STOCK TAKING OF ACTIONS AND INITIATIVES FOR SUSTAINABLE FOOD SYSTEMS
Please fill one form for each initiative reported
Name of the Initiative: o Individual o Collective: Health Motivators (a NRP 69 project)
Respondent
Name: Aline
Surname: Stämpfli
Email: aline.staempfli@imu.unibe.ch
Organization: University of Bern and Bern University of Applied Sciences
Position: PhD student
Are you responding? o On behalf on the organization conducting the action/initiative o As a member of it o Because you know its existence
Name of the leading organization: University of Bern and Bern University of
Applied Sciences
Type of organization: o National Authority (e.g. Government), o Local Authorities o Intergovernmental Organization o Civil Society o Non-governmental organizations o Primary food producers (e.g. farmers, smallholder farmers, pastoralists, fisherfolk) o Private Sector (e.g. manufacturer, retailers, industry association, private research, etc) o Research o Multistakeholder o Other: University
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Partners (the case being):
Year of the beginning of the action/ initiative: 2014
The case being, year of end: 2016
Geographical scope of the
Initiative
Indicate precisely
Local National Regional Global x
Main
Targeted
Stage of
Food
Systems
Input or service provision
Primary
Production
Processing Distribution Consumption
If appropriate, indicate precisely
Main dimension(s) addressed (if several of them, please indicate order of priority) o Environment x o Economic o Social o Governance
Main issue(s) addressed (if several of them, please indicate order of priority) o Water o Soil o Land o Air o Climate change o Biodiversity (including genetic resources) o Specific ecosystems, if yes, please precise: o Food losses and waste
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o Energy o Pollution o Food consumption o Consumer behavior o Nutrition o Animal welfare o Fair Trade o Rural development o Land use rights o Gender issues o Youth issues o Employment o Workers rights and safety o Vulnerable groups o Poverty alleviation o Other, please specify...
Main instruments used (if several of them, please indicate order of priority) o Projects o Regulations o Policy dialogue o Capacity development o Research o Knowledge dissemination o Advocacy and awareness raising o Data collection and sharing o Training, extension o Consumer information o Voluntary standards, labels o Payment for environmental services o Other? If so, please specify:
Description of the Initiative (in less than 10 lines), including, as appropriate elements on size and
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scale of the initiative:
Most people know how to eat healthy. In everyday life, however, other factors drive eating behavior: the palatability of food, habits, and social accompaniment, for example. As eating decisions are often intuitive, very subtle environmental cues can influence consumption too. They determine which eating-related motive gets activated at the point of decision or during consumption.
Results:
Thin, human-like sculptures by Alberto Giacometti were shown to reduce the intake of chocolate –leading consumption in a healthy direction. A first aim of the project was to examine the underlying processes concerning this Giacometti effect. We found the cue to activate a weight-related schema and to be processed automatically. Based on these findings, an environmental health cue (instead of
“weight cue”), which fosters the intake of healthy food, is searched, and its underlying processes including habituation and awareness effects will be examined.
Methods: Experimental laboratory and field studies.
References ( Literature, web site, reports, etc):
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