Solutions, and Business Process Outsourcing services
differentiated by a Business Outcomes-based business
model. iGATE provides effective solutions to over 184
Fortune 1000 clients globally across verticals including
product engineering, manufacturing, energy and utilities, logistics and distribution, banking and financial
services.
Infineon Technologies North America
Corp
19111 Victor Pkwy
Livonia, MI 48152
United States
GOLD SPONSOR
Booth #415
Infineon is the worldís second largest chip supplier to
the automotive industry and as a company; we focus
on three central challenges facing modern society:
Energy Efficiency, Mobility and Security. Our sustained
success in automotive electronics is attributed to a
consistent focus on automotive applications and their
requirements, a profound understanding of the automotive system based on more than 40 years of experience
and a broad innovative product portfolio of outstanding
quality. Infineon serves automotive applications such
as the carís powertrain, body and convenience, safety
management and infotainment. The Automotive Division
supplies the automotive industry with sensors, microcontrollers, power semiconductors and power modules
that contribute to a more sustainable mobility in terms
of reduced fuel consumption and emissions, improved
safety and affordability.
See our ad on page 9.
International Rectifier
101 N Sepulveda Blvd
El Segundo, CA 90245
United States
www.irf.com
Booth #309
International Rectifier (NYSE:IRF) is a world leader in
power management technology. IRís analog and mixed
signal ICs, advanced circuit devices, integrated power
systems and components enable high performance
computing and reduce energy waste from motors, the
worldís single largest consumer of electricity. For more
information, go to www.irf.com.
Intrepid Control Systems, Inc.
31601 Research Park Dr
Madison Heights, MI 48071
United States
www.intrepidcs.com
Booth #510
Intrepid Control Systems provides innovative tools to
engineers in vehicle, test, and embedded engineering. With thousands of customers worldwide, Intrepid
provides embedded communication interfaces for
protocols such as CAN, LIN, FlexRay, J1850, J1939,
ISO14229 and GMLAN. Intrepid has offices in the USA,
Asia, Europe, and Australia for direct sales and support.
Isotek, founded in 1989 (Swansea, MA) is a subsidiary
of Isabellenh¸tte Heusler GmbH (Dillenburg, Germany).
Isotek supplies current sensing resistors utilizing
patented ISA-PLAN® and ISA-WELD® technologies
for the automotive, industrial and energy markets.
Isabellenh¸tte has also designed the ISA-ASIC® measurement system for use in the automotive battery and
energy management markets.
J
Jungo Ltd a part of Cisco
1 Hamachshev
Netanya
Israel
www.jungo.com
Booth #319
Jungo, a part of Cisco Systems, provides industry-leading automotive multimedia middleware and connectivity
software to silicon and device manufacturers worldwide. Jungo IP is currently deployed in over 600 million
devices, including automotive infotainment products,
consumer electronics and mobile datacom devices.
K
Kemet Electronics Corporation
2835 Kemet Way
Simpsonville, SC 29681
United States
www.kemet.com
Booth #411
KEMET applies world-class service and quality to
deliver industry-leading, high performance capacitance
solutions worldwide. With 95% of possible dielectric
solutions, KEMET offers the worldís most complete line
of surface mount and through-hole capacitor technologies across tantalum, ceramic, film, aluminum and
paper dielectrics.
Knowledge Inside
7 rue Jean Mermoz
Versailles 78000
France
www.k-inside.com
BOOTH #423
Knowledge Inside solutions for systems design aim at
breaking down « silo effect » by providing a collaborative platform to organize an efficient communication
between viewpoints, synchronize execution by sharing
a unique database, manage changes and innovation by
maintaining consistently requirements and Capitalize on
knowledge and expertise. To leverage system design
efficiency: www.k-inside.com.
KPIT Cummins Infosystems Inc.
SPONSOR
33 Wood Ave S Ste 720
Iselin, NJ 08830
United States
www.kpitcummins.com
SPONSOR
Booth #1007
KPIT Cummins Infosystems Ltd. is a leading technology
solutions partner for global manufacturing corporations
with special focus on Automotive & Energy & Utilities
industries. We help our customers in engineering
advanced mobility solutions with integration of software, mechanical and electronics tools and processes,
to deliver reduced timelines, costs and efforts. Our
expertise is spread across automotive sub-domains
e.g. - Powertrain, In-vehicle Networking, Body, Chassis,
Safety, Infotainment, Telematics and Mechanical
Engineering.
