For Immediate Release
MISSISSIPPI STATE UNIVERSITY SELECTS SPECTRA BY COMCAST SPECTACOR
TO PROVIDE TICKETING & FAN ENGAGEMENT SERVICES
Mississippi State Athletics to implement new, integrated ticketing, fundraising and marketing
services to enhance all fan and donor experiences
STARKVILLE, Miss. and IRVINE, Calif. (June 13, 2016) – Spectra by Comcast Spectacor, the experts in hosting and
entertainment, today announced its Ticketing & Fan Engagement division has entered into a partnership with
Mississippi State University (Mississippi State). With the new partnership, Mississippi State will implement Spectra
Ticketing & Fan Engagement’s industry-leading ticketing, Access Management, fundraising and marketing
services, and continue to utilize Ballena Seats3D and Seat Relocation Management System (SRMS) to enhance to
enhance all fan and donor experiences.
Spectra Ticketing & Fan Engagement is the leading provider of ticketing, fundraising, marketing and analytics
services in college athletics, powering 120 colleges throughout North America, including eight of the 14
Southeastern Conference institutions and 49-of-65 Power 5 schools with integrated services.
“Partnering with the industry-leader in college athletics who is at the forefront of technology is the perfect
transition for Mississippi State Athletics,” said Scott Stricklin, Director of Athletics and Recreation at Mississippi
State University. “Spectra Ticketing & Fan Engagement provides state-of-the art and integrated ticketing,
fundraising, marketing and analytics technology, and their services significantly benefit us. Their services enable
us to provide a better fan and donor experience and create better engagement holistically.”
Mississippi State recently launched a new, integrated ticketing and fundraising platform powered by Spectra
Ticketing & Fan Engagement’s PAC Ticketing, PAC eCommerce and Fundraiser’s Advantage services via an all-inone eCommerce site at www.HailState.com to efficiently sell tickets and process donations in real-time. The
Mississippi State branded eCommerce platform provides fans, donors and students with the ability to pick their
own seats via interactive seat maps, renew tickets, reissue and transfer tickets, and manage accounts online.
Fundraiser’s Advantage enables Mississippi State to maximize donor communications and productivity, and
provides an online module integrated into the online box office to receive donor contributions, with an easy-touse set of tools. Staff and donors are provided with access to complete giving and ticket history in one location,
priority points information and the ability to setup monthly or annual renewal payments.
Prior to implementing new ticketing services, Mississippi State leveraged Spectra Ticketing & Fan Engagement’s
realistic and fan friendly Seats3D and Seat Relocation Management System (SRMS) services, powered by Ballena
Technologies. Mississippi State will continue to integrate Seats 3D and SRMS into its new ticketing and fundraising
services to provide fans, season ticket holders and donors with rich 3D venue visualizations that enhance the
online purchase experience. The interactive digital system enables fans and donors to preview individual seat
availability with panoramic views from a particular seat in the ticket buying experience.
Mississippi State will implement PAC Access Management, empowering the university and its venues with a robust
digital ticketing system to provide fans with print-at-home and mobile 2D barcode tickets that can be scanned at
all events. PAC Access Management enables fans to bypass will call lines and enter venues quickly upon arrival,
while also providing staff with technology to track and validate real-time attendance, and catch fraudulent tickets.
“From the moment our fans buy tickets, make a donation, or receive a marketing communications, we know we
can rely on one platform to directly benefit both our fans and our staff,” said Mike Richey, Senior Associate Athletic
Director, Bulldog Club Ticket Operations. “Spectra Ticketing & Fan Engagement’s services helps us be more
efficient and provide the best fan experience. Everybody wins.”
Spectra by Comcast Spectacor • 3601 S. Broad Street • Philadelphia, PA 19148 • www.spectraexperiences.com
To increase engagement with fans, donors and students, Mississippi State will leverage Spectra Ticketing & Fan
Engagement’s marketing services, including PAC Marketing Automation, PAC Social Media and PAC FanMaker
Rewards. Mississippi State will also have the ability to utilize Spectra Ticketing & Fan Engagement’s agency-like
marketing services team that specializes in Search Engine Marketing (SEM), display ad retargeting and display
marketing and Google Analytics.
Spectra Ticketing & Fan Engagement’s PAC Marketing Automation platform, powered by FanOne Marketing, will
enable Mississippi State to provide a one-to-one-marketing experience for season ticket holders, fans and donors
via customized, triggered campaigns and marketing communications. The multi-channel marketing platform will
empower staff to better align sales, customer service and marketing initiatives as PAC Marketing Automation
integrates ticketing, fundraising and other ancillary data from Spectra Ticketing & Fan Engagement’s ticketing and
fundraising services to help maximize sales efforts, retain customers and drive donations for the Bulldog Club.
The PAC Social Media marketing suite will help Mississippi State to drive engagement with fans, donors and
students through user-generated content across all social and digital platforms. The university will have the ability
to showcase social content on any screen in-venue and launch social media hubs and carousels of social images.
Additionally, Mississippi State will integrate its student loyalty program HailState Rewards into PAC FanMaker
Rewards, powered by FanMaker. HailState Rewards integrates into Spectra Ticketing & Fan Engagement’s
ticketing and Access Management technology, and will enable the university to reward points for attendance,
ticket purchases, and social media interactions. Points can be redeemed for prizes, contests, merchandise and
unique “money can’t buy” experiences.
In addition to ticketing and marketing services, Spectra Ticketing & Fan Engagement will provide Mississippi State
with a dedicated Client Partner and eCommerce Operations Specialist as an extension of their staff to help
optimize ticketing, marketing and eCommerce strategies, and implement industry best practices to help drive fan
and donor engagement and increase revenue.
“We are proud to partner with a thought-leading athletic department in Mississippi State University and provide
integrated, fan-friendly services for another Power 5 institution,” said Dave Butler, President and CEO of Spectra
Ticketing & Fan Engagement. “Our goal as the leading provider of services in college athletics is to ensure our
partners leverage industry-leading and innovative technology that benefits fans, donors and students while
enhancing every experience and interaction.”
Spectra is a major provider of sports and entertainment hospitality services in Mississippi. One or more Spectra
divisions (Venue Management, Food Services & Hospitality, and Ticketing & Fan Engagement) are at work
supporting five universities, venues and performing arts organizations.
About Spectra Ticketing & Fan Engagement
Spectra's Ticketing & Fan Engagement division is a leader in ticketing, fundraising, marketing, and analytics
solutions with over 35 years of experience. Spectra Ticketing & Fan Engagement enables college athletic
programs, arenas, professional sports, and performing arts clients to sell more than 120 million tickets per year.
About Spectra
Spectra by Comcast Spectacor is the expert in hosting and entertainment, partnering with over 300 clients at 400
global properties to create memorable experiences for millions of visitors every year. Spectra’s expertise is
embodied within three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality
(formerly Ovations Food Services) and Ticketing & Fan Engagement (formerly Paciolan).
Comcast Spectacor is part of Comcast Corporation, a Fortune 50 media and technology company that operates
Comcast Cable and NBCUniversal. Headquartered in Philadelphia, Pa., in addition to Spectra, Comcast Spectacor
owns and operates the National Hockey League’s Philadelphia Flyers and the Wells Fargo Center venue. Visit us
at ComcastSpectacor.com, PhiladelphiaFlyers.com and WellsFargoCenterPhilly.com for more information.
Spectra by Comcast Spectacor • 3601 S. Broad Street • Philadelphia, PA 19148 • www.spectraexperiences.com