Fall, 2014
Online
August 18 – September 21
At least twice per week
Instructor: Elizabeth Lahey
Office Hours: Online or by Appointment
Email: elahey@ben.edu
Mobile Phone Number: 708-764-2266
PRE-ASSIGNMENT: Make sure you have the textbook ordered for arrival by
the Friday before class begins. If you have not done so previously, find a
photo or avatar to represent you in digital format and upload it to your D2L
profile. Finally, print the syllabus from D2L and read it carefully in its
entirety so you are ready to take a quiz on it during Week 1.
MKTG 310-OL: CONSUMER BEHAVIOR
I.
COURSE DESCRIPTION
A study of consumers' needs, wants, and behavior in the marketplace as a basis for the
formulation of marketing strategy. (3 credits).
II.
TEXTBOOK AND MATERIALS
Hawkins, D. I. & Motherbaugh, D.L. (2013). Consumer behavior: Building marketing strategy.
(12th ed.) New York: McGraw-Hill/Irwin. ISBN 0-07-764555-3
There are also a series of PowerPoint lectures on D2L under Content that focus on the material
to be covered on the Final Exam. The instructor suggests the student print these off at the
beginning of the course to utilize throughout.
III.
MISSION STATEMENT
Benedictine University is dedicated to the education of undergraduate and graduate students
from diverse ethnic, racial and religious backgrounds. As an academic community committed to
liberal arts and professional education distinguished and guided by our Roman Catholic tradition
and Benedictine heritage, we prepare our students for a lifetime as active, informed and
responsible citizens and leaders in the world community.
IV.
GOALS, OBJECTIVES, AND STUDENT LEARNING OUTCOMES
A. Benedictine Core Goals
Benedictine University's core mission is to prepare students for active participation in an
increasingly interconnected world. Its Core Curriculum advances this mission by enabling
students to attain a broad range of learning goals, listed below:
1. Demonstrate an effective level of cognitive, communicative, and research skills;
2. Achieve a college level of computational skills and an ability to understand and interpret
numerical data;
3. Acquire a knowledge of the history and heritage of western civilization, to include
 the contributions of religious faith and philosophical thought to understanding the
person in community,
 the relationship of the individual to society: membership and participation in groups
and institutions,
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 scientific literacy through a knowledge of the history, the methods, and the impact
of science on the individual, society, and the environment,
 artistic and literary heritage;
4. Develop an understanding of global society: cultural diversity, mutual relationships,
interdependence of peoples and nations;
5. Apply liberal learning in problem-solving contexts as preparation for active participation
in society;
6. Make informed ethical decisions that promote personal integrity, the legitimate rights and
aspirations of individuals and groups, and the common good.
B. Course Goals/Objectives/Outcomes
As a distribution course within the Core Curriculum, MKTG 310, was designed with the above
Core goals in mind. Thus, upon successful completion of this course, the student will be able to
demonstrate mastery of the following objectives and student learning outcomes:
1) Students will be able to critically analyze case studies about consumer behavior’s
relationship to marketing
2) Students will be able to observe consumer decision-making processes and discuss
their behavior-related findings
3) Students will be able to prepare advertisements using internal and external
influences
4) Students will be able to present information in a public forum
5) Students will be able to participate in a team environment
V.
TEACHING METHODS/DELIVERY SYSTEM
This class will be comprised of online teaching and learning methods. Each week various topics
will be discussed (see Topical Course Outline Section VIII for details). Online class discussions
will be informal. The instructor will moderate and steer the discussions to make sure that the
important points are covered. Discussion participation is mandatory twice per week -- first
between Monday and Wednesday and again between Thursday and Sunday. Over the
course of each week students must respond to each of the two discussion topics and
must read and reply to at least two of their classmate’s comments, one per topic minimum,
for a total of four or more posts per week. The grading rubric for the discussion questions
can be viewed on D2L. Other teaching methods include a weekly recap, a syllabus quiz, a print
advertisement, a comparative paper, a commercial, and a final exam.
VI.
COURSE REQUIREMENTS
Attendance Policy
This course is highly accelerated, and students will need to take a great deal of responsibility for
their own learning outcomes. Attendance is required in each class meeting for the full period of
time. Any absence must be due to extraordinary circumstances and will require documentation
for it to be considered excused. Documentation must be provided immediately in order to
determine what, if any, accommodations are reasonable or possible. Class attendance will
directly impact your final grade, and each undocumented absence will be considered unexcused
and will result in a 20% reduction in the final grade for the course.
