Vrije Universiteit Brussel
Better utilization of available transport
capacity to distribute freight in a city:
ideating on innovative an unexplored
combinations and collaborations
P&G INNOVATION
PRODUCT
COMMERCIAL
SUPPLY
Supply
Innovation
CityLab
• Topic MG-5.2-2014 Reducing impacts and
costs of freight and service trips in urban areas
• 1 May 2015 – 30 Apr 2018
• 7 cities in 6 countries
• 24 partners
General objective…
Develop knowledge and solutions that result in
roll-out, up-scaling and further implementation
of cost effective strategies, measures and tools
for emission free city logistics in urban centres
by 2030.
Axes for intervention
• Highly fragmented last-mile deliveries in city
centres
• Inefficient deliveries to large freight attractors
and public administrations
• Urban waste, returns and recycling
• Logistics sprawl
Oslo
Rotterdam
London
Brussels
Southampton
Paris
Rome
Living lab
I.
Knowledge
Trends: service trips, logistics sprawl, e-commerce, waste & recycling
Existing logistics solutions and their impacts & role of partnership
Understand existing urban freight in living labs
Assess target of CO2-free urban freight by 2030 via the Observatory of
Strategic Development Impacting Urban Logistics
II.
Brussels
Setting up
London
living labs
Oslo
Paris
Rome
Rotterdam
Southampton
III.
Implementations
IV. Evaluation
V. Replication and take-up
1.
2.
3.
4.
5.
6.
7.
New distribution hubs and clean vehicles
Floating depot and clean vehicles
Increase van load factors
Reduce trips at public buildings
Reduce trips at shopping centres
Integrate direct and reverse logistics flows
Develop “logistics hotels”
Impact and process evaluation
Sustainability analysis and business models
Willingness to pay for sustainable solutions
Transferability to other living labs
Transferability to non living lab cities
Collaboration with US initiatives
CityLab Brussels
Increasing Load Factors
by Utilizing Free Transportation Capacity
-
For P&G: to Supply Urban Small Footprint Stores
+ For X: to Supply Y In City Centers
Urbanization
66%
-2050-
Issues for city logistics
Challenges for city
logistics
Brussels
~900 small stores in
Brussels
Highest congestion levels
Europe
Deliveries characterised by:
− Small quantities
− Suboptimal load factors
Small stores in Brussels
Living Lab Brussels: utilize free capacity
Expected impact
• Better transport asset utilization
• Fewer vehicle kilometers
Stakeholders
Logistics
service
provider
Local
Authorities
Wholesaler
Distributor
Supermarkets
Shoppers
Consumers
Inhabitants
Receiving
parties
(small
shops, ...)
Shippers
Free
capacity
…
Ideation
Individual Brainstorm: post its
• Where is underutilized transport capacity in cities?
Discussion: group based on post-its
• How to identify this free capacity for freight?
• How can we make the best use of capacity?
• How to set up physical and info flow?
Project Team
Dr. Sara Verlinde
Phone +32 2 629 24 11
Email
sara.verlinde@vub.ac.be
Bram Kin
Phone +32 2 629 24 11
Email
bram.kin@vub.ac.be
Prof. Cathy Macharis
Phone +32 2 629 22 86
Email
cathy.macharis@vub.ac.be
Stefan Bottu (P&G SNIC)
Phone +32 2 456 6567
Email
bottu.s@pg.com
Lieven Deketele (P&G SNIC)
Phone +32 2 456 3638
Email
deketele.l@pg.com
Feedback and Questions