Chapters 7 & 8
• Test on WEDNESDAY
• Notebook due WEDNESDAY after the test
8.2 Study Guide
1.
2.
3.
4.
5.
In a 1925 survey conducted in Muncie, Indiana, 21 out
of 26 families who owned cars did not have bathtubs
with running water.
Real per capita soared 22 percent in the 1920s.
As Americans' wages increased, their work hours
decreased.
In 1926 International Harvester instituted an annual 2
week paid vacation for employees.
The implementation of mass production created
more supply and reduced consumer costs.
8.2 Study Guide
6.
Henry Ford's assembly line system divided operations
into simple tasks that unskilled workers could do, and it
cut unnecessary motion to a minimum.
7. Ford increased his workers' wages in 1914 to $5 per
day and reduced the workday to 8 hour shifts.
8. Auto-making alone consumed 15% of the nation's
steel, and the flood of cars stimulated a tremendous
expansion of the petroleum industry.
9. The automobile created new small-business
opportunities such as garages and gas stations
10. The transatlantic solo flight of former airmail pilot
Charles Lindbergh in 1927 most powerfully
demonstrated the possibilities of aviation.
8.2 Study Guide
11. In 1926 the NBC established a permanent network of
radio stations to distribute daily programs.
12. In 1928 Americans experienced complete coverage of
the first Presidential election campaign conducted
over the airwaves.
13. One notable aspect of the economic boom was the
growth of individual borrowing
14. To create consumers for their new products,
manufacturers turned to advertising
15. The managerial revolution in companies created a new
career, the professional manager
Advertising of the ‘20s
Ford Ad - 1924
Tudor Sedan $590 ($8300), Sedan $685 ($9600),
Coupe $525 ($7500)
http://www.eyewitnesstohistory.com/snpmech4.htm
The Assembly line
Ford’s Model T a car could be assembled in 93 minutes. In
1914 he produced 248,000 Model T's.
IRC. "An assembly line.."
unitedstreaming: http://www.unitedstreaming.com/
Ford’s assembly line
http://www.uscibooks.com/taylor/taycov.htm
Sample automobile prices for 1925
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Ford Motor Co.
Durant Motors, Inc.
Chevrolet Motor Co.
Dodge Brothers Co.
Studebaker Corp.
Buick Motor Co.
Chrysler Motor Car Co.
Packard Motor Car Co.
Cadillac Motor Car Co.
Lincoln Motor Co.
Daniels Motor Co.
Rolls-Royce of America
$590
$8200
$785
$11,020
$795
$11,161
$1,250
$17,548
$1,595-$2785 $22,400-$39,100
$1,665-$2,350 $23,375-$33,000
$1,825
$25,620
$3,275-$4,900 $46,000-$68,800
$3,885-$4,550 $54,540-$63,900
$4,800
$67,300
$7,600
$106,700
$10,895 (chassis only) $153,000
Advertising of the ‘20s
Colgate Toothpaste Ad - 1924
$.25 for the large tube
http://www.eyewitnesstohistory.com/snpmech4.htm
Advertising of the ‘20s
Washing machine ad - 1923
http://xroads.virginia.edu/~ug00/rekas/attic/wash.htm
Advertising of the ‘20s
1923 Cream of Wheat ad
http://xroads.virginia.edu/~ug00/rekas/attic/cream.htm
Advertising of the ‘20s
http://xroads.virginia.edu/~ug00/rekas/attic/kiss.htm
Advertising of the ‘20s
1928 ad for a car battery
http://scriptorium.lib.duke.edu/dynaweb/adaccess/radio/1922-1929/@Generic__BookTextView/705;nh=1?DwebQuery=electronics--misc#X
Advertising of the ‘20s
http://scriptorium.lib.duke.edu/dynaweb/adaccess/beauty/shave19141953/@Generic__BookTextView/1886
Advertising of the ’20s
1924 radio
http://www.antiqueradio.com/photorev3_10-95.html
Advertising of the ’20s
American Telephone & Telegraph (AT&T)
Advertising of the ’20s
Kodak Camera
1926
Photographs taken with a Kodak
Camera - 1925
Hole-proof Hosiery, 1923
Campfire Marshmallows
Advertising of the ’20s
Advertising of the ’20s
Advertising of the ’20s
Advertising of the ’20s
Advertising of the ’20s
Advertising of the ’20s
Advertising of the ’20s
Chemistry sets for kids - 1928
Advertising of the ’20s
Morton’s Salt - 1927
Advertising of the ’20s
Campbell’s Soup - 1926
Advertising of the ’20s
Kraft Cheese - 1927
8.2 Study Guide
16. American Farmers did not share in the
prosperity of the 1920s.
17. The Fordney-McCumber Act of 1922
dampened the American market for
foreign goods and provoked a reaction in
foreign markets against American
Agricultural products.
Classwork & Homework
• Complete Chart on back of 8.2
• Eyewitness to History (own paper)
– Read the three sources on p. 460-461
– Answer all 4 of the questions in the DBQ box
on the bottom of 461.
Normalcy & Good Times
1921-1929
Factor
Industry
Agriculture
1. Technological
Improvements
a. Mass production and
b. Enabled farmers to
assembly lines increased
produce more, but
efficiency and output. This
the higher yields and
lowered unit costs,
lower demands
making it possible for
resulted in lower
prices.
more consumers to
purchase the products
2. Consumer
Demand
a. Rising income enabled
consumers to go on a
buying spree that
benefited industry.
Advertisers created
demand for new products
b. Consumer demand in
foreign markets fell
after World War I
when European
farmers returned to
production
Normalcy & Good Times
1921-1929
3. World War I
a. War demands
benefited many
industries, such as
chemical and weapons
companies.
After the war, many
industries changed to
produce new products
for consumers
b. During the war,
farmers borrowed
heavily to buy new land
and machinery in order
to meet the increased
European demand.
Demand fell after the war
because European farm
output rose and high
tariffs dampened the
market for American
agricultural products.
Normalcy & Good Times
1921-1929
4. Fordney-McCimber
Act
a. The highest import
duties in national history
brought huge profits to
chemical, dye, steel, and
aluminum industries
b. The tariffs were
disastrous for farmers.
They hurt foreign
economies, which then
had less money to spend
on American agricultural
products.
5. Worker Status
a. Real per capita
income rose 22 percent,
while workers enjoyed
shorter workweeks and
new benefits such as
vacations, profit sharing,
medical care, and
pensions
b. Farmers earned onethird less than most
workers. They carried
large debts from wartime
land and machinery
purchases, as well as
unsold surpluses.