Due to the accelerated nature of the course, should you experience a medical condition which
prevents you from attending any class(es), appropriate medical documentation must be provided
immediately so it may be determined what, if any, accommodations are reasonable or possible.
This is an online class using the D2L system. Students are required to login at least twice every
week – once between Monday and Wednesday and once again between Thursday and Sunday.
Attendance will be tracked according to weekly participation in discussions.
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Since class attendance in an online environment is not as clear cut as it is in a classroom setting,
any time a student does not log in twice a week to D2L and perform the required minimum four
(4) postings during that time the student will be considered absent for a full class period and
therefore will see a 20% reduction in their final grade for any unexcused absences. If the student
logs in either half of any week and performs at least one (1) posting they will only be penalized by
10% for a partial week’s unexcused absence.
Quizzes and exams may not be made up. Most other work that is late for any reason may be
made up at a 10% grade reduction for each day late. See the Topical Course Outline (Section
VIII) for specific details on individual evaluation items.
Discussion participation is mandatory twice per week -- first between Monday and Wednesday
and again between Thursday and Sunday. Non-substantive posts or missing posting deadlines
result in loss of points, as per the grading rubric on D2L. Over the course of each week students
must respond to each of the two discussion topics and must read and reply to two of their
classmate’s comments, one per discussion topic, for a total of four posts per week and 20 points.
The weekly discussion recap is worth an additional 20 points. Details may be found on D2L on
the grading rubric. Discussion points may not be made up after the week has ended.
Students often ask if they must do two discussion postings the first half of the week and two
postings the latter half of the week. That is perfectly acceptable. But, students may also post
once the first half of the week and three times the latter half of the week, or three times the first
half of the week and once the last half of the week. More than a total of four postings is allowed
and encouraged, but with no extra credit given.
Reading Assignments
Reading assignments may be found under the Topical Course Outline (Section VIII). All students
are expected to be actively reading the material assigned for the week so as to complete the
assessments, assignments and quizzes, as well as, participate knowledgably in the discussions.
Written Assignments and Projects
Written assignments are indicated in the Topical Course Outline (Section VIII). Written
assignments must be typed or prepared using a computer with Microsoft Word and submitted via
D2L as uploads. Students will be allowed to develop their own format(s) for written assignments.
In general, written assignments will be evaluated and graded on the substantive content and how
the student expressed his/her opinion regarding the subject matter. However, the instructor
reserves the right to lower a student’s grade if grammar, syntax, spelling, and style are such that
the written assignment is confusing or especially poorly executed.
Besides the weekly discussion topics, there will be three other written assignments. All
assignments will be 300 – 500 words in length.
Benedictine University at Springfield Student Academic Honesty Policy
The search for truth and the dissemination of knowledge are the central missions of a university.
Benedictine University at Springfield pursues these missions in an environment guided by our
Roman Catholic tradition and our Benedictine heritage. Integrity and honesty are therefore
expected of all University students. Actions such as cheating, plagiarism, collusion, fabrication,
forgery, falsification, destruction, multiple submission, solicitation, and misrepresentation are
violations of these expectations and constitute unacceptable behavior in the University
community.
Student’s Responsibility
Though there is no formal honor code at Benedictine University at Springfield, students are
expected to exhibit academic honesty at all times. Violations against academic honesty are
always serious and may result in sanctions that could have profound long-term effects. The final
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responsibility for understanding the Academic Honesty Policy of the institution, as well as the
specific policies for individual courses normally found in syllabi, rests with students. If any doubt
exists about what constitutes academic dishonesty, students have the responsibility to talk to the
faculty member. Students should expect the members of their class to be academically honest.
If students believe one or more members of the class have been deceitful to gain academic
advantage in the class, students should feel comfortable to approach the faculty member of the
course without prejudice.
Violations of the Academic Honesty Policy will be reported to the Office of the Dean of Academic
Affairs. Along with a verbal warning, the following are consequences a student may face for
academic dishonesty:
 a failing grade or “zero” for the assignment;
 dismissal from and a failing grade for the course; or
 dismissal from the Institution.
