Promoting Data
and Data Dissemination Policies:
The Philippine Experience
by
Mr. Candido J. Astrologo, Jr.
Director, National Statistical Information Center
National Statistical Coordination Board
Regional Workshop on Data Dissemination and Communication
20-22 June 2012, Manila, Philippines
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NATIONAL STATISTICAL COORDINATION BOARD
Outline of Presentation
I.
The Philippine Statistical System (PSS)
and the National Statistical
Coordination Board (NSCB)
II.
NSCB experience
in promoting web products
III. Data Dissemination Policies
in the PSS
IV. Challenges
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NATIONAL STATISTICAL COORDINATION BOARD
Ia. The Philippine Statistical System
•
government-wide system of providing
statistical information and services to the
public
•
present system is defined in Executive Order
No. 121 dated October 1, 1987
•
a decentralized statistical system
composed of:
 a policy-making and coordinating body
 a general-purpose statistics producing agency
 a statistical research and training center
 data producers
 data users
 data providers
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NATIONAL STATISTICAL COORDINATION BOARD
Ia. The Philippine Statistical System
Framework of Coordination in the Philippine Statistical System
Legislative
Office
Executive
Office
Training, Education
and Research
Institutions
Data Users
Policy-making/
Coordinating
Agency
Data Producers
Data Suppliers/
Respondents
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NATIONAL STATISTICAL COORDINATION BOARD
Ia. The Philippine Statistical System
The Philippine Statistical System
Major Statistical Agencies
National
Statistics
Office
produces
agricultural
statistics
Bureau of
Agricultural
Statistics
National
Statistical
Coordination
Board
produces
money and
banking
statistics
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Bangko
Sentral ng
Pilipinas
Policy-making
and
coordinating
body
produces
general-purpose
statistics
Bureau of
Labor and
Employment
Statistics
Statistical
Research
and
Training
Center
Produces
establishment
- based labor
and
employment
statistics
conducts shortterm courses in
statistics and
researches to
enhance
methodologies,
concepts, etc.
NATIONAL STATISTICAL COORDINATION BOARD
Ib. The National Statistical Coordination Board
Executive Order 121 – January 30, 1987
Reorganizing the Philippine Statistical System
and for Other Purposes
• Created the NSCB as the highest policymaking and coordinating body on statistical
matters in the country
Goal
To promote the independence, objectivity,
integrity, responsiveness, and relevance of
the Philippine Statistical System (PSS).
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NATIONAL STATISTICAL COORDINATION BOARD
Ib. The National Statistical Coordination Board
NSCB Executive Board
NSCB Technical Staff
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NATIONAL STATISTICAL COORDINATION BOARD
Ib. The National Statistical Coordination Board
NSCB Executive Board
Composition
• Chair: Secretary of Socio-Economic Planning
• Co-Chair: Undersecretary of the Department of
Budget and Management
• Members:
• Undersecretaries of other departments
• NSCB
• NSO
• Statistical Research and Training Center
• Bangko Sentral ng Pilipinas
• local government unit representative
• private sector representative
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NATIONAL STATISTICAL COORDINATION BOARD
Ib. The National Statistical Coordination Board
Functions
• Promote and maintain an efficient statistical system in
the government
• Formulate policies on all matters relating to
government statistical operations
• Recommend executive and legislative measures to
enhance the development and efficiency of the
system, including the internal structure of statistical
agencies
• Establish appropriate mechanism for statistical
coordination at the regional, provincial and city
levels
• Approve the Philippine Statistical Development
Program (PSDP)
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NATIONAL STATISTICAL COORDINATION BOARD
Ib. The National Statistical Coordination Board
Functions (cont)
• Allocate statistical responsibilities among government
agencies by designating the statistics to be collected by
them, including their periodicity and content
• Review budgetary proposals involving statistical
operations and submit an integrated budget for the
Philippine Statistical System (PSS) to the Department of
Budget and Management (DBM)
• Review and clear, prior to release, all funds for statistical
operations
• Develop, prescribe and maintain appropriate framework
for the improvement of statistical coordination; and
• Prescribe uniform standards and classification systems in
government statistics.
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NATIONAL STATISTICAL COORDINATION BOARD
Ib. The National Statistical Coordination Board
NSCB Technical Staff
11
•
Provide technical and secretarial support
to the NSCB;
•
Serve as the statistical clearing house and
liaison for international statistical matters;
and
•
Perform other functions as may be
assigned by the NSCB Executive Board
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NATIONAL STATISTICAL COORDINATION BOARD
Ib. The National Statistical Coordination Board
Organizational Structure of the NSCB Technical Staff
Secretary General
Asst. Secretary General
Programs, Policy
and Standards Office
Economic Statistics
Office
Social Statistics
Office
Programs, Policy
and Advocacy
Division
Integrated Accounts
Division
Population, Health,
Nutrition, Social
Welfare Division
Standards and
Classification
Systems Division
Expenditure
Accounts Division
Poverty, Labor,
Employment,
Gender Division
Production Accounts
Division
Subnational
Statistics Office
Nine (9) Regional
Divisions
National Statistical
Information Center
Information
Management
Services Unit
Information
Technology Unit
Administrative
Division
5 staff
5 staff
Total NSCB staff: 115
Economic Indicators
and Satellite
Accounts Division
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II.
