2016
SUSTAINABLE BRANDS
BANGKOK
OCTOBER 11-13
SUSTAINABLE BRANDS
OCTOBER 11-13, 2016, BANGKOK THAILAND
Venue: Millennium Hilton Bangkok
SB (Sustainable Brands) conferences were founded by KoAnn Vikoren Skrzyniarz in the USA in
2006 and have now become world-renowned events for branding, marketing & sustainability
practitioners. SB live events currently operate in 11 cities across 6 continents including: USA
Spain, Brazil, Argentina, Denmark, Turkey, Australia, South Africa, Japan and others. The focus
of SB is on sustainability-led innovation with the belief that Brand & Business is a driving force
for social change & development. Together, we can create a bridge to a better world.
In 2015, Thailand had a great opportunity to hold the first SB event in Bangkok and received
positive response from the business sector, education sector, and local representatives who
shared their thoughts and experiences through various topics and issues relevant to
sustainability. SB Thailand and SB Global are committed to bringing the best knowledge sharing
& inspirations to the Thai market on a continuous basis and, at the same time, to learning the
local wisdom in order to share it with the world.
PARTNERS
MEDIA PARTNERS
RENEWABLE ENERGY PARTNER
2016
KNOWLEDGE PARTNERS
OCTOBER 11-13, 2016
AT MILLENNIUM HILTON BANGKOK
PROGRAMME
Integrating purpose into the core reason for being for a brand has become a hot tool for ensuring
brand relevance today. Purpose-driven brands enjoy better customer trust, loyalty and word of
mouth marketing. They attract better talent and deliver better financial returns. Based on the
theme ‘Activating Purpose’, SB ’16 Bangkok programme will teach you how to tap purpose for
better brand performance and profitability. The programme will be divided into 4 tracks as follow:
Purpose & Leadership
Purpose
Inspiration
How real leaders use
purpose to reshape
organisations & society
Platform
Implementation
People
Engagement
Performance
Assessment
Purpose & Platfrom
How to build a purposeful
organisation
Purpose & People
How to communicate your
brand purpose to the
people
Purpose & Performance
How to translate purpose
into measurable
performance
DAY 1 - OCTOBER 11, 2016
Co-Creating City ‘Bangkachao’ (Exclusive Session)
Rated "The Best Urban Oasis of Asia" by TIME Magazine, Bangkachao is the conservative 3,089
square kilometers of lush greenery known as the green lung of Bangkok. It has been a
river-living village for many decades and now urbanisation and globalisation are moving closer
and closer to it. Bangkachao has now become one of the most attractive eco-tourist destinations
among Bangkokians. The challenge is how to balance growth with sustainability.
This special session is hosted by Tourism Authority of Thailand and moderated by Arsom Silp
Institute of the Arts, one of the most renowned and respectable architecture. One of the world
recognised projects of Arsom Silp Institute of the Arts is ‘Chantaboon River Community’ which is
awarded by UNESCO Asia Pacific Heritage Award, “Award of Merit.”
Participants will visit Bangkachao with local guide, learn about the local living, listen to their
needs and concerns, and then gather in an interactive workshop moderated by Arsom Silp
Institute of the Arts to come up with the right purpose for Bangkachao. Outcome of the workshop
will be presented and submit to the government as recommendation for the sustainability of
Bangkachao.
This workshop is limited to 40 participants only. Preregistration is required.
CO-CREATING CITY ‘BANGKACHAO’
Hosted And Moderated By Tourism Authority Of Thailand And Arsom Silp Institute Of The Arts
Time
8.00-12.00
Programme
Session
Description
Venue
Co-Creating City
Field Trip
Field Trip To Bangkachao
Bangkachao
12.00-13.00
13.00-16.00
Networking Lunch
Co-Creating City
Workshop
Co-Creating City Bangkachao
DAY 2 - OCTOBER 12, 2016
BREAKFAST SESSION
Time
Programme
Session
7.30-8.30
Description
Venue
Let’s Get Up With Fresh Purpose
Serving “Imm” Rice And
Akha Ama Coffee
Thonburi
Ballroom
Korn Chatikavanij
Founder, “Imm” Rice
Lee Ayu Chuepa
CEO, Akha Ama
PLENARY SESSION
Time
9.00-9.30
Programme
Session
Description
Venue
Welcoming
Remarks
Why “Activating Purpose”
Grand Ballroom
Dr. Sirikul Laukaikul
Managing Partner
Sustainable Brands, Thailand
KoAnn Vikoren Skrzyniarz
Founder & Chief Executive
Sustainable Life Media, Sustainable Brands
9.35-9.50
Can Happiness Be A
Business Purpose?
Grand Ballroom
HRH Princess Kezang Choden Wangchuk
President
The GNH Centre Bhutan
9.55-10.10
Why The World Needs New Purpose?