Textbook Issues
My syllabus is always available at least a month in advance of class, so buy the textbook
in plenty of time for class. Absolutely no extensions are given for late or missing
textbooks. Besides, there are always a variety of Week 1 activities on D2L and not all
require the textbook, so if your text is late start on something that does not require it.
Electronic Issues
D2L problems, computer failures, and ID/password issues ARE NOT valid excuses for
missed discussions, assignments, or assessments. You can find an available computer at
the school or local library that will be functioning is yours is not. The Resource Center
(217-718-5007) and IT Helpdesk (helpdesk@ben.edu) have staff available to assist students
with issues even on the weekends. Most problems students encounter are really
password expiration issues, so try that first. Online resetting of passwords is available on
the Ben.edu website. So, do not wait until the last minute to try to login and to complete
your work. Give yourself plenty of time in case you need to troubleshoot problems prior to
deadlines
Other
The instructor reserves the right to make changes to the syllabus and any course requirements
as needed.
VII.
MEANS OF EVALUATION
See the Topical Course Outline (Section VIII) for details on each assignment/assessment below.
Note: Some assignments/assessments will be acceptable if late, many will not, so carefully
review the assignment/assessment detail below.
A – 90% - 100%
B – 85% - 89.9%
C – 75% - 84.9%
D – 60% - 74.9%
F below 60%
Weekly Discussion Topics (5 at 40 points each)
Syllabus Quiz (50 points)
Print Advertisement (200 points)
Consumer Buying Paper (200 points)
Student Commercial (200 points)
Final Exam (150 points)
Total
200
50
200
200
200
150
20%
5%
20%
20%
20%
15%
1000
100%
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If a student believes that an error has been made in reporting a grade, an appeal must be made
in writing to the instructor and must be initiated 60 days after the end of the term for which the
grade in question was reported. The appeal should contain specific information on why it is
believed the grade reported is inaccurate. See the Student Handbook for details.
Add/Drop Dates
Please refer to the current Academic Calendar for add/drop dates.
Incomplete Request
To qualify for an “I” grade, a minimum of 75% of the course work must be completed with a
passing grade, and a student must submit a completed Request for an Incomplete form to the
Registrar’s Office. The form must be completed by both student and instructor, but it is the
student’s responsibility (not the instructor’s) to initiate this process and obtain the necessary
signatures.
Student Withdrawal Procedure
It is the student’s responsibility to officially withdraw from a course by completing the appropriate
form, with appropriate signatures, and returning the completed form to the Advising Office. Please
refer to the Student Handbook for important financial information related to withdrawals.
VIII.
TOPICAL COURSE OUTLINE
Week
Topics & Chapters Covered
General Introduction To Consumer Behavior
Chapter 1 – Consumer Behavior and Marketing
Strategy, Entire Chapter pp. 5 – 30
Chapter 2 – Cross- Cultural Variations in
Consumer Behavior, Entire Chapter pp. 37 – 68
Week 1
8/18 – 8/24
Week 2
8/25 – 8/31

Note: All discussion topics, assignments
and exams may be found on D2L under
the appropriate Week and are due by
Sunday at 11:59pm on the identified
date.
External Influences on Consumer Behavior
Chapter 3 – The Changing American Society:
Values, Entire Chapter pp. 77 – 101
Chapter 4 – The Changing American Society:
Demographics and Social Strata, Entire Chapter
Up To The Blue Section: Measurement of Social
Class pp. 108 – 137
Chapter 5 – The Changing American Society:
Subcultures, Entire Chapter pp. 149 – 178
Chapter 6 –The American Society: Families and
Households, Entire Chapter pp. 185 – 210,
Skipping Blue Sections: Marketing Strategy Based
on the Household Life Cycle pp. 197 - 198 and
Marketing Strategy and Family Decision Making pp.
203 - 204
Chapter 7 – Group Influences on Consumer
Class Activities and Work
Due
Syllabus Quiz
Discussions: Participation is
mandatory twice per week -first between Monday and
Wednesday at 11:59 pm and
again between Thursday and
Sunday at 11:59 pm.
Students must respond to
each of the two discussion
topics and must reply to at
least two of their classmate’s
comments, one per
discussion topic, for a total
of four posts per week.
Print Advertisement
Discussions: Participation is
mandatory twice per week -first between Monday and
Wednesday at 11:59 pm and
again between Thursday and
Sunday at 11:59 pm. Students
must respond to each of the
two discussion topics and must
reply to at least two of their
classmate’s comments, one per
discussion topic, for a total of
four posts per week.