NSCB experience
in promoting web products
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II. NSCB Experience in promoting web products
Website
Web products
Statistical
Tables
Online Databases
Statistical Analysis
Visualizations
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“Non-statistical”
Classification
Systems
Concepts and
Definitions
Resolutions
OPAC
NATIONAL STATISTICAL COORDINATION BOARD
II. NSCB Experience in promoting web products
Web Analytics – Server Logs
The number of
page views has
continuously
increased at a
faster rate than the
number of visitors.
NSCB Website (2002-2011)
(in millions)
CAGR = 21.7%
Good or bad?
CAGR = 9.9%
Based on server log files; *excludes visits of bots
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Visitors are more
engaged and they
stayed around to
view on more
pages.
NATIONAL STATISTICAL COORDINATION BOARD
II. NSCB Experience in promoting web products
Web Analytics – Server Logs
Sections
Number of
Visitors
(May 2012)
% Increase
(Jan-May
2012)
Geographic Codes
79,312
+1.5%
SexyStats
Publications
Poverty
MDGs
Statistically Speaking
i-stats Onine
statistical database
Countryside in
Figures
Press Releases
National Accounts
56,426
47,432
46,504
35,815
29,424
+19.8%
+0.5%
+2.2%
+3.9%
+6.2%
23,251
+3.1%
17,067
+2.4%
13,765
12,847
+4.8%
+1.6%
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Website sections
with analysis are
becoming more
popular on our
websites and
being viewed
by more users.
*excludes visits of bots
NATIONAL STATISTICAL COORDINATION BOARD
II. NSCB Experience in promoting web products
Goal : to get more visitors/page views to our website
1. Search Engine Optimization (SEO)
What we have done
• Registered our website in online directories
(Google, Yahoo, Bing)
• Reciprocal linking/cross-linking
• Followed tips on search engine optimization
(TITLE tag, META description)
What we have NOT done
• SEO tools/software
• Positioning tools/software
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II. NSCB Experience in promoting web products
Goal : to get more visitors/page views to our website
Google.com
Keyword
Rank
NSCB
1
Philippine statistics
2
Philippine GDP
3
Philippine poverty
4
Philippine MDG
1
Philippine database
1
Google page rank : 7/10
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II. NSCB Experience in promoting web products
Goal : to get more visitors/page views to our website
2. Site promotion
Social Networks (December 2010)
• Social network
NSCBPhilippines
@NSCBPhilippines
• RSS feeds
http://www.nscb.gov.ph/rss
• AddThis social sharing widget
Traditional Strategies
• E-newsletter (mailing list)
• URLs in e-mail signatures
• Posting of URLs in IEC materials
• URLs in business cards, t-shirts, bookmarks, etc.
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II. NSCB Experience in promoting web products
Goal : to get more visitors/page views to our website
184 friends
229 followers; 139 tweets
6,012 subscribers
Sexy Statistics:
“It is Valentine’s! if you
are a 30-39 year-old
Juliet and your heart
greatly desires a 30-39
year-old Romeo, your
best chance is to go find
him in Region IV-B”
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III.
Data Dissemination Policies
in the Philippine Statistical System
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III. Data dissemination policies in the PSS
Government Statistics Accessibility Program
NSCB Resolution No. 10-1997
Vision
To make statistical information and services in the
Philippines easily accessible by users nationwide
and worldwide.
Ultimate Goals
1. to widen knowledge and facilitate faster and
sounder decision-making by making
statistical information and services more
accessible;
2. to maximize the benefits from the
investments made in data collection.
