498c0916 劉澈
499c0084 徐惠倫
499C0063 吳盈熲
High-Tech Computer Corporation
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Headquarter: Taipei
Founded in 1997 as OEM
2006 ODM for Palm and HP
2007 own brand
17,000 Employee
Worldwide location: America, Europe, Asia
HTC - Founder
1. Talented in Technology and
Developing
2. develop low-power consumption
CPU platform
Cher Wang
3. 20TH’ spot on both Forbe’s and
Fourtune’s annual most powerful
women
HTC – Core Value
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Honest
Humble
Simple
Dynamic
Innovative
HTC
• Brand positioning:
“Bold、Authentic、Playful”
• Slogan:
“Quietly Brilliant”→ “Here‘s to change”
• Logo:
Green→growth, freshness and environmental
production of the company
Black→dominance supremacy and excellence
HTC-Innovation
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1998 design the world’s first touch and handheld devices
2000 create the world’s most popular touch experience phones
2001 design and manufacture early touch screen and keyboard devices
2005 build the first 3G windows smartphone
2007 HTC Touch changes how users touch the screen
2008 create the world’s first Android smartphone, the HTC dream
2009 HTC Sense is launched
2010 create the world’s first 4G Android smartphone, the HTC Evo 4G
2011 named Device Manufacture of the Year and American’s largest
smartphone vendor at Mobile World Congress
2012 breakthrough aperture width captures44%
2013 launched HTC One, the world’s first all-metal smartphone
HTC-Reward
• 2010, Fast Company ranked HTC as the 31st
most innovative company in the world.
• 2013 the world’s most
advanced Burmese language on-screen
keyboard
• 2014 HTC ONE is honored with NWC annual
the best smartphone
HTC-Product
• HTC One M8
– All-metal nuibody
– HTC sense 6
– HTC DOT VIEW case
– HTC DUAL CAMERA with ultrapixels
– HTC BOOMSOUND Really big sound
https://www.youtube.com/watch?v=Mqx4XzfswnY
Thanks for listening~