Canadian Culture Satellite
Account, 2010
Jennifer Withington
National Economic Accounts Division
November 4, 2015
Outline
1.
2.
3.
4.
5.
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Background
Scope of study
Methodology
Results
Lessons learned
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1.1 Satellite accounts
 Statistics Canada has extensive experience with
satellite accounts – within our division:
•
•
•
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Tourism Satellite Account
Pension Satellite Account
Satellite Account on Nonprofit Institutions and Volunteering
Research and Development Satellite Account
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2016-07-23
1.2 Culture Satellite Account
 Why develop Culture Satellite Account (CSA)?
1. Visibility and identity for the “industry”
2. Credible and coherent estimates of culture through
consistent methodology
3. Comparable with total economy, other industries,
across regions and countries
4. Consistent measures over time
5. Increased analytical and research capacity
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1.2 Culture Satellite Account
 What is the main objective of the CSA?
• To measure the economic importance of culture and
sport in Canada with significantly greater precision
while respecting both:
• Canadian System of National Accounts
• Canadian Framework for Culture Statistics 2011
• Measures output, GDP and number of jobs.
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1.3 Past feasibility studies
 How did the CSA begin it’s development?
 The feasibility study started in 2008 as a joint project between
Statistics Canada and Canadian Heritage. There were 4 phases
to its development.
 Phase 1: Focused on 3 culture industries:
 The culture industries included were :‘motion picture and video
industries’, ‘performing arts, spectator sports and related
industries’ and ‘heritage institutions’
 Led to the use of I-O tables, survey and tax data to disaggregate
I-O industries into detailed NAICS.
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1.3 Past feasibility studies
 Phase 2: Expanded scope to include all culture industries
and products.
 Development of all methodology, creation of the sport domain,
introduction of Culture GDP and Sport GDP.
 Phase 3: Focused on updating CSA to incorporate the
new I-O commodity and industry classification (2009 I-O
tables).
 CSA Framework incorporated the new I-O modernized
framework, selecting new culture industries and products
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1.3 Past feasibility studies
 Phase 4: Construct of experimental CSA using 2009 I-O
data.
 Creation of a 2009 Canadian CSA as a feasibility study.
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2.1 Culture Framework
 The Canadian Culture Satellite Account is based
on the Canadian Framework for Culture
Statistics 2011 (CFCS) from the Culture
program at Statistics Canada.
• Conceptual Framework for Culture Statistics 2011
• Classification Guide for the Canadian Framework for
Culture Statistics 2011
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2.2 Key concepts and definitions
 Culture: creative, artistic activity, the goods produced by
it, and the preservation of heritage.
 Sport: an individual or group activity often pursued for
fitness during leisure time which may be undertaken for
fun or competition.
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2.2 Key concepts and definitions
 Creative chain: ”series of steps by which a culture good
or service is created, developed, perhaps manufactured,
and distributed or made available to end-users”.
Supply
Creation
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Demand
Production
Dissemination
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Use
2016-07-23
2.3 Domains in the Canadian Framework
for Culture Statistics, 2011
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2.4 Culture products and industries
 The relationship between culture products and industries:
• A culture industry (book publisher) publishes culture products
(books)
• A culture industry (theatre company) whose principal product is
culture (theatrical productions) but secondary product is nonculture (theatre restaurant meals).
• A non-culture industry (automobile manufacturer) whose principal
product is non-culture (automobiles) but secondary product is
culture (automotive design services)
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2.5 Key culture estimates to be
measured
 The main focus of the CSA is to estimate the
GDP of culture industries and Culture GDP:
 GDP of culture industries: the GDP related to the
production of goods and/or services of the culture
industries. It covers all of their outputs – resulting from
both culture and non-culture activities.
 Culture GDP: the GDP related to the production of
culture goods and services across the economy
regardless of the producing industry.