Grand Ballroom
Wander Meijer
Asia Pacific Director, GlobeScan
10.15-10.30
Petroleum Positive Purpose
Grand Ballroom
Tevin Vongvanich
President & CEO, PTT Group
10.35-10.50
How The SDGs Can Drive
Business Purpose
Grand Ballroom
Stephen B. Young
Global Executive Director
Caux Round Table
10.55-11.10
SET The New Purpose For Business
In Thailand
Grand Ballroom
Kesara Manchusree
President
The Stock Exchange Of Thailand
11.10-11.30
Activation Hub
11.30-11.45
How Does Nature Make Business?
A Creative Exploration About The
Future Of The Homo-Consumption
Fred Gelli
Co-Founder & CEO
Tatil Design De Ideias
Grand Ballroom
DAY 2 - OCTOBER 12, 2016
PLENARY SESSION
Time
Programme
Session
11.50-12.05
Description
Venue
Why We Should Buy From
Social Enterprises
Grand Ballroom
Melanie Flood
Founder & Creative Director
Mellie J Showroom
Brewing A Better World And
Purposeful Beer Brands
12.10-12.25
Grand Ballroom
Michael Dickstein
Director
Global Sustainable Development
HEINEKEN International
How To Apply Buddhism To Capitalism
12.30-12.45
Grand Ballroom
Banyong Pongpanich
Chairman Of The Executive Committee
Kiatnakin Bank
Customer Experiences With Soul
12.50-13.05
Grand Ballroom
Simon Robinson
Maria Moraes Robinson
Co-Authors, Holonomics:
Business Where People And Planet Matter
13.05-14.00
Lunch Hosted By S&P And SriThai
BREAKOUT SESSION
Time
14.00-15.00
Programme
Session
Purpose
Inspiration
Description
Seeking New Heights
Venue
Grand Ballroom
Panelists
Pornwut Sarasin
Chairman, ThaiNamthip
Sedef Salingan Sahin
General Manager, Coca-Cola, Thailand
Vasit Taepaisitphongse
President, Betagro Group
Nithi Patarachoke
Vice President, Domestic Market
SCG Cement-Building Materials
Moderated By
Pornkanok Wipusanawan
Director, Centre For Competitiveness
Thailand Management Association
14.00-15.00
14.00-15.00
Platform
Implementation
Local Brands; Global Market
People
Engagement
Little Big Man
Meeting Room 1
Melanie Flood
Founder & Creative Director
Mellie J Showroom
Meeting Room 3
Panelists
Fuadi Pitsuwan
Beanspire
Lee Ayu Chuepa
CEO, Akha Ama
Moderated By
Kompit Panasupon
Founder, MIECA
14.00-15.00
Performance
Assessment
Can We Measure
“Purpose By Happiness?”
Dr. Tho Ha Vinh
Programme Director
The GNH Centre Bhutan, Thailand
Dr. Julia Kim
Senior Programme Advisor
The GNH Centre Bhutan, Thailand
Thonburi
Ballroom
DAY 2 - OCTOBER 12, 2016
BREAKOUT SESSION
Time
15.10-16.00
Programme
Session
Description
Venue
Purpose
Inspiration
How Does Nature Make Business?
A Creative Exploration About The
Future Of The Homo-Consumption
Grand Ballroom
Fred Gelli
Co-Founder & CEO
Tatil Design De Ideias
15.10-16.00
Platform
Implementation
A New Platform For
Community Development
Meeting Room 1
Dr. Perapong Klinla-Or
Power Of Wisdom Project, TSDF
15.10-16.00
People
Engagement
How To Convince Consumers To
Change “Drinking Purpose”
Thonburi
Ballroom
Michael Dickstein
Director
Global Sustainable Development
HEINEKEN International
15.10-16.00
Performance
Assessment
16.15-17.15
Meeting Room 3
R. Paul Herman
CEO, HIP Investor
Activation Hub
16.00-16.15
16.15-17.15
How To Measure "Purpose?"
Purpose
Inspiration
Activating Purpose: A Buddhist Way
Platform
Implementation
Designing Customer Experiences
With Soul
Grand Ballroom
Ven. Phra Anil Sakya
Mahamakut Buddhist University
Meeting Room 1
Simon Robinson
Maria Moraes Robinson
Co-Authors, Holonomics:
Business Where People And Planet Matter
16.15-17.15
People
Engagement
It All Starts With Personal Purpose
Misha Teasdale
Co-Founder & Tree-E-O, Greenpop
Thonburi
Ballroom
Pharadon Phonamnuai
Founder, Mue Yen Muang Yen
16.15-17.15
Performance
Assessment
No Measure, No Good
Meeting Room 3
Alan AtKisson
President & CEO, AtKisson Inc.