SAE Convergence® 2012
41
exhibitor profiles
Kugler Maag CIE North America Inc.
Method Park America
NDK
101 W Big Beaver Rd Ste 1400
Troy, MI 48084
United States
www.kuglermaag.com
39555 Orchard Hill Place Ste 600
Novi, MI 48375
United States
www.methodpark.com
701 Crystal Pkwy
Belvidere, IL 61008
United States
www.ndk.com
Functional Safety/ISO 26262 – Kugler Maag Cie helps
OEMís and Tier Iís meet emerging standards, leading
to safer vehicles. Services include training, gap analysis, update of product development processes to meet
new safety requirements, process audits and product
assessments. Stuttgart, Detroit (Troy), Eastern Europe,
and the Far East.
Method Park’s engineers, consultants, and partners
are experts in systems with high demands on quality and safety. The Method Park product “Stages” is
a Business Process Management Suite for Systems
Engineering. “Stages” enables you to define, model,
and enact your organizational processes while assuring
compliance to CMMI, Automotive SPICE or ISO 26262.
“Stages” can be integrated with existing systems such
as IBM Rational Team Concert and assists all users to
adhere to the processes.
NDK is the world’s leading manufacturer of quartz crystal electronic components. Products include Crystals,
XOs, TCXOs, VCXOs, OCXOs, Timing modules, and
SAW devices. Our high quality products are found in
an array of electronic devices used by a broad range of
industries. For more information, visit www.ndk.com or
email sales@ndkxtal.com.
Booth #414
L
Laird Technologies
3481 Rider Trl S
Earth City, MO 63045
United States
www.lairdtech.com
Booth #919
With expert knowledge, innovation and global resources, Laird Technologies is able to provide customers
with reliable solutions for their telematics, thermal
management, EMI and SIP needs. We are an industry
leader in the design and manufacture of quality performance-critical products for the automotive, M2M and
consumer electronics industries.
M
MCNEX
Sponsored by KOTRA
111F Hanshin IT Tower 2
60-18 Gasan-dong
Geumcheon-gu Seoul South Korea
www.mcnex.com
Booth #323
MCNEX is among the leading automotive camera suppliers worldwide, with the sales of 1.2 million units in
2011. Hyundai Motor group and Peugeot CitroÎn are
our current end customers to help us grow rapidly in
automotive camera industry. We have cutting-edge
R&D and manufacturing facilities in Seoul (South
Korea) and Shanghai.
Melexis
15 Trafalgar Sq Ste 100
Nashua, NH 03063
United States
www.melexis.com
Booth #1014
Melexis Microelectronic Integrated Systems N.V.
(Euronext Brussels:MELE) imagines, creates and delivers innovative mixed signal integrated circuits. We
engineer the sustainable future with ICs that enable
our customers to bring more energy efficient automotive systems to market. Melexis product portfolio
addresses 4 classes of ICs; Sensors, Wireless (RF) and
Actuators.
Mentor Graphics Corp
8005 SW Boeckman Rd
Wilsonville, OR 97070
United States
www.mentor.com/automotive
Booth #300
Mentor Graphics provides the most comprehensive set
of EE design automation solutions for the Automotive
Industry. On display will be solutions for Electrical
Distribution Systems Design and Engineering; Product
Definition and Architecture; In-vehicle Infotainment;
Embedded Software; Network Design and Integration;
Service and Documentation; PCB Systems Design;
Mechanical Analysis; and Mechatronics Simulation.
www.mentor.com/automotive.
42
SAE Convergence® 2012
BOOTH #622
Micronas GmbH
Hans-Bunte-Strasse 19
Freiburg D79108
Germany
Booth #922
Micronas (SIX Swiss Exchange: MASN) is known and
recognized in the automotive and industrial business
as a reliable global acting partner for intelligent, sensorbased system solutions. Micronas offers a variety
of Hall sensors and embedded controllers for smart
actuators for automotive and industrial applications.
Most Cooperation
Bannwaldallee 48
Karlsruhe D-76185
Germany
Booth #706
The MOST® Cooperation is the standardization organization for the leading automotive multimedia network
Media Oriented Systems Transport (MOST). It consists
of 16 international carmakers and over 60 key component suppliers. Today, MOST is used in over 115
car models worldwide as the standard communication
backbone for information and entertainment equipment.
Multek Flexible Circuits, Inc.