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III. Data dissemination policies in the PSS
Government Statistics Accessibility Program
NSCB Resolution No. 10-1997
Salient Features
1. Dissemination of statistics as part of an
agency’s public information program
2. Disseminate data once they are available in
all forms and channels; simultaneously at
both national and local level
3. Adoption of a uniform pricing policy
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III. Data dissemination policies in the PSS
The Interagency Committee (IAC) on
Statistical Information Management and Dissemination
• One of the 21 IACs/TCs under the NSCB
• Composition
NSCB – Chair, NSO – Co-Chair
Members: BAS, BLES, BSP, SRTC, FNRI, NCC,
NEDA, PIA, PMS, PCCI, TUCP
• Functions
 Discuss and resolve issues
 Formulate principles, policies and guidelines; review
current policies and mechanisms
 Recommend possible consolidation/
enhancements/ improvements;
 Identify and recommend continuing capacity
building programs (producers and users)
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III. Data dissemination policies in the PSS
Policies on Pricing
1. General pricing policy of the Philippine Statistical
System (Res. 11-1999)
•
•
•
Cost recovery measures
The same price regardless of location
Prices should be made known to the public
2. Guidelines on the implementation of the pricing
policy (Res 5-2000)
•
•
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How to price a statistical product or service
Pricing scheme (discounts, bulk ordering,
subscription)
NATIONAL STATISTICAL COORDINATION BOARD
III. Data dissemination policies in the PSS
Policies on Pricing
3. Approving and adopting the framework on the
provision of statistical products and services of the
PSS (Res. 1-2006)
It answers the question:
“What are the statistical products/services which
are for free or for a fee for a particular client?”
Click for the matrix
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III. Data dissemination policies in the PSS
Policies on Dissemination
1. Enjoining agencies in the PSS to archive and
document microdata using international
standards (Res. No. 10-2010)
• Documentation of surveys and censuses
• IHSN microdata management toolkit
• Data Documentation Initiative
As of May 2012:
NSO – 61 surveys/censuses
BLES – 6 surveys
BAS – 25 surveys
With support from the Accelerated Data Program:
FNRI, BSP and more surveys/censuses in 2012
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III. Data dissemination policies in the PSS
Policies on Dissemination
2. Approving and adopting the general policy on the
production, release and dissemination of microdata in
the PSS (Res. No. 5-2011)
•
•
•
•
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Adoption of anonymization principles and
practices
Production of codebook/data dictionary
Shall be made known and accessible to the public
Shall be made available within 6-12 months after
the release of final data from surveys
NATIONAL STATISTICAL COORDINATION BOARD
III. Data dissemination policies in the PSS
Policies on Dissemination
3. Approving and adopting the general policy on the
dissemination of statistics on the Internet (16-2011)
Background
• 15 out of 18 Departments have no Statistics
page; statistics are found on Reports,
Performance, Database pages
• 4 out of 18 Departments has no statistics at all
on their website


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Enjoins all government offices to create a section
on Statistics on their website
Statistical page/section shall contain the following:
 Dynamic statistical databases; time series data
 Data archive
 Metadata
 Advanced release calendar
NATIONAL STATISTICAL COORDINATION BOARD
III. Data dissemination policies in the PSS
Terms of Use
• Printed publication
• Website
• CD-ROM products
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• Any part of this publication should not
be reproduced, recopied, lend or
repackaged for other parties for any
commercial purposes without written
permission from the NSCB.
• Any part of this publication may only
be reproduced for internal use of the
recipient/customer company.
• Should any portion of the data in this
publication are to be included in a
report/article, the title of the
publication and the NSCB should be
cited as the source of the data
• Any information derived from the
processing of data contained in this
publication will not be the
responsibility of NSCB.
NATIONAL STATISTICAL COORDINATION BOARD
III.
Challenges in Data Promotion and
Dissemination Policies
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III. Challenges in Data Promotion and Dissemination Policies
Which way to go?
Decision Point
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Considerations
Offline or online
Reach of audience; 365/24/7
availability
Dynamic or static
Customization; User-friendliness;
Technology resources
Free or “For a Fee”
Cost recovery; Open data; Public
good
Tables or Visualizations
User interest, appeal
English or Mother Tongue
Global reach
Push or Pull
Timeliness; accessibility
Proprietary or
Open Source
Cost; dedicated technical support
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III. Challenges in Data Promotion and Dissemination Policies
Which way to go?
Decision Point
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Considerations
e-Census/e-Surveys?
Response rates; limited Internet
access
Social networking?
Country “restrictions”
Terms of use?
Intellectual property; promotes
more usage
Mobile?
Workload; affordability
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III. Challenges in Data Promotion and Dissemination Policies
Main Considerations
Resources
• Human/Manpower
• Financial/budget
• Capacity/Expertise
What are needed?
•
•
•
•
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Commitment of data producers
Continuous capacity building program
A statistics champion in the legislature
International guidelines/support
NATIONAL STATISTICAL COORDINATION BOARD
III. Challenges in Data Promotion and Dissemination Policies
Invest in statistics!
Invest in statisticians!
Invest in statistical offices!
Dr. Romulo A. Virola
Secretary General, NSCB
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Mabuhay and Thank you!
URL: http://www.nscb.gov.ph
e-mail: info@nscb.gov.ph
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