Course Overview
Course Title
Marketing I
Course description
This course introduces the fundamentals and foundations of business and marketing. We will begin with an
exploration surrounding the concept of marketing and what it is. The course expands on basic principles of business
topics including economics, international business, ethics and salesmanship. Students will engage in a number of
project based learning opportunities surrounding these topics. The topics covered in this course and throughout the
Business and Marketing curriculum help to prepare students for an entry level Business 101 course at the college or
university level. Students will create their own marketing plan surrounding a topic of their choice and in doing so
learn what is like to be part of a marketing team or simply act as a 21st century entrepreneur. In addition, students
will this course provides an opportunity for involvement in Nonnewaug’s DECA chapter, including the operation of
the NHS school Store. This organization, run by NHS marketing students, sponsors field trips, conference,
competitions, fundraisers and community events throughout the year. Upon completion of this introductory course,
students are eligible to enroll in Marketing II and the Internship in marketing in future academic years.
Major units of study/major topics
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The World of Marketing (Market Planning)
Economics
International Business
Social Responsibility and ethics
Selling
Promotion
Overarching Understandings
Students will be able to understand and apply concepts of business and marketing in the real world.
NHS only: Learner Expectations addressed in this course
LE #6 Collaboration
Major resource (program, anchor text, etc.) if applicable
Marketing Essentials 2012
Online component