A BRIGHTER
SHADE
OF GREEN
A BRIGHTER
SHADE
OF GREEN
Quality Neenah Paper brought to you by:
NEENAH GREEN
CLASSIC CREST® Papers
CRANE® Papers
CLASSIC® Linen Papers
ESSE® Papers
CLASSIC® Laid Papers
STARWHITE® Papers
a quick reference guide and conversation about
a brighter shade of green
CLASSIC COLUMNS® Papers
CLASSIC COTTON® Papers
ENVIRONMENT® Papers
CAPITOL BOND® Papers
ROYAL SUNDANCE™ Papers
CLEARFOLD® Translucent Papers
TABLE OF CONTENTS
ASTROBRIGHTS® Papers
UV/ULTRA® II Translucent Papers
green definitions & certifications
ASTROPARCHE® Papers
EXACT BRIGHTS® Papers
environmental update chart
page 1
pages 2-3
internal waste reduction/water recycling + waste minimization
A better way to specify papers
and manage your projects.
DOWNLOAD: neenahpaper.com/cabinet
www.neenahpaper.com
CLASSIC ® Linen Duplex Cover EPIC BLACK/RECYCLED 100 BRIGHT WHITE e 120DC (324 g/m 2) | FSC ® certified
NP12183
9/2012
LIST PRICE - $4.99 l
Complimentary Copy
the OSA reforestation project
green logo usage
page 6
page 7
the NEW EnviroCalculator
pages 4-5
pages 8-9
NEW EDITION 9/2012
The EnviroCalculator
p.1
online at:
neenahpaper.com/EcoCalculator
NEENAH GREEN
» Calculate the environmental savings achieved by using paper with post consumer fiber.
Follow the
Definitions and Certifications
Neenah Paper Achievements
FSC® Certified
Supports well-managed forests as well as the
responsible use of forest resources.
The majority of premium brands from Neenah Paper including
CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, CLASSIC COLUMNS®,
ENVIRONMENT®, CONSERVATION®, ROYAL SUNDANCE™,
ASTROBRIGHTS®, ASTROPARCHE®, ROYAL COTTON®, EXACT® Index,
Tag, and Vellum Bristol, STARWHITE® Papers, NEENAH® Color Copy and
EXACT DIGITAL® Color Copy are FSC® Certified. FSC Certified choices
are also available in CLASSIC COTTON® Papers.
Made Carbon Neutral Plus
Reducing carbon emissions plus conserving
natural resources and wildlife habitat through
conservation programs like the OSA
reforestation project in Costa Rica.
Neenah Paper is committed to reducing our carbon footprint
through investments in energy conservation and renewable energy
resources. We are a member of The Climate Registry, and our
greenhouse gas emission calculations are verified by an independent
third party in accordance with the World Resource Institute
(WRI/WBCSD) GHG Protocol accounting and reporting standards.
CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid,
CLASSIC COLUMNS® Papers as well as STARWHITE® and
ENVIRONMENT® Papers are made Carbon Neutral Plus.
Green Seal™ Certified
Ensures 30% minimum post consumer fiber.
The majority of recycled papers from Neenah Paper are
Green Seal™ Certified, which also means mill processes, including
packaging, are environmentally preferable.
100% Post Consumer Fiber
Saves trees, water, energy, and greenhouse
gas emissions.
Neenah Paper offers a multitude of 100% post consumer fiber,
FSC Certified recycled papers in Recycled 100 Bright White and
Recycled 100 Natural White in CLASSIC® Papers, 100 PC White in
ROYAL SUNDANCE™ Papers, White PC 100 in CONSERVATION® Papers
as well as seven colors in ENVIRONMENT® Papers.
Processed Chlorine Free
Manufactured without chlorine.
The majority of Writing, Text and Cover brands from
Neenah Paper offer recycled papers made with post consumer fiber,
which is Processed Chlorine Free.
Green-e Certified
Manufactured with Green-e Certified
renewable electricity.
Neenah Paper matches 100% of the electricity used to manufacture
all CLASSIC® Brands, STARWHITE®, EAMES™, NEENAH® Color Copy,
ROYAL SUNDANCE™ and ENVIRONMENT® Papers with
Green-e certified Renewable Energy Certificates.
Alternative Fiber Choices
Alternative fiber papers offer
environmental benefits.
Neenah Paper offers papers that are manufactured from
alternative fibers such as cotton, bamboo and sugar cane bagasse.
5 simple steps below to calculate your savings and generate your personalized report.
The new, enhanced Neenah EnviroCalculator instantly calculates the environmental savings achieved
when you choose a recycled paper from Neenah’s large selection of post consumer fiber paper options.
The new EnviroCalculator allows you to create a personalized, customizable and printable report, recording
each project for future reference. New features include:
Sample Reports
Personalized Environmental Savings Report
Each calculation is saved to a customized report that includes the client/
customer’s name, project name and a detailed listing of the Neenah Paper
selections, including the brand chosen. Writing, Text or Cover choice;
paper weight, color, and percentage of post consumer waste are all listed,
as well as the environmental savings achieved. Applicable green logos for
each paper selected are shown at the bottom of each report. Designers and
printers can also use the tool to calculate savings for up to three different
papers for a project on a single report.
e
Report History
Instantly reference previous reports that indicate the client or customer.
