JMS 200 – Introduction to Contemporary Media Spring 2014 MWF 8:00 AM – 8:50 AM HH130 Instructor: Carrie O'Connell Office: PSFA 311 Email: [email protected] Office Hours: Wed., & Fri. 9:00 AM – 10:00 AM & by appointment Communication with instructor: I am available in class MWF during class sessions if you need to discuss course-related questions. I urge you to address these questions to me in class for the benefit of your fellow students. If you need to reach me above and beyond this, please schedule see me during my office hours or by email. Ideally, communication should follow these guidelines: In-Class: Course-related questions regarding clarification of reading assignments, quiz availability, and chapters covered on exams. Office Hours / Email: Questions regarding grades* or any other private matter. *Before discussing grades, please make sure you have reviewed your status in the grade book in BlackBoard. Course Information: Textook: Contemporary Media (4th edition) by T. Wulfemeyer Catalog Description: Mass media and emerging forms of niche media in the global community. Theories, structures, functions, practices, problems, interrelationships, economics, critical analyses, history and ethics. Course Description: This GE course is one of two “Foundations of Learning” courses that you will take in the area of Social and Behavioral Sciences. When you complete this area, you will be able to: Explore and recognize basic terms, concepts and domains of the social/behavioral sciences Comprehend diverse theories and methods of the social/behavioral sciences Identify human behavioral patterns across space and time and discuss their interrelatedness and distinctiveness Enhance your understanding of the social world through the application of conceptual frameworks from the social/behavioral sciences to first-hand engagement with contemporary issues Specifically, this course is designed to provide students with a basic understanding of contemporary media (mass media) in the United States. Discussions will include information about current practices, problems, issues, developments and significant trends. Special emphasis will be placed on the economic, political, societal and organizational aspects that affect contemporary news media organizations. Topics will include history, roles and responsibilities, theories, contributions of minorities and women, ethics, legal rights and restrictions, news elements, advertising, public relations, photojournalism and the structures/procedures of newspapers, magazines, radio stations and television stations. The film industry, recording industry, book publishing, online communications, network/cable television and global communication issues will be covered, too. LEARNING OUTCOMES/OBJECTIVES: Each student will be able to: List and define the elements of the major models of communication, especially mediated communication, plus analyze how such models can be used to improve the quality and effectiveness of communication List and define the major roles and responsibilities of media organizations, plus evaluate how well media organizations live up to such roles/responsibilities List and define the major theories of media effects, plus analyze the strengths and weaknesses of such theories List and define the major news media theories, plus analyze the strengths and weaknesses of such theories List and define the major economic models used to support media organizations, plus describe how convergence and consolidation are affecting such models List and define the major structures associated with media organizations, plus evaluate the effectiveness of such structures List and define the major news elements/values, plus analyze how such elements/values contribute to news decision-making List and define the major types of newsgathering opportunities, plus describe how quality news professionals could/should practice their craft List and define the major types of news stories, plus evaluate how effective news professionals are in reporting such stories List the major findings from research studies associated with the content of media products, especially news media products, plus discuss how such findings could/should be used to improve media content List the major classifications of newspapers, magazines, books, radio stations, television stations, online organizations, film companies, recording companies, advertising agencies, and public relations agencies, plus speculate about how such classifications are changing in the Information Age List the major statistics associated with newspapers, magazines, books, radio stations, television stations, online organizations, film companies, recording companies, advertising agencies, and public relations agencies, plus suggest ways such statistics can be used to improve media content List the major jobs associated with newspapers, magazines, books, radio stations, television stations, online organizations, film companies, recording companies, advertising agencies, and public relations agencies, plus analyze how new media are changing traditional jobs List the average salaries associated with different job classifications in newspapers, magazines, books, radio stations, television stations, online organizations, film companies, recording companies, advertising agencies, and public relations agencies, plus analyze the impact of salaries on content and employee demographics List and define the major legal issues, rights and restrictions associated with mediated communication, plus evaluate how effective U.S. laws are in guaranteeing freedom of speech/press and protecting the rights of citizens List and define the major ethical issues and problems associated with mediated communication, plus analyze how effective codes of ethics/standards of practice are in guaranteeing ethical practices