PRODUCT BENEF ITS
THE STRONG ASSESSMENT
Strong Interest Inventory®
Assessment Helps Your Clients
Identify, Understand, and Expand
Their Career Options
When does a job evolve into a career, or become a
lifelong pursuit? Usually, this only happens when
individuals feel satisfied and fully engaged in their
endeavors. Unfortunately, many working adults don’t
know whether their career decisions will allow them
to pursue their interests—or if they are taking the
best steps to move their career forward. Practitioners
working with college and high school students find it
even more daunting to help them find and select the
right career path.
For nearly 80 years, the Strong Interest Inventory®
assessment has provided time-tested, researchvalidated insights to help individuals in their
search for a rich, fulfilling career. As one of the
most respected and widely used career planning
instruments in the world, it has been used extensively
in educational institutions and organizations of
all sizes. Recently revised to reflect all the latest
changes in the world of work and study, with a focus
on technology and business careers, the Strong
instrument generates an in-depth assessment of your
clients’ interests in a broad range of occupations,
work and leisure activities, and educational subjects.
The Strong assessment offers the following benefits:
• Empowers your clients to discover their true interests so they can expand and explore various career options that will keep them engaged
• Relates your clients’ interest patterns to those of satisfied workers within an occupation
• Presents results on a variety of complementary themes and scales
• Delivers user-friendly, well-organized, and highly intuitive results
• When combined with the MBTI® Career Report, provides your clients with a complete career development picture
PRODUCT F EATURES
The Strong assessment, recently updated,
offers the following features:
• Expanded response options to 5-point (Likert-type) format
• Updated General Occupational Themes (in six areas) that map out broad interest patterns to describe personalities and preferred work environments (corresponds to Holland’s RIASEC framework)
• Specific information about your clients’ areas of interest via 30 Basic Interest Scales
• Comparison of your clients’ interest patterns to those of satisfied workers within the occupation via more than 240 Occupational Scales
• Description of your clients’ preferred style of working, learning, leading, risk taking, and team participation via five Personal Style Scales
• Results through SkillsOne.com, CPP’s state-of-
the-art online assessment delivery system, as well as through mail-in scoring
• Less administration time (assessment was shortened to 291 items, from 317)
• Norm group representative of ethnic, racial, and demographic workforce diversity
APPL ICATIONS
• Career exploration
• Leadership and coaching
• Retention
THE STRONG ASSESSMENT
BE S T S E L L E R S
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Strong Profile
Strong Profile, College Edition
Strong Interpretive Report
Strong Interest Inventory® and Skills Confidence Inventory
Strong and MBTI® Career Report
Where Do I Go Next?
Strong Interest Inventory® Manual
Strong Interest Inventory® User’s Guide
The Industry Leader:
Experience you trust,
quality you expect
For more than 50 years, consultants, coaches,
educators, and business professionals have made
CPP’s world-renowned assessments an integral
part of their workforce development solutions—
using them to build strong teams, coach leaders,
reduce workplace conflict, and select and nurture
a company’s brightest talents. Global 1000 leaders
have seen additional return on their training
investment by making CPP their one-stop provider
for the industry’s leading assessment tools and
end-to-end professional services. From start to
finish, CPP delivers the most comprehensive set of
training and organizational development solutions
available anywhere.
To learn more about the Strong Interest Inventory assessment, visit www.cpp.com/STRONG or call us at 800.624.1765.
For more information or to schedule a training workshop
Visit: www.cpp.com/contactps
The Newly Revised Strong Interpretive Report
is an extremely helpful tool for our clients who
are seeking a new career direction, as well as
for the career counselors who work with them.
Clients come to us lost, but leave with a better
understanding of themselves and the career
options available to them.
Call CPP Customer Relations
Toll free: 800.624.1765
Tel: 650.969.8901
E-mail: proservices@cpp.com
– Laura Johannesmeyer
Community Career Services Coordinator/Career Counselor
Johnson County Community College
CPP, Inc.
1055 Joaquin Road, 2nd Floor
Mountain View, CA 94043
Strong Interest Inventory, the Strong logo, and the CPP logo
are registered trademarks of CPP, Inc. MBTI is a registered
trademark of the Myers-Briggs Type Indicator Trust.