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Week 3
9/1 – 9/7
Behavior, Entire Chapter Up To The Blue Section
Marketing Strategies Based on Reference Groups
pp. 217 – 228. Please also read page 246.
Internal Influences on Consumer Behavior
Chapter 8 – Perception, Entire Chapter pp. 271 301
Chapter 9 – Learning, Memory, and Product
Positioning, Blue Sections Only: Nature of
Learning and Memory pp. 312 – 213 and Memory’s
Role in Learning p. 313 (First Paragraph Only) and
Learning, Memory and Retrieval pp. 327 – 335
Chapter 10 – Motivation, Personality, and
Emotion, Entire Chapter pp. 351 – 375, Skipping
Brown Sections: McGuire’s Psychological Motives
pp. 353 – 358 and Marketing Strategies based on
Motivation Conflict pp. 361 – 362 and Marketing
Strategies Based on Regulatory Focus pp. 362 363
Chapter 11 – Attitudes and Influencing Attitudes,
Page 384 Only (Start Below The Black Line and
Stop at the Blue Section Attitude Components)
Consumer Buying Paper
Discussions: Participation is
mandatory twice per week -first between Monday and
Wednesday at 11:59 pm and
again between Thursday and
Sunday at 11:59 pm. Students
must respond to each of the
two discussion topics and must
reply to at least two of their
classmate’s comments, one per
discussion topic, for a total of
four posts per week.
Student Commercial
Week 4
9/8 – 9/14
The Buyer Themselves and The Buying
Situation’s Impact on Consumer Behavior
Chapter 12 – Self-Concept and Lifestyle, Blue
Sections Only: Self-Concept pp. 420 – 422 (Stop at
Consumer Insight 12-1) and The Nature of Lifestyle
pp. 427 – 434 (Stop at the Blue Section: GeoLifestyle Analysis)
Chapter 13 – Situational Influences, Blue
Sections Only: Situational Characteristics and
Consumption Behavior pp. 467 – 476 and Ritual
Situations pp. 477 - 478
Week 5
9/15 – 9/21
The Consumer Buying Behavior
Decision-Making Process
Chapter 14 – Consumer Decision Process and
Problem Recognition, Blue Sections Only: Types
of Consumer Decisions pp. 490 – 493 and The
Process of Problem Recognition pp. 493 – 497
Chapter 15 – Information Search, Blue Sections
Only: The Nature of Information Search pp. 512 512 and Types of Information Sought pp. 512 – 516
and Sources of Information pp. 516 – 524
Chapter 16 – Alternative Evaluation and
Selection, Blue Sections Only: Consumer Choice
and Types of Choice Process pp. 544 – 551 (stop at
the Brown Section Measurement of Evaluative
Criteria) and Individual Judgment and Evaluative
Criteria pp. 553 – 556
Chapter 17 – Outlet Selection and Purchase,
Entire Chapter pp. 579 - 601
Chapter 18 – Postpurchase Processes,
Customer Satisfaction, and Customer
Commitment, Entire Chapter pp. 611 - 636
Discussions: Participation is
mandatory twice per week -first between Monday and
Wednesday at 11:59 pm and
again between Thursday and
Sunday at 11:59 pm. Students
must respond to each of the
two discussion topics and must
reply to at least two of their
classmate’s comments, one per
discussion topic, for a total of
four posts per week.
Final Exam
Discussions: Participation is
mandatory twice per week -first between Monday and
Wednesday at 11:59 pm and
again between Thursday and
Sunday at 11:59 pm. Students
must respond to each of the
two discussion topics and must
reply to at least two of their
classmate’s comments, one per
discussion topic, for a total of
four posts per week.
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Assignment Details
A. Weekly Discussion Participation (40 points per week)
The student is expected to attend class at least twice per week. The first session must occur
between Monday and Wednesday by 11:59pm. The second must occur between Thursday and
Sunday by 11:59 pm. Missing these deadlines, even by a few hours, results in a 12.5% reduction
on discussion points for the week.