Report Size and Orientation Flexibility (Portrait or Landscape)
This new feature allows reports to be saved as a printable PDF and can be
sized to the user’s exact needs so it can be included in an actual printed
piece, such as a sustainability report or annual report.
Report generated for GlassWerks Inc.,
using 3,000 sheets of 23 x 35
ENVIRONMENT® Papers, PC 100 White, 100 lb. Text.
QR (Quick Response) Codes Imbedded in the Report
With one snap of a smartphone, users are led to the brand webpage for
detailed brand information.
International Compatibility
Size requirements for a project can be entered in either metric or standard
measurements, making it user-friendly for global audiences.
Report generated for Remillard Interiors,
using 1,000 sheets of 23 x 35
CLASSIC COLUMNS® Papers, Canyon Brown, 100 lb. Cover.
Visit www.neenahpaper.com/EcoCalculator and calculate your environmental savings.
Recently earning a ‘Green Professional’ status under the WI Sustainable Business Council’s Green Masters Program, Neenah Paper
has performed actions in each of the nine required “sustainability areas”. The Green Professional designation is the second highest
tier in the Green Masters Program established by the Wisconsin Sustainable Business Council. Candidates are judged on a
comprehensive range of sustainability issues from energy and natural resource use to education outreach and purchasing. Over 90
Wisconsin businesses have participated in the program where the top twenty percent achieve the highest “Green Master” designation.
Effecting Change One Project at a Time Supported by Neenah Green: a Neenah Paper Initiative
p.7
How can I use GREEN LOGOS on my print project?
Below are some examples of the correct copy and logo use for your printed projects. Please visit the specified website
to clarify, and when necessary, get approval from the certifying body.
All
CLASSIC® Brand
Papers offer
the same complete
environmental
offering.*
A NEW BRIGHTER
SHADE OF GREEN.
Forest Stewardship Council™ (FSC®) Certified Papers:
Example: Printing on CLASSIC CREST® Papers Avalanche White by an FSC® certified printer.
“This was printed on CLASSIC CREST® Papers Avalanche White from Neenah Paper, which is FSC® certified ensuring responsible
forest management.”
Note that the printer, or the company representing the last step in the chain of custody, must gain approval from their FSC®
certifier prior to printing their document. Logo downloads and additional links at www.fsc.org
Definition
CLASSIC
CREST ®
Papers
CLASSIC ®
Linen
Papers
CLASSIC ®
Laid
Papers
CLASSIC
ENVIRONMENT ®
COLUMNS ®
Papers
Papers
ENVIRONMENT®
Folding Board
CONSERVATION®
Papers
Example: Printing on CLASSIC CREST® Papers Avalanche White by a non-FSC® certified printer.
“This was printed on CLASSIC CREST® Papers Avalanche White from Neenah Paper, which was made from fiber from well managed forests.”
FSC® Certified
Supports well-managed forests
as well as the responsible use
of forest resources
Made Carbon Neutral Plus
Reducing carbon emissions plus
conserving natural resources and
wildlife habitat
Green Seal™ Certified
Ensures 30% minimum
post consumer fiber
(recycled offerings)
e
100% Post Consumer
Fiber Choices
Saves trees, water, energy, and
greenhouse gas emissions
Processed Chlorine Free
Manufactured without chlorine
(100% post consumer offerings)
Green-e Certified
Manufactured with
Green-e Certified
renewable electricity
Alternative Fiber Choices
Alternative fiber papers offer
environmental benefits
Green Seal™ Certified Papers:
Example: Printing on CAPITOL BOND® Papers Bright White.
“This was printed on CAPITOL BOND® Papers Bright White from Neenah Paper. This paper is Green Seal™ certified, ensuring it contains a
minimum of 30% post consumer fiber and that the mill processes, including packaging, are environmentally preferable.”
To download the Green Seal logo for your print project, follow these easy steps:
Visit http://www.greenseal.org/GreenBusiness/UsingtheGreenSealMark/ProvidersGraphicsRegistration.aspx
• Fill in your registration information and hit submit.
• You will then receive a confirmation email that Green Seal has received your information.
• If you are eligible to use the graphics you will receive a confirmation and will be able to enter the graphics library.
• Download the “Proudly printed on Green Seal certified paper” graphic.
• Email marketing@greenseal.org if you have any additional questions.
To learn more about the benefits of the Green Seal™ mark, go to www.greenseal.org/AboutGreenSeal
Green-e Certified Papers:
The Green-e logo as well as “Green-e” cannot be printed on the customer’s end use document unless the printer is a member of
the Green-e Marketplace or Re: Print program. For more information, please go to www.green-e.org
Carbon Neutral Plus Papers:
As a member of the The Climate Registry®, Neenah Paper uses the “Made Carbon Neutral Plus” claim on CLASSIC CREST®,
CLASSIC® Linen, CLASSIC® Laid, CLASSIC COLUMNS®, CLASSIC COTTON®, STARWHITE® and ENVIRONMENT® Papers from
Neenah Paper. The Circle-N +, “Made Carbon Neutral Plus” logo ensures a reduction in carbon emissions plus a commitment to
conserve the environment. This logo is the property of Neenah Paper and is available for customer use on the above-mentioned
brands from Neenah Paper. The “Made Carbon Neutral Plus” claim and the logo can be printed on the end-document. Logo
downloads and additional links at www.neenahpaper.com/greenlogos
For other examples, please go to www.neenahpaper.com/GreenLogoUsageGuide
* This excludes CLASSIC COTTON® Papers
Recently earning a ‘Green Professional’ status under the WI Sustainable Business Council’s Green Masters
Program, Neenah Paper has performed actions in each of the nine required “sustainability areas”. The
Green Professional designation is the second highest tier in the Green Masters Program established by the
Wisconsin Sustainable Business Council. Candidates are judged on a comprehensive range of
sustainability issues from energy and natural resource use to education outreach and purchasing. Over 90
Wisconsin businesses have participated in the program where the top twenty percent achieve the highest
“Green Master” designation.
