Thousands of Techies groove to Tata Docomo 3G services and Kunal
Ganjawala’s romantic tunes on the eve of Valentine Day
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Bouquet of Tata Docomo 3G offers in the market
Enthralls over 70,000 people at Manyata Tech Park, Bengaluru
Bengaluru, 13 February 2015: Tata Docomo, the unified telecom brand of Tata Teleservices Limited
(TTL), has partnered with India’s Biggest Open Air Live Concert Series “Alive India In Concert” in
Bangalore. As part of the association, Bollywood Singer Kunal Ganjawala performed live exclusively
for Tata Docomo today at Manyata Tech Park, captivating over 70,000 people working at the IT park.
With this innovative initiative, Tata Docomo is reaching across to youth of the country to promote its
3G offerings, who are passionate about music and have mobile internet embedded in their lifestyles.
In its third season, “Alive India In Concert” is a 3-and-a-half month musical extravaganza copresented by Tata Docomo that features some of the biggest names in the Bollywood Music Industry
like Arijit Singh, Kunal Ganjawala, Javed Ali, Hariharan, Usha Uthup along with international
performers like Kiriaka.
With these kind of initiatives Tata Docomo is taking it’s 3G services even more closer to young and
digitally savvy people of Bengaluru. Tata Docomo provides great value 3G products and offers that
address the requirement of young India. Consumers can walk into Tata Docomo Brand Stores to avail
3G products & services.
While speaking on the occasion, Mr. Ashok Ghose, Head, Mobility Business Unit, Karnataka and
Kerala, Tata Docomo, said, “It is a pleasure to be associated with India’s Biggest Open Air Live
Concert Series as it gives us a chance to connect and communicate with a thousands of youth who
are expected to actively engage at the event, everyday. Today, music and mobile have become an
intrinsic part of youth culture. This association goes well with our core value of being a refreshingly
different brand and is an ideal connect for us to tap the interests of the youth audience in the
country while showcasing our superior 3G offerings.”
This is an initiative by Tata Docomo for the young minds that are fast approaching the
unconventional means of communication. It has been observed that around 92% of the millennials in
Bangalore use social networking websites to communicate with their family and friends with
Facebook being the most preferred. These trends are the main focus areas for Tata Docomo to build
their products and services to ensure customer satisfaction.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across
India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name
Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited,
along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country.
After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under
the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in
June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the
forefront of redefining the telecom experience in India, launching innovative products and services that have impacted
Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many
product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony
services includes mobile services, wireless desktop phones, public booth telephony and wireline and WiFi services.
For details, visit www.tatateleservices.com and www.tatadocomo.com
For media queries, please contact:
Vishnu Kumar K/ Sameer Lal
Tata Teleservices Limited
Mobile: +91 9043099223/ +91 7503801031