Buy Responsibly Campaign
International Organization for Migration
Ms Anastasia Saglam
IOM Turkey
ADDRESSING DEMAND
According to the recent studies:
•7.4 mln. persons worldwide are employed in situation of forced and exploited
labour
•1.1 mln. of this people have been trafficked
•Trafficking in persons remains the World’s most profitable criminal activity.
•No reason to believe that human trafficking is any less prevalent than it was
nearly two decades ago
*including 76 global and regional IGOs and NGOs and 17 countries
IOM’s four pillar approach
PREVENTION
PROTECTION
ASSISTANCE
ROOT CAUSES
EMPOWERING VICTIMS
RESEARCH, DATA GATHERING & ANALYSIS
(DATABASE)
AWARENESS RAISING
HUMAN RIGHTS CENTRED
SOUND MIGRATION POLICIES
ADDRESS DEMAND FOR THE LABOR OF
TRAFFICKED PERSONS (“BUY RESPONSIBLY”);
RETURN & REINTEGRATION
PROGRAMS
PROSECUTION
COMBATING
PHENOMENA
CONNECTED:
ORGANISED CRIME
PARTNERSHIP
INSTITUTION & ability
BUILDING of
GOVERNMENTS, NGOs, IOs
& Civil Society
• Private sector
ADDRESSING DEMAND
IOM has successfully partnered with such companies as:
•MTV- awareness raising in the run-up to the World Cup in Germany 2006
•Saatchi&Saatchi – information campaign in Southern Africa, Europe and
South America
•In south Asia IOM worked with Tata, Taj hotel Group and Lanco to
provide trafficked people with skills training, work opportunities and
financial support
•IOM is also working directly with private recruitment agencies to
establish standards that prevent abuse at all stages of migration
ADDRESSING DEMAND
Buy Responsibly Campaign
aims :
•To change consumer behaviour by urging ask“ What’s behind the things
we buy?” and discover the link between everyday products and the
exploitative conditions under which these may have been produced by
persons being potentially trafficked.
•Indirectly, it seeks to get business understand that it’s in its best interest to
salf-regulate supply chain.
*including 76 global and regional IGOs and NGOs and 17 countries
ADDRESSING DEMAND
The campaign launch:
•1st launch in Brussels on October19, 2009
•Geneva- on December 18, 2009
•Then launched by IOM Vienna, Warsaw, London
•IOM Helsinki, Oslo, Lisbon and Athens are promoting the campaign
•IOM Turkey, Istanbul office plans to launch the campaign by the
end of this year
*including 76 global and regional IGOs and NGOs and 17 countries
ADDRESSING DEMAND
Buy Responsibly Campaign targets:
•the ‘demand side’ for forced and trafficked labour in ‘destination countries’,
where exploitation is more likely to occur.
•Conscientious consumers- those people who want their purchases to reflect
their human values
BUY RESPONSIBLY
We Buy, They Pay
•Some of the everyday products that you find at
your local shopping centre have been produced
by people working in sub-human conditions for
little or no pay on farms, fishing boats, textile
factories and food processing plants.
•Buy Responsibly wants to raise consumers'
awareness of the fact that the products that we
buy everyday may be made by people who have
been trafficked for forced and exploited labour.
•By asking our retailers for more social
guarantees on the goods they merchandise, we,
as consumers, have the power to end trafficking
in persons!
•Buy Responsibly: ask your retailer about the
products you buy and eliminate trafficking from
your shopping cart!
BUY RESPONSIBLY
The campaign pursues a specific mission
that is aiming at the following:
•Raise consumer awareness on human
trafficking for labour exploitation and its
link to everyday products.
•Empower consumer by providing tools to
question retailers on the traceability of
products.
•Establish powerful partnerships with
ethical consumer networks to demand
trafficked labour free supply chain.
•Establish contacts with private sector
companies in order to establish a supply
chain monitoring system.
Public-Private Sector Collaboration
No universally agreed definition of
demand but essentially it takes two
forms:
•That of the traffickers (particularly the end exploiters) whose greed
motivates the victimization of vulnerable individuals; and
•The demand of the consumer whose demand determines profitability,
including companies that buy products from those further down the
supply chain.
Public-Private Sector Collaboration
With increased economic pressure
migrant workers:
•Become most vulnerable category of working population
•more likely to be subjected to non-payment of wages
•less likely to be unionized
•Overrepresented in jobs that are dirty, dangerous and difficult
•Females workers are disproportionally affected by all these realities
Public-Private Sector Collaboration
The following factors make our goal of
eradicating trafficking more difficult :
•More limited channels for legal migration
•Increased xenophobia
•Cost sensitive consumers and business
Public-Private Sector Collaboration
Four main key areas of action to limit
degree to which traffickers are able to
exploit migrants’ vulnerability:
•Establishing more legal channels of migration
•Addressing the demand side of the problem
•Importance of public private sector collaboration
•Strengthening protection for all migrants
The EU Strategy towards the Eradications of
Trafficking in Human Beings 2012-2016
PRIORITY B: Stepping up the prevention of trafficking in
human beings:
•Action 1: Understand and Reducing Demand
•In 2013 Commission will fund research on reducing the demand for and
supply of services and goods by victims of trafficking in human beings
•Action2: Promote the establishment of a Private Sector Platform
•A European Business Coalition against trafficking in human beings will
be established in 2014
•In 2016 the Commission together with Coalition will develop models
and guidelines on reducing the demand for services provided by
trafficked victims.
THANK YOU FOR YOUR ATTENTION!