Please look for FSC® certified products
p.3
A NEW BRIGHTER
SHADE OF GREEN.
CLASSIC
CREST ®
Papers
Definition
CLASSIC®
Linen
Papers
All
CLASSIC® Brand
Papers now offer
the same complete
environmental
offering.*
CLASSIC®
Laid
Papers
CLASSIC
COLUMNS®
Papers
CLASSIC
COTTON ®
Papers
STARWHITE ®
Papers
ROYAL
TM
SUNDANCE
Papers
ASTROBRIGHTS®
Papers
ASTROPARCHE ®
Papers
STARWHITE ®
Papers
NEENAH®
Color Copy
CLEARFOLD®
Papers
CRANE® PAPER
®
CRANE'S CREST Papers
CRANE'S BOND® Papers
CRANE'S LETTRA® Papers
FSC Certified
Supports well-managed forests as well as
the responsible use of forest resources
Made Carbon Neutral Plus
Reducing carbon emissions plus conserving
natural resources and wildlife habitat.
Green Seal™ Certified
Ensures 30% minimum post consumer fiber
(recycled offerings)
Good Environmental Policies are Good Business
e
Post Consumer Fiber Choices
It is the100%
policy
of Neenah Paper to maintain and enhance the conservation of
Saves trees, water, energy, and greenhouse
gas emissions sensitive sites on lands owned or managed by Neenah Paper and
environmentally
promote sustainability and protection of natural areas that are within our
Processed
Chlorine Free
reasonable
influence.
Manufactured without chlorine
(100% post consumer offerings)
Doing the right thing for the earth’s ecology is not only our moral responsibility,
Green-e
Certified
it makes
good
business sense. While we develop new technologies that reduce
Manufactured with Green-e Certified
our carbon
output, we also look for programs that make a difference today. In
renewable energy
2009, Neenah undertook an initiative to help protect migrating Wisconsin birds
wintering
in Costa
Rica’s Osa Peninsula. By partnering with Friends of the Osa
Alternative
Fiber Choices
Alternative
fiber
papers
offer
and the Natural Resources
Foundation of Wisconsin, we are helping reforest this
environmental benefits
peninsula, one of the world’s most biologically diverse regions. This forest provides
a critical
for much
* This habitat
excludes CLASSIC
COTTONof Costa Rica’s wildlife, as well as a wintering region
to many of Wisconsin’s birds. Good earth stewardship is not just about long-term
planning, it’s about making a big difference — today.
®
Image courtesy of Jim Ward © 2011 Jim Ward
® Registered Trademark and ™ Trademark of Neenah Paper Inc. © 2012 NPI. All rights reserved. Printed with vegetable based inks. Printed in U.S.A.
CRANE, CRANE'S CREST, CRANE'S BOND, CRANE'S LETTRA ® Registered Trademarks of Crane & Co., Inc.
EXACT® Brands are a Registered Trademak of Wausau Paper Mills, LLC.
CLASSIC
COTTON ®
Papers
CAPITOL®
BOND
Papers
ROYAL COTTON
Papers
®
TM
EAMES
Paper Collection
CORONADO® SST, ESSE® ,
HOWARD ® Linen &
OXFORD ® Papers
EXACT DIGITAL®
Color Copy
EXACT ® Index, Tag,
& Bristol Papers
p.3
A NEW BRIGHTER
SHADE OF GREEN.
CLASSIC
CREST ®
Papers
Definition
CLASSIC®
Linen
Papers
All
CLASSIC® Brand
Papers now offer
the same complete
environmental
offering.*
CLASSIC®
Laid
Papers
CLASSIC
COLUMNS®
Papers
CLASSIC
COTTON ®
Papers
STARWHITE ®
Papers
ROYAL
TM
SUNDANCE
Papers
ASTROBRIGHTS®
Papers
ASTROPARCHE ®
Papers
STARWHITE ®
Papers
NEENAH®
Color Copy
CLEARFOLD®
Papers
CRANE® PAPER
®
CRANE'S CREST Papers
CRANE'S BOND® Papers
CRANE'S LETTRA® Papers
FSC Certified
Supports well-managed forests as well as
the responsible use of forest resources
Made Carbon Neutral Plus
Reducing carbon emissions plus conserving
natural resources and wildlife habitat.
Green Seal™ Certified
Ensures 30% minimum post consumer fiber
(recycled offerings)
Good Environmental Policies are Good Business
e
Post Consumer Fiber Choices
It is the100%
policy
of Neenah Paper to maintain and enhance the conservation of
Saves trees, water, energy, and greenhouse
gas emissions sensitive sites on lands owned or managed by Neenah Paper and
environmentally
promote sustainability and protection of natural areas that are within our
Processed
Chlorine Free
reasonable
influence.