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2.5 Key culture estimates to be measured
Industries
BS518000
BS71A000
Performing Arts,
Spectator Sports
and Related
Industries, and
Heritage
Products
Culture industry
Sport and performing arts
event organization services
Culture product
Accounting, tax preparation,
bookkeeping and payroll
services
Non-culture product
Total
Total products
Accounting, Tax
Preparation,
Bookkeeping and
Payroll Services
Total
Non-culture industry Total industries
20000
200
20200
3000
10000
13000
23000
10200
33200
GDP of culture industries
Culture GDP
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3.1 CSA methodological framework
Survey data
and tax
information
Input-Output
Tables
Split factors
Culture Satellite Account
Output
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GDP
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Jobs
2016-07-23
3.2 Survey data used in the CSA
Survey name
Annual Survey of Manufactures and Logging (ASML)
Annual Survey of Service Industries: Software Development and Computer Services
Survey of Service Industries: Film, Television and Video Production
Survey of Service Industries: Film and Video Distribution
Survey of Service Industries: Film, Television and Video Post-production
Survey of Service Industries: Motion Picture Theatres
Annual Survey of Service Industries: Architectural Services
Annual Survey of Service Industries: Personal Services
Annual Survey of Service Industries: Consumer Goods Rental
Annual Survey of Service Industries: Advertising and Related Services
Annual Wholesale Trade Survey
Annual Retail Trade Survey
Survey of Service Industries: Book Publishers
Annual Survey of Service Industries: Heritage Institutions
Survey of Service Industries: Performing Arts
Survey of Service Industries: Sound Recording and Music Publishing
Survey of Provincial/Territorial Government Expenditures on Culture
Survey of Federal Government Expenditures on Culture
Survey of Service Industries: Newspaper Publishers
Annual Survey of Service Industries: Database, Directory and Specialty Publishers
Annual Survey of Service Industries: Specialized Design
Postsecondary Student Information System (PSIS)
Survey of Service Industries: Periodical Publishers
Annual Survey of Service Industries: Spectator Sports, Event Promoters, Artists and Related Industries
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Survey ID
2103
2410
2413
2414
2415
2416
2420
2424
2434
2437
2445
2447
3105
3107
3108
3115
3116
3117
4710
4711
4719
5017
5091
5132
2016-07-23
4.1 Main results
 Culture GDP, at basic prices, equaled $47.8 billion,
contributing 3.1% of Canada’s GDP.
 Sport GDP equaled $4.5 billion (0.3%).
 Culture jobs accounted for 647,300 contributing 3.7% to
total employment.
 Sport contributed 93,500 jobs (0.5%).
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4.2 Culture GDP, by domain, Canada,
2010
Audio-visual and interactive media
$14,797
Visual and applied arts
$10,157
Written and published works
$10,032
Governance, funding and professional support
$5,722
Education and training
$3,400
Live performance
$1,903
Heritage and librairies
$781
Sound recording
$568
Multi
$481
0
2,000
4,000
6,000
8,000
10,000
millions of dollars
12,000
14,000
16,000
Culture GDP: $47.8 billion
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4.3 Sport GDP, by domain, Canada, 2010
Organized sports
$1,878
Education and training
$1,432
Governance, funding and professional support
$897
Informal sports
$279
0
200
400
600
800
1,000 1,200
millions of dollars
1,400
1,600
1,800
2,000
Sport GDP: $4.5 billion
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2016-07-23
Culture GDP as a share of the
provincial / territorial economy
4.0%
3.7%
3.5%
3.5%
3.0%
3.0%
2.9%
3.0%
2.5%
2.7%
2.6%
2.5%
2.3%
2.0%
2.0%
1.8%
1.4%
1.4%
1.5%
1.4%
1.0%
0.5%
0.0%
CA
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NL
PE
NS
NB
QC
ON
MB
SK
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AB
BC
YT
NT
NU
2016-07-23
Lessons learned
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Find a frequency that balances need for CSA with other
priorities
Supply-side data often more reliable than demand-side
CSA rendered data gaps and weaknesses visible
Keep data revisions to a minimum
Concept/method changes dominate regular statistical revisions
House CSA in SNA area for credibility and consistency
CSA is a satellite of the core accounts
CSA cannot serve all intents and purposes
Need an external champion to promote the CSA
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Questions?
Thank you
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