高管第二章
ma0a0101 翁暐涵
ma0a0104 吳佳津
2.2a- What is a strategy map?
Answer:
Strategy map is a logical and comprehensive architecture for describing strategy. A
strategy map specifies the critical elements and their linkages for an organization's
strategy.
2.2b- According to Kaplan and Norton, what are the two basic approaches to
increasing economic value?
Answer:
1. A revenue growth strategy.
2. A productivity strategy.
2.3 Describe the five principles of a Strategy-Focused Organization.
Answer:
1.Principle #1-Translate the Strategy to Operational Terms
1-1.Strategy Maps
1-2.Balanced Scorecards
2. Principle #2- Align the Organization to the Strategy
2-1. Corporate Role
2-2.Business Unit Synergies
2-3.Support Unit Synergies
3. Principle #3- Make Strategy Everyone's Job
3-1.Strategic awareness
3-2. Personal Scorecard
3-3.Balanced Paychecks
4. Principle #4- Make Strategy A Continual Process
4-1.Link Budgets & Strategy
4-2.Strategic Learning
4-3.Analytical & Information Systems
5. Principle #5- Mobilize Change through Executive Leadership
5-1.Mobilization
5-2.Governance Process
5-3.Strategic Management