Each week the instructor will have posted two topics on material relevant to the readings for the
week. Over the course of each week students must respond to each of the two discussion topics
and must read and reply to two of their classmate’s postings, one per discussion topic, for a total
of four postings per week. Students must participate in discussions in a substantive way or risk
losing 12.5% for each non-substantive posting. This means the student must supply thoughtful
responses to the questions posed and read and respond to what other students have written by
adding to, clarifying, or any way further enhancing the class learning. Each posting missed will
result in a 12.5% reduction in discussion points for the week. Discussion points may not be made
up after the week has ended as the class has already moved on the new and different topics.
Students often ask if they must do two postings the first half of the week and two postings the
latter half of the week. That is perfectly acceptable. But, students may also post once the first
half of the week and three times the latter half of the week, or three times the first half of the week
and once the last half of the week. More than a total of four postings is allowed and encouraged,
but with no extra credit given.
The student is not finished with the discussion portion of their work each week by simply adding
the required 4 posts in a thorough and timely fashion. At the end of the week the student must
complete a 1-2 paragraph online recap reflection of what was learned to complete the weekly
discussion cycle. Grading is distributed as follows each week for discussion related activities: 5
points for each of the four discussion posts for a total of 20 points and 20 points for the recap. A
detailed grading rubric for the discussion point distribution can be viewed in D2L.
B. Syllabus Quiz (50 points)
There will be one quiz the first week of class. It may be found on D2L under Week 1. It must be
completed by Sunday of Week 1 at 11:59 pm. The instructor strongly suggests the student
do this assessment early the first week of class so as to better prepare for success in the
remainder of the course. The quiz covers the most important aspects of the syllabus, directing
the student to what is expected of them by the instructor. The quiz is not timed. The quiz will
consist of a variety of fill-in-the-blank, matching, multiple-choice and/or true-false questions for a
total of fifty points. Late quizzes will not be accepted and the student will receive a grade of zero.
C. Print Advertisement (200 points)
Each student will prepare a single Microsoft PowerPoint (.ppt) slide print advertisement for a new
and highly creative product of his or her choice. The print advertisement must be aimed at a
specific target market as identified clearly and precisely by the student. The student will be
expected to explain in 100 – 300 words to the instructor in a separate Microsoft Word formatted
(.rtf, .doc, .docx) document the following information and the student’s grade will be determined
as listed: 1) the product’s creativity (10%), 2) matching the product to the target market (20%), 3)
the understanding of the target market chosen (10%), 4) the explanation of how the advertising
was being appealed to in the target market (10%), 5) the identification of non-utilized market
segments and why they were not chosen (10%), 7) a breadth of explanation on internal and
external influences on consumer behavior as discussed in Chapters 3-11 (20%), plus 8) the effort
put into the PowerPoint print advertisement itself (20%). Please upload the PowerPoint slide
(.ppt) and Microsoft Word formatted document (.rtf, .doc, or .docx) as uploads to the D2L
assignment in Week 2 by Sunday of Week 2, at 11:59 pm. Late submissions will be accepted at
a twenty (20) point or 10% reduction in grade per day.
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D. Consumer Buying Paper (200 points)
Each student will select three products, one from each identified category, from the list titled
Consumer Buying Choices on D2L. The student will then observe each of the consumer buying
decision processes used by purchasers of the chosen products. Each student will complete the
consumer buying observations during weeks 1-3 of class. The observations may begin any time
after the student gets the syllabus. Students will then prepare a 300 – 500 word Microsoft Word
formatted (.rtf, .doc, .docx) document that compares and contrasts the buying behavior for their
three chosen products. Please upload the Microsoft Word formatted document (.rtf, .doc, or
.docx) as an upload to the D2L assignment in Week 3 by Sunday of Week 3, at 11:59 pm. Late
submissions will be accepted at a twenty (20) point or 10% reduction in grade per day.
Grading will be based upon the following scheme. Paper format, style, organization, grammar,
syntax, spelling, etc. will count as 20% of the grade. The introduction, thesis sentence, and
conclusion will count for 30% of the grade. Content will count for 50% of the total points and will
be determined based upon the suggestions relevant issues below. In addition, if the comments
on the paper clearly indicate to the instructor that not enough time was spent observing consumer
buying behaviors to really grasp the important similarities and differences, the best grade a
student can expect to receive is a 75% or a C.
Each student should be prepared to discuss in their paper any relevant issues from the list below.
