Cosumnes River College
Refreshing our Vision,
Mission & Values
Students, Faculty, Staff & Administration
March 28, 2008
Mission, Vision and Values
Providing a Context
Kathy McLain, Dean
College Planning and Research
Role of a Mission Statement
 Spring Break Experience
– Helped organize and lead a 4 day bike trip for 25
high school kids from Fort Bragg to Napa
 Mission Statement
– The mission of the bike trip is to have all the high
school students and adult leaders ride from Fort
Bragg to Napa.
 Is this a good mission statement? Why or why
not?
Role of a Mission Statement (cont.)
 Two more complete mission statements: The
mission of the bike trip is to have high school
students…
– bicycle from Fort Bragg to Napa in four days to
enhance and assess their readiness for an
upcoming cross-country bike race.
– learn about teamwork, persistence, goal setting, and
endurance as they bicycle from Fort Bragg to Napa
over a four day period.
Role of a Mission Statement (cont.)
 A good Mission statement expresses the broad
purposes of the organization/task in a way
that…
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provides context
provides a way to assess success
identifies the intended audience
identifies the intended outcomes
informs planning and decision-making
Role of a Vision Statement
 The work of leading the bike trip is difficult and
at times overwhelming and discouraging.
 The mission, combined with a commitment to
students, does keep adults returning year after
year.
 The vision of the trip, however, is what really
inspires their ongoing participation and
enthusiasm.
Role of a Vision Statement (cont.)
 Vision statement: The bike trip is a challenging and
profound experience that changes students’ lives
and provides them with critical life skills.
 This vision expresses what we want the bike trip to
be in the future as it continues to evolve and
improve.
 This vision is what really inspires the motivation
and commitment of the leaders and informs the
changes that are made each year.
Role of a Values Statement
 The values of the sponsoring organization
impact the bike trip in a variety of ways
including…
– the experiences we integrate into the bike trip
(activities, etc.)
– how we relate to the kids and to each other
– decisions we make
– our choice of riding partners and style
– how we resolve problems
Summary of Roles
 The Mission, Vision and Values statement
should:
– Identify:
 The context of our work
 The intended outcomes of our work
 What we aspire to be
 The value of our work
 The principles that guide our work
– Inform planning, decision-making and assessment of
success
– Express and perpetuate the culture of the institution
Important Note
 The Mission, Vision and Values statements
should not be formed in isolation.
 They should be written in response to the
charter of the organization and the needs of
those served.
 What do we know about our community and
students?
Key Attributes of our Community
 Economic Base
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Commuter population
Predominantly small businesses
Many service businesses
Several large employers have or are leaving the
region
– Strong sectors: health care, government
– Previously strong sectors: construction, services
 Now challenged due to the downturn in construction
Key Attributes of our Community
 Changing demographics
– Growth
 Significant over the past 5 years
 Will continue, although at a slower pace
 K-12 enrollments are beginning to decline in E.G and in
Sacramento
– Increased diversity
 Ethnicity/race
 Language
 Socioeconomic level
 Radically different communities served by the college
Student Population
 Demographic Shifts
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Increased number of students under 25
Decreased number of students over 30
Increased number of Asian and Latino students
Decreased number of White students
Disproportionate growth by geography and ethnicity
 Increased differences across the student population:
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Preparation levels
Expectation levels
Goals
Academic Performance
Life experiences
Cultural norms
Key Success Measures
 Strengths
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Persistence (CRC Research Office Website)
Relatively Strong Basic Skills Outcomes (ARCC Report)
Excellent ESL outcomes (ARCC Report)
Student perception (Student Perception Survey)
Campus climate (cultural congruity)
Academic ability (self-confidence)
Supportiveness of college employees
Key Success Measures
 Growth Areas (CRC and LRCCD Research Office Websites)
– Student success measures stable but relatively low
– Performance gaps
Age
Ethnicity
Educational goal
Instructional mode
– Students in general lack connection with individuals
at the college (Student Perception Survey)
Cosumnes River College
Refreshing our Vision,
Mission & Values
Students, Faculty, Staff & Administration
March 28, 2008
Goals for Today
• Revisit and refresh the vision, mission and values
statement
• Collect information to inform college goals in areas of
access growth student success teaching and learning
effectiveness organizational effectiveness and community
economic development
• Create a shared sense of collective future as leaders
• Build community across constituencies
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• What is most important to CRC?
• What do you believe?
Values
Vision
• Where do we want to be as a
college in 20 years
• How do we want to be
remembered when people talk
about us?
• What culture do we strive to
support?
• What is our purpose
• What do we do best that
reflects our commitment to
student learning?
• Who do we serve and what
needs are we addressing?
Mission
• To collect information that
will inform the
development of key
college goals in the areas
of: access and growth,
student success, teaching
and learning effectiveness,
organizational
effectiveness and
community and economic
development.
• To create a shared sense of
our collective future as
leaders of various campus
constituencies
• To build community across
constituencies
•Draft Vision, Mission,
Values statement from
Planning Committee
•Existing CRC Vision
and Mission statement
•Student Learning
Outcome
•District and College
Strategic Plans
•Cultural Competence
•Student Equity
•Existing plans
(outreach,
matriculation, vtea,
etc.)
Accreditation Standards & Rec’s
• To revisit, derive consensus
and refresh the Campus
Vision, Mission and Values
Statement
Honoring & Building upon Prior Work
4 Goals of Summit
Framing the Issues
• The institution
demonstrates strong
commitment to a mission
that emphasizes
achievement of student
learning and to
communicating the
mission internally and
externally. The institution
uses analyses of
quantitative and
qualitative data and
analysis in an ongoing and
systematic cycle of
evaluation, integrated
planning, implementation,
and re-evaluation to verify
and improve the
effectiveness by which the
mission was accomplished.
Thank You. Let’s Get Started!