Manufactured without chlorine
(100% post consumer offerings)
Doing the right thing for the earth’s ecology is not only our moral responsibility,
Green-e
Certified
it makes
good
business sense. While we develop new technologies that reduce
Manufactured with Green-e Certified
our carbon
output, we also look for programs that make a difference today. In
renewable energy
2009, Neenah undertook an initiative to help protect migrating Wisconsin birds
wintering
in Costa
Rica’s Osa Peninsula. By partnering with Friends of the Osa
Alternative
Fiber Choices
Alternative
fiber
papers
offer
and the Natural Resources
Foundation of Wisconsin, we are helping reforest this
environmental benefits
peninsula, one of the world’s most biologically diverse regions. This forest provides
a critical
for much
* This habitat
excludes CLASSIC
COTTONof Costa Rica’s wildlife, as well as a wintering region
to many of Wisconsin’s birds. Good earth stewardship is not just about long-term
planning, it’s about making a big difference — today.
®
Image courtesy of Jim Ward © 2011 Jim Ward
® Registered Trademark and ™ Trademark of Neenah Paper Inc. © 2012 NPI. All rights reserved. Printed with vegetable based inks. Printed in U.S.A.
CRANE, CRANE'S CREST, CRANE'S BOND, CRANE'S LETTRA ® Registered Trademarks of Crane & Co., Inc.
EXACT® Brands are a Registered Trademak of Wausau Paper Mills, LLC.
CLASSIC
COTTON ®
Papers
CAPITOL®
BOND
Papers
ROYAL COTTON
Papers
®
TM
EAMES
Paper Collection
CORONADO® SST, ESSE® ,
HOWARD ® Linen &
OXFORD ® Papers
EXACT DIGITAL®
Color Copy
EXACT ® Index, Tag,
& Bristol Papers
p.5
Neenah's Waste Reduction/Water Recycling
Neenah Paper has found several ways to reduce, reuse, and recycle the water from
the manufacturing processes at our three Wisconsin mills. Prior to being returned
to the river, the water goes through a world-class wastewater treatment plant (WWTP)
for clarification. Neenah Paper has found a beneficial reuse for the waste from each
of our treatment plant facilities. These include:
BLUE arrows = Normal Water Flow
....
BLUE & GREEN arrows = Recycled Water Flow
= Paper Broke, Sludge & Mill Waste to be Recycled
RIVER WATER
WATER FILTRATION FACILITY (WWTP)
»
»
»
WHITE WATER is recycled
(water that has been used in
the papermaking process)
The Appleton mill sends its WWTP sludge to a company that makes 100% recycled chip board.
The Neenah mill WWTP sludge is sent to the Fox Valley Energy Center as beneficial reuse fuel.
The Whiting mill sends its WWTP sludge to Cranberry Creek as beneficial reuse daily cover.
.... N
WATER / FIBER
WASTE WATER
TREATMENT PLANT
SLUDGE
Over 90% of the
water taken from
the river is returned
to the river and in a
significantly better
condition than
required by the
Department of
Natural Resources.
additional
water is added at the
PAPER MACHINES
...
BROKE (waste paper)
PAPER MACHINE BROKE
......
(machine trim or waste paper)
BROKE from Finishing Dept and
Paper Machines gets reused in water/fiber
......... N
....
~10 %
Waste paper
Poly wrap
Cardboard
Plastic
Glass
Aluminum
Waste paper
Cardboard
Plastic
Glass
Aluminum
Lamps
Ballasts
Batteries
Electronic waste
Lamps
Ballasts
Batteries
Electronic waste
Scrap metal
Metal banding (pulp bales)
Aerosol cans
RECYCLING VENDORS
Industrial Waste Recycler
Universal Waste Recycler
Scrap Metal Recycler
(continued in next column)
NEENAH MILL
N
Beneficial reuse
WHITING MILL
% OF EFFLUENT at Neenah Mill
(wastewater from the papermaking process)
is recycled back to the
Water Filtration Facility
NEENAH PAPER recycles the following items:
OFFICE WASTE
Waste converted
to energy
At the Whiting Mill, employees receive a share of the profits from their
recycling efforts each month. The money they receive helps fund the mill
activity committee. So in effect, the more the employees recycle, the more
money they can get into the mill activity fund.
The Majority of Neenah's Waste Is Recycled
PAPER MILL WASTE
APPLETON MILL
..
FINISHING DEPTS. AND CENTER
Sent off and reused
in another company's
chip board
(waste from papermaking process)
..
are mixed
.............
Key:
PAPER MILL WASTE (CONTINUED)
RECYCLING VENDORS (CONTINUED)
Used oil
Oil filters
Oil absorbents
Antifreeze
Waste Oil Recycler
Totes
Drums
Pallets
Container Recycler
Cores
Cores recycled by supplier
Sludge from waste water treatment plant (Appleton)
Utilized in 100% recycled chip board
Sludge from waste water treatment plant (Neenah)
Sludge burning/electricity generating vendor
Sludge from waste water treatment plant (Whiting)
Beneficial reuse
p.5
Neenah's Waste Reduction/Water Recycling
Neenah Paper has found several ways to reduce, reuse, and recycle the water from
the manufacturing processes at our three Wisconsin mills. Prior to being returned
to the river, the water goes through a world-class wastewater treatment plant (WWTP)
for clarification. Neenah Paper has found a beneficial reuse for the waste from each
of our treatment plant facilities. These include:
BLUE arrows = Normal Water Flow
....
