EXECUTIVE EDUCATION
LEADING STRATEGIES
FOR OUTSTANDING
PERFORMANCE
base trame point reg
LEADING
STRATEGIES
FOR OUTSTANDING PERFORMANCE
RANKED BY THE FINANCIAL TIMES
Worldwide for
Executive Education in 2013
WHY ARE SOME BUSINESSES MORE PROFITABLE THAN
OTHERS?
How do firms remain competitive in a business environment
which is becoming ever more complex, more turbulent and
more global? Those firms that do survive, grow, and create
value for their shareholders and stakeholders are firms with
a clear vision of where and how they want to compete. As senior
managers with a global outlook, it is your responsibility to not
only shape that vision, but also turn it into business reality.
This high-impact five-day program has been designed to
challenge and sharpen your strategic thinking, providing
you with the latest insights, methods and tools which will
help your business achieve outstanding performance.
The particular feature
of this HEC program
is the combination of
professors and practitioners
from across the globe. The
composition of the group –
with participants from France,
Europe, Africa, and the Middle
East – made the experience
not only enriching, but also a lot
of fun.”
Thomas Mackenbrock
VICE PRESIDENT
CORPORATE DEVELOPMENT,
BERTELSMANN AG
WHO IS THE
PROGRAM FOR?
Participants typically have 15 or more years
of management experience and are part
of the team determining the strategic
direction of their company.
• Senior executives of large corporations
who are one or two levels from CEO
• Regional Directors or Country Managers
of their organizations
• Senior managers who have, or soon will
have, responsibility for developing and implementing strategy in their organization
• Company owners
PROGRAM
BENEFITS
The program will broaden your perspective on competitive strategies, helping
you assess the forces that shape market
structures and competition on a global
scale. As a result, it will lead you to identify and nurture the specific resources
and capabilities of your firm that will yield
a sustainable competitive advantage. The
program will focus on three key issues:
value creation, competitive advantage
and growth.
MORE SPECIFICALLY,
IT WILL ENABLE YOU TO:
obtain a clear view of the key economic,
technological, political and social trends
that drive the transformation of the business environment in a global context,
• understand the emerging patterns of
competition and industry dynamics, particularly in turbulent and interdependent
environments,
•  acquire the set of tools necessary to
analyze the competitive situation, identify the sources of competitive advantage
and the core competencies needed to
build sustainable competitive advantage,
• delineate strategic options, assess alternative modes of growth and generate
actionable plans.
•
ACADEMIC
DIRECTOR
Roger Hallowell, PH.D. is Affiliate Professor
at HEC Paris. He was a Professor at Harvard
Business School, where he worked from
1991 to 2003. He is an authority on strategic
initiatives with the goal of simultaneous
cost reduction and quality improvement.
His academic work focuses on leadership
of organizations that want to increase
the value they deliver to customers,
often through service. His projects are
designed to help executives and senior
managers enhance their leadership
abilities, including their ability to design
and implement change. Roger Hallowell’s
career began as a banker on Wall Street
and includes two senior management
positions in industry. He has authored
numerous papers and written more than
60 case studies on organizations in North
America, Europe and Asia, including
three HBS best-sellers. He advises private equity firms on their investments in
the service sector. Organizations he has
worked with include Fortis (Belgium),
Four Seasons Hotels and Resorts (Canada),
Grupo IMSA (Mexico), IBM, Jyske Bank
(Denmark), Merrill Lynch, and The National
Library Board of Singapore. Roger Hallowell
has an AB from Harvard College (1984)
and an MBA and Doctorate from Harvard
Business School.
Other prominent faculty will be joining
Professor Hallowell in teaching on the
program.
FORMAT
The program offers an ideal mix of
learning methods using corporate games,
situational role plays, case studies and
simulations. Our diverse learning methods
will guide you towards dynamic knowledge
acquisition and enhance your decisionmaking capabilities. HEC Paris also provides
the opportunity for online work, which will
enable you to:
• use selected pedagogical resources and
gain access to further reference material,
• be supervised by the faculty,
• train online, using the CrossKnowledge
self-training modules jointly developed
with HEC professors.
“This is a great program for fine-tuning your ability to really do some good strategic
thinking and strategic planning. But more importantly, it provides methodologies
to implement strategy. I have always felt that I would much rather have an average
strategy brilliantly implemented than a great strategy not implemented well – this
program makes the point very well.”
Tom Ray
GLOBAL COMMERCIAL DIRECTOR, STOLICHNAYA BRAND COMPANY
JOIN THE HEC
COMMUNITY
By attending this program, you will be
entitled to join the network of HEC Paris
Executive Education alumni. As such, you
will receive HEC’s latest news and information, be invited to dedicated events and
be provided with extensive networking
opportunities.
TUITION FEES
Tuition fees for this program are € 6,250.
This includes all tuition, educational materials, and refreshments.
A full package for accommodation and
meals, or for meals only, is available at
the Château. Please contact your program
advisor for details.
HOW TO APPLY?
Registration forms may be downloaded
from our website: www.exed.hec.edu
Terms and conditions are published on
the registration form. Should you wish
to get more information on the program,
please contact Anders Gezelius (contact
details overleaf).
HEC PARIS
HEC FACULTY
Throughout its 130-year history, HEC
Paris has earned international acclaim
for its exceptional programs, groundbreaking research and outstanding
student body. HEC offers a wide range of
programs: MSc in Management, Master
in International Business, MBA programs,
Specialized Masters, Ph.D. and Executive
Education programs. HEC has been ranked
the #1 European Business School since
2006 by the Financial Times.
The quality of HEC’s range of programs
is derived from a permanent faculty
of more than 110 professors along
with 90 visiting and affiliate professors
from the most prestigious universities
around the world and 750 lecturers
and part-time teachers. In addition
to their teaching responsibilities, HEC
professors conduct a wide of range of activities, from first-rate consulting to
world-class research.
HEC EXECUTIVE
EDUCATION
LOCATION
For the last 40 years, HEC Executive
Education has been helping senior executives to nurture and bring to maturity the
learning potential of their organizations.
Each year, HEC Executive Education trains
more than 8,700 senior managers and executives of over 35 different nationalities.
Its international outreach is also illustrated by the success of its TRIUM
Global Executive MBA program, offered
jointly with NYU Stern and LSE, and the
development of top-level executive
programs in Beijing, Doha, Shanghai or
St Petersburg.
The program will be held at HEC Le
Château; where accommodation for participants is arranged. Located at the heart
of a woodland park on the edge of the
Vallée de la Bièvre, with a tranquil view
of the lake, the Château is a beautiful setting for learning, exercising and relaxing.
It provides an ideal environment for this
program.
EXECUTIVE EDUCATION
HEC EXECUTIVE EDUCATION
1, rue de la Libération
78351 JOUY-EN-JOSAS CEDEX – FRANCE
t. +33 (0)1 39 67 70 00
f. +33 (0)1 39 67 95 08
e. exed@hec.fr
www.exed.hec.edu
CONTACT
Design:
Photos: GETTY, J-M. BIAIS, V. Tessier
Armelle Hellara
+33 (0)1 39 56 75 88
hellara@crc.fr