Creating & Using
rubrics
Faculty Fellows @ UK
Dr. Deanna Sellnow
Dr. Jami Warren
One-Minute Essay
• When you think about
assigning a formal
multimodal
communication project
(may include formal
writing, speaking, visuals),
what worries you and
why?
1. Definition &
Rationale
2. Utility
3. Creation Process
(for Multimodal
Communication
Assignments)
Definition and rationale
• A means by which to
communicate
EXPECTATIONS of
quality and make
transparent
CONSISTENT CRITERIA
for measuring quality.
• Reduce perceptions of
subjectivity
• Increase potential for
student success
• Can be used for both
evaluation &
assessment
UTILITY
Assessment ≠ Evaluation
• What do the students
know?
• Why? To adapt teaching
and learning practices
appropriately
– Pre-assessment
– Formative-assessment
– Summative-assessment
• To what degree does
each student
know/perform and
• What value do I as a
teacher place on each
element?
CREATION PROCESS
• What are your expectations for a quality
product?
– Content
– Structure
– Delivery
Content
• Analysis:
– Appropriate focus/purpose?
– Audience/Context?
– Supporting points
(appropriate, thematic,
rhetorical appeals, breadth,
depth, and listener
relevance)?
– Reasoning
(Claim/Support/Warrant)?
– Time Constraint/Word
Count?
• Supporting Material:
–
–
–
–
–
–
–
–
Relevant?
Varied?
Credible?
Clear?
Distributed throughout?
Properly Credited?
Number?
Type?
structure
• Macrostructure:
–
–
–
–
Introduction
Body (thematic)
Conclusion
Transitions
• Microstructure:
– Language (appropriate, clear, accurate,
vivid)?
– Style (rhetorical figures/structures,
novelty, connectives)?
– Technical jargon/Slang?
– Distractions (e.g., vocalized pauses,
irrelevant examples, visual/digital “bells
and whistles”)
Delivery
Speeches
• Use of Voice
– Intelligibility
– Conversational Style
– Emotional Expression
• Use of Body
– Attire & Poise (no
distracting cues)
– Eye contact
– Facial expressions
– Gestures & Motivated
movement
– Initial & Terminal Ethos?
Papers
•
•
•
•
•
•
•
Format
Voice
Style
Syntax
Sentence Structure
Grammar
Spelling
Delivery: Visuals
As Aids: Do visuals enhance
As Stand Alone: Do visuals
rather than duplicate the verbal communicate a
message/argument?
message/argument?
• Videos, Models, Sculptures,
• Speeches, Papers, Posters,
Drawings, Paintings, etc.
Newsletters, Websites, etc.
– Construction
– Structure/Layout/Design
– Integration
– Construction
– Layout/Design
 One still grades on content
and structure, as well.
Assigning Values
For each Outcome and
Element in the
assignment
• Content
• Structure
• Delivery
For the Assignment
in Relation to the
Course
Example (point system)
Speaker:
Grading Scale (80 points)
0
Poor
1
2
CONTENT
Analysis
Reasoning
STRUCTURE
Macrostructure
Microstructure
DELIVERY
Use of Voice
Use of Body
PRESENTATIONAL AIDS
Construction
Integration
Comments:
3
4
5
6
7
8
VERBAL CRITIQUE
SCORE
VERBAL CRITIQUE
SCORE
VERBAL CRITIQUE
SCORE
VERBAL CRITIQUE
SCORE
Score
9
10
Excellent
Example (holistic)
Writing an assignment
description
•
•
•
•
Goal & Description
Rationale
Grading Criteria
Grading Forms/Rubrics
Grading
Overall and Criteria
Criteria and Individual
Growth
Verbal Critique Comments
Questions/Comments?
http://www.uky.edu/UGE/pres-u.html