BLUE & GREEN arrows = Recycled Water Flow
= Paper Broke, Sludge & Mill Waste to be Recycled
RIVER WATER
WATER FILTRATION FACILITY (WWTP)
»
»
»
WHITE WATER is recycled
(water that has been used in
the papermaking process)
The Appleton mill sends its WWTP sludge to a company that makes 100% recycled chip board.
The Neenah mill WWTP sludge is sent to the Fox Valley Energy Center as beneficial reuse fuel.
The Whiting mill sends its WWTP sludge to Cranberry Creek as beneficial reuse daily cover.
.... N
WATER / FIBER
WASTE WATER
TREATMENT PLANT
SLUDGE
Over 90% of the
water taken from
the river is returned
to the river and in a
significantly better
condition than
required by the
Department of
Natural Resources.
additional
water is added at the
PAPER MACHINES
...
BROKE (waste paper)
PAPER MACHINE BROKE
......
(machine trim or waste paper)
BROKE from Finishing Dept and
Paper Machines gets reused in water/fiber
......... N
....
~10 %
Waste paper
Poly wrap
Cardboard
Plastic
Glass
Aluminum
Waste paper
Cardboard
Plastic
Glass
Aluminum
Lamps
Ballasts
Batteries
Electronic waste
Lamps
Ballasts
Batteries
Electronic waste
Scrap metal
Metal banding (pulp bales)
Aerosol cans
RECYCLING VENDORS
Industrial Waste Recycler
Universal Waste Recycler
Scrap Metal Recycler
(continued in next column)
NEENAH MILL
N
Beneficial reuse
WHITING MILL
% OF EFFLUENT at Neenah Mill
(wastewater from the papermaking process)
is recycled back to the
Water Filtration Facility
NEENAH PAPER recycles the following items:
OFFICE WASTE
Waste converted
to energy
At the Whiting Mill, employees receive a share of the profits from their
recycling efforts each month. The money they receive helps fund the mill
activity committee. So in effect, the more the employees recycle, the more
money they can get into the mill activity fund.
The Majority of Neenah's Waste Is Recycled
PAPER MILL WASTE
APPLETON MILL
..
FINISHING DEPTS. AND CENTER
Sent off and reused
in another company's
chip board
(waste from papermaking process)
..
are mixed
.............
Key:
PAPER MILL WASTE (CONTINUED)
RECYCLING VENDORS (CONTINUED)
Used oil
Oil filters
Oil absorbents
Antifreeze
Waste Oil Recycler
Totes
Drums
Pallets
Container Recycler
Cores
Cores recycled by supplier
Sludge from waste water treatment plant (Appleton)
Utilized in 100% recycled chip board
Sludge from waste water treatment plant (Neenah)
Sludge burning/electricity generating vendor
Sludge from waste water treatment plant (Whiting)
Beneficial reuse
p.5
Neenah's Waste Reduction/Water Recycling
Neenah Paper has found several ways to reduce, reuse, and recycle the water from
the manufacturing processes at our three Wisconsin mills. Prior to being returned
to the river, the water goes through a world-class wastewater treatment plant (WWTP)
for clarification. Neenah Paper has found a beneficial reuse for the waste from each
of our treatment plant facilities. These include:
BLUE arrows = Normal Water Flow
....
BLUE & GREEN arrows = Recycled Water Flow
= Paper Broke, Sludge & Mill Waste to be Recycled
RIVER WATER
WATER FILTRATION FACILITY (WWTP)
»
»
»
WHITE WATER is recycled
(water that has been used in
the papermaking process)
The Appleton mill sends its WWTP sludge to a company that makes 100% recycled chip board.
The Neenah mill WWTP sludge is sent to the Fox Valley Energy Center as beneficial reuse fuel.
The Whiting mill sends its WWTP sludge to Cranberry Creek as beneficial reuse daily cover.
.... N
WATER / FIBER
WASTE WATER
TREATMENT PLANT
SLUDGE
Over 90% of the
water taken from
the river is returned
to the river and in a
significantly better
condition than
required by the
Department of
Natural Resources.
additional
water is added at the
PAPER MACHINES
...
BROKE (waste paper)
PAPER MACHINE BROKE
......
(machine trim or waste paper)
BROKE from Finishing Dept and
Paper Machines gets reused in water/fiber
......... N
....
~10 %
Waste paper
Poly wrap
Cardboard
Plastic
Glass
Aluminum
Waste paper
Cardboard
Plastic
Glass
Aluminum
Lamps
Ballasts
Batteries
Electronic waste
Lamps
Ballasts
Batteries
Electronic waste
Scrap metal
Metal banding (pulp bales)
Aerosol cans
RECYCLING VENDORS
Industrial Waste Recycler
Universal Waste Recycler
Scrap Metal Recycler
(continued in next column)
NEENAH MILL
N
Beneficial reuse
WHITING MILL
% OF EFFLUENT at Neenah Mill
(wastewater from the papermaking process)
is recycled back to the
Water Filtration Facility
NEENAH PAPER recycles the following items:
OFFICE WASTE
Waste converted
to energy
At the Whiting Mill, employees receive a share of the profits from their
recycling efforts each month. The money they receive helps fund the mill
activity committee. So in effect, the more the employees recycle, the more
money they can get into the mill activity fund.