805 North Hwy #3
Northfield, MN 55057
United States
www.multek.com
Booth #506
Multek Flexible Circuits is a high-volume flexible circuit
manufacturer. Multek provides diversified interconnect
solutions for the following categories: PCB’s, FPC/
Assembly, rigid-flex, displays, touch solutions, optical/
electronic materials, solar and printed electronics.
N
National Instruments
11500 N Mopac Expy
Austin, TX 78759
United States
ni.com/automotive
Booth #608
National Instruments helps automotive engineers
save time and money by providing a complete development platform for all stages of the automotive
engineering process from concept to production.
Applications include everything from ECU prototyping
and hardware-in-the-loop simulation, to dynamometer
control and infotainment test. Learn more at ni.com/
automotive.
Booth #901
Nextchip Co Ltd
Sponsored by KOTRA
4F KAMCO Yang-Jae Tower
DoGok-Dong GangNam-Gu
Seoul 135-739
South Korea
Booth #522
Nextchip is a fabless company specialized in the
manufacturing of multimedia semiconductors in
Korea. In 2011, Nextchip launched a megapixel CMOS
ISP(Image Signal Processor) for automotive front/rear/
side view camera applications. Approved AEC-Q100 II,
this ISP shows the state of art of imaging technology.
With strong IT and automotive industry background
and cooperation with major Tier I in Korea, Nextchip
has become one of the best automotive imaging technology companies in Korea.
NVIDIA
2701 San Tomas Expy
Santa Clara, CA 95050
United States
www.nvidia.com
Booth #809
NVIDIA (NASDAQ: NVDA) awakened the world to
computer graphics when it invented the GPU in 1999.
Today, its processors power a broad range of products
from smartphones to supercomputers. NVIDIAís mobile
processors are used in cell phones, tablets and auto
infotainment systems. For more information, see www.
nvidia.com.
NXP Semiconductors
34119 W 12 Mile Rd Ste 103
Farmington Hills, MI 48331
United States
www.nxp.com
Booth #723
NXP Semiconductors provides High Performance
Mixed Signal and Standard Product solutions that
leverage its leading RF, Analog, Power Management,
Interface, Security and Digital Processing expertise.
These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting,
industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 30 countries, NXP posted revenue of
$4.2 billion in 2011, see www.nxp.com.
P
Parker Chomerics
77 Dragon Ct
Woburn, MA 01801
United States
Booth #1022
Parker Chomerics is a manufacturer of EMI shielding,
thermal management, optical display enhancement and
protection, and engineered thermoplastics. EMI shielding products include gaskets, coatings, compounds,
vents, windows, conductive plastic, tapes, and microwave absorbers. Thermal products include insulator
pads, gap fillers, adhesive tapes, grease, flexible heat
spreaders and phase change materials.
Parrot
174, quai Jemmapes
Paris 75010
France
Booth #923
Parrotís OEM Connectivity Solutions have made the
company a reference point in the automotive electronics world and are available in head unit systems
for mass-production vehicles worldwide. At SAE
Convergence 2012, Parrot will be exhibiting the FC6100
module, offering Smartphone features via WiFi or
3G/4G combined with the Android platform.
Payton America Inc.
Suite 109
1805 S. Powerline Rd
Deerfield Beach, FL 33442
United States
www.paytongroup.com
Booth #409
Payton designs and manufactures planar magnetics.
The low profile, conduction cooled, high efficiency planar magnetics provide the best solution for any SMPS.
Solutions from 5Watts to 90kWatts in a single transformer, with frequencies from 50KHz to 5MHz. Custom
solutions using standard products with samples in
just few weeks. Payton is an AS9100 and TS16949
approved manufacture.
Preh Inc.
Suite 1300
28850 Cabot Dr
Novi, MI 48377
United States
www.preh.com
Booth #401
Preh is a global automotive supplier with more than
3,000 employees. Preh develops and manufactures
driver control systems for automotive interiors that
demand innovation and high quality. In the climate
controls market segment, Preh is a Top 3 supplier in
North America. Most recently, Preh has been recognized by Porsche, with the 2012 Supplier Award.
Q
QNX Software Systems Ltd
1001 Farrar Rd
Ottawa, Ontario K2K 0B3
Canada
www.qnx.com
Booth #815
QNX Software Systems is a leading vendor of operating
systems, development tools, and professional services
for connected embedded systems. Global leaders such
as Audi, Cisco, General Electric, Lockheed Martin, and
Siemens depend on QNX technology for vehicle infotainment systems, network routers, medical devices,
industrial controllers, security and defense systems,
and other mission-critical applications. Visit www.qnxauto.blogspot.ca or www.qnx.com.
