Motlow State Community College
Program Student Learning Outcomes
Use of Assessment Results
Fall Semester 2014
Program Title: General Education, University Parallel Major
Course: SPCH 1010
Expected Student Learning Outcomes: Students will be able to
1.
2.
3.
4.
5.
6.
7.
Develop a clear purpose statement for a speech.
Use an effective organizational pattern and transitions in a speech.
Organize the main points of a topic for a speech.
Develop an effective introduction and use it in a speech.
Develop an effective conclusion and use it in a speech.
Use appropriate language in a speech.
Recognize and incorporate effective oral techniques in speaking including diction, syntax, usage,
grammar and mechanics.
8. Communicate nonverbally through gestures, eye contact and body movement in a prepared
speech.
9. Research a topic and incorporate and correctly cite the evidence in a speech.
Performance measure: Embedded assessment of the persuasive speech assignment
Effectiveness Standard: At least 70% of a random sample of students will meet or exceed the expected
outcomes as defined by the Communication faculty based on TBR Student Learning Outcomes for Oral
Communication. All persuasive speeches in all COM 1010 classes are assessed and a 30% random
sampling is taken and the sampling of speeches is pulled for compilation of results.
Assessment Results:
CRITERIA
Clear Purpose
Effective
Introduction
Main Points
Well Organized
Effective
Conclusion
Main Points
Elaborated
Clearly
15
POOR
%
3%
TOTAL
EXCELLENT
OR GOOD
%
97%
66%
33
7%
93%
228
50%
44
10%
90%
36%
250
55%
40
9%
91%
41%
237
52%
32
7%
93%
EXCELLENT
#
208
EXCELLENT
%
46%
GOOD
#
232
GOOD
%
51%
121
27%
301
183
40%
165
186
POOR
#
Useful Evidence
Cited
Appropriate
Language
Effective Oral
Delivery
Effective NonVerbal Delivery
205
45%
175
38%
75
16%
84%
143
31%
288
63%
24
5%
95%
145
32%
199
44%
111
24%
76%
108
24%
243
53%
104
23%
77%
Use of Assessment Results: Based on the results, all SLO’s fell within the effectiveness standards for the
persuasive speech. The speech faculty met on Monday February 9 and noted that there was an
improvement in 6 of the 9 SLO’s assessed. Due to the self-evaluation process involved in the upcoming
academic audit and because all effectiveness standards have consistently been met on the last three
assessments, the speech faculty agreed to review and create a new, more effective evaluation tool. This
new tool will be used for our upcoming Spring 2015 assessment.