Queen’s University
School of Kinesiology and Health Studies
Course Name:
Course Instructor:
Contact Hours:
HLTH 415/6.0
TBC
Lectures: 2 x 1.5 hrs/wk
Program Design and
Evaluation
Prerequisite:
HLTH 252/3.0 and HLTH 315/3.0
Level 4 in a HLTH Major or Medial, PHED or
KINE Plan.
Exclusion:
HLTH 415/3.0 (Change in units);
BMED 417/3.0
Course Description:
Course Texts:
Program design and evaluation are core competencies (Required)
for public health practice in Canada. HLTH 415: Program 1) Health Promotion Planning: An
Design & Evaluation is designed to introduce you to the
Educational and Ecological Approach,
major activities and processes involved in planning,
Fourth Edition. Green L and Kreuter
implementing, and evaluating community health
M, McGraw-Hill, 2005
programs. This course involves a classroom component
ISBN:0-07-298542-9
and a community partnership component. The classroom 2) Rose’s Strategy of Preventive
component will provide an introduction to program
Medicine, Second Edition. Rose G,
planning, based on the PRECEDE-PROCEED Model
Oxford University Press, 2008
(PPM). We will cover different issues, methods and
ISBN:978-0-19-263097-1
applications of program planning and evaluation, as well
as additional relevant health promotion topics. You will
be given the opportunity to explore models, theories and
strategies and how they might fit within the design,
implementation and evaluation of your specific
community health program.
Course Objectives:
1. Describe and administer the procedures for the
assessment of community level health needs, and be able
to use this information to frame program goals and
objectives.
2. Draw upon various literature, theories, models, research
methods, and existing health promotion strategies,
interventions and programs in order to apply, combine,
and integrate this into the development of a community
health program plan.
Course Evaluation:
Service-Learning Participation
20%
Program Deliverable(s)
20%
Mid-Year Exam
20%
Program Updates
10%
3. Recognize the resources, steps and challenges involved in
implementing health promotion activities
4. Identify evaluation methods, data sources, measures and
tools involved in tracking program delivery; and develop
evaluation questions and an evaluation design in order to
measure the effects of the program
5. Competently and confidently present your program design,
implementation and evaluation findings using a variety of
formats specific to the target audience
Introduction to Program Planning
Population Health Approach
Community Presentations
Social Ecological Models
Effective Group work
Social Assessment
Participatory Research
Qualitative Methods
Research Skills
Career Workshop
Epidemiological Assessment
Behavioural & Environmental Diagnosis
Evidence in Public Health
Quantitative Methods
Survey Methods
Asset Mapping
Program Funding
Presentation Skills
Ecological & Educational Diagnosis
^^
PRECEDE Report + Presentation
10%
Final Program Report + Presentation
20%
Course Outline
Writing Skills
Administrative & Policy Assessment
Theory-driven Programs
Implementation
Alignment
Practical Applications
Health Promotion in Canada
Social Marketing
Public Health Advocacy
Coalitions
Process Evaluation
Impact Evaluation
Outcome Evaluation
Program Evaluation
Quantitative Methods/Qualitative Methods
Community Mental Health Promotion
Communication Skills
Q&A Session for PRECEDE Report
Exam Review Session