R
Renesas Electronics America Inc.
2880 Scott Blvd
Santa Clara, CA 95050
United States
www.renesas.com
BOOTH #818
Renesas Electronics America Inc., headquartered in
Santa Clara, California, is a wholly owned subsidiary of
Renesas Electronics Corporation (TSE: 6723), the world's
number one supplier of microcontrollers and a premier
supplier of advanced semiconductor solutions including microcontrollers, Mobile, Automotive and Consumer
SoC solutions, and a broad range of analog and power
devices. In the Americas, Renesas Electronics America
markets and sells industrial-type active-matrix LCD
modules from NLT Technologies Ltd., a global leader in
innovative display technologies. More information can be
found at http://www.am.renesas.com/.
S
Sturman Industries
SAE Global Technology LibraryElectric Vehicle
400 Commonwealth Dr
Warrendale, PA 15086
United States
www.sae.org
Booth #611
Booth #318
The Global Technology Library—Electric Vehicle is
a new, resource from SAE International that covers the
latest developments in vehicle electrification worldwide.
The Library provides access to the latest standards,
technical papers, regulations, and industry reports
affecting electric vehicles, hybrid vehicles, plug-in
hybrids, and vehicle chargers, including the J-1772 and
CHAdeMO technologies. Test Drive it Today! Stop by
the SAE International booth for a demonstration!
Scaleo chip
1681 Route des Dolines
les Taissounieres HB3
Valbonne/Sophia-Antipolis 06560
France
www.scaleochip.com
Booth #523
Scaleo chip is a fabless semiconductor company
that designs, develops and sells complete and high
value solutions, combining System-on-Chip (SoC) and
embedded software for the future of automotive electronics.
SMK Electronics Corp
1055 Tierra Del Rey
Chula Vista, CA 91910
United States
www.smkusa.com/
Booth #301
SMK has been producing highly advanced resistive
touch screens with superior quality that include: haptic
feedback, low reflectance and robust dependability.
In addition to our resistive touch technology SMK offers
capacitive and a multi-touch resistive touch screen for
human interface and hand-held devices. These products features gesture input capabilities.
SMSC
80 Arkay Dr
Hauppauge, NY 11788
United States
1 Innovation Way
Woodland Park, CO 80863
United States
www.SturmanIndustries.com
From its 450-acre campus facing Pikes Peak, Sturman
Industries has designed engine control hardware and
software for 20+ years. In 2012, Sturman announced the
Sockeyeô series of fully configurable engine controllers.
Customization is available to achieve application-specific
requirements for functionality, size, weight, and ruggedness. Contact Sturman Industries in Booth 611.
Sunex, Inc.
Suite B
3160 Lionshead Avenue
Carlsbad, CA 92010
United States
www.sunex.com
Booth #607
Sunex is a leading Tier 2 supplier specializing in design and
production of lens assemblies for automotive cameras.
Symphony Teleca
Ste 300
12301 10th Place
Bellevue, WA 98005
United States
www.symphonyteleca.com
BOOTH #624
Symphony Teleca is the partner of choice for automotive OEMs and Tier 1 & 2 suppliers who seek to differentiate their products through unrivalled usability,
seamless connectivity, latest technologies and robust
cloud services integration. Our global automotive
practice supports clients in the realization of the next
generation connected car experience. www.symphonyteleca.com
Synopsys Inc.
700 E Middlefield Rd
Mountain View, CA 94043
United States
www.synopsys.com
SPONSOR
Booth #719
GOLD SPONSOR
Booth #706
SMSC is a leading developer of Smart Mixed-Signal
Connectivityô solutions. SMSC employs a unique
systems level approach incorporating a broad set of
technologies and intellectual property to deliver differentiating products. The company delivers connectivity
solutions that enable the proliferation of data in automobiles, portable consumer devices, PCs and other
applications.
See our ad on page 15.
Spansion Inc.
915 DeGuigne Dr
Sunnyvale, CA 94158
United States
www.spansion.com
BOOTH #822
Spansion® Flash memory technology is at the heart of
the world's electronics, powering everything from routers that run the internet to highly interactive consumer
and automotive electronics. Spansion's broad and
differentiated product portfolio, MirrorBit® chargetrapping technology, and leading service and support
are enabling customers to achieve greater efficiency
and success.
