Management 3806
Lindsay Bolton
Neal Thunder Chief
Jessica Huang
Ika Rashid
Caroline Suo
Agenda
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Executive Summary
Description of Management Team
Objectives
Market Approach
Marketing Strategy
– Edmonton
– West Edmonton Mall
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The Store
The Layout
Finance
Human Resources
August 15, 2005
Executive Summary
• Mall-based chain
– specializes in apparel, accessories, gifts, and music
• New line of clothing and attitude
• Clothing and apparel from the movie and
music industries
• West Edmonton Mall,
– Largest mall in Canada.
• Target market: teenagers and young adults
between the ages of 15-25.
– ½ million in Edmonton area
August 15, 2005
Description of Management Team
• Consultation team:
- Lindsay Bolton (Manager)
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Neal Thunder Chief
Nor Atikah Abdul Rashid
Caroline Suo
Jessica Huang
• Graduates from the University of Lethbridge
• Wide array of management and small business experience
• Expertise from a wide array of management disciplines
– HR, Marketing, Financial management & Accounting
August 15, 2005
Objectives
• Positive cash flow
• Increase market share
• To meet customers’ demand
August 15, 2005
Market Approach
• Target market
• Competition
August 15, 2005
Marketing Strategy
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Product
Distribution
Pricing
Promotion
August 15, 2005
Edmonton
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Lowest business cost
Growing population
Strongest economic growth rate
Want more clothing stores
August 15, 2005
West Edmonton Mall
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Have nothing like Hot Topic
66 unisex clothing store
Entertainment and attraction
20,000 parking space
August 15, 2005
The store
• Atmosphere
• Hot Topic Fees
• Rent & Utilities
August 15, 2005
Store Layout
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Back Office
& Storage Room
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Fitting
Rooms
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Waterfall
Counters
Entrance
August 15, 2005
Display
Entrance
Feasibility Analysis
• Market Potential for Edmonton
= $ 15,558,619.44
• Market Share= 1.5%
• Therefore, the revenue figure was
$ 15,558,619.44* 1.5%= $233,379.29
August 15, 2005
Financing
• Pro Forma Statements
– Cash Flow
– Income Statement
– Start Up Costs
August 15, 2005
Recruitment
• 4 sales people
objective
• Product training
• Operation training
August 15, 2005
Policies
• Hiring requirement
• Employee remuneration
Paid every two weeks based on the number of
hours worked
Employees’ hours are recorded in a payroll register
Hourly wage
No commissions
• Other policies
August 15, 2005
Legal Requirements
• Business Licence
• Business Tax
• West Edmonton Mall
August 15, 2005
Conclusion
• Question Period
August 15, 2005