Hamilton and Auckland Offices
ph: +64 7 827 3988
mob: +64 21 667 181
PO Box 348
email: gordon@campbellconsulting.co.nz
Hamilton 3240
web: www.campbellconsulting.co.nz
Campbell Consulting
New Zealand
Hamilton and Auckland Offices
ph: +64 7 827 3988
mob: +64 21 667 181
PO Box 348
email: gordon@campbellconsulting.co.nz
Hamilton 3240
web: www.campbellconsulting.co.nz
Campbell Consulting
New Zealand
Cu r r i cu lu m V i tae
Gordon Campbell
Strategist, Conceptual Development, Feasibility, Strategic Business Consultant.
C u r r e n t & P r e v i o u s D i r e c to r P o s i t i o n s
Director of Campbell Consulting
2001 - Present Day
Chairman of Donovan’s Chocolates
2006 - Present Day
Chairman of King Street Advertising
2005 - 2008
3 years
Director of KPMG Tourism & Leisure
1995-2001
6 years
Director at KPMG
1995-2001
Director & Trustee, Tourism Auckland
1998-2006
9 years
Chairman of NZ Organics Establishment Board
2003-2006
3 years
Advisor to Sealink Australia Board
2004-2006
2 years
Director of Campbell Research Ltd
1985-1994
10 years
1981-1995
14 Years
1995-2000
5 Years
(Government appointment)
Major Project Development Director in Asia & Australia
CEO & Owner Campbell Advertising & Campbell Marketing Ltd
Offices in Hong Kong, Sydney, Auckland & Perth. 100 Staff.
Director of Laura Fergusson Trust, Auckland
I n d u s t r y E x p e r i e n c e
20 years in business consultancy, business strategy, market development, high level marketing, branding,
tourism, hotels, the conference & convention industry, regional & national development, strategic
planning, strategic marketing, research, market & financial feasibility.
15 years experience in strategy & strategic business advice to major corporates & local government.
Concept development of major new initiatives for businesses & organisations.
I n t e r n at i o n al & Lo cal E x p e r i e n c e
Gordon Campbell is a Business Strategist & Marketing Specialist with high market credentials
throughout New Zealand & overseas. He directed an 80-person strategic marketing operation in
Hong Kong for four years & in Sydney for three years. He has also worked in China, Japan, the
United States & England. Gordon has won various business & marketing awards in Asia, Australia & the
USA. An insightful & firm grasp of current & potential market & consumer trends, an ability to look at
any project undertaken through the eyes of the customer, are Gordon’s hallmarks. Gordon undertook
numerous highly profiled projects overseas in many countries over a 7 year period & throughout
New Zealand whilst he was director of KPMG New Zealand 1995-2001 & with Campbell Consulting 2001
- present day. He is recognised as a leading consultant in his field by his peers. He is respected for his
vision & hard working ethic.
Ed u cat i o n
International Marketing Studies - Various
International Strategic Studies - Various
P r o f e s s i o n al A s s o c i at i o n s
Full member of the New Zealand Market Research Society
Associated with International Marketing Companies
Associated with International Strategy Organisations
Awa r d s
New Zealand Tourism Award for Excellence
Various Australian & US Hotel marketing Awards
Marketing Excellence Awards in Australia & the USA
B oa r d E x p e r i e n c e
Over the past 20 years Gordon Campbell has been responsible as a specialist consultant & advisor to
many companies & their boards in Auckland, Hamilton, Wellington, Sydney & Hong Kong.
P u bl i cat i o n s
Business articles on Gordon Campbell in NZ public & trade media e.g. North & South, National Business
Review & The New Zealand Herald. Articles re: marketing awards in Australian & Asian Media.
Sp e c i f i c E x p e r i e n c e
Creator of Auckland’s brand for 23 years ‘Auckland City Of Sails’
Initiator of Auckland’s City of Sails Convention Destination Group, consisting of a membership of Sheraton,
Hyatt, Regent, Air NZ, Auckland City, Tourism Auckland, NZ Tourism Board, Hertz, Avis & Conference
Management Companies.
Strategic marketing advisor for the opening & international marketing of 30 major ITT Sheraton Hotels in
Hong Kong, China, Singapore, Thailand, Philippines, Indonesia, Taiwan, Korea, Japan, Australia, Fiji & New
Zealand.
Strategic Marketing for New Zealand products in international markets, including China, South East Asia &
Australia.
Strategic Business advice including research, strategy, growth plans, restructuring, market development,
brand recommendations, conceptual development, feasibility, strategic marketing & financial feasibility
for major corporates & organisations including the following:
Auckland City Council - Western Viaduct, including Wynyard Wharf
Fletchers - CBD Auckland Development Projects
Port of Tauranga - Strategic Plan
Auckland Regional Council - Feasibility for future America’s Cup events
ITT Sheraton Hotels - International advertising & marketing for 30 major hotels in Asia, Australia, NZ & Japan
Hong Kong Convention Centre - Market Feasibility
Sky City Auckland - Convention Centre Feasibility & Business Case
Major Banks and Investments companies - Strategic Marketing
Tourism New Zealand - Conceptual Projects
America’s Cup Village - Market Feasibility & Options Study
CDL Hotels Ltd - Brand Recommendations
Milford Sound - Concept Development
WEL Networks - Raglan Wind Farm Strategy
Telstra Clear Pacific - Events Centre Manukau City Auckland, Feasibility, Business Case & Branding
Sealink - Ferry Feasibility Study
Donovan’s Chocolates - Market Strategy
Grand Hotel Auckland - Market Feasibility
Six Continents Hotels - Expert Witness
Mitre 10 - Strategic Marketing
Regional Tourism Organisations - Audits & Market Strategy
Feasibility Major Convention Centre Auckland
Expert Witness for numerous corporates, banks, tourism & hotels
Hopper Developments - Hotel & Waterways Development Feasibility
Major stadia & event centre projects throughout New Zealand - Market Feasibility & Concepts
Poronui Lodge - International Marketing Strategy
University of Waikato Event Centre - Business Case
Scenic Cellars - Strategic Marketing Plan & Market Positioning
Ov e r s e a s E x p e r i e n c e
Hong Kong
China
Japan
South East Asia
Australia
England
United States of America
R e f e r e e s
G r a e m e Os b o r n e Chief Executive Tourism Auckland 09 979 7070
Dav i d B u r t Events Director Tourism New Zealand 021 994 781
M i ch a e l S a n d e l i n Solicitor Stafford Klaassen Ltd 09 520 6909
Da l l a s F i sh e r Entrepreneur NDA Engineering
021 331 763