The Global Lighting
Industry
Tradition, Transition,
Transformation
Christian Schraft, OSRAM AG | May 18th 2012 | Page 1
Lighting Industry Transformation
PAST
L
A
M
P
S
L
U
M
FUTURE
Replacement
Business
Integrated
Luminaires
Standardized
Long
Lifetime
LED
Global
Lifetime
Light
Source
=
Lifetime
Luminaire
Application
Specific
Small
Batches
Regional
One-time
Installation
Christian Schraft, OSRAM AG | May 18th 2012 | Page 2
Project
Business
Replacement
Light
Sources
OSRAM at a glance
Fiscal Year 2011
Employees:
~ 41.000
Turnover:
~ EUR 5 billion
R&D:
6% of sales
44 factories
in 16 countries
SSL revenue:
About 25%
General Lighting (GL)
Comprehensive product portfolio and solution platform:
Sales by Business Unit
Lamps
Luminaires
Electronic Control Gear
LMS, Solutions, OLED
SSL Components/ Systems
Value Added Services
SP
Opto Semiconductors (OS)
Broad product portfolio:
LED Components
OS
High-power Laser Diodes
GL
Specialty Lighting (SP)
Balanced portfolio
Automotive Lighting (AM)
Display/Optic (DO)
Christian Schraft, OSRAM AG | May 18th 2012 | Page 3
Infrared Components
Market drivers:
Shaping transition of global lighting market
Growth drivers
Characteristics and drivers
Demographic
change
More people, more elderly
Electrification
More grids
Emerging market
shift
More income
Energy efficiency
More efficient lamps
Decarbonization
More banning/restrictions
Digitalization
More intelligence
Emotionalization
of light
Light used for special events
and setting the mood
Christian Schraft, OSRAM AG | May 18th 2012 | Page 4
Growth
Volume
based
Value
based
Quality of life
The full lighting value chain in General Lighting
Demand Creation
(Concept, Design-in)
Luminaires
Components
Traditional
LMS
Light management
systems
Solutions
Applications
Value-added
Services
Design, Engineering, Delivery,
Maintenance
Incandescent
Halogen
LPD
HPD
Lighting
concept
Electronics
Office
Industrial
Shop
Outdoor
Traditional Luminaires
LED
LED
components
Lighting Services
LED retrofits
Electronic
Control Gears
SSL Luminaires
Architec- Signage1)
tural
Specification
Light engines
OLED
OLED Luminaires
1) Signage is part of architectural in the definition of McKinsey Market Report
Christian Schraft, OSRAM AG | May 18th 2012 | Page 5
Hospitality Residential
Energy
Audits
Government mandates underpin shift to higher energy
efficiency
Development of lamp / light engine market by technology
in EUR bn, split by technology in percent 2)
Selective regulations
Europe: Incandescents / Halogen: Step-by-step banning of all INC /
HAL-C (>60 lm) till Sep. 2012
Europe FL: Halophosphate LFL banned since 2010; T12 effectively
banned by 2012
Brazil: GLS step-by-step phase-out till 2014
USA: GLS step-by-step phase out till 2014
Japan: all-at-once GLS phase out and replacement by CFL in 2012
GL Phase-Out as a global phenomen 1)
100%
GLS
12
17
17
HAL
HID
70% of the world is already covered
FL
77%
I
J
CFL
56%
LED lamp/
Light Engine
Law passed
18%
Legislation in progress
Other activities
1) Source: Governmental regulations
2) OSRAM estimates based on McKinsey Market Report (2012)
Christian Schraft, OSRAM AG | May 18th 2012 | Page 6
2011
2016
2020