in the various mediated professions List and define the major issues, problems and solutions to problems associated with mediated communication, plus suggest innovative alternative strategies for dealing with issues/problems in mediated communication List the major historical figures in the development of the various forms of mediated communication, plus be able to cite and critique the specific contributions made by each figure Points Breakdown: Assignment Points Percent of Grade Weekly Quizzes 100 (10 quizzes x 10 pts each) 20% (2% each) Textbook Exams 100 (2 exams x 50 pts each) 20% (10% each) Midterm Exam 150 (1 exam x 150 pts) 30.00% Final Exam 150 (1 exam x 250 pts) 30.00% Explanation of Assignments: Weekly Quizzes: Quizzes will cover all material covered since the previous quiz. Quizzes will be available in BlackBoard from 10:00 AM on Fridays and due the following Monday by 10:00 AM. Passwords to the quiz will be given at the end of class on the Friday they are posted. You will have one opportunity to complete each one hour, ten-question quiz once you have begun. Please make sure you have your class notes and textbooks available before you start the quiz. No re-dos will be allowed. Textbook Exams: Textbook exams will be topic specific and cover the following chapters: Exam #1: Newspapers and Press Freedom - Chs 5, 14 Exam #2: Mass Communications and PR Research - Chs 2, 12 Midterm: The Midterm Exam will be cumulative and cover all chapters discussed weeks 1-7. Final Exam: The Final Exam will be cumulative and cover all chapters discussed weeks 8-16. **Please bring a red ParScore Scantron to all Textbook Exams, the Midterm, and the Final Exam** Grading: Absolute Scale--93%+=A, 90%-92.9%=A-, 86%-89.9%-B+, etc. Course Policies: Late Work: No late work will be accepted. All exams must be completed in class during the scheduled class sessions unless ADA-approved accommodations have been previously arranged. ADA Accommodations: Students with ADA-approved accommodations should contact me privately prior to the third class meeting to discuss specific accommodations. Attendance: Your attendance in this course is necessary for a passing grade. PowerPoint presentations will be available in BlackBoard after the lecture has been presented. While tests and quizzes are rooted in textbook material, information will be delivered during lecture that may appear on the exams and quizzes; therefore, failure to attend class sessions may result in a significantly lower course grade. Privacy and Defamation: I realize this is a contemporary media course and you may be personally wellversed in social and otherwise contemporary media. If you choose to communicate regarding this course on social networking sites such as Facebook, Twitter, Instagram, Storify, etc., please remember to use discretion. Inappropriate communications have the potential to become privacy issues for class members and/or the instructor, as well as defamation risks for yourself. Absolutely no photography or video recordings are permitted during class sessions unless otherwise authorized by instructor for ADA purposes. Grade Book: Quiz scores will be posted in the grade book upon completion of the quiz. Exam scores will be tallied and posted within one week of completion of the exam. Please check the BlackBoard grade book frequently to stay abreast of your class standing. JMS 200 MEETING SCHEDULE Week 1: Course Introduction 1/22 1/24 Syllabus Review Emerging Media Throughout History Week 2: Ch 4 – History of the Mass Media 1/27 1/29 1/31 Due: Development and Diffusion of the Printing Press Early Formats Politics, War, and Social Issues Quiz # 1 in BlackBoard (2/3) Week 3: Ch 7 – Books 2/3 2/5 2/7 Due: Printing Press – The 20th Century The Publishing Industry Electronic Books and the 21st Century Quiz #2 in BlackBoard (2/10) Week 4: Ch 5 – Newspapers Ch 14 – Legal Rights / Limitations 2/10 2/12 2/14 Due: News Organizations and Production Reporter's Privilege and Free Press The Future of News Quiz #3 in BlackBoard (2/17) Week 5: Ch 6 – Magazines 2/17 2/19 2/21 Magazine Purpose and Production Types of Magazines Textbook Exam #1 (in class) Week 6: Ch 8 – Radio 2/24 2/26 2/28 Due: Radio Technology Radio Formats Operation and Industry Quiz #4 in BlackBoard (3/3) Week 7: Ch 9 – Television Ch 13 - Advertising 3/3 3/5 Programming, Ratings and Violence Television in the 21st Century 3/7 Due: Advertising Quiz #5 in BlackBoard (3/10) Week 8: Ch 11 – Motion Picture Industry 3/10 3/12 3/14 Due: The Birth of Motion Pictures Ratings and Audiences Film in the 21st Century Quiz #6 in BlackBoard (3/17) Week 9: Review and Midterm 3/17 3/19 3/21 Review Chs 4, 5, 6, 7, 8, 9, 13, 14 MIDTERM (in class) Guest Speakers – Audio Production Week 10: Ch 10 – The Recording Industry 3/24 3/26 3/28 Due: The Recording Industry Audiences and the Digital Dilemma Artistry and Changing Formats in the 21st Century Quiz #7 in BlackBoard (4/7) Week 11: Spring Break 3/31 – 4/4 Week 12: Ch 12 – Public Relations 4/7 4/9 4/11 Due: History of Public Relations Social Responsibility Public Relations Research Quiz #8 in BlackBoard (4/14) Week 14: Ch 2 – The Process of Comm 4/14 4/16 4/18 Due: Mass Communication Research Theories of Message Effects Theories of the Press Quiz #9 in BlackBoard (4/21) Week 13: Ch 1 – Converging Comm 4/21 4/23 4/25 Due: The Big Seven Journalistic Problems Credibility and Mistrust Textbook Exam #2 (in class) Week 15: Ch 3 – Mass Media Economics 4/28 4/30 5/2 Due: Legislation and Mergers Newspapers and Magazines Radio and Television Quiz #10 in BlackBoard (5/5) Week 16: Ch 15 – Ethics 5/5 5/7 5/9 Privacy and Ethics in the 21st Century Review Chs 1, 2, 3, 10, 11, 12, 15 FINAL EXAM 8:00 AM – 10:00 AM *Schedule subject to change as course progresses. All changes will be noted in the “Announcements” section of BlackBoard.