AgroWon Conclave
Voices from Grounds
Nishikant Bhalerao
Editor
18-19 Dec 06 Lucknow
Global Quotes
• "In an Age of Globalization we need to recognize
that Others problems are our problems too!And
we do not have all the answers."
• "China's opening to the Global economy did
increase the standard of middle class.but now its
argued that Chinese are suffering because of its
rapid transition to mkt based economy"
• There is definitely a Distress in Maharashtra
Farmers
Why Agriculture?
• As a Strong Media Group having multiple
products catering various sections of
society we found a SPACE for
Areocentric product.
• A large size sample survey in 7 Agroclimatic zones of state and Dozens of
FGD(Focused Group discussions)
confirmed this SPACE.
Objective
India will be the highest populated country in
the world in next 15 years. In order to be the
granary of the world we have to increase
productivity, innovate varieties, encourage R
& D, food processing & capture the world
market.
In such circumstances, Agrowon will try to
make farmers be aware and ready to face the
challenges,posed by
WTO/GATT/GLOBALISATION
Objective
Enlighten me
Educate me
Enrich me
Entertain me
Engage me
Empower me
•• HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
Help me stay informed on issues that are relevant to me
• Help me feel smart by stimulating my thinking.
• Help me make better decisions to increase my value as a parent,
farmer, student etc
• Help me be more secure or healthy
Inform me on material benefit i.e.make/save money on
time/Help me to become a better person
• Keep me from boredom
• Give me enjoyment or amusement
• Help me to relax
• Connect me with people who share my interests-views
• Make me feel part of a community
• Help me get action on things that matter to me
• Provide me with information to keep our democracy
running
Disruptive innovation
In the Agriculture industry
Equipments
Modernization
Agri produce
Processing, demand based crops
Standardization
Micro-irrigation, precision farming
Natural resources
Agro tourism, SAZ
Productivity Yield
GM crops
Price
Commodity exchange ,E-choupal, supermarkets
Agri info
ICT
Disruptive innovation
Old World
Farmers select crops
Agri produce
Geographically defined
New World
Consumers select crops
Agri produce not
geographically defined, WTO
Few sources of ICT
Multiple sources of ICT
APMC, cooperatives
Commodity exchanges,
contract farming
No allied businesses
Agro tourism, etc.
Money lenders
Banking reforms
20%
Market rates
Pro Agri industries
What Farmers6% Want to Read
Experts Advice
Govt Schemes
Water Planning
Modern Tech
Modern Tech
Farmers' Experiences
Seasonal Harvesting
Seasonal Harvesting
Agro Info Seeds
Seeds
Sow ing
Fertilizers
Fertilizers
Maintenance/ Cultivation
Pesticides
articles
Agri related
1%
1%
1%
2%
2%
2%
3% 3%
20%
Market rates
Maintenance/ Cultivation
Pesticides
Monsoon Pro Agri industries
Experts Advice
Agri equipments
Govt Schemes
Pesticide
Pro Agri industries
Market development
Agro Info
Sow ing
Fruit orchards
6%
Agri related articles
Govt Schemes
Rural Development
Monsoon
Water Planning
Others
Farmers' Experiences
Agro Info
Sow ing
Agri related articles
6%
15%
Water Planning
spraying
Farmers' Experiences
3% 3% 4%
15%
3%
8%
20%
Market rates
Experts Advice
3% 3%
1%
1%
1%
2%
2%
2%
3% 3%
6%
6%
3% 3%
3%
3% 3%
4%
8%
6%
Agri equipments
Pesticide spraying
6%
Market development
1%
Fruit orchards
1%
1%
2% Rural Development
2%
2%Others
3% 3%
6%
4%
6%
Modern Tech
What Farmers like to read in farming?
Seasonal Harvesting
Seeds
Preferred Readable Topics
Fertilizers
Maintenance/ Cultivation
Pesticides
15%
20%
Market rates
Pro Agri industries
Experts Advice
8%
6%
Govt Schemes
Water Planning
Farmers' Experiences
Agro Info
Sow ing
Agri related articles
Monsoon
Agri equipments
Pesticide spraying
Market development
Fruit orchards
Rural Development
Others
1%
1%
1%
2%
2%
2%
3% 3%
6%
6%
3% 3%
3%
3%
3%
4%
6%
In just 20 months
• We are selling 1.10 Lacs copies Daily
• Reaching 10+ Lac unreached Farmer readers
• Reached 26k Farmers through 59 paid workshops
((Topics:Jatropha and Bio-Fuel,Bamboo, Emu Farming,Green House
Vegetables,value addition in Core Cereals,Agro
tourism,Horti.Mission, Imp of Oilseeds, Medicinal Plants ,Agro
forestry farm management ,Micro Credits, etc)
• Getting Daily 1.60 lac hits and 28 k page views
to website www.agrowon.com
Voices Say...
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Efficient/ Accessible Certification Agencies
Updates on Phyto-sanitary regulations
Weather alerts with Pest forecast
Post-harvest availability
Simplified legalities in Contract Farming
Participation in fixing MSP
Group Buying-selling
Voices continue...
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Insurance and buyback guarantee
Guidance on Agro based Activities
Recognition to own Research
Varsity research from Lab to Land
Linkages to retail
Seed security-Seed Bill
High productivity Tech.for
Groundnut,Safflower,Sesames,Mustard,Soya,
castor.Linseed and oilseeds.
Voices Continue...
• Initiatives in forming Water Bodies,water
Banks
• Marketing thru SHG
• Micro-credits is looked as Market based
mechanism and transforming
power...so..effective Micro credit system in
rural Maharashtra.
Thank You