Synopsys is a world leader in design automation software, intellectual property (IP) and services for systems
and electronics companies around the globe, including automotive OEMs and their suppliers. Synopsysí
tools equip engineers with powerful capabilities for the
design and verification of automotive electronics, power
systems and embedded software
T
Tass Americas
17199 N Laurel Park Dr. Ste 205
Livonia, MI 48152
United States
www.tass-safe.com
Booth #609
TASS is an international automotive supplier specializing in Safety, Vehicle Dynamics, and Powertrain solutions. With over 80 years of experience, TASS exceeds
clientís expectations with one of a kind test facilities,
unique engineering methodologies and high value engineering solutions. Participating on several technical
committees and having close relationships with global
regulatory bodies, TASS can provide the most up to
date perspectives on current and forth coming regulations. TASS is globally positioned to assist its clients in
meeting their most challenging automotive obstacles.
SAE Convergence® 2012
43
exhibitor profiles
Tata Consultancy Services
379 Thornall St Ste 4
Edison, NJ 08837
United States
GOLD SPONSOR
Booth #1002
Tata Consultancy Services is an IT services, consulting
and business solutions organization that delivers real
results to global business, ensuring a level of certainty
no other firm can match. Visit www.tcs.com.
See our ad on page 17.
X
United Radio
Xilinx Inc.
5705 Enterprise Pkwy
East Syracuse, NY 13057
United States
www.unitedradio.com
2100 Logic Dr.
San Jose, CA 95124
United States
www.xilinx.com
United Radio specializes in worldwide electronics
remanufacturing and distribution in the automotive
industry.
Xilinx is the worldís leading provider of All
Programmable technologies and devices, beyond
hardware to software, digital to analog, and single to
multiple die in 3D ICs. These industry leading devices
are coupled with a next-generation design environment
and IP to serve a broad range of customer needs,
from programmable logic to programmable systems
integration.
Booth #606
United Software Group
Tata ELXSI
1st Floor, Neyyar
Techno Park Campus Kariyavattom
Trivandrum 695 581
India
www.tataelxsi.com
BOOTH #422
TATA Elxsi- a Global design company, that blends
technology, creativity & engineering enabling customers transform “ideas into world-class products”. A part
of the $100 Bn TATA Group, we provide “full-life cycle”
embedded product design services including hardware,
software & enclosure design for various systems/subsystems in the Automotive industry.
Texas Instruments
12500 Ti Blvd
Dallas, TX 75243
United States
U
GOLD SPONSOR
Booth #315
Semiconductors are an integral part of today’s automobiles
and are utilized in every system from infotainment applications to the chassis to powertrain. TI has solutions for each
of these areas with products that are developed, qualified
and manufactured according to the automotive industry
standards associated with AEC-Q100 and TS16949.
See our ad on page 19.
TomTom North America Inc.
TomTom Automotive
Suite 425
26261 Evergreen Road
Southfield, MI 48076
United States
automotive.tomtom.com
Booth #1000
565 Metro Pl S Ste 110
Dublin, Ohio 43017-5380
United States
www.usgrpinc.com
Booth #508
United Software Group(USG) is a Software Consulting
company providing End-to-End Information Technology
Systems, Services and Solutions to clients all across
the USA. Over the years, USG has served various clients in Public, State and Commercial sectors. USG’s
business model is based on requirements specified by
operational business users from different industries such
as Automotive, Financial, Healthcare, Insurance and
Manufacturing.
W
Wards Auto
3000 Town Ctr Ste 2750
Southfield, MI 48075
United States
Booth #1016
WardsAuto meets the information needs of automakers,
suppliers and industry observers with a wide range of data
and analysis. WardsAuto.com is filled with unique reporting,
data and commentary, with full access available as a premium subscription. Our monthly magazine WardsAuto World
is available digitally on any phone, tablet or computer.
Wipro Technologies
Doddakannelli, Sarjapur Road
Wipro Limited
Bangalore, Karnataka 560035
India
www.wipro.com
Booth #715
TomTom is the worldís leading supplier of in-car location
and navigation products and services, focused on providing all drivers with the worldís best navigation experience. Only TomTom offers cutting-edge software, content, services, and consumer insights on an à la carte
basis, or fully integrated into seamless, cloud-based
navigation and location-based services solutions. Wipro Technologies, the global IT business of Wipro
Limited is a leading Information Technology, Consulting
and Outsourcing company, that delivers solutions to
enable its clients do business better. In automotive electronics, Wipro, with 1000+ engineers, provides solutions
and services focused on infotainment and telematics
systems. For details, please visit www.wipro.com.
