Sacramento City College
Unit Plan
Completed Spring 2002
Department Name:
Public Information Office
Department Spokesperson: Linda Kalber
Division Dean:
NA
Elements of the Unit Plan:
Place an X in the boxes of included elements
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Accomplishments
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Three Year Plan
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Action Plan
Budget Request
Budget Narrative
Key Performance Indicators
3 – Year Plan
Public Information Office Department
Long Range Plan
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Increase advertising and news releases to
promote programs and services
Add Web pages and monitor to make sure
they are accurate and current.
Continue to establish levels of
responsibility for Web page development
and upkeep
Work with Regional Transit to promote
Light Rail
Attend community meetings and work
with community leaders
Design & mail publications to the
immediate community that reflect what
SCC is doing and plans to do as a
neighbor
Develop partnerships with schools,
government, businesses, and the media to
promote SCC, our programs, our staff,
and our students
Improve campus communication with
faculty, staff and students
Convert printed materials to electronic
news
Develop Publications & Marketing
Guidelines
Update Career Choices online
Develop replacement for Viewbook and
other publications with old Web addresses
Attend conferences, workshops and
seminars to learn the latest in marketing
techniques, especially as they apply to the
Web
Inform the campus and the community
about bond expenditures and facility
improvements
Continue to update PIO Procedures
Handbook so that it is current and
accurate
2003 –
2004
2004 –
2005
2005 2006
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Public Information Office Department 2001-2002 Accomplishments
Goal 1:
#
Action Item
Linkage to Other
Plans
Year-end status and accomplishments
1a
Develop Career Choices publication
Marketing &
Recruitment
• Linda Kalber helped develop content and production of
Career Choices. The publication was completed in July
and is distributed at career fairs, high schools, job fairs,
and ROP centers. This publication is also online and will
be updated there.
1b
Increase advertising & news releases
Marketing &
Recruitment
• Linda Kalber developed 50 press releases and worked
to bring the media to campus for the Martin Luther King
Jr. March, facilities needs, the HP/MESA Wireless
Mobile Classroom event, the Summer Academy, the
Shrine Bowl, etc.
• Increased advertising by more than $2,000 and placed
10 ads.
1c
Add Web pages
Marketing &
Recruitment
• Working with the IT committee and Graphic
Impressions, Linda Kalber facilitated new Web design
and greatly increased content to ensure that Web
information reflects the breadth and scope of our printed
publications. Kalber also worked with members of the
campus community to make their Web pages accurate
and current.
• Nicole Luna developed online Staff News, calendar and
phone directory.
2a
Develop partnerships with the community to
promote the college
Goal 2:
Public
Relations
• Nicole Luna coordinated the March Against Breast Cancer
walk for the campus.
• Linda Kalber served on the Martin Luther King March
Committee, wrote letters to the community, and worked
with the media.
• Linda Kalber worked with Senator Ortiz to inform the
community about Cal Grant workshops.
• Linda Kalber wrote letters to the community informing
them about the bond measure and SCC facility needs. Nicole
Luna and student help Brandon Fong created databases and
mailed the letters.
• Linda Kalber helped develop speeches for campus
representatives who appeared before community
organizations to discuss the bond measure.
• Linda Kalber volunteered her time evenings to coordinate
a phone bank to inform voters about the bond measure.
• Linda Kalber worked with Light Rail focus groups to
promote more east/west routes to the campus.
2b
3a
Through the Staff News, e-mail, and calendar
updates, keep the campus community informed
Goal 3:
Improve
campus
communica
tion
• Nicole Luna sent 150 systemwide broadcasts
• Linda Kalber published the Staff News 2x per month
• Linda Kalber sent e-mails to everyone on the exchange
regarding important events of broad interest to campus
constituencies and forwarded information to be sent by email to students.
• Nicole Luna added an online phone directory that includes
e-mail addresses and Web pages for all full-time staff and
adjunct faculty. She updates each time new staff is approved
by the Board.
• Nicole Luna transferred all calendar events to an online
calendar, which is updated as needed for athletic, music,
theater, SRC & CAC events.
Goal 4:
4a
4b
4c
Other Accomplishments
Linda Kalber served on IT committee and Nicole Luna served on several interview committees. Both Kalber and Luna also volunteered
their time to help with campus-wide events, such as All City College & University Day, Transfer Day, Transfer Night, and
Commencement. In addition, the Public Information Office has been greatly impacted by e-mails and phone calls from students about
PeopleSoft and has taken a greater role in providing schedule information for our students. The Public Information Office also mails
and distributes schedules and catalogs to other colleges, training centers, the library and individuals who request them.
Public Information Office Department / Action Plan 2002 – 2003
Goal 1:
Linkage to
other Plans
#
Action Item
1a
Work with Regional Transit to promote Light Rail and bus
service to the campus. Attend community meetings.
Inform the campus and the community of progress through
our Tabloids and Dateline SCC, the Express and the Staff
News.
Inform the campus and the community about bond
expenditures and facility improvements through the
Tabloids, Dateline SCC, the Student Newspaper and the
Staff News.
1b
Public Relations
Year-end status and accomplishments
Linda Kalber
1c
Goal 2:
2a
2b
2c
Work with advisory committee on Publications and
Marketing &
Marketing Guide for the college. Collect, sort and prioritize Recruitment
information pertinent to publication and marketing,
develop publication standards and guidelines, and make
recommendations for the campus community through the
participatory decision making process.
Work with campus community to make sure change to .edu
is made on Web pages, e-mail signatures, fliers,
publications and other printed materials.
Linda Kalber
Public Information Office Department / Action Plan 2002 – 2003
#
Action Item
Goal 3:
Linkage to
other Plans
3a
3b
3c
3d
3e
3f
Goal 4:
4a
4b
4c
4d
4e
4f
Other Accomplishments:
Year-end status and accomplishments
Public Information Office Department Budget Request - 2003 - 2004
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Totals:
Description
Operating
New
Instruction
Marketing
Budget
Computers Equipment Furniture Program
Supplies
Materials
Increase
Start-up
Remodel
Space
Faculty
Hires
Staff
Hires
Student
Hires
Temp
Hires
Budget Narrative 2003 - 2004
Public Information Office Department
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Description
Total
Amount
Priority
Rank
Justification
Key Performance Indictors for
Public Information Office Department
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
East
West
North
1st Qtr 2nd Qtr 3rd Qtr
4th Qtr