Activation Hub
17.15-17.25
PLENARY SESSION
Time
17.25-18.00
Programme
Session
Description
Venue
How Personal Purpose Can Change The
World: The Impacts Of Being “Sufficiency”
Grand Ballroom
Panelists
“Por Laew Dee The Creator”
Ukrit Wongthongsalee
Chanthorn Restaurant, Chantaburi
Aphiwat Sukphoang
Rai Sukphoang, Ratchaburi
Wirod Chimmee
Baan Rai I Arun, Ranong
Siriwimol Kitaphanich
Rai Ruen Rom, Chiang Rai
Moderated By
Dr. Sirikul Laukaikul
Managing Partner
Sustainable Brands, Thailand
DAY 3 - OCTOBER 13, 2016
PLENARY SESSION
Time
Programme
Session
7.30-8.30
BREAKFAST SESSION
Description
Venue
Wake Up To The New Reality
Hosted By Betagro & Dao Coffee
Thonburi
Ballroom
Apirak Kosayodhin
Chairman & CEO
V Foods Corporation Co., Ltd.
PLENARY SESSION
Time
9.00-9.15
Programme
Session
Description
Venue
Purpose Of Thai Tourism
Grand Ballroom
Kalin Sarasin
Chairman Of The Board
Tourism Authority Of Thailand
9.20-9.35
Bigger Business; Bigger Purpose
Grand Ballroom
Roongrote Rangsiyopash
President & CEO, SCG
9.40-9.55
A New Purpose Of Communication
Grand Ballroom
Thomas Kolster
Founder, Goodvertising
10.00-10.15
What Should Be The Purpose Of
Business Today?
Grand Ballroom
Richard Welford
CEO, CSR Asia
10.20-10.35
Same Purpose, New Role
Grand Ballroom
Korn Chatikavanij
Founder, “Imm” Rice
10.40-10.55
Corporate VS Consumer:
Who Owns Purpose In The Organisation?
Grand Ballroom
Andy Last
CEO, Salt Communications
10.55-11.25
Activation Hub
11.25-11.40
Social Collaboration:
A New Purpose Of Corporations
Grand Ballroom
Thapana Sirivadhanabhakdi
CEO & President
Thai Beverage
11.45-12.00
Compassion As Business Purpose
Grand Ballroom
Harald Link
Chairman, B.GRIMM Group
12.05-12.20
I Build It With Purpose
Grand Ballroom
Jareeporn Jarukornsakul
CEO, WHA Group
12.25-13.00
Upcycling The Ocean:
The First Debut In Thailand
Javier Goyeneche
The President & Founder
ECOALF Foundation
Yuthasak Supasorn
Governor, Tourism Authority Of Thailand
Supattanapong Punmeechaow
CEO & President, PTTGC
13.00-14.00
Lunch Hosted By S&P And SriThai
Grand Ballroom
DAY 3 - OCTOBER 13, 2016
BREAKOUT SESSION
Time
14.00-14.45
14.00-14.45
14.00-14.45
Programme
Session
Description
Venue
Purpose
Inspiration
Setting Up A New Purpose
Meeting Room 3
Paula Miquelis
Project Manager, Gone Adventurin'
Platform
Implementation
Communicating Purpose
People
Engagement
Social Needs; Business Goals;
One Purpose
Meeting Room 1
Thomas Kolster
Founder, Goodvertising
Grand Ballroom
Panelists
Vichien Phongsathorn
President & Group CEO
Premier Group Of Companies
Prida Tiasuwan
Board Chairman, Pranda Group
Pruitt Kerdchoochuen
CEO, Dairy Home
Moderated By
Assoc. Prof. Dr. Kritinee Nuttavuthisit
Lecturer, Sasin
14.00-14.45
Performance
Assessment
Brands And SDGs
Dr. Sooksan Kantabutra
Member Of The Board
Thailand Sustainable Development Institute
Thonburi
Ballroom
Vilaiporn Taweelappontong
Lead Partner, PwC
Activation Hub
14.45-15.00
15.00-15.45
Purpose
Inspiration
Meaningful Brand Communication
Andy Last
CEO, Salt Communications
Thonburi
Ballroom
On-Usa Lamliengpol
President
Advertising Association Of Thailand
15.00-15.45
15.00-15.45
People
Engagement
Everyone Can Have A “Social Purpose”
Performance
Assessment
Finding The Right Tool
For The Right Purpose
Meeting Room 1
Prithep Sosothikul
Poh Teck Tung Foundation
Meeting Room 3
Suthat Ronglong
Founder & CEO, Do in Thai
Activation Hub
16.00-16.30
PLENARY SESSION
Time
16.30-17.30
Programme
Session
Description
Venue
Co-Creating City:
Bangkachao Recommendations
Grand Ballroom
Yuthasak Supasorn
Governor, Tourism Authority Of Thailand
Teerapon Niyom
Arsom Silp Institute Of The Arts
17.30-18.00
Closing Celebration
Misha Teasdale
Co-Founder & Tree-E-O, Greenpop
Pharadon Phonamnuai
Founder, Mue Yen Muang Yen
Note: This agenda is subject to change
Grand Ballroom