Total Phase
WWJ Newsradio 950
735 Palomar Ave
Sunnyvale, CA 94085
United States
www.totalphase.com
BOOTH #823
Total Phase manufactures powerful and affordable USB,
I2C, SPI, and CAN development and debugging tools
for the embedded systems engineer. A complete line of
host adapters and protocol analyzers combines best-ofbreed features, cross-platform support, royalty-free API,
and free software updates.
44
SAE Convergence® 2012
26495 American Dr.
Southfield, MI 48034
United States
Booth #1001
Booth #909
Innovative Start-up
Market Place
Sponsored by
5405 Mary Clayton Ln
Crestwood, KY 40014
United States
www.4d-vue.com
3136 Hilton Rd
Ferndale, MI 48220
United States
www.LivioConnect.com
Booth #M5
4D-View, making driving, parking and hauling infinitely
safer, easier and more intuitive.
AutoHarvest Foundation
Booth #M6
AutoHarvest Foundation is a non-profit led by some of
the most respected figures in the automotive industry.
Guided by its interest group, consisting of over 70
prominent government, university, automaker, supplier,
venture capital, business accelerator and manufacturing organizations, AutoHarvest is developing an
Ecollaboration system that accelerates innovation in
advanced manufacturing.
Automation Alley
SPONSOR
Booth #M12
Automation Alley is a technology business association
driving the growth and image of Southeast Michiganís
economy through a collaborative culture that focuses
on workforce and business development initiatives.
Since its founding in 1999, Automation Alley has
expanded to include nearly 1,000 businesses, educational institutions and government entities from the
City of Detroit and the surrounding eight-county region.
Automation Alley promotes regional prosperity through
entrepreneurial and exporting assistance, workforce
development and technology acceleration.
EcoCar2
Whether theyíre moving technology forward with products sold under the Livio Radio consumer brand or
creating common-sense solutions for business customers through Livio Connect, a dayís work at Livio means
everybody hustles. More information can be found at
www.LivioConnect.com and www.LivioRadio.com
Frankfurter Str 3C
Braunschweig 38122
Germany
www.symtavision.com
# 215
6689 Orchard Lake Rd
West Bloomfield, MI 48322
United States
www.iQ-Telematics.com
Booth #M13
Booth #M11
SPONSOR
Booth #M14
Symtavision GmbH
iQ-Telematics
Booth #M7
2675 Bellingham Dr.
Troy, MI 48083
United States
Livio
ODTU Teknokent MET Alani Eskisehir Yolu 9 Km
Ankara, 06530
Turkey
Mikrosens is a fabless semiconductor company that
designs and markets cost-effective uncooled microbolometer infrared sensors and imaging systems in the
area of advanced mobility electronics, including night
vision and thermal sensing applications. Companyís
pioneer product, MS16070A, is a small-format analog
uncooled infrared image sensor with a low-power lownoise sensor readout circuit.
4D View Camera System
440 Burroughs St
Detroit, MI 48202
United States
www.autoharvest.org
MIKROSENS
iQ-Telematics is a wholly owned subsidiary and a licensee of Applied Computer Technologies Inc. Founded in
2009 to specifically develop and manufacture retrofit
exiting vehicles with up to date Active Driver Distraction
Mitigation Solution that “guarantees” Connectivity with
Eyes On The Road and Hands On The Wheels.
Symtavision® is a leader in embedded design software
tools and services. The company enables the rapid
and cost-effective planning, optimization and timing
verification of complex, safety- and performance-critical
embedded real-time systems – from early-phase estimation to final verification. Symtavision is headquartered in
Braunschweig (Germany) and is supported by a global
network of distributors. For more information visit: http://
www.symtavision.com
Career Fair Exhibitors
Delta Staffing
5730 Bella Rose Blvd.
Clarkston, MI 48315
United States
www.delta-staffing.com
Booth #6CF
ESG Automotive Inc
1391 Wheaton Ste 700
Troy, MI 48083
United States
www.esg-usa.com
Booth #4CF
GTA Professional
Staffing
1 Parklane Blvd Ste 200 E
Dearborn, MI 48126
United States
www.gta.jobs
Booth #2CF
Hitachi Automotive
Systems Americas, Inc.