The student should feel free to discuss any other interesting observations made that furthered
their understanding of consumer buying behaviors for their assigned products.
a. How quickly, in general, were the decisions to buy made?
b. Were the typical consumers of this product alone, if not, who was with them?
c. Did sales personnel interact with the consumers? If so, how? How where the sales
people dressed? Did they appear to have any special education or training?
d. What, if any, package labels were read? Did they appear to have an influence on the
purchase decision?
e. Was more than one brand of the product compared and contrasted? How did that
impact the decision to purchase?
f. What internal or external influences (per the textbook) impacted the customers?
g. What situations (per the textbook) impacted the customers?
h. Did the buyers seek information of any type, from whom and/or what? Did any
consumers bring materials with them from a magazine, newspaper or the internet?
i. Were the customers exploring alternatives or actually purchasing?
j. Were the issues of returns, delivery, warranty, or old product disposal discussed?
Suggestions:
1) Choose any store that specializes in the assigned product and ask permission to
observe the manner in which customers make their purchase decision about the
product.
2) Spend at least 30 minutes per product, for a total of 90 minutes, watching how
people approach, look at, compare, and make their decision to buy.
3) Do not communicate or interact with the people you are observing as you will change
the dynamics of the consumer’s buying process.
E. Student Commercial (200 points)
The student will select a well-known existing product and/or brand and prepare a new
commercial (a storyboard or a youtube.com video) for the product/brand. The commercial
must not be a spin-off of an existing commercial for the product/brand. The target market chosen
for the commercial must not be one that the current advertising campaign already targets
because the student should be exploring how to take a current product/brand and expand its
marketability to other untapped market segments.
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Students should prepare a 100 – 300 word Microsoft Word formatted (.doc, docx, or .rtf)
document on the chosen product/brand. The document should explain and will be graded on the
following: 1) why the student chose the particular product/brand (5%), 2) details on the product’s
current commercial advertising campaign (10%), 3) which market segments the product/brand is
targeting today (10%), 4) the target market the student’s commercial will appeal to (5%), 5) the
attention getting strengths of the commercial and their impact on the target market chosen as
discussed in Chapter 8 (20%), 6) how well the student addresses the chosen target market’s selfconcept and lifestyle as discussed in Chapter 12 (20%), and 7) the creativity and effort of the
commercial itself (25%). 8) The student should also speculate as to why the product/brand does
not choose to go after the student’s selected target market as of today (5%).
The commercial portion of the assignment should be focused on filling a 30 second television
time slot. It may be as creative as the student desires or is capable of producing, but lower
technology-based commercials will not be penalized unless they show a lack of effort overall.
The commercial may be a series of storyboard slides in PowerPoint, a series of storyboard
drawings, a series of storyboard photographs, an actual student produced commercial uploaded
to Youtube, and/or any other electronic media the student is comfortable with using to present the
commercial. Please be certain that the instructor has the necessary software or URL link to
access your commercial if you are not using Microsoft PowerPoint. The commercial may
be a separate file from the written Microsoft Word formatted (.rtf, .doc., or .docx) file, or any URL
link may be imbedded into the written document above.
The student should upload the item(s) above as uploads to D2L under Week 1 by Sunday of
Week 4, at 11:59 pm. Late submissions will be accepted at a twenty (20) point or 10% reduction
in grade per day.
F. Final Exam (150 points)
There will be one comprehensive exam that will consist of true-false, multiple-choice, short
answer and essay questions, all of varying values. The exam must be completed no later than
Sunday of Week 5 at 11:55 p.m. The test may be printed out from D2L. The student will answer
the questions in a Microsoft Word document of their own creation that will be uploaded to D2L
when complete. Exam material will come from the readings and the posted PowerPoint slides.
The exam is due the final day of class and therefore, late exams will not be accepted and the
student will receive a grade of zero.
IX.
AMERICANS WITH DISABILITIES ACT (ADA)
Benedictine University at Springfield provides individuals with disabilities reasonable
accommodations to participate in educational programs, activities, and services. Students with
disabilities requiring accommodations to participate in campus-sponsored programs, activities,
and services, or to meet course requirements, should contact the Resource Center as early as
possible: springaccess@ben.edu or (217) 717-9253.
X.
ASSESSMENT
Goals, objectives, and learning outcomes that will be assessed in the class are stated in this
syllabus in Sections IV and VI. Instructor will use background knowledge probes, one-minute
papers, reflective essays and/or other Classroom Assessment Techniques as deemed necessary
in order to provide continuous improvement of instruction.
JR 7/14
Lsa 8/14
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