The Majority of Neenah's Waste Is Recycled
PAPER MILL WASTE
APPLETON MILL
..
FINISHING DEPTS. AND CENTER
Sent off and reused
in another company's
chip board
(waste from papermaking process)
..
are mixed
.............
Key:
PAPER MILL WASTE (CONTINUED)
RECYCLING VENDORS (CONTINUED)
Used oil
Oil filters
Oil absorbents
Antifreeze
Waste Oil Recycler
Totes
Drums
Pallets
Container Recycler
Cores
Cores recycled by supplier
Sludge from waste water treatment plant (Appleton)
Utilized in 100% recycled chip board
Sludge from waste water treatment plant (Neenah)
Sludge burning/electricity generating vendor
Sludge from waste water treatment plant (Whiting)
Beneficial reuse
p.3
A NEW BRIGHTER
SHADE OF GREEN.
CLASSIC
CREST ®
Papers
Definition
CLASSIC®
Linen
Papers
All
CLASSIC® Brand
Papers now offer
the same complete
environmental
offering.*
CLASSIC®
Laid
Papers
CLASSIC
COLUMNS®
Papers
CLASSIC
COTTON ®
Papers
STARWHITE ®
Papers
ROYAL
TM
SUNDANCE
Papers
ASTROBRIGHTS®
Papers
ASTROPARCHE ®
Papers
STARWHITE ®
Papers
NEENAH®
Color Copy
CLEARFOLD®
Papers
CRANE® PAPER
®
CRANE'S CREST Papers
CRANE'S BOND® Papers
CRANE'S LETTRA® Papers
FSC Certified
Supports well-managed forests as well as
the responsible use of forest resources
Made Carbon Neutral Plus
Reducing carbon emissions plus conserving
natural resources and wildlife habitat.
Green Seal™ Certified
Ensures 30% minimum post consumer fiber
(recycled offerings)
Good Environmental Policies are Good Business
e
Post Consumer Fiber Choices
It is the100%
policy
of Neenah Paper to maintain and enhance the conservation of
Saves trees, water, energy, and greenhouse
gas emissions sensitive sites on lands owned or managed by Neenah Paper and
environmentally
promote sustainability and protection of natural areas that are within our
Processed
Chlorine Free
reasonable
influence.
Manufactured without chlorine
(100% post consumer offerings)
Doing the right thing for the earth’s ecology is not only our moral responsibility,
Green-e
Certified
it makes
good
business sense. While we develop new technologies that reduce
Manufactured with Green-e Certified
our carbon
output, we also look for programs that make a difference today. In
renewable energy
2009, Neenah undertook an initiative to help protect migrating Wisconsin birds
wintering
in Costa
Rica’s Osa Peninsula. By partnering with Friends of the Osa
Alternative
Fiber Choices
Alternative
fiber
papers
offer
and the Natural Resources
Foundation of Wisconsin, we are helping reforest this
environmental benefits
peninsula, one of the world’s most biologically diverse regions. This forest provides
a critical
for much
* This habitat
excludes CLASSIC
COTTONof Costa Rica’s wildlife, as well as a wintering region
to many of Wisconsin’s birds. Good earth stewardship is not just about long-term
planning, it’s about making a big difference — today.
®
Image courtesy of Jim Ward © 2011 Jim Ward
® Registered Trademark and ™ Trademark of Neenah Paper Inc. © 2012 NPI. All rights reserved. Printed with vegetable based inks. Printed in U.S.A.
CRANE, CRANE'S CREST, CRANE'S BOND, CRANE'S LETTRA ® Registered Trademarks of Crane & Co., Inc.
EXACT® Brands are a Registered Trademak of Wausau Paper Mills, LLC.
CLASSIC
COTTON ®
Papers
CAPITOL®
BOND
Papers
ROYAL COTTON
Papers
®
TM
EAMES
Paper Collection
CORONADO® SST, ESSE® ,
HOWARD ® Linen &
OXFORD ® Papers
EXACT DIGITAL®
Color Copy
EXACT ® Index, Tag,
& Bristol Papers
p.7
How can I use GREEN LOGOS on my print project?
Below are some examples of the correct copy and logo use for your printed projects. Please visit the specified website
to clarify, and when necessary, get approval from the certifying body.
All
CLASSIC® Brand
Papers offer
the same complete
environmental
offering.*
A NEW BRIGHTER
SHADE OF GREEN.
Forest Stewardship Council™ (FSC®) Certified Papers:
Example: Printing on CLASSIC CREST® Papers Avalanche White by an FSC® certified printer.
“This was printed on CLASSIC CREST® Papers Avalanche White from Neenah Paper, which is FSC® certified ensuring responsible
forest management.”
