The Leadership Excellence Series
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A Few Examples
Nike’s Mission Statement
To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.
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A Few Examples
Microsoft’s Mission Statement
At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.
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A Few Examples
The Toastmasters Club Mission
The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth.
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Mission vs. Vision
 A mission explains how the organization will achieve the vision.
 A vision is a mental picture of what the organization aspires to be.
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Characteristics of a
Mission Statement
What it is:
 A foundation
 It explains:
 The purpose of your organization.
 How it daily serves its clients.
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Characteristics of a
Mission Statement
What it is:
 It describes:
 Primary products and services.
 A distinctive competitive advantage.
 An overall strategy for long-term success.
 Reflects the expected level of excellence.
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Characteristics of a
Mission Statement
What it is not:
 A mission is not detailed.
 A mission is not narrow in its scope.
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Characteristics of a
Mission Statement
What it does:
 It may determine:
 The competitive environment.
 How resources will be allocated.
 How many team members are needed.
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Creating Your
Mission Statement
 Conduct a brainstorming meeting to involve others.
 Write down your organization’s:
 Values
 Beliefs
 Goals
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Creating Your
Mission Statement
 Prioritize each value, belief, and goal.
 Write a draft of your mission statement.
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Creating Your
Mission Statement
 After each draft:
 Does this mission clearly depict what the organization values and believes?
 Does this mission portray the goals of the organization?
 Does this mission cause those involved with the organization to positively act?
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Communicating the Mission
 Put it in writing.
 Talk about the mission all the time.
 Explain the benefits.
 Be enthusiastic about the mission.
 Describe how specific activities achieve the mission.
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Conclusion
Reduce your plan to writing.
The moment you complete this, you will have definitely given concrete form to the intangible desire.
– Napoleon Hill
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