301 Mayde Rd
Berea, KY 40403
United States
www.hitachi-automotive.us
Booth #1CF
HELLA
43811 Plymouth Oaks Blvd
Plymouth Township, MI
48170
United States
www.hella.com
Booth #7CF
KPIT Cummins
34705 W 12 Mile
Farmington Hills, MI
48331
United States
www.kpitcummins.com
Booth #3CF
9700 S Cass Ave Bldg 362
Lemont, IL 60439
United States
Booth #M15
EcoCAR 2 is a three-year automotive engineering competition established by the U.S. Department of Energy
and General Motors, and challenges 15 collegiate
teams to reduce the environmental impact of a 2013
Malibu without compromising performance, safety and
consumer acceptability.
Excelfore Corporation
43255 Mission Blvd
Freemont, CA 94539
United States
www.excelfore.com
BOOTH #M8
Excelfore is pioneering disruptive Apps connectivity for
Automotive Head-Units with its secure and scalable
cloud platform, allowing vast numbers of “Car-Safe”
Apps to be delivered for the car of tomorrow, as they
are for the Smartphone today. Excelfore IEEE 1722
Ethernet-AVB delivers rich-media to multiple displays
throughout the car.
SAE International gratefully acknowledges the volunteers and
organizations who to date have contributed to funding the 2012
SAE Ground Vehicle Standards Development Program—supporters
who acknowledge what common engineering requirements bring to
industry and to their businesses. Thank you!
AM General LLC
American Honda Motor Co., Inc.
Association of Equipment Mfrs.
BMW of North America LLC
Cequent
Chrysler Group LLC
Coleman Cable Inc.
Curt Manufacturing
Delphi Corp.
DENSO International America, Inc.
East Penn Mfg. Co., Inc.
Eaton Corp.
Electric Power Research Institute
Elite Electronic Engineering, Inc.
Ford Motor Co
General Motors LLC
Navistar Inc.
Nissan
Sew Eurodrive
Toyota Motor Corp
Transportation Safety Tech
Yamaha Motor Corp USA
SAE Convergence® 2012
45
Sponsors SAE Convergence
SAE International wishes to express our sincere gratitude and appreciation to the following
companies for their generous support
Sponsors
Host Company, Live Concert &
Banquet Speaker Co-Sponsor
GOLD Partners
Wednesday Networking
Breakfast & Keynote Speaker
46
SAE Convergence® 2012
Other Sponsors
Banquet Speaker Co-sponsor
Concierge Room
Carmakers Speak Panel
SM
KPIT Cummins
Banquet Reception
Founder’s Dinner
Blue Ribbon Panel
Innovation Start-up Marketplace
Welcome Reception
Live Concert
Registration
Notepads
Banquet Sponsor
Friends of the Industry
Providing Bags at Registration
SAE Convergence® 2012
47
ad index
Company
Page
Booth#
Bosch
21
Sponsor
www.bosch-sensors.com
Continental Automotive Systems
3
Sponsor
www.justdriveandenjoysafety.com
www.densocorp-na.com
DENSO
Web Address
Back Cover
Sponsor
dSPACE Inc
Inside Front Cover
601
Freescale
Inside Back Cover
Sponsor
5
709
www.ibm.com/collaborate
Infineon Technologies
9
415
www.infineon.com/automotive
SMSC
15
706
www.smsc-ais.com
Tata Consultancy Services 17
1002
www.tcs.com
Texas Instruments
19
315
www.ti.com/automotive
Texas InstrumentsWWJ New Radio 950 24
1001
www.cbsdetroit.com
IBM Corporation
www.dspaceinc.com
www.freescale.com/make-it-safer
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P110042
48
SAE Convergence® 2012
VISIONAR Y
ENGINEERING
i n n o vat i v e p r o d u c t s
DENSO HUD Technology
Safely Providing the Right Information at the Right Time
DENSO has been developing Heads-up Display (HUD) technology
since the late 1980s. And as we continue to research Human Machine
Interface technologies, our vision is to create clearer and brighter
windshield display images that also are flexible in size.
Our goal: To safely provide the right information
at the right time and in the right location.
DENSO – We’re looking to develop everyday features to
improve driver confidence and satisfaction.
w w w. d e n s o c o r p - n a . c o m