Note that the printer, or the company representing the last step in the chain of custody, must gain approval from their FSC®
certifier prior to printing their document. Logo downloads and additional links at www.fsc.org
Definition
CLASSIC
CREST ®
Papers
CLASSIC ®
Linen
Papers
CLASSIC ®
Laid
Papers
CLASSIC
ENVIRONMENT ®
COLUMNS ®
Papers
Papers
ENVIRONMENT®
Folding Board
CONSERVATION®
Papers
Example: Printing on CLASSIC CREST® Papers Avalanche White by a non-FSC® certified printer.
“This was printed on CLASSIC CREST® Papers Avalanche White from Neenah Paper, which was made from fiber from well managed forests.”
FSC® Certified
Supports well-managed forests
as well as the responsible use
of forest resources
Made Carbon Neutral Plus
Reducing carbon emissions plus
conserving natural resources and
wildlife habitat
Green Seal™ Certified
Ensures 30% minimum
post consumer fiber
(recycled offerings)
e
100% Post Consumer
Fiber Choices
Saves trees, water, energy, and
greenhouse gas emissions
Processed Chlorine Free
Manufactured without chlorine
(100% post consumer offerings)
Green-e Certified
Manufactured with
Green-e Certified
renewable electricity
Alternative Fiber Choices
Alternative fiber papers offer
environmental benefits
Green Seal™ Certified Papers:
Example: Printing on CAPITOL BOND® Papers Bright White.
“This was printed on CAPITOL BOND® Papers Bright White from Neenah Paper. This paper is Green Seal™ certified, ensuring it contains a
minimum of 30% post consumer fiber and that the mill processes, including packaging, are environmentally preferable.”
To download the Green Seal logo for your print project, follow these easy steps:
Visit http://www.greenseal.org/GreenBusiness/UsingtheGreenSealMark/ProvidersGraphicsRegistration.aspx
• Fill in your registration information and hit submit.
• You will then receive a confirmation email that Green Seal has received your information.
• If you are eligible to use the graphics you will receive a confirmation and will be able to enter the graphics library.
• Download the “Proudly printed on Green Seal certified paper” graphic.
• Email marketing@greenseal.org if you have any additional questions.
To learn more about the benefits of the Green Seal™ mark, go to www.greenseal.org/AboutGreenSeal
Green-e Certified Papers:
The Green-e logo as well as “Green-e” cannot be printed on the customer’s end use document unless the printer is a member of
the Green-e Marketplace or Re: Print program. For more information, please go to www.green-e.org
Carbon Neutral Plus Papers:
As a member of the The Climate Registry®, Neenah Paper uses the “Made Carbon Neutral Plus” claim on CLASSIC CREST®,
CLASSIC® Linen, CLASSIC® Laid, CLASSIC COLUMNS®, CLASSIC COTTON®, STARWHITE® and ENVIRONMENT® Papers from
Neenah Paper. The Circle-N +, “Made Carbon Neutral Plus” logo ensures a reduction in carbon emissions plus a commitment to
conserve the environment. This logo is the property of Neenah Paper and is available for customer use on the above-mentioned
brands from Neenah Paper. The “Made Carbon Neutral Plus” claim and the logo can be printed on the end-document. Logo
downloads and additional links at www.neenahpaper.com/greenlogos
For other examples, please go to www.neenahpaper.com/GreenLogoUsageGuide
* This excludes CLASSIC COTTON® Papers
Recently earning a ‘Green Professional’ status under the WI Sustainable Business Council’s Green Masters
Program, Neenah Paper has performed actions in each of the nine required “sustainability areas”. The
Green Professional designation is the second highest tier in the Green Masters Program established by the
Wisconsin Sustainable Business Council. Candidates are judged on a comprehensive range of
sustainability issues from energy and natural resource use to education outreach and purchasing. Over 90
Wisconsin businesses have participated in the program where the top twenty percent achieve the highest
“Green Master” designation.
Please look for FSC® certified products
The EnviroCalculator
p.1
online at:
neenahpaper.com/EcoCalculator
NEENAH GREEN
» Calculate the environmental savings achieved by using paper with post consumer fiber.
Follow the
Definitions and Certifications
Neenah Paper Achievements
FSC® Certified
Supports well-managed forests as well as the
responsible use of forest resources.
The majority of premium brands from Neenah Paper including
CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, CLASSIC COLUMNS®,
ENVIRONMENT®, CONSERVATION®, ROYAL SUNDANCE™,
ASTROBRIGHTS®, ASTROPARCHE®, ROYAL COTTON®, EXACT® Index,
Tag, and Vellum Bristol, STARWHITE® Papers, NEENAH® Color Copy and
EXACT DIGITAL® Color Copy are FSC® Certified. FSC Certified choices
are also available in CLASSIC COTTON® Papers.
Made Carbon Neutral Plus
Reducing carbon emissions plus conserving
natural resources and wildlife habitat through
conservation programs like the OSA
reforestation project in Costa Rica.
Neenah Paper is committed to reducing our carbon footprint
through investments in energy conservation and renewable energy
resources. We are a member of The Climate Registry, and our
greenhouse gas emission calculations are verified by an independent
third party in accordance with the World Resource Institute
(WRI/WBCSD) GHG Protocol accounting and reporting standards.
CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid,
CLASSIC COLUMNS® Papers as well as STARWHITE® and
ENVIRONMENT® Papers are made Carbon Neutral Plus.
