industrial manufacturing business-to-business
communications|group
Ind ustrial
Stre ngth
Mark eting
The Communications Group:
industrial manufacturing
business-to-business specialists
We speak
Industrial
B2B
If you’re looking for a marketing
firm that lives and breathes industrial
manufacturing, then your search is over. The
Communications Group specializes in working sideby-side with industrial manufacturers to develop successful
communications programs that motivate customers to spec or buy
The Communications Group was incorporated in Little Rock, Arkansas, in 1987.
In 2015 we opened an office in Dallas, Texas. From the beginning, our focus has
been on the special marketing needs that business-to-business and industrial
manufacturers face everyday. We are proud to have created value and
produced results for a variety of industrial business-to-business and manufacturing
customers. Each of these companies design, manufacture and/or market a broad
array of industry-leading products through dealers, distributors, OEMs, consulting
and specifying engineers, system integrators and service companies. We provide
their products or services. Our track record is proven…our success and experience
in a wide variety of industries is unmatched:
• Oil and Gas
• Agri
• Power Generation
• Chemical Processing
• Pharmaceutical
• MRO
• Food and Beverage
• HVAC
• Construction
• Packaging
• Material Handling
• Mining
• Transportation
our customers with a broad range of print and digital advertising, marketing, public
relations and event services.
2
© The Communications Group 2016
ComGroup.com
3
Full Service Performance
Motion Industries, Inc.
Industrial Parts, Supplies, Repairs
and Fabrication, Inventory and
Storeroom Management
Full Service Performance
Baldor Electric
Company
A Member of the ABB Group
Industrial Electric Motors, Drives and
Mechanical Transmission Products
Motion Industries is North
America's largest distributor
Baldor Electric Company is the largest
of quality industrial products
industrial electric motor manufacturer
and services with more than
in the world. Baldor products are
550 locations offering over
sold worldwide in more than 70
5.2 million products. Motion
countries to an almost endless
Industries operates in the
group of customers, ranging from
maintenance repair and
end-users to original equipment
operations (MRO) replacement
manufacturers to consulting and
parts market.
specifying engineers.
The Communications Group
The Communications Group
has served as Motion’s agency-
has served as the agency-
of-record since 2011 providing
of-record for Baldor Electric
the following services:
Company since 2002 assisting
• Creation, implementation,
tracking and reporting of its
supplier co-op advertising
program
• Corporate branding and
advertising programs
• Media negotiation, tracking
and verification
• Digital and web advertising
design, implementation and
reporting
their marketing department and
product managers' efforts with the
following services:
• Media negotiation, tracking and
verification
• Trade publication ad designs
• Digital web ads
• Social media consulting, tracking
& reporting
• Product branding and launches
• Media relations, events, editorial/
feature article programs and
implementation
• Webinar development and
from thepeople
youtrust
4
implementation
• Annual reports
© The Communications Group 2016
ComGroup.com
powering the world
since1920
5
case study
Full Service Performance
Innovation
Industries, Inc.
Smith Fiberglass
Elevator Control Panels, Signal
Fixtures, Car Directional Lanterns,
Car Operating Panels, Swing
Returns, Key Operated Switches,
Push Buttons
Fiberglass Reinforced & Specialty
Pipe Systems
A Division of A.O. Smith
Smith Fiberglass broke from a
long tradition of designing and
manufacturing fiberglass reinforced
Innovation Industries is the
piping systems when it introduced
recognized leader in elevator
Smithflex™ – a flexible steel pipe for
signal fixtures and push buttons in
use in underground fuel transport
North America.
applications. We developed a
We are proud to have been a
name and logo for the product,
part of Innovation’s continued
an introductory mailer, product
success for more than 30 years by
catalog and trade publication
producing:
ads. Smithflex ads were directed to
• Corporate branding
campaigns
chemical and petroleum specifiers,
environmental consultants and
service station product specifiers.
• Media Planning
Smith Fiberglass introduced another
• Product trade ads and
new product with Z•Core™ – a new
literature
• Trade show booth design
fiberglass pipe that could withstand
aggressive chemicals and
fluids while performing in
• Direct mail campaigns
high traffic areas without
• Product naming and
damage. A two-part mailing
branding
• Logo design
program was developed to
support the national trade
publication schedule.
Results: Requests for the info
and sample kit greatly exceeded
expectations to the point that all kits
on the button for
more than 30 years
were shipped within 90 days of the
campaign launch.
flexing your muscle
6
© The Communications Group 2016
ComGroup.com
7
case study
case study
Orbit Valve
Carrier Corporation
Industrial Ball Valves
& Rotary Valves
Commercial Air Handlers
We developed the national
trade ad series for the new
UniFlex 39 commercial air
handling system. The ads
focused on the Indoor Air
Quality issues and benefits
of the new product for
commercial applications.
The ads were targeted
to HVAC and specifying
engineers. A direct mail
series mirroring the trade
ads was developed and
Orbit Valve challenged us to assist
in “re-introducing” a line of valves
and introduce a new line of valves
manufactured for use in the oil,
natural gas and petroleum industries.
The TruSeal® line was developed for
critical service duty in fuel manifolds
and transport. The TriAx™ line
timed with the publication
of each ad. A product
brochure explained in detail
the Indoor Air Quality issues
facing many HVAC and
specifying engineers as well
as building managers and
architects.
was developed for high-cycle
Results: Carrier anticipated
applications in the same industries.
they would be required
Both lines were supported with trade
to run two shifts to meet
ads, product catalogs, direct mail
order expectations. Within
programs and an award-winning
3 months after the product
digital product demonstration.
launch, orders required a
Results: Within 60 days of the
third shift to be added.
product’s introduction, sales
exceeded production capacity.
two open and
shutcases
8
breathe clean & easy
© The Communications Group 2016
ComGroup.com
9
case study
Windsor Door
Commercial and Residential
Overhead Doors
The Pinch ProTech® was a new and
unique residential garage door
Industrial
Strength
marketing
Service & Support
Strategic marketing & planning • Trade publication
designed to protect against injury
advertising design, negotiation, planning & placement
due to moving door panel joints.
• Digital & Social Media design, coordination, tracking &
We created an exciting introductory
reporting • Trade show booth design, support & attendance
campaign featuring a double-truck,
• Product & corporate literature programs • Corporate & product videos
ad series with trade show and public
• Internal communications strategies & programs • Media editorial and feature
relations support.
article coordination • Employee relations & communications programs • Direct
marketing programs • Sales meeting themes & support materials • Dealer conference
For 17 years, we produced a variety
themes, coordination & support materials • Fleet graphics • Product news development
of materials for Windsor Door that
&
included:
communication launches • Product photography coordination, supervision & archival
•
communications
Corporate
• Company logo design
•
Website
• New product names, logos and
•
Product
&
design
•
New
product
&
Branding
product
logo
consultation
•
Research
names,
designs
•
•
marketing
Media
strategies,
relations
Media
•
Annual
reports
•
including
primary,
secondary
graphics
Graphic
event
&
&
design
coordination
psychological
• News & editorial relations • Public relations • Co-op advertising development
promotions
• Commercial and residential
product catalog sheets
• Corporate dealer recruitment
& management • Package design • Sales lead generation • Dealer recruitment Corporate
communications • Corporate event planning & execution • Crisis communications
Case Studies:
Smith Fiberglass Products Company • Orbit Valve • Carrier Corporation
- brochures
• Windsor Door
- direct mail programs
Additional Experience: Aermotor Pumps • Automated Solutions, Inc. • Ceco Entry Systems
- sales videos
• Crown Rotational Molded Products • Durkee-French Foods • Freightliner Corporation
• Annual dealer meetings
• Point of purchase and trade show
• Hi-Tech, Inc. • Lomanco • Mercedes-Benz Commercial Trucks • Riceland • Tyson Foods
• Tuthill Vacuum & Blower Systems
graphics
If you’d like to know more about us, please call, click or visit.
We would be proud to create value and produce results for you.
• Fleet graphics
• Media negotiation, tracking and
verification
communications|group
Results: The ultimate goal was
to sell this product through home
marketing |advertising |public relations
improvement chains. Within one year
little rock | dallas
Windsor signed an exclusive contract
with Menards Home Improvement
400 West Capitol, Suite 1391, Little Rock, Arkansas 72201
501.376.8722 | danecowling@comgroup.com | ib2bmarketing.com
469.232.2353 | claude@comgroup.com | comgroup.com
Centers.
10
openingdoors
to recordgrowth
© The Communications Group 2016
ComGroup.com
11
industrial manufacturing business-to-business
communications|group