Green Seal™ Certified
Ensures 30% minimum post consumer fiber.
The majority of recycled papers from Neenah Paper are
Green Seal™ Certified, which also means mill processes, including
packaging, are environmentally preferable.
100% Post Consumer Fiber
Saves trees, water, energy, and greenhouse
gas emissions.
Neenah Paper offers a multitude of 100% post consumer fiber,
FSC Certified recycled papers in Recycled 100 Bright White and
Recycled 100 Natural White in CLASSIC® Papers, 100 PC White in
ROYAL SUNDANCE™ Papers, White PC 100 in CONSERVATION® Papers
as well as seven colors in ENVIRONMENT® Papers.
Processed Chlorine Free
Manufactured without chlorine.
The majority of Writing, Text and Cover brands from
Neenah Paper offer recycled papers made with post consumer fiber,
which is Processed Chlorine Free.
Green-e Certified
Manufactured with Green-e Certified
renewable electricity.
Neenah Paper matches 100% of the electricity used to manufacture
all CLASSIC® Brands, STARWHITE®, EAMES™, NEENAH® Color Copy,
ROYAL SUNDANCE™ and ENVIRONMENT® Papers with
Green-e certified Renewable Energy Certificates.
Alternative Fiber Choices
Alternative fiber papers offer
environmental benefits.
Neenah Paper offers papers that are manufactured from
alternative fibers such as cotton, bamboo and sugar cane bagasse.
5 simple steps below to calculate your savings and generate your personalized report.
The new, enhanced Neenah EnviroCalculator instantly calculates the environmental savings achieved
when you choose a recycled paper from Neenah’s large selection of post consumer fiber paper options.
The new EnviroCalculator allows you to create a personalized, customizable and printable report, recording
each project for future reference. New features include:
Sample Reports
Personalized Environmental Savings Report
Each calculation is saved to a customized report that includes the client/
customer’s name, project name and a detailed listing of the Neenah Paper
selections, including the brand chosen. Writing, Text or Cover choice;
paper weight, color, and percentage of post consumer waste are all listed,
as well as the environmental savings achieved. Applicable green logos for
each paper selected are shown at the bottom of each report. Designers and
printers can also use the tool to calculate savings for up to three different
papers for a project on a single report.
e
Report History
Instantly reference previous reports that indicate the client or customer.
Report Size and Orientation Flexibility (Portrait or Landscape)
This new feature allows reports to be saved as a printable PDF and can be
sized to the user’s exact needs so it can be included in an actual printed
piece, such as a sustainability report or annual report.
Report generated for GlassWerks Inc.,
using 3,000 sheets of 23 x 35
ENVIRONMENT® Papers, PC 100 White, 100 lb. Text.
QR (Quick Response) Codes Imbedded in the Report
With one snap of a smartphone, users are led to the brand webpage for
detailed brand information.
International Compatibility
Size requirements for a project can be entered in either metric or standard
measurements, making it user-friendly for global audiences.
Report generated for Remillard Interiors,
using 1,000 sheets of 23 x 35
CLASSIC COLUMNS® Papers, Canyon Brown, 100 lb. Cover.
Visit www.neenahpaper.com/EcoCalculator and calculate your environmental savings.
Recently earning a ‘Green Professional’ status under the WI Sustainable Business Council’s Green Masters Program, Neenah Paper
has performed actions in each of the nine required “sustainability areas”. The Green Professional designation is the second highest
tier in the Green Masters Program established by the Wisconsin Sustainable Business Council. Candidates are judged on a
comprehensive range of sustainability issues from energy and natural resource use to education outreach and purchasing. Over 90
Wisconsin businesses have participated in the program where the top twenty percent achieve the highest “Green Master” designation.
Effecting Change One Project at a Time Supported by Neenah Green: a Neenah Paper Initiative
A BRIGHTER
SHADE
OF GREEN
A BRIGHTER
SHADE
OF GREEN
Quality Neenah Paper brought to you by:
NEENAH GREEN
CLASSIC CREST® Papers
CRANE® Papers
CLASSIC® Linen Papers
ESSE® Papers
CLASSIC® Laid Papers
STARWHITE® Papers
a quick reference guide and conversation about
a brighter shade of green
CLASSIC COLUMNS® Papers
CLASSIC COTTON® Papers
ENVIRONMENT® Papers
CAPITOL BOND® Papers
ROYAL SUNDANCE™ Papers
CLEARFOLD® Translucent Papers
TABLE OF CONTENTS
ASTROBRIGHTS® Papers
UV/ULTRA® II Translucent Papers
green definitions & certifications
ASTROPARCHE® Papers
EXACT BRIGHTS® Papers
environmental update chart
page 1
pages 2-3
internal waste reduction/water recycling + waste minimization
A better way to specify papers
and manage your projects.
DOWNLOAD: neenahpaper.com/cabinet
www.neenahpaper.com
CLASSIC ® Linen Duplex Cover EPIC BLACK/RECYCLED 100 BRIGHT WHITE e 120DC (324 g/m 2) | FSC ® certified
NP12183
9/2012
LIST PRICE - $4.99 l
Complimentary Copy
the OSA reforestation project
green logo usage
page 6
page 7
the NEW EnviroCalculator
pages 4-5
pages 8